Mommy & Me; Stroller Fit Program

MOMMY & ME“STROLLER FIT”

Caleb SmithFitness Management Program Marketing Project

Facility Background

Caleb Smith

Local Motion Fitness & Athletic Enhancement

Vision – Get On Track To Get Your Body Back Objective – To promote a positive outlook on oneself, with a gain in

confidence and self-esteem Amenities

o Child Careo Personal Trainingo Weight Training Equipmento Cardio Equipmento Group Exercise Classeso Sports Enhancement Arena

• Sand Pit• Turf 50yds x 10yds

Fitness Management Program Marketing Project

Target Audience & Characteristics

Get a foot in the door

More revenue

Meeting instructors & members

Get comfortable with facility offerings

Get fit while having fun with children

Become more active as a member As child ages=opportunity for

sports enhancement

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Nonmembers

Mothers (0-18months)

Members

Mothers (0-18months)


Is There a Need?

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Provide mothers with group therapy (support in numbers)

Promotion of positive recovery after pregnancy and birth

Positive guidance for children by setting a foundation of a healthy, lifelong exercise habit


Purpose

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To engage new mothers in postnatal exercise activities via controlled environment that promotes positive physical, mental, and emotional change


Goals

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Help prevent postpartum depression According to CDC out of 4.3 million births a year, about

950,000 women suffer from postpartum depression

Promote weight loss Improvement of cardiovascular fitness Restore muscle strength Boost your energy level Condition your abdominal muscles


Goals Continued

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Better health Relieve stress Mood improvement Interaction and socialization both between mothers and

children Meet new people Set positive examples for your child


Marketing

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Brochures Fliers

All of the above will be given to local hospitals, pediatricians, and daycares

Mailers Website


Locations

Near the intersection of I-70 and Highway 40/61

270 Acres

2143 Creve Coeur Mill Rd Saint Louis, MO 63146

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Quail Ridge Park Creve Coeur Lake


http://www.sccmo.org/

Program Schedule

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Days Times

Monday 9:30am-10:30am

Tuesday

Wednesday

Thursday 9:30am-10:30am

Friday

Saturday 9:30am-10:30am


Classes are one hour a week with three classes available to attend. The use of strollers, resistance training and body weight will promote the parents to achieve muscular strength and cardiovascular fitness. Songs, nursery rhymes, and visual stimulation will be used to entertain your children.

Class Prices

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Class Duration Member Cost Nonmember Cost

9 Class Package $85.00 $105.00

12 Class Package $115.00 $135.00


Results

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Stroller Stride 9 Class Package

Class Size Members ($85) Nonmembers ($105)

10 $850.00 $1050.00

15 $1275.00 $1575.00

Stroller Stride 12 Class Package

Class Size Members ($115) Nonmembers ($135)

10 $1150.00 $1350.00

15 $1725.00 $2025.00


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9 week=10

groups

9 week=15

groups

12 week=10

groups

12 week=15

groups

$0

$500

$1,000

$1,500

$2,000

$2,500

MemberNonmember


Result Assumptions

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12 Class Package 15 Individuals 60% (9) Nonmembers 40% (6) Members


Results

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60% nonmembers 9x$135=$1,215 monthly nonmember

profits 40% members

6x$115=$690 monthly member profits


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Series1

$690$1,215

Monthly Profits for 12 Week Classes with 15 Participants

Member Nonmember


Final Profits After 8 Months

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Nonmember Profit=$1,215 monthly Member Profit=$690 monthly

$1,215+$690= $1,905x8months=

$15,240 Eight Months - $1,200 Expenses Total Profit of $14,040


Follow Up Program

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Follow up Mommy & Me classes are set during the winter season indoor Restore the Core Mommy Muscle Sculpt with baby weight


Let me know when you’re ready to start

ROLLING!!!

Pilot My Program

Caleb SmithFitness Management Program Marketing Project

Mommy & Me; Stroller Fit Program

Documents

Transcript of Mommy & Me; Stroller Fit Program