SECTION TITLE | 1

BRAND & STYLE GUIDELINES

2 | SECTION TITLE

Table of ContentsIntro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Company Name and Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Primary Logo and Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Secondary Logo and Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Product Branding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Color Screening . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

4 | INTRODUCTION

Introduction The Momentum Telecom brand is expressed through the use of color, typography and photography . These brand elements must be used in a consistent manner to ensure the integrity of the brand and aid in the effectiveness of its marketing . These guidelines are designed to assist Momentum Telecom employees and partners in developing creative executions across all media .

COMPANY NAME AND USAGE | 5

Company Name and Usage Please, always exercise proper usage practices in order to maintain brand identity. The official name of the company is Momentum Telecom .

For the first usage of the company name in a paragraph, always use Momentum Telecom . After that, Momentum is acceptable .

In press releases, avoid using the name in its possessive form as it can negetively effect SEO performance . This is especially important in primary locations such as heading, first paragraphs, etc.

6 | PRIMARY LOGO AND USAGE

Primary Logo and Usage

Strict adherence to these brand guidelines will ensure that the Momentum Telecom brand is supported by a strong and consistent corporate identity . There are two basic logo versions: the outline logo and the solid logo . Either may be used interchangeably . The designer has the freedom to use the most visually appealing version for the specific application at hand .

Always use original art files for the Momentum Telecom logo; poor-quality reproductions are unacceptable . Apply the logo at the appropriate size for each specific execution; avoid making it too overpowering or too understated . It should not be combined with other figures, words or symbols. Never use the Momentum Telecom logo within a headline or body copy .

LOGO USAGE | 7

Logo CleranceAlways apply the Momentum Telecom logo with an appropriate amount of clear space around it . At minimum, the space should equal the height of the “M” in Momentum . Make sure the logo never feels cramped .

Logo Size MinimumsThe minimum size of the logo with ‘Telecom’ lettering is 1 .5" in printed materials and 140 px when used on screen .

The minimum size of the logo without the tagline is .75" in printed materials and 75 px when used on screen .

.75" -or- 75 px

1.5" -or- 140 px1.5" -or- 140 px

.75" -or- 75 px

8 | LOGO USAGE

Solid Logo

Solid Logo on Colored Background

Solid Logo on Dark Background

Preferred usage when on white or light colors .

Preferred usage when on black or dark backgrounds .

When using the black logo on a colored background, PMS 382 is the preferred background color .

If used in color on a light background, use PMS 382 .

When using the white logo on a colored background, make sure there is sufficient contrast be-tween the logo and background .

Do not use the solid green logo in conjunction with any colored background other than black, white, and 7545 C .

LOGO USAGE | 9

Outlined Logo

OUTLINE LOGO ON COLORED BACKGROUND

Outlined Logo on Dark Background

Preferred usage when on white or light colors .

Preferred usage when on black or dark backgrounds .

When using the black logo on a colored background, PMS 382 is the preferred background color .

If used in color on a light background, use PMS 382 .

When using the white logo on a colored background, make sure there is sufficient contrast be-tween the logo and background .

Do not use the outlined green logo in conjunction with any colored background other than black, white, and 7545 C .

Outlined Logo on Colored Background

10 | LOGO USAGE

Logo Usage

Do not use the logo on an image where it is not easily legible . If using in conjunction with an image, the background must be at least 70% opacity of a solid color .

Do not display the logo without TELECOM lettering unless size permits .

Do not turn the logo on its side .

Do not delete the exten-sion .

Do not mix two colors in the logo and tagline .

Do not place the colored logo on any backround other than black, gray, or white . . Do not mix two shades of green .

LOGO USAGE | 11

Use the Right File TypeTo achieve the optimum reproduction quality of the Momentum Telecom logo, please use the chart below to determine which file format is best for your application .

Application PC Mac Viewable files only .pdf .pdf

Microsoft Word .bmp .png

Microsoft Excel .bmp .png

Microsoft PowerPoint .png .png

Web .jpg .jpg

Web .png .png

Web .gif .gif

Illustrator .eps .eps

Photoshop .psd .psd

InDesign .ai .ai

QuarkXPress .eps .eps

Make sure the two colors used have high contrast so that the logo stands out .

12 | SECONDARY LOGO AND USAGE

Secondary Logo and UsageWhenever possible, all materials and communications should be created using the Primary logo . In situations where the Primary logo will not fit, a Secondary logo can be used.

The Secondary logo can also be used as a free-standing graphical element only when the Primary logo has already been presented within the same material or communcation .

Preferred usage when on white or light colors .

Preferred usage when on black or dark backgrounds .

When using the black logo on a colored background, PMS 382 is the preferred background color .

If used in color on a light background, use PMS 382 .

When using the white logo on a colored background, make sure there is sufficient contrast be-tween the logo and background .

Do not use the solid green logo in conjunction with any colored background other than black, white, and 7545 C .

PRODUCT BRANDING | 13

Product BrandingYou may refer to Momentum Telecom products and services by their associated service marks, so long as such references are truthful, not misleading and comply with Momentum Brand and Style Guidelines .

14 | PARTNER WEB BADGES

Partner Web BadgesOn the next page, are examples of placement of the badge. If your app has only a single section of content that utilizes the FullContact API, then it is suggested that you place the badge in that section. If your app utilizes FullContact API data in many places then it is suggested that you place the badge in a common place such as the footer area.

• The badges are 134px by 32px and come in Gray, Green, Black, and White. When utilizing the badges, you should not resize them, re-color them or modify them in any way.

• The badge should be placed with a 10px or greater margin around and should not be placed in a cluttered location. Additional text or graphics should not be placed in association with the badge.

• Text links or unofficial badges may not be used in substitute of the below official badge graphic.

COLOR PALETTE | 15

Color Palatte

Secondary Brand Colors

Primary Brand Colors

Neutral Brand Colors

PMS 306 CCMYK 71 | 6 | 4 | 0RGB 0 | 181 | 225HEX# 00b5e1

PMS Process BlackCMYK 30 | 30 | 30 | 100RGB 0 | 0 | 0HEX# 000000

PMS 137CMYK 0 | 45 | 96 | 0RGB 255 | 158 | 21HEX# ff9e15

PMS 382 CCMYK 29 | 1 | 100 | 0RGB 195 | 213 | 0HEX# c3d500

PMS 7545 CCMYK 78 | 62 | 39 | 19RGB 68 | 87 | 110HEX# 44576f

PMS 545 CCMYK 20 | 7 | 5 | 0RGB 199 | 217 | 230HEX# c7d9e6

PMS Cool Grey 5 CCMYK 31 | 25 | 26 | 0RGB 179 | 177 | 177HEX# b3b1b1

PMS 646 UCMYK 21|7|4|0RGB 108 | 139 | 173HEX# 6c8bad

16 | COLOR SCREENING

Neutral Brand Color ScreensCool Grey 5646545

100%

80%

60%

40%

20%

100%

80%

60%

40%

20%

100%

80%

60%

40%

20%

Color ScreeningPrimary Brand Color Screens

137

100%

80%

60%

40%

20%

382

100%

80%

60%

40%

20%

7545 C

100%

80%

60%

40%

20%

Secondary Brand Color Screens306

100%

80%

60%

40%

20%

Black

100%

80%

60%

40%

20%

TYPOGRAPHY | 17

Typography

Headline FontsOur chosen font is Avenir . Alternately, in circumstances where space is an issue or in contextual layouts, Avenir Next Condensed can also be used with discretion . In web applications, when Avenir is unavailable, Arial is used .

Heading OneAvenir Heavy- PMS 7545abcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

HEADING TWOAVENIR MEDIUM, ALL CAPS- PMS 137ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Heading ThreeAvenir Medium- PMS 308abcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Heading FourAvenir Medium- PMS 138abcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

BodyAvenir Light- PMS 7545abcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Body AlternateAvenir Light- PMS 7544abcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

18 | TYPOGRAPHY

Secondary FontsAvenir Next Condensed should be used for callouts and captions, as the design requires . It is meant to be used sparingly as an accent, never for headlines or body copy .

Avenir Next Condensed Heavyabcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Avenir Next Condensed Heavy Italicabcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Avenir Next Condensed Mediumabcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Avenir Next Condensed Medium Italicabcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Avenir Next Condensed Ultra Lightabcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Avenir Next Condensed Ultra Light Italicabcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

TYPOGRAPHY | 19

Alternate FontsAriel is the preferred font for situations where Avenir is not available . This could include, but is not limited to, websites, email, or PowerPoint or Word files that are shared externally.

Arial Boldabcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Arialabcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

22 | SECTION TITLE

Version 4.1 | 01.24.2017