MONDELEZ SOUTH EAST ASIA FACTSHEET/media/Mondelez...global trademarks like Oreo and belVita...
Transcript of MONDELEZ SOUTH EAST ASIA FACTSHEET/media/Mondelez...global trademarks like Oreo and belVita...
INDONESIA
PHILIPPINES
THAILAND
MALAYSIA
VIETNAM
South east asia
SINGAPORE
Mondelēz South east Asia (SEA) is one Business Unit operating in Malaysia, Thailand, Vietnam, Indonesia, Philippines, Singapore as well as an Exports Group which distributes our products to countries all over Asia, Middle East and Africa (AMEA). SEA is one of the key growth drivers for MondelēzInternational in the AMEA region. We continue to be market leaders in key snacking categories with over 10,000 employees and 42 brands of delicious products, aiming to empower people to snack right throughout SEA.
MANUFACTURING BY CATEGORY
MARKET & SELL TO
19MARKETS
OPERATIONS IN
6+COUNTRIES
42GLOBAL AND
LOCAL BRANDS
18+NATIONALITIES
10K+ EMPLOYEES
9MANUFACTURING FACILITIES
DISTRIBUTING TO
2MRetail Outlets
22TIME ZONES
(from Fiji to Tahiti in AMEA Exports Group)
*As of January 2019SEA Fast Facts*
*As of March 2019
# 1 in Biscuits in Vietnam
# 1 in Chocolate in Malaysia
# 1 in Gum and Candy in Thailand
# 1 in Powdered Beverages and Cheese in Philippines
# 1 in Cheese in Indonesia
We are…..
OUR PRODUCTS
Our product categories
Gum & candy
Meals & beverages
biscuits chocolate
Our goal is to be the leader of snacking in South East Asia by offering a wide range of delicious, high-quality snacks with our iconic global and local brands that are much loved by our consumers throughout the region. We put our consumers first to ensure that our products nourish joyful moments of snacking.
Our portfolio is focused on our core snack categories and Power Brands, including global trademarks like Oreo and belVita biscuits; Cadbury Dairy Milk chocolate, as well as local Power Brands like Halls in Thailand, Tang in Philippines and Kinh Do in Vietnam.
Sales footprint
We see tremendous opportunities ahead of us as the market dynamics that makesnacking exciting align well to our strengths. We continue to invest in our Power Brands,innovation platforms, white-space expansion and route-to-market capabilities by filling inconsumer & geographic white spaces where we are not present today, and building oursales and route-to-market capabilities, including in e-commerce. Today, there areapproximately 2 million retailers selling our products across SEA.
“Revolutionizing Selling” has been an important part of our growth strategy, to make surewe have the right product, the right store, anytime, anywhere for today’s shoppers. Ourproducts are sold in more than 68,000 modern-trade retail outlets.
We build our presence in E-Commerce by collaborating with established international andlocal E-Commerce platforms such as Alibaba, Lazada, Tokopedia.com and BliBli.com. Wealso establish partnership with retail chains like Tesco and 7-Eleven for their onlineshopping channels.
We partner with exclusive distributors and several local distributors to ensure that ourproducts are available everywhere people shop. Our distribution coverage reaches nearlytwo million traditional trade stores across SEA.
Our sales footprint
Our modern trade partners
Our traditional trade diverse distribution
Our e-commerce partner
Joy Schools Program is an adopt-a-school program
aimed to empowering children to take positive steps towards overall well-being through promotion of nutrition education, access to fresh food and advocate active play. Established in 2013 in the Philippines and Thailand, expanded to Malaysia and Indonesia in 2016 and Vietnam in 2017. The
program has benefitted approximately 18,000+ students through 81 annual funds in 38 schools. Over 3,800 employees have contributed over 21,000
volunteer hours. The program consists of three key pillars.
COMMUNITY PROGRAM
NUTRITION EDUCATION:Joy Breakfast Program
We believe that breakfast is the most important meal. Students need it to fuel the day and give them energy for class. The programme will encompass edutainment activities that promote the importance of breakfast supported by a cartoon mascot as well as educational audio visual materials.
ACCESS TO FRESH FOOD:Growing Joy Program
This program is all about empowering students to grow fresh produce in their own school backyard, that they can tend themselves and enjoy the benefit of the harvest. During the first year, the foundation is established through a 9-month feeding program, followed by an educational workshop on food growing and establishment of food sources.
ACTIVE PLAY:Donation / creation of sports and playground equipment
Enabling schools to have easy and free access to space, equipment or workshops / clinics that can motivate children to exercise more or play sports together. This can be in the form of donation of sports or playground equipment.
(As of January 2019)
Success stories
We held a Joylympics Event in 8 of our countries where we competed in 3 sporting activities despite being miles away from each other.
REGIONAL AWARDSPR Awards 2018 - Bronze in Best CSR Communications for Joy Schools
MARKET AWARDS
Indonesia• Ministry of Manpower for Zero Accident for 10 years since 2006 and achievement of 5.6 million
man-hours; also recognized for an excellent HIV Prevention Program in 2016
Malaysia• HR Excellence Award in the Excellence in Diversity & Inclusion Category 2018• Best Practice in CSR under MY AMCHAM Cares 2018
Philippines• American Chamber of Commerce Philippines Award for Delivering Equitable Healthcare 2016 • Silver Anvil Award (2nd highest honor) from the Public Relations Society of the Philippines 2016
Thailand• Corporate Social Responsibility Excellence Recognition for 4 years from the American Chamber of
Commerce Thailand in 2015 – 2018
Vietnam• Top 10 Best Product 2016 by Vietnam Economics Times• National Labor Union Recognition for Best Food Safety Practice in 2017• Corporate Social Responsibility Award 2018 from the American Chamber of Commerce Vietnam
We create a great place to work by sharing joy with families in SEA Kid’s Day event. Colleagues bring their children to the office to show them the important work of their parents in empowering people to snack right.
Our winning growth culture
Awards and Accolades
Biscuits Chocolate Meals
Biscuit60%
Cheese 30%
Chocolate 10%
INDONESIA
o Head Office in Jakarta, two plants in Bandung and Cikarang
o Nearly 1,700 employees and 3,000 third-party merchandisers
o #1 market share in cheese in Indonesia
o Four Distribution Centers in Cikarang, Cibitung, Medan and Surabaya
o Cikarang Plant is supplying biscuits for 35 countries around AMEA
o Bandung Plant achieves a Zero Harm Plant in 2013 - 2016
o Traditional Trade distribution reach in 252k for Direct and 600k for Indirect
Brands in indonesia
Fast facts
Latest product launches
Sales by categoryPercentage of 2018 net revenue
Salty snacks Chocolate biscuits
o Head Office in Selangor, two plants in Shah Alam and Prai
o Employees: ~1,000
o #1 market share in Chocolates in Malaysia (as of April 2018)
o #1 market share in Biscuits in Malaysia
o #2 market share in Salty Snacks in Malaysia
Brands in malaysia
Fast facts
Latest product launches
Sales by categoryPercentage of 2018 net revenue
MALAYSIA
Biscuits41%
Chocolate32%
Salty Snacks
15%
Cheese
4%
Others8%
cheese
Gum & candy
biscuits
o MDLZ in the Philippines has been around since 1963 – celebrating 56 years of creating more moments of joy. Our plant and offices have been around for more than 5 decades!
o We have one Meals plant in the country.
o We have 450 employees in our commercial and plant offices.
o We hold the #1 positions in Powdered Beverages and Cheese, Eden Cheese for processed cheese and Cheez Whiz for cheese spread.
o The Joy Schools program started in 2011 in the Philippines, to date having adopted 16 public elementary schools.
o The Philippines celebrated achieving 4.3 million safe man hours in March 2019 – marking two whole years of no lost time due to incidents
Brands in philippines
Fast facts
Latest product launches
Sales by categoryPercentage of 2018 net revenue
philippines
Cheese 45.4%
Beverages35.7%
Biscuits8.8%
Chocolate 8.6%
Candy1.5%
Powdered beverages
Chocolate
meals
Chocolate biscuits
o Mondelez Singapore has been in the country for 30 years.
o #1 in Biscuits and Gummies.
o In Singapore, we have Region Headquarter, Cocoa Processing Plant, Global Research, Development, Quality & Innovation Technical Center for Gum & Candy, Country Sales Office, and Customer Service & Logistics
o 21 employees in the Singapore Commercial Team
o Direct customer distribution through 3rd party logistics
Brands in singapore
Fast facts
Latest product launches
Sales by categoryPercentage of 2018 net revenue
singapore
Biscuit38%
Chocolate 40%
Meals16%
Candy4%
Beverage2%
Gum & candy
Chocolatebiscuits
o Head Office in Bangkok, two plants in Ladkrabang and Khon Kaen
o Employee: 1,100
o #1 market share in Candy in Thailand
o #1 market share in Gum in Thailand
o Ladkrabang plant is the biggest gum and candy plant in Mondelēz Asia, Middle East and Africa
o Khon Kaen plant is the largest sourcing hub for Powdered Beverages in Mondelēz Asia, Middle East and Africa
o Khon Kaen plant is recognized as the first site in Mondelēz International that transferred to 100% renewable energy
Brands in thailand
Fast facts
Latest product launches
Sales by categoryPercentage of 2018 net revenue
thailand
Candy55%
Gum19%
Biscuit20%
Chocolate 3%
Cheese 3%
Gum & candy
cheese
Biscuits, cake & Salty snacks
confectionery
Fresh bun
o Head Office in Ho Chi Minh City, two plants in Binh Duong and Hung Yen
o Employee: 3,500
o #1 market share in Biscuits & Mooncake
o #1 market share in packaged bread
o #2 market share in cakes & pies
Brands in vietnam Sales by categoryPercentage of 2018 net revenue
Biscuits, Cake & Salty Snacks
62%
Fresh Bun20%
Mooncakes17%
Confectionery 2%
mooncakes
vietnam
Fast facts
Latest product launches