Mon Am Session1 Updated

Communication enabler: Communication enabler: Creating dialogue with Creating dialogue with technologytechnology

The value of talking to your customers + Product Development

Industry examples

What could go wrong….

© Dillon Lee – Temasek Polytechnic 2009

How do you solicit REAL How do you solicit REAL feedback?feedback?


Source : pleaseenjoy.com© Dillon Lee – Temasek Polytechnic 2009

Conversations are becoming increasing distributed…


>75,000 employees globally2nd largest computer –sales globally as a brandDiversified (PC, laptop, servers, software, switches)


“Interacting directly with customers, through blogs and other online venues, can have two payoffs for a company. One, it is a market research tool; you can tap into your customers and find out what their concerns and objectives are. Two, you can profile your company as one that is working with customers, not just one that is only trying to influence their purchasing decisions."

Prof Christopher Van den Bulte, Wharton


Dell’s CEO: Michael Dell


Vida Killian, Manager IDEASTORM

EmployeeSTORM© Dillon Lee – Temasek Polytechnic 2009

Ideastorm: Intro


http://www.ideastorm.com/

http://studiodell.com/


www.facebook.com/dellsocialmedia

Social Media Guide for Small Businesses


Dell Swarm


Image/Video/Audio Sharing

Social Networking

Publishing

Microblogs

Collaborative Tools


http://blogs.starbucks.com

http://mystarbucksidea.force.com/

Publishing

Collaborative Tools


http://blogs.starbucks.com

http://mystarbucksidea.force.com/

>388,000 employees globallyMost profitable IT company globallySells hardware & software


Key findings Employees use the internal social network to get to know

colleagues better on a personal level and to check out new people.

Employees use Beehive to connect with people they don't know. On Facebook, people connect with "friends" they already know or may have met.

Employees use the internal social network to find out about

career opportunities. Employees use the network to get other people interested in

their ideas and projects.


What about the company? Employees who are more actively engaged care more about

the company More willing to contribute to the company More willing to meet new people & expand their network Easier for employees to access expertise


Things do not always go right…

April 2009


“The videos were wrong. You were right to tell us so, and we’re sorry.”

-Katie Malone, Dir of CommunicationsLangham Palace, HK


CheapAwfulAverageBadBlandCrapDisgustingFlavorless


Group Activity…Group Activity…Choose an area from the following:

Bedroom

Living room

Kitchen

Bathroom

Garage

Your group is a new company that is lookingto sell & market your space.


Group Activity….Group Activity….

ParametersGroup size 4 paxMay use any marketing medium/mediaReasonable & realistic budget => Maximise

budget $Primary objective is to create

awareness of offering & company. Secondary objective is to sell, sell, sell!


Mon Am Session1 Updated

Education

Transcript of Mon Am Session1 Updated