Fostering Mobile Business through Enhanced Cloud Solutions

Luxemburg, October 8th, 2012

How has the need for mobile

devices come about?

2

Communications gone wild

• The massification of mobile communications

• Global coverage and resulting need for 24/7 connectivity

• Large demand for Mobile devices

• Convergence of services in the devices themselves

3

Online Purchasing

• Online purchasing becoming increasingly popular and going

global

• Speed of Purchasing

• Simplification of purchasing process

• 24/7 access to the technology and services to purchase

How has the need for mobile

devices come about? (1)

4

Online David and Goliath Phenomenon

• Smaller companies are threatening large enterprises

• Small companies can service a large amount of customers

• The proliferation of Social networking

• Smart Social CRM strategies

How has the need for mobile

devices come about? (2)

5

Keeping it simple

• Don’t rush only to establish presence

• Build the right platform

• Build the right apps

• Use the right Route to market

Development, Deployment and

Delivery

6

Gaining credibility is key

• Strike the right partnerships with the right players

• Employ commercial best practices

• Use the right marketing

• Simplify

Development, Deployment and

Delivery

7

Use the right strategy

• Use the right technology at the right time

• Get the pricing right

• Use the a sound business model

• Provide the right solution to the problem

Development, Deployment and

Delivery

Overview

Mobile devices are a catalyst for IT growth and cloud services adoption

Operators have a variety of assets that can be exploited in a better way

There is a need for new mobile cloud service platforms for business purposes

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Main challenges to be addressed

Build up a strategic global approach to mobile cloud

Rethink commercial models and subscriber data

management

Transform business models and develop mobile services

Develop efficient cooperation to create a successful

ecosystem

Main challenges

9

PortugalSpain

Slovenia

Romania

Greece

Germany

France

MO-BIZZ consortium

MO-BIZZ is a consortium

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Proposed solution

• MO-BIZZ will make available a service platform for mobile

business apps.

• The design will be modularized and on a simplified level will

be comprised of two distinct elements:

– An integrating common platform

– Independent components from partners.

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SmartCloudPT

Framework

Business

Applications

Published APIs

Mobile Application Developers

The proposed services will be demonstrated in six complementary

experiments, based on the business solutions of MO-BIZZ partners:

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Smart grid

CRM solutions ERP solutions

Mobile business

intelligenceMobile marketing

Business

collaboration and

video conferencing

Business experiments

Business experiments (1)

• MO-BIZZ has a strong market orientation

• Experiments will take place in real-world business

environments

• MO-BIZZ will explore innovative mobile solutions

14

15

Pilot PT

Pilot ES

Pilot SL

Pilot RO

Pilot GR

Pilot AT

Business experiments (2)

Key target groups

• MO-BIZZ has two key target groups: (1) developers and

IT providers, and (2) large industries and vertical market

segments businesses.

• MO-BIZZ will provide added value to:

– App developers and IT companies

– Large industries and vertical market companies

wishing to adopt mobility as a way to enhance

productivity in their operations.

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Results exploitation

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Which have a single point for deploying their apps and services. MO-BIZZ platform will make their solutions available to a wide and global audience

Will be able to use a variety of mobile cloud business applications

Provides connectivity and inf rastructure of cloud services from appsand business service vendors to end-users

Plays the role of aggregator to perform technicalintegrations

End users: SMEs / Large companies

Telecom operator

Service enabler

ISV / Mobile App developers

Contract/Payment

Application delivery / integration

PromotionMarket analysis

Contract/PaymentIntegration / Support/ Training

PromotionMarket analysis

Results exploitation (1)

18

PortugalSpain

Slovenia

Romania

Greece

Germany

France

EuroCloud as a central hub for disseminating the results of the project with a huge impact in the development of the market