MONDAY 1 JUNE 2015 - icsc.com€¦ · MONDAY 1 JUNE 2015 DAY 1 GROUP SESSIONS 13:00 REGISTRATION...
Transcript of MONDAY 1 JUNE 2015 - icsc.com€¦ · MONDAY 1 JUNE 2015 DAY 1 GROUP SESSIONS 13:00 REGISTRATION...
ICSC European Marketing Conference 2015
MONDAY 1 JUNE 2015
DAY 1 GROUP SESSIONS
13:00 REGISTRATION OPENS
13:00 Welcome Lunch
14:00 Case study is based on a local shopping centre: Amager Centret
GROUP SESSION 1
Moderated by: Evelyne Nossing, Marketing Manager EMEA, CBRE Global Investors Priscilla Tomasoa, Head of PR & Communications, Redevco
GROUP SESSION 2
Moderated by: Mathias Sander, Director Center Marketing, Center Management, ECE Projektmanagement Alan Thornton, Retail Marketing Director UK & EMEA, MadisonSoho
15:45 NETWORKING BREAK
16:30 PRESENTATIONS & SUMMARY OF SESSIONS
17:30 – 18:30 WELCOME RECEPTION Hotel Bar
END OF DAY 1
TUESDAY 2 JUNE 2015
DAY 2
08:00 Registration opens and Welcome Coffee
09:00 Welcome to the Conference
Conference Chair: Dawn Broadbridge, Communication Manager, IKEA Centres Europe
Conference Facilitator: Eileen Connolly, Executive Director, MadisonSoho
09:15 Keynote
Micael Dahlen, Author, Public Speaker and Professor of marketing and consumer behaviour at the Stockholm School of Economics
10:05 Measurement: KPI benchmarking
Alan Thornton, Director, Retail Marketing Associates & Deborah Owen-Ellis Clark, Director, The Bee Group
10:35 A New Framework for Shopping Centre Marketing
Zoe Ellis-Moore, Associate Director, Corporate Marketing – EMEA
10:50 Shareholder’s perspective
Marketing step up or step out?
What value does marketing bring to a shareholder?
What does a shareholder expect from a marketer?
Tony de Graaf, Owner, TDG Global Retail
11:20 NETWORKING BREAK
11:45 Innovation
Modern customer / interaction with the customer / customer service
Fiona Vanderbroeck, Director of CRM, KLM Royal Dutch Airlines
12:20 Debate: Social Media: Is it worth the money?
the pros and cons of digital marketing in shopping centres
Sarah Eustace, Director, Velocity Worldwide
John White, Chief Executive, MadisonSoho
13:00 NETWORKING LUNCH
14:30 2014 ICSC Solal Marketing Awards Gold Winners
1. New Media Category: Social Media – House of Temptations, Kolding Storcenter
Gitte Lindbo, Centre Manager, Kolding Storcenter & Thomas Thomsen, Director, Konxion
2. Traditional Marketing Categories: Cause Related Marketing – The Exchange
Tanja Gerber, Marketing Manager, Cavendish Square
3. Traditional Marketing Categories: Grand Opening, Anniversary, Refurbishment or Extension – Construction Yard For Kids
Jeroen Hafkamp, CEO, SCMS – Ceusters
15:30 NETWORKING BREAK
16:00 Closing Keynote
Christian Majgaard, Creativity and branding expert. Former LEGO Global Senior Management Team
17:00 – 17.10 Closing Remarks
Conference Facilitator: Eileen Connolly
END OF CONFERENCE
20:00 – 23:00
ICSC SOLAL MARKETING AWARDS CEREMONY & DINNER
Venue: Axelborg Bodega
Please note: Additional fees apply. Tickets will be available on a first come, first served basis.
Member: €199.00 + €49.75 VAT = €248.75
Non-member: €299.00 + €74.75 VAT = €373.75
WEDNESDAY 3 JUNE 2015
DAY 3 SHOPPING CENTRE TOUR
08:30 Meeting Point: Hotel Lobby
08:45 Departure from the Hotel
09:30 Arrive to Emporia Shopping Centre in Malmö
09:35 Presentation at Emporia
10:00 Tour of Emporia
11:00 Light snack, Q&A
Free time
12:30 Depart Emporia: HOTEL DROP OFF
Delegates can take a direct train from Emporia to COPENHAGEN AIRPORT (12 min)
Please note: Additional fees apply. Tickets will be available on a first come, first served basis.
Member: €40.00 + €10.00 VAT = €50.00
Non-member: €60.00 + €15.00 VAT = €75.00
END OF DAY THREE
Online registration requires a valid credit or debit card.
Group discounts are not valid for online registrations.
To download a registration form (for invoice payments only) please go to www.icsc.org/2015EMS
To qualify for the Discounted Member fees, each registrant must be an ICSC member. Please email Ed Dennehy at [email protected] for more details. To qualify for the Advance Registration fees, we must receive your registration and payment by 30 April 2015 . For your name to appear in the delegate list, we must receive your registration and payment by 25 May 2015 .
Registration Options
Standard Registration (from 1 May 2015)
Discounted Member fee €840.00 + €210.00 VAT = €1,050.00
Non-member fee €899.00 + €224.75VAT = €1,123.75
Group Discounts
Attendees must be from the same organisation to be eligible for the group discount and must be registered and paid for at the same time. Please note that this is not available for online bookings.
3 or more attendees 10% discount €200.00 + €42.00 VAT = €242.00
Optional Events
Please tick the relevant box if you wish to attend as all spaces are limited.
Solal Marketing Awards Ceremony & Dinner .
Tuesday 2 June 2015
Discounted Member fee €199.00 + €49.75 VAT = €248.75
Non-member fee €299.00 + €74.75 VAT = €373.75
Shopping Centre Tour: Emporia
Wednesday 3 June 2015
Discounted Member fee €40.00 + €10.00 VAT = €50.00
Non-member fee €60.00 + €15.00 VAT = €75.00
Accommodation
ICSC have secured special room rates at the Scandic Copenhagen. To make your hotel reservation, please visit www.icsc.org/2015EMS and under ‘Additional Links’, click on ‘Book Hotel Here’
ICSC EuropeanMarketing Conference
1–2 June 2015Scandic Copenhagen, Copenhagen, Denmark
Register Onlinewww.icsc.org/2015EMS