Mogul World is… Mogul World is…

(1)(1) World’s first 3D Social Entertainment Network or World’s first 3D Social Entertainment Network or Virtual World.Virtual World.

(2) A living, breathing 3D platform, focused on music.(2) A living, breathing 3D platform, focused on music.

(3)(3) A purpose-driven virtual world – where the online A purpose-driven virtual world – where the online experience has real world rewards and consequences. experience has real world rewards and consequences.

Mogul World is… Mogul World is…

(1)(1) World’s first 3D Social Entertainment Network or World’s first 3D Social Entertainment Network or Virtual World.Virtual World.

(2) A living, breathing 3D platform, focused on music.(2) A living, breathing 3D platform, focused on music.

(3)(3) A purpose-driven virtual world – where the online A purpose-driven virtual world – where the online experience has real world rewards and consequences. experience has real world rewards and consequences.

(1) The explosion of social networking as a driver of Internet activity,(1) The explosion of social networking as a driver of Internet activity,

MOGUL WORLD IS AT THE APEX OF SIX POWERFUL P2P TRENDS:MOGUL WORLD IS AT THE APEX OF SIX POWERFUL P2P TRENDS:

(1) Instat 2008

(2) The worldwide growth of online virtual worlds and multiplayer video games…projected to reach 1b users and several $b by 2012 (1),

(2) The worldwide growth of online virtual worlds and multiplayer video games…projected to reach 1b users and several $b by 2012 (1),

(3) The rising popularity of star-discovery TV shows, where audiences are empowered to vote their preference for the artists and content they digest…the music they wish to hear and movies they want to see,

(3) The rising popularity of star-discovery TV shows, where audiences are empowered to vote their preference for the artists and content they digest…the music they wish to hear and movies they want to see,

(4) Collaboration between users to undertake tasks (street teams, missions, quests), support one another, and to market/sell items (in this case – music) to each another – P2P sales without the middle-man influence.

(4) Collaboration between users to undertake tasks (street teams, missions, quests), support one another, and to market/sell items (in this case – music) to each another – P2P sales without the middle-man influence.

(5) User-marketing – where the word of a friend is more important than any other tool – P2P will be the next wave of content distribution.

(5) User-marketing – where the word of a friend is more important than any other tool – P2P will be the next wave of content distribution.

(6) Globalization – teleport to cities around the world to discover local music, art, movies and build a true global network of friends.

(6) Globalization – teleport to cities around the world to discover local music, art, movies and build a true global network of friends.

BEST OF ALL WORLDSBEST OF ALL WORLDS

(1) Music discovery and platform for music sales – this is the next generation of music discovery and purchase – imagine iTunes™ in 3D and in a completely social format.

(1) Music discovery and platform for music sales – this is the next generation of music discovery and purchase – imagine iTunes™ in 3D and in a completely social format.

BEST OF ALL WORLDSBEST OF ALL WORLDS

(2) Real life rewards - empowering new artists and audiences, alike.(2) Real life rewards - empowering new artists and audiences, alike.

Suzie O – Mogul’s first demo-deal winner

BEST OF ALL WORLDSBEST OF ALL WORLDS

(3) A comprehensive social network, beyond today’s 2D formats.(3) A comprehensive social network, beyond today’s 2D formats.

BEST OF ALL WORLDSBEST OF ALL WORLDS

(4) Monetization system for 6 Million MySpace™ artists – P2P direct distribution (music, short films, video content, events).

(4) Monetization system for 6 Million MySpace™ artists – P2P direct distribution (music, short films, video content, events).

BEST OF ALL WORLDSBEST OF ALL WORLDS

(5) For celebrities, a brand new revenue stream and direct to consumer communication tool, beyond Twitter™ – it monetizes.

(5) For celebrities, a brand new revenue stream and direct to consumer communication tool, beyond Twitter™ – it monetizes.

BEST OF ALL WORLDSBEST OF ALL WORLDS

(6) For Music Labels, it’s a direct way to launch new acts and new music…monetizing concerts, listening events, and real merchandise – direct to consumer.

(6) For Music Labels, it’s a direct way to launch new acts and new music…monetizing concerts, listening events, and real merchandise – direct to consumer.

BEST OF ALL WORLDSBEST OF ALL WORLDS

(7) For Movie studios – a place to monetize catalog and showcase new releases.

(7) For Movie studios – a place to monetize catalog and showcase new releases.

BEST OF ALL WORLDSBEST OF ALL WORLDS

(8) For Marketers, brands are contextually integrated – touching consumers in a direct and meaningful way – with each touch point providing a lifestyle connection to a quality audience, beyond traditional ‘eyeball’ driven programs.

(8) For Marketers, brands are contextually integrated – touching consumers in a direct and meaningful way – with each touch point providing a lifestyle connection to a quality audience, beyond traditional ‘eyeball’ driven programs.

MOGUL WORLD ENTERTAINS AND MONETIZES WEB TRAFFIC!

(1) COMMUNITY: Friends / Groups / Chat / IM / Email Global

(2) CONTEXT: Music / Movies / Magic / Games

(3) ENTERTAINMENT: Video Entertainment / Concerts / Lounges / Sunset Blvd / World Cities

(4) EMPOWERMENT: Voting / Street Teams / P2P Distribution / P2P Marketing

World Status and Achievements

(5) DISCOVERY: Music Store / Lounges

(6) ECONOMY: New revenue streams for all artists

(7) AD INTEGRATION: Store Fronts and Exteriors

(8) NO BARRIERS TO ENTRY: “Free to Play…Pay to Stay”

(9) EASE OF USE: Simple to use and navigate

MOGUL WORLD ENTERTAINS AND MONETIZES WEB TRAFFIC!

(1) COMMUNITY: Friends / Groups / Chat / IM / Email Global

(2) CONTEXT: Music / Movies / Magic / Games

(3) ENTERTAINMENT: Video Entertainment / Concerts / Lounges / Sunset Blvd / World Cities

(4) EMPOWERMENT: Voting / Street Teams / P2P Distribution / P2P Marketing

World Status and Achievements

(5) DISCOVERY: Music Store / Lounges

(6) ECONOMY: New revenue streams for all artists

(7) AD INTEGRATION: Store Fronts and Exteriors

(8) NO BARRIERS TO ENTRY: “Free to Play…Pay to Stay”

(9) EASE OF USE: Simple to use and navigate

“FREE TO PLAY / PAY TO STAY”

1. Basic world experience is free.

2. Users determine their level of commitment.

3. Over 110 revenue touch points through twelve categories.

4. Strategic partner revenue generation.

5. Real world and virtual world merchandise.

6. Peer to Peer transactions.

7. Brand Direct to user transactions.

“FREE TO PLAY / PAY TO STAY”

1. Basic world experience is free.

2. Users determine their level of commitment.

3. Over 110 revenue touch points through twelve categories.

4. Strategic partner revenue generation.

5. Real world and virtual world merchandise.

6. Peer to Peer transactions.

7. Brand Direct to user transactions.