MONDELEZ SOUTH EAST ASIA FACTSHEET/media/Mondelez...global trademarks like Oreo and belVita...

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MONDELEZ SOUTH EAST ASIA FACTSHEET

Transcript of MONDELEZ SOUTH EAST ASIA FACTSHEET/media/Mondelez...global trademarks like Oreo and belVita...

MONDELEZ SOUTH EAST ASIAFACTSHEET

INDONESIA

PHILIPPINES

THAILAND

MALAYSIA

VIETNAM

South east asia

SINGAPORE

Mondelēz South east Asia (SEA) is one Business Unit operating in Malaysia, Thailand, Vietnam, Indonesia, Philippines, Singapore as well as an Exports Group which distributes our products to countries all over Asia, Middle East and Africa (AMEA). SEA is one of the key growth drivers for MondelēzInternational in the AMEA region. We continue to be market leaders in key snacking categories with over 10,000 employees and 42 brands of delicious products, aiming to empower people to snack right throughout SEA.

MANUFACTURING BY CATEGORY

MARKET & SELL TO

19MARKETS

OPERATIONS IN

6+COUNTRIES

42GLOBAL AND

LOCAL BRANDS

18+NATIONALITIES

10K+ EMPLOYEES

9MANUFACTURING FACILITIES

DISTRIBUTING TO

2MRetail Outlets

22TIME ZONES

(from Fiji to Tahiti in AMEA Exports Group)

*As of January 2019SEA Fast Facts*

*As of March 2019

# 1 in Biscuits in Vietnam

# 1 in Chocolate in Malaysia

# 1 in Gum and Candy in Thailand

# 1 in Powdered Beverages and Cheese in Philippines

# 1 in Cheese in Indonesia

We are…..

OUR PRODUCTS

Our product categories

Gum & candy

Meals & beverages

biscuits chocolate

Our goal is to be the leader of snacking in South East Asia by offering a wide range of delicious, high-quality snacks with our iconic global and local brands that are much loved by our consumers throughout the region. We put our consumers first to ensure that our products nourish joyful moments of snacking.

Our portfolio is focused on our core snack categories and Power Brands, including global trademarks like Oreo and belVita biscuits; Cadbury Dairy Milk chocolate, as well as local Power Brands like Halls in Thailand, Tang in Philippines and Kinh Do in Vietnam.

Sales footprint

We see tremendous opportunities ahead of us as the market dynamics that makesnacking exciting align well to our strengths. We continue to invest in our Power Brands,innovation platforms, white-space expansion and route-to-market capabilities by filling inconsumer & geographic white spaces where we are not present today, and building oursales and route-to-market capabilities, including in e-commerce. Today, there areapproximately 2 million retailers selling our products across SEA.

“Revolutionizing Selling” has been an important part of our growth strategy, to make surewe have the right product, the right store, anytime, anywhere for today’s shoppers. Ourproducts are sold in more than 68,000 modern-trade retail outlets.

We build our presence in E-Commerce by collaborating with established international andlocal E-Commerce platforms such as Alibaba, Lazada, Tokopedia.com and BliBli.com. Wealso establish partnership with retail chains like Tesco and 7-Eleven for their onlineshopping channels.

We partner with exclusive distributors and several local distributors to ensure that ourproducts are available everywhere people shop. Our distribution coverage reaches nearlytwo million traditional trade stores across SEA.

Our sales footprint

Our modern trade partners

Our traditional trade diverse distribution

Our e-commerce partner

Joy Schools Program is an adopt-a-school program

aimed to empowering children to take positive steps towards overall well-being through promotion of nutrition education, access to fresh food and advocate active play. Established in 2013 in the Philippines and Thailand, expanded to Malaysia and Indonesia in 2016 and Vietnam in 2017. The

program has benefitted approximately 18,000+ students through 81 annual funds in 38 schools. Over 3,800 employees have contributed over 21,000

volunteer hours. The program consists of three key pillars.

COMMUNITY PROGRAM

NUTRITION EDUCATION:Joy Breakfast Program

We believe that breakfast is the most important meal. Students need it to fuel the day and give them energy for class. The programme will encompass edutainment activities that promote the importance of breakfast supported by a cartoon mascot as well as educational audio visual materials.

ACCESS TO FRESH FOOD:Growing Joy Program

This program is all about empowering students to grow fresh produce in their own school backyard, that they can tend themselves and enjoy the benefit of the harvest. During the first year, the foundation is established through a 9-month feeding program, followed by an educational workshop on food growing and establishment of food sources.

ACTIVE PLAY:Donation / creation of sports and playground equipment

Enabling schools to have easy and free access to space, equipment or workshops / clinics that can motivate children to exercise more or play sports together. This can be in the form of donation of sports or playground equipment.

(As of January 2019)

Community program

Cocoa life program in indonesia.

Success stories

We held a Joylympics Event in 8 of our countries where we competed in 3 sporting activities despite being miles away from each other.

REGIONAL AWARDSPR Awards 2018 - Bronze in Best CSR Communications for Joy Schools

MARKET AWARDS

Indonesia• Ministry of Manpower for Zero Accident for 10 years since 2006 and achievement of 5.6 million

man-hours; also recognized for an excellent HIV Prevention Program in 2016

Malaysia• HR Excellence Award in the Excellence in Diversity & Inclusion Category 2018• Best Practice in CSR under MY AMCHAM Cares 2018

Philippines• American Chamber of Commerce Philippines Award for Delivering Equitable Healthcare 2016 • Silver Anvil Award (2nd highest honor) from the Public Relations Society of the Philippines 2016

Thailand• Corporate Social Responsibility Excellence Recognition for 4 years from the American Chamber of

Commerce Thailand in 2015 – 2018

Vietnam• Top 10 Best Product 2016 by Vietnam Economics Times• National Labor Union Recognition for Best Food Safety Practice in 2017• Corporate Social Responsibility Award 2018 from the American Chamber of Commerce Vietnam

We create a great place to work by sharing joy with families in SEA Kid’s Day event. Colleagues bring their children to the office to show them the important work of their parents in empowering people to snack right.

Our winning growth culture

Awards and Accolades

Biscuits Chocolate Meals

Biscuit60%

Cheese 30%

Chocolate 10%

INDONESIA

o Head Office in Jakarta, two plants in Bandung and Cikarang

o Nearly 1,700 employees and 3,000 third-party merchandisers

o #1 market share in cheese in Indonesia

o Four Distribution Centers in Cikarang, Cibitung, Medan and Surabaya

o Cikarang Plant is supplying biscuits for 35 countries around AMEA

o Bandung Plant achieves a Zero Harm Plant in 2013 - 2016

o Traditional Trade distribution reach in 252k for Direct and 600k for Indirect

Brands in indonesia

Fast facts

Latest product launches

Sales by categoryPercentage of 2018 net revenue

Salty snacks Chocolate biscuits

o Head Office in Selangor, two plants in Shah Alam and Prai

o Employees: ~1,000

o #1 market share in Chocolates in Malaysia (as of April 2018)

o #1 market share in Biscuits in Malaysia

o #2 market share in Salty Snacks in Malaysia

Brands in malaysia

Fast facts

Latest product launches

Sales by categoryPercentage of 2018 net revenue

MALAYSIA

Biscuits41%

Chocolate32%

Salty Snacks

15%

Cheese

4%

Others8%

cheese

Gum & candy

biscuits

o MDLZ in the Philippines has been around since 1963 – celebrating 56 years of creating more moments of joy. Our plant and offices have been around for more than 5 decades!

o We have one Meals plant in the country.

o We have 450 employees in our commercial and plant offices.

o We hold the #1 positions in Powdered Beverages and Cheese, Eden Cheese for processed cheese and Cheez Whiz for cheese spread.

o The Joy Schools program started in 2011 in the Philippines, to date having adopted 16 public elementary schools.

o The Philippines celebrated achieving 4.3 million safe man hours in March 2019 – marking two whole years of no lost time due to incidents

Brands in philippines

Fast facts

Latest product launches

Sales by categoryPercentage of 2018 net revenue

philippines

Cheese 45.4%

Beverages35.7%

Biscuits8.8%

Chocolate 8.6%

Candy1.5%

Powdered beverages

Chocolate

meals

Chocolate biscuits

o Mondelez Singapore has been in the country for 30 years.

o #1 in Biscuits and Gummies.

o In Singapore, we have Region Headquarter, Cocoa Processing Plant, Global Research, Development, Quality & Innovation Technical Center for Gum & Candy, Country Sales Office, and Customer Service & Logistics

o 21 employees in the Singapore Commercial Team

o Direct customer distribution through 3rd party logistics

Brands in singapore

Fast facts

Latest product launches

Sales by categoryPercentage of 2018 net revenue

singapore

Biscuit38%

Chocolate 40%

Meals16%

Candy4%

Beverage2%

Gum & candy

Chocolatebiscuits

o Head Office in Bangkok, two plants in Ladkrabang and Khon Kaen

o Employee: 1,100

o #1 market share in Candy in Thailand

o #1 market share in Gum in Thailand

o Ladkrabang plant is the biggest gum and candy plant in Mondelēz Asia, Middle East and Africa

o Khon Kaen plant is the largest sourcing hub for Powdered Beverages in Mondelēz Asia, Middle East and Africa

o Khon Kaen plant is recognized as the first site in Mondelēz International that transferred to 100% renewable energy

Brands in thailand

Fast facts

Latest product launches

Sales by categoryPercentage of 2018 net revenue

thailand

Candy55%

Gum19%

Biscuit20%

Chocolate 3%

Cheese 3%

Gum & candy

cheese

Biscuits, cake & Salty snacks

confectionery

Fresh bun

o Head Office in Ho Chi Minh City, two plants in Binh Duong and Hung Yen

o Employee: 3,500

o #1 market share in Biscuits & Mooncake

o #1 market share in packaged bread

o #2 market share in cakes & pies

Brands in vietnam Sales by categoryPercentage of 2018 net revenue

Biscuits, Cake & Salty Snacks

62%

Fresh Bun20%

Mooncakes17%

Confectionery 2%

mooncakes

vietnam

Fast facts

Latest product launches