Module Descriptions Handbook International Program by … · Module title International Business...

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Our International Program is a one semester program involving coursework

focused on the field of international business administration and

management. This program is conducted in English and is available to students

from both Baden-Wuerttemberg Cooperative State University, as well as international students from our partners

all over the world.

International Program

Module Specifications

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Contents

January – March (Winter)

Module: Leadership (AIS41) 4

Module: Case Studies in Business I + II (AIS43) 6

Module: Economic Policy I + II (AIS42) 8

Module: Negotiation Techniques 10

Module: Seminar in Management 11

March – June (Spring)

Module: International Operations & Logistics (AIS29) 12

Module: International Finance and Accounting (AIS35) (Spring) 14

Module: Marketing (AIS05) 16

Module: International Locations (AIS30) 17

Module: Money and Banking (AIS32) 19

Module: Information Management in International Business (AIS33) 20

Module: Project Management/In‐depth Project Management (AIS19) 22

Module: Human Resource Management (AIS01) (Spring) 24

Module: Intercultural Learning and Intercultural Competence (AIS36) 26

June – September (Summer)

Module: International Finance and Accounting (AIS35) (Summer) 28

Module: International Controlling (AIS46) 30

Module: International Procurement and Logistics (AIS47) 32

Module: Operations Management (AIS48) 34

Module: International Marketing I (AIS49) 36

Module: International Marketing II (AIS50) 38

Module: International Human Resource Management I (AIS51) 40

Module: International Human Resource Managament II (AIS52) 42

October – December (Fall)

Module: Principles of Intercultural Management (AIS23) 44

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Module: Working and Managing across Cultures (AIS21) 46

Module: Introduction to Economics (AIS37) 48

Module: Basics in Information Management (AIS38) 50

Module: Presentation Skills (AIS39) 52

Module: International Marketing 54

Module: International Procurement 55

Module: Change and Innovation Management (AIS17) 57

Module: Project Management 58

Module: Human Resource Management (AIS01) (Fall) 59

Module: Business English (AIS13) 61

Module: International Business (AIS03) 63

Module: Leadership and Strategic Management (AIS04) 65

Module: Quality Management Strategies (AIS12) 67

Module: Innovation and Product Management (AIS07) 69

Module: International Finance (AIS06) 70

German Language

Module: German I (AIS15) 72

Module: German II (AIS16) 73

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Module: Leadership (AIS41) Module title

Management: Leadership

Tuition and assessment

Methods Assessment Graded yes/no

Lectures Written Examination yes

Workload and ECTS points

Workload (in hours, multiples of 30)

Total 90 ECTS

Attendance (lectures and examination) 30 3

Independent study 60

Learning outcomes and skills

Subject-related skills Students are familiar with diverse methods of personnel and enterprise leadership and can relate this knowledge to recent research in the field. They learn to deal with primary factors of leadership success and develop an overall understanding of situational interpretations of leadership. Due to both their studies and practical experience, students are able to carry out multi-dimensional analyses of problems. They have a great understanding of socio-motivational networks and are able to develop target-driven solutions.

Socio-ethical skills Students develop a feeling for complex leadership problems in the daily operations of an enterprise and can handle such problems constructively. They are aware of their particular responsibility within the organization and are capable of dealing with diverse normative problems involving ethical decisions. They can actively work in groups and take on group leadership functions.

Personal skills Students can assume responsibility for their own work and critical evaluate it. They can handle outside criticism of their own work constructively. They learn to reason their position by using well- founded arguments. Students are expected to make use of targeted queries, to exhibit focused discussion participation and assume responsibility for their own academic success. They are able to give their mentors appropriate feedback and are aware of the limitations of academic theory, as well as practical concepts in daily business operations. Students can use all available material and means for study purposes and are capable of doing some standard research with little guidance.

Transferable skills Students possess detailed and comprehensive knowledge of the primary theories of leadership and respective implications for the realization of integrative leadership concepts. They are able to evaluate alternative compare them critically and apply the results to their own work at their training companies. Students are familiar with ideas and methods of initiating and controlling change processes at an enterprise.

Course content

Corporate culture – styles of management – management models – incentive programs – conflict management – communication and motivation

Literature (most recent editions are required)

Bea, F.X.; Göbel, E.: Organisation. Theorie und Gestaltung, Stuttgart: Lucius & Lucius Bleicher, K.: Das Konzept Integriertes Management, Berlin, New York: Campus Dillerup, R.; Stoi, R.: Unternehmensführung, München: Vahlen Rosentiel, L. v.; Regnet, E.;Domsch, M. E.: Führung von Mitarbeiter: Handbuch für erfolgreiches

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Personalmanagement, Stuttgart: Schäffer-Poeschel Welge, M.; Al-Laham, A.: Strategisches Management. Grundlagen – Prozess – Implementierung, Wiesbaden: Gabler Wunderer, R.: Führung und Zusammenarbeit. Eine unternehmerische Führungslehre, Köln: Luchterhand

Additional information

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Module: Case Studies in International Business I + II (AIS43) Module title

International Business III



Lectures, case studies, group work, exercises

Written examination yes



Total 150 ECTS




Subject-related skills Students acquire fundamental subject-specific knowledge, methodological certainty, understanding of correlations, as well as the ability to transfer theoretical knowledge from the areas of corporate governance and international business into their own practical experience at a training company.

Socio-ethical skills Students gain the necessary socio-ethical skills to demonstrate their ability to think independently and act responsibly using critical judgment both in business and in society.

Personal skills Students can focus on and solve new problems in their business environment. Moreover, they can easily integrate themselves in to new work situations, teams and cultures.

Transferable skills Students are prepared for a complex, globalized working world and can manage new work situations quickly. The students have learned to adapt themselves readily to continuously changing situations. Through their intense involvement during the internship periods students possess an excellent understanding of processes and organization.

Course content

Aims and tasks of corporate governance – Corporate governance structures in Germany – Corporate governance structures in other selected regions – Crises in the area of corporate governance – Future developments – Case studies in international business Influencing variables and complexity of international operations – Case studies of international operations


Clarke, Th.: International Corporate Governance – a comparative approach, Arbington: Routledge Hill, Ch. W. L.: International Business – competing in the global marketplace, Boston: McGraw-Hill Mallin, Ch. A.: Handbook on international corporate governance, Cheltenham: Elgar Nurdin, G.: International business control, reporting and corporate governance: global business best practice across cultures, countries and organizations, Amsterdam: Elsevier Schmid, St. (Hrsg.): Internationale Unternehmungen und das Management ausländischer Tochtergeselschaften, Wies-baden: Gabler Zentes, J. (Hrsg.): Falstudien zum Internationalen Management: Grundlagen – Praxiserfahrungen –

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Perspektiven, Wisbaden: Gabler


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Module: Economic Policy I + II (AIS42) Module title

Economics III (Economic Policy I+II)



Lectures, exercises Written examination yes



Total 150 ECTS




Subject-related skills Students have the opportunity to apply their theoretical knowledge of microeconomics, macroeconomics, and monetary economics. They are hereby able to compare and evaluate the use of various economic instruments critically. Students understand why economic intervention can be necessary. They are capable of analyzing and assessing intervention possibilities in the presence of external effects, indivisibilities and asymmetrical information. At the same time, they can recognize that government failure can be a reason for economic restraint. Discussion is focused on current political and economic events.

Socio-ethical skills Students recognize the significance of environmental protection and are able to explain the effect of various instruments of environmental policies. Students can explain the functions and problems of existing social security systems. In their studies, they gain an overview of redistribution measures and theories. Thus, they are able to see beyond pure economic factors, recognize, and discuss ethical dimensions of problems. They can analyze and assess suggestions for reform of the social security system.

Personal skills Students acquire a discerning judgment by working directly with economic issues. They are acutely aware of how theoretical analysis of problems can influence suggestions for solutions. They are able to disentangle normative from positive statements and can thus distinguish between economic theory and ideological components of economic statements.

Transferable skills Students recognize the implications of increasing global collaboration and ensuing changes in the basic parameters of entrepreneurial activities. Course members are able to evaluate the most important influences derived from taxes and transfers, and can thus assess the complex effects of taxation policy solutions.

Course content

Introduction to economic policy – Value judgment difficulties – Controlling supply and demand – Employment – Price levels – Growth and demographic change – Balance of trade – Globalization Environmental economics – Social security systems in Germany focusing on pension schemes and health care – Welfare budget and financing problems – Distribution terminology and measures – Approaches to redistribution (taxes and transfers)


Blankart, C. B.: Öffentliche Finanzen in der Demokratie, München: Vahlen Franz, W.: Arbeitsmarktökonomik, Berlin: Springer Fritsch, M.: Marktversagen und Wirtschaftspolitik, München: Vahlen

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Mussel, G.; Pätzold, J.: Grundfragen der Wirtschaftspolitik, München: Vahlen Scherf, W.: Öffentliche Finanzen: Einführung in die Finanzwissenschaft, Stuttgart: UTB

Bäcker, G.; Nägele, G.; Bispinck, R.; Hofemann, K.: Sozialpolitik und soziale Lage in Deutschland 1+2 Wiesbaden: GWV Fachverlage Feess, E.: Umweltökonomie und Umweltpolitik, München: Vahlen Frey, B. S.; Kirchgässner, G.: Demokratische Wirtschaftspolitik, München: Vahlen Hajen, L.; Paetow, H.; Schumacher, H.: Gesundheitsökonomie, Stuttgart: Kohlhammer Krugman, P. R.; Obstfeld, M.: Internationale Wirtschaft, München u. a.: Pearson Studium Lampert, H.; Althammer, J.: Lehrbuch der Sozialpolitik, Berlin: Springer


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Module: Negotiation Techniques Module title

Business English II: Negotiation Techniques



Lectures, Group Work Written examination Yes



Total 60 ECTS




Subject-related skills Students develop basic understanding of the issues that arise in meetings and negotiations with international participants. They are capable of participating in meetings and negotiations using idiomatic and correct English.

Socio-ethical skills Students learn to use the techniques of conflict management and are able to consider cultural differences. They are well prepared to cooperate with companies on an international level, an increasingly important topic in the framework of globalization.

Personal skills Through simulation games and role-plays, students can analyze how meetings and negotiations can be carried out successfully. They can apply different interviewing techniques in English.

Transferable skills Students acquire time-management skills for the organization and execution of efficient and focused meetings, as well as successful negotiations. They are able to moderate and participate in meetings. They can deliver their opinions on business and job-related issues. Their use of online modules and print material on the subject of meetings and negotiations has prepared the students for independent study with different media.

Course content

Negotiation techniques - Solving conflicts - Consideration of cross-cultural differences - Topical terminology and vocabulary – Grammar review


Allison, John, Paul Emmerson, The Business. Intermediate, (Hueber) Macmillan / John Allison, Jeremy Townsand, Paul Emmerson, The Business Upper Intermediate, München: Hueber (Macmillan) Brook-Hart, Guy, Cambridge Professional English Business Benchmark. Upper-intermediate, Vantage, Klett (Cambridge University Press) / Guy Brook-Hart, Cambridge Professional English Business Benchmark. C1 BEC Higher Edition, Stuttgart: Klett (Cambridge University Press) Evans, David, Decisionmaker. 14 business situations for analysis and discussion, Cambridge: Cambridge University PressMurphy, Raymond, English Grammar in Use. A self-study reference and practice book for intermediate students of Eng- lish. With pocket guide for German-speaking learners, Niveau B1/B2, Buch + CD-ROM, Stuttgart: Klett/ Cambridge: Cambridge University Press 32010 Sweeney, Simon, English for Business Communication, Stuttgart: Klett (Cambridge University Press)


The level of difficulty and complexity of the course content described above depends on the language level of incoming participants. Recommendation: BEC Vantage / Higher to be taken after semester 5.

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Module: Seminar in Management (Including Business English) Module title

Selected Management Topics: Seminar in Management



Lectures Seminar with group presentations Yes (2/1)



Total 150 ECTS

Attendance (lectures and examination) 50 (+30 for BE) 5



Subject-related skills Students gain insight into past and current theories of management, general and specific aspects of enterprises and HR management, and theoretical as well as practical concepts of enterprise management.

Socio-ethical skills Students have the opportunity to examine their own values critically and to develop them further in critical discourse with their seminar leaders and other participants.

Personal skills Students have the possibility to examine their own argumentation critically in a group. In particular, they learn to reason and defend their own point of view using well-founded arguments. They are able to develop a feeling for multi-faceted problems and can deal constructively with complex, poorly structured situations.

Transferable skills Students have a platform for practicing the handling of complex, poorly structured situations in order to prepare for the challenges of their future work. By dealing with systemic complexity, they learn to perceive complexity positively as a challenge and opportunity. They themselves have the opportunity to resolve problems with appropriate theoretical models or with a more pragmatic approach, offering constructive solutions in intensive discussion.

Course content

It is the goal of the seminar to work on current developments of management theory and alternative developments in specific fields in an academic/scientific manner and to relate the results to current management practices.


Current literature according the seminar’s topic


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Module: International Operations & Logistics (AIS29) Module title

International Business I: International Operations & Logistics



Lectures and group work Written exam or term paper yes



Total 60 ECTS




Subject-related skills Students acquire comprehensive knowledge of dispositive and logistical tasks, as well as alternative international possibilities for order fulfillment. They recognize conflicts of interest and can deal with them appropriately. Challenges that arise from conflicts, complexity, diversity and uncertainty can be met with differentiated concepts. Student are aware of the importance of planning and coordination as an alternative to transport processes and buffers. They can analyze and evaluate opportunities and risks of global operations. They gain insight into interdependencies in order-processing activities.

Socio-ethical skills Students gain the ability to value arguments put forth by critical observers of globalization and international activities of multi-nationals. They are able to compare the phenomena directly with a purely economic point of view. They are aware of the responsibility businesses bear in the search for sustainable balance between economic success and environmental and social concerns. They are acutely aware of the conflicts and difficulties arising during activities pertaining to order-fulfilment processes in a single enterprise or among enterprises.

Personal skills The students acquire the ability to communicate professionally about the topics dealt with in the course. They are capable of explaining fundamental concepts and discussing their significance for multi-nationals. The students can handle diverse departmental-oriented points of view regarding logistics problems both critically and constructively.

Transferable skills Students can independently work on selected problems that occur in conjunction with the globalization of enterprises. Using their knowledge of globalization, they are able to work out solutions to problems on their own, develop basic strategies, and discuss them with a group. Their familiarity with fundamental literature and professional terminology facilitates their own approach to advanced analysis in this area. The students can evaluate the critical steps in a process that lead to success. Moreover, they can identify products and suppliers and are able to analyze cause-and-effect chains of middle complexity. They can recognize potential improvement and – with guidance – can develop mature concepts, which they are able to defend argumentatively amongst their colleagues. They are acquainted with order-fulfilment software and aware of its limitations.

Course content

Tasks and organization of order processing while considering costs, delivery, environmental protection and social responsibility – Strategic configuration of (international) warehousing, production and transport systems

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– Material disposition and stock optimization – Delivery service policies – Outsourcing – Global sourcing strategies – International supplier relationship management – International logistics strategies – Global teamwork in the process chain


Bretzke, W.-R.: Logistische Netzwerke, Berlin, Heidelberg: Springer Christopher, M.: Logistics and Supply Chain Management. Creating Value-Adding Networks, Harlow: Financial Times Prentice Hall Neiberger, C.; Bertram, H. (Hrsg.): Waren um die Welt bewegen Strategien und Standorte im Management globaler Warenketten, Mannheim: Verlag MetaGIS Informationssysteme


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Module: International Finance and Accounting (AIS35) (Spring) Module title

International Business II: International Finance and Accounting



Lectures, exercises, case studies, simulation game

Written examination or term paper Yes



Total 120 ECTS




Subject-related skills Students get to know the diversity, significance and complexity of the tools used for transactions, payments and financing of international trade contracts. They can identify the currency and interest risks that global players face. In addition, they are capable of applying appropriate tools to control such financial risks. They are familiar with parts of special financing methods in export trade. The students know and understand the principles of portfolio management in the context of financial markets and institutions.

Socio-ethical skills Students learn about the opportunities and limitations of informational influence on people and discuss the economic, social and ethical consequences critically. Moreover, they recognize the value of responsibly applied financial instruments. The students can work in groups effectively, recognize group leadership and take on leadership functions themselves

Personal skills Students are able to make use of all available materials for their studies independently. They can collate data from various sources, evaluate and present their findings according to given criteria. Finally, the students are able to apply given methods to solve problems on their own.

Transferable skills Students can use the knowledge, skills and abilities they have gained to solve actual problems. Upon completion of the module, they possess a fundamental overview of central concepts and areas of international financing.

Course content

Transactions in foreign trade (e.g. Letter of credit, incoterms, customs) – International finance management (e.g. financial and hedging instruments, cash management) – Portfolio management (e.g. asset evaluation, strategic and tactical asset allocation)


Cooper, R.: Corporate Treasury and Cash Management, Basingstoke: Macmillan

Jahrmann, F.-U.: Kompakt-Training Außenhandel, Herne: Kiehl

Perridon, L.; Steiner, M.: Finanzwirtschaft der Unternnehmung, München: Vahlen

Shapiro, A. C.: Multinational Financial Management, Hoboken: Wiley

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Module: Marketing (AIS05) Module title

Business Administration II: Marketing



Lectures, group work Written examination Yes



Total 90 ECTS




Subject-related skills Students can talk about the basic ideas, tasks and methods of marketing and can explain the complexities of market processes. They gain an understanding of how marketing tools work to control customer processes

Socio-ethical skills Students learn about the possibilities and limits of influencing people through information. They explore economic, social and ethical questions critically. Students are able to work in groups in a constructive manner.

Personal skills Students can collate and analyze data and information from diverse internal and external sources according to prescribed criteria. They can utilize available books and other aids to study increasingly independently. Students are able to apply given methods to concrete problems on their own. They will be open to suggestions and learn to defend their point of view using business administrative arguments. They can handle criticism and criticize adequately.

Transferable skills With this module students gain well-founded insights into the marketing orientation of an enterprise and the consequential application of the marketing mix.

Course content

Basics of Marketing – Customer bonding – Marketing mix – Marketing planning and controlling – Marketing organization – CRM – Bases for decision – making


Bruhn, M.: Marketing: Grundlagen für Studium und Praxis, Wiesbaden: Gabler Kirsch, J.; Müllerschön, B.: Marketing kompakt, Sternenfels: Verlag Wissenschaft & Praxis Meffert, H.: Marketing. Grundlagen marktorientierter Unternehmensführung. Konzepte – Instrumente – Praxisbeispiele, Wiesbaden: Gabler


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Module: International Locations (AIS30) Module title

International Management I: International Locations



Lectures, case studies, exercises Written examination or term paper Yes



Total 90 ECTS




Subject-related skills On the background of operations of international companies, the students confront questions of location in diverse socio-cultural contexts. Thus, they can apply distance concepts and internationalization strategies to case studies and render them in various national contexts. Such in-depth cultural studies give the students focused background knowledge of national and business cultures.

Socio-ethical skills The students develop a feeling for multi-faceted influences and effects of culture on economic environments. Based on their knowledge of other cultures they are able to reflect their own value-system and analyze behaviors of others from various perspectives. Students can work constructively in an international group.

Personal skills Students reflect on their own cultural imprint both intellectually and subjectively. They are aware of the necessity of using modelling analysis of intercultural interaction and the inherent risk of stereotyping. They are open to suggestions and able to apply given methods to concrete problems independently. The students can collate data and information from diverse internal and external sources, then evaluate and prepare the data according to given criteria. They can make use of all available resources for independent study.

Transferable skills The students are able to evaluate diverse approaches and to compare them critically. They possess fundamental analytical methods by which they can structure problems of intercultural interaction. Working with knowledge about various socio-cultural contexts gained in earlier courses students can point out behavioral options in concrete situations, assess them critically and justify their decision for a line of action chosen.

Course content

Location theory – Corporate culture, national cultures and internationalization – Distance and internationalization strategies – In-depth culture studies


● Browaeys, M. J.; Price, R.: Understanding cross-cultural management, Harlow: Financial Times Prentice Hall

● Deresky, H.: International management: managing across borders and cultures, Upper Saddle River: Pearson Prentice Hall

● Lüsebrink, H.-J.:Interkulturelle Kommunikation - Interaktion, Fremdwahrnehmung, Kulturtransfer, Stuttgart: Metzler

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● Luthans, F.; Don, J.P.: International management: culture, strategy and behavior, New York: McGraw-Hill

● Schneider, U.; Hirt, C.: Multikulturelles Management, München: Oldenbourg

● Thomas, D.C.: Cross-cultural management - Essential concepts, Thousand Oaks: Sage


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Module: Money and Banking (AIS32) Module title

Economics II: Money and Banking



Lectures and exercises Written examination Yes



Total 74 ECTS




Subject-related skills The module discusses concepts of money supply and money supply processes, the effects of monetary policy, as well as questions of currency theory. Students acquire the terminology of National Systems of Accounts and understand the basic difference between a categorical description of the economic cycle and the explanation of macroeconomic phenomena. They are familiar with macroeconomic modelling and recognize that results are dependent on premises.

Socio-ethical skills Based on discussions about various models of growth students recognize the necessity for sustainable economic efficiency. They understand that GDP alone is not a sufficient indicator of prosperity. Working with examples such as the savings paradox or the appearance of market bubbles, they understand that individual rationality can lead to the irrationality of societies and thus require economic and socio-political actions.

Personal skills The students are able to deal with macroeconomic data and information and evaluate their relevance for their economic decisions. They are capable of logical argumentation using macroeconomic models and can derive the effects of exogenous shocks, monetary and fiscal-political decisions and diverse currency systems independently.

Transferable skills Students learn about the dependence of businesses on general economic development as a whole. They understand how juncture processes, monetary decisions or developments on currency markets influence businesses and realize which reactions are possible to such exogenous factors.

Course content

Basic monetary terminology – Theory of monetary supply and demand – Inflation – Monetary policy – Monetary policy of the European Central Bank – Theory of exchange rates – Currency markets – International monetary system


Bofinger, P.: Monetary Policy: Goals,Institutions, Strategies, and Instruments, Oxford: Oxford Univ. Press Görgens, E.; Ruckriegel, K.; Seitz, F.: Europäische Geldpolitik: Theorie, Empirie, Praxis, Stuttgart: UTB Mishkin, F.S.: The Economics of Money, Banking and Financial Markets, Boston, München u. a.: Pearson Mussel, G.: Grundlagen des Geldwesens, Sternenfels: Verlag Wissenschaft & Praxis


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Module: Information Management in International Business (AIS33) Module title

Information Management in International Business



Lectures, discussions, presentations, reports, group work or lectures




Total 60 ECTS




Subject-related skills Students gain an overview of the theory of information management and business informatics. They possess basic knowledge of information and communication technology, as well as in-depth knowledge of technological challenges arising in conjunction with international business activities.

Socio-ethical skills Students are able to assess selected social effects that occur due to the penetration of new media critically. They consider these things in their professional and private lives for decision-making processes. They recognize the importance of information and information management for meaningful collaboration in daily business operations. Students can work effectively in groups.

Personal skills Students learn to discuss the operational implications of modern information and communication techniques. They are aware of the interface between economic and information-technological requirements in business and can support inter-departmental decisions-making processes.

Transferable skills Students learn to evaluate the economic aspects of decisions regarding investment in information technology and the implementation thereof. They can partially analyze and model international business processes. Using the methods imparted in their studies, they are able to grasp problems within a defined framework and situation and to prepare a solution.

Course content

Definition and significance of information, communication and knowledge in international business activities – Information acquisition in an international context – Basic analysis and modelling of international business processes – e-Business, internet marketing


● Abts, D.; Mülder, W.: Grundkurs Wirtschaftsinformatik. Eine kompakte und praxisorientierte Einführung, Wiesbaden: Vieweg + Teubner

● Heinrich, L. J.; Stelzer, D.: Informationsmanagement, München: Oldenbourg

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● Keuper, F.; Neumann, F.: Wissens- und Informationsmanagement, Wiesbaden: Gabler

● Kollmann, T.: E-Business. Grundlagen elektronischer Geschäftsprozesse in der Net Economy, Wiesbaden: Gabler

● Kromar, H.: Informationsmanagement, Berlin, Heidelberg: Springer

● Lehner, R.: Wissensmanagement. Grundlagen, Methoden und technische Unterstützung, München: Hanser-Fachverlag

● Linde, F.: Ökonomie der Information, Göttingen: Universitätsverlag Göttingen

● Picot, A.; Reichwald, R.; Wigand, R. T.: Die grenzenlose Unternehmung. Information, Organisation und Management, Wiesbaden: Gabler


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Module: Project Management/In-depth Project Management (AIS19) Module title

Methodological Skills I: Project Management and In-depth Project Management



Seminar, exercises, presentations, case studies

Course achievement (e.g. short presentation, outline, active participation

no



Total 108 ECTS




Subject-related skills Students develop an understanding of the importance of project management. They can apply the principles, practices and methods underlying project management. Furthermore, they learn execution of projects and develop a view of projects in an organizational context.

Socio-ethical skills Students develop a basic understanding of the ethical responsibility of their own behavior in a social context. They are able to choose means appropriate to the context/person and develop the empathy required for a specific situation and for understanding the argumentative position of their partner in social interaction. They recognize the limitation and dangers of social influence and regard the misuse of social manipulation techniques critically.

Personal skills Students have knowledge, abilities and skills that help them to recognize and solve problems effectively. Upon the completion of this module, they can solve social problems and possess a range of methodical approaches to do so. They develop their creativity, critical judgment and rhetorical skills. Students possess convincing interpersonal skills, are self-confident and enthusiastic. They are able to reflect and evaluate social situations in the light of their own position and contribute constructively to team activities.

Transferable skills Students are able to lead social interaction processes in a goal-oriented manner. They have become familiar with the main challenges of exerting social influence and have mastered the necessary methods and skills to do so. They can decipher complex situations of communication and, acting appropriately and responsibly, they are able to have a motivating influence on their peers.

Course content

Basics of projects, project management – Phases of project management (conception and realization) – Project organization – Leadership in and by project teams – Operative vs. strategic project management – Planning project milestones, costs and resources – Project controlling – IT-supported project management: introduction, e.g. to MS-Project Alternative topics for the module are to be taken out of the subject-related pool of topics from the field of study and local possibilities. The subjects are to be defined at the beginning of the module and communicated to the students, e.g.in-depth project management – SPSS – In-depth methods of empirical social research – Basics of behavioral sciences – Negotiation techniques/mediation – Facilitation techniques – Business etiquette– Business communication – Conflict management – General studies – Simulation game – IT skills – Sales

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training– Rhetoric – Industrial trainer’s training – Preparation for a test (e.g. TOEFL, GMAT)


Birker, K.: Projektmanagement, Berlin: Cornelsen

Kerzner, H.; Belack, C.: Managing Complex Projects, Hoboken: Wiley

Kerzner, H.: Project Management: Best Practices, Hoboken: Wiley

Kraus, G.; Westermann, R.: Projektmanagement mit System: Organisation, Methoden, Steuerung. Wiesbaden: Gabler

Litke, H.-D.; Kunow, I.: Projektmanagement, Planegg, München: Rudolf Haufe

Schwarze, J.: Projektmanagement mit Netzplantechnik, Herne: NWB


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Module: Human Resource Management (AIS01) (Spring) Module title

Human Resource Management



Lectures Written examination yes



Total 99 ECTS




Subject-related skills Students understand basic theories and concepts of business organizations. They gain fundamental knowledge of different types and models of structural and operational organization, as well as of influencing factors and principles of structures. Students can evaluate practical organizational concepts. They are also familiar with the forms of inter-organizational cooperation. They learn to evaluate the relevance of personnel decisions for an entire enterprise. With their basic knowledge, students are capable of solving tasks of average complexity independently.

Socio-ethical skills Students understand the power of organizational rules to shape organizations and are able to implement alternative measures responsibly. Furthermore, they develop a deep understanding of the social responsibility of human-resources activities. They are expected to work effectively in study groups and to assume leadership functions.

Personal skills Students are able to argue their own position using economic reasoning. They are capable of making use of all available theoretical and practical learning aids for their studies and for guided research projects.

Transferable skills Students recognize the importance of organizational structures as a decisive element of managing processes. They can evaluate decisions made regarding organizational policies for an entire enterprise. They are hereby familiar with classical concepts as well as current models of organization within and among different organizations. They learn about the application of HR tools in individual cases, interdependencies and integration of HR measures, explanation and forecasts of HR phenomena, as well as their relevance for running a company. Finally, students develop an understanding of the entire context of organizational structures and the work of human resources.

Course content

Aims and tasks of human resources – HR planning – Recruitment – Redundancies and allocation of human resources – compensation and corporate social policies – Staff development – Fundamentals of HR marketing


Bea, F.X.; Göbel, E.: Organisation. Theorie und Gestaltung, Stuttgart: Lucius & Lucius Bröckermann, R.: Personalwirtschaft: Lehr- und Übungsbuch für Human Resource Management, Stuttgart: Schäffer-Poeschel Jung, H.: Personalwirtschaft, München, Wien: Oldenbourg Scholz, Ch.: Personalmanagement. Informationsorientierte und verhaltenstheoretische Grundlagen, Münche: Vahlen

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Vahs, D.: Organisation: Ein Lehr-und Managementbuch, Stuttgart: Schäffer-Poeschel


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Module: Intercultural Learning & Intercultural Competence (AIS36) Module title

Intercultural Management II: Intercultural Learning & Intercultural Competence



Lectures and exercises Written exam or Term paper yes



Total 74 ECTS




Subject-related skills The students discuss the concept of competence and critically reflect the characteristics that define intercultural competence. In addition to the staged model for acquiring competence, they evaluate based on intra-organizational and inter-organizational learning in multinational companies. Furthermore, the students study central concepts of diversity management and discuss the status of implementation in companies. Through their in-depth cultural studies, the students possess focused background knowledge of selected country cultures and corporate cultures.

Socio-ethical skills The students develop a sense of their own particular responsibility when working with colleagues and business partners from different cultural background. They are able to put other ways of thinking and behaving into perspective and to communicate their own value-driven point of view in a transparent and appreciative manner.

Personal skills The students refine their own cognitive and behavioral abilities in situations of intercultural interaction while developing a sense of their own competence. They realize when and where certain behaviors are called for and are able to integrate them in intercultural situations appropriately and effectively. The students assume responsibility for their own academic success. They can give their mentors appropriate feedback and are able to justify their own opinion using well-founded theoretical argumentation. They utilize all sources available for their studies.

Transferable skills The students are aware of the increasing importance of diversity in enterprises. They possess comprehensive knowledge of problems and methods of intercultural management. They are able to transfer and apply their knowledge proactively in intercultural work situations. Based on target-oriented business administration the students able to react flexibly as needed. They are capable of putting forth their own ideas when and where necessary.

Course content

Concepts of intercultural competence – Methods of acquiring competence – Diversity management – In-depth cultural studies



● Deardorff, D. K.: The SAGE handbook of intercultural competence, Thousand Oaks: Sage

● Dereksy, H.: International management: managing across borders and cultures, Upper Saddle River:

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Pearson Prentice Hall

● Lane, H. W.; Maznevski, M. L.; DiStefano, J. J.; Dietz, J.: International management behavior - Leading with a global mindset, Chichester: Wiley

● Luthans, F.; Don, J. P.: International management: culture, strategy, and behavior, New York: McGraw-Hill



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Module: International Finance and Accounting (AIS35) (Summer) Module title

International Business II: International Finance and Accounting



Lectures, exercises, case studies, simulation game




Total 120 ECTS




Subject-related skills Students get to know the diversity, significance and complexity of the tools used for transactions, payments and financing of international trade contracts. They can identify the currency and interest risks that global players face. In addition, they are capable of applying appropriate tools to control such financial risks. They are familiar with parts of special financing methods in export trade. The students know and understand the principles of portfolio management in the context of financial markets and institutions.




Course content

Transactions in foreign trade (e.g. Letter of credit, incoterms, customs) – International finance management (e.g. financial and hedging instruments, cash management) – Portfolio management (e.g. asset evaluation, strategic and tactical asset allocation)


Cooper, R.: Corporate Treasury and Cash Management, Basingstoke: Macmillan

Jahrmann, F.-U.: Kompakt-Training Außenhandel, Herne: Kiehl

Perridon, L.; Steiner, M.: Finanzwirtschaft der Unternnehmung, München: Vahlen

Shapiro, A. C.: Multinational Financial Management, Hoboken: Wiley

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Module: International Controlling (AIS46) Module title

International Controlling



Lectures, exercises, simulation game Written examination yes



Total 120 ECTS




Subject-related skills Students understand the relevance of strategic and operative controlling in an enterprise and possess knowledge of approaches, tasks, tools and organization of controlling, as well as KPI-oriented operation. They are able to make decisions from a controlling perspective, to justify, reflect, and evaluate the consequences for various functions in a company.

Socio-ethical skills Students gain a broad understanding of socio-ethical consequences of decision-making processes that have been developed and implemented in controlling sectors of companies. They can question documents at hand and the implications thereof, and at the same time, develop their own professional and socio-ethical point of view. Students can work effectively in groups, thereby reflecting and evaluating their own role, while assuming leadership functions.

Personal skills Students recognize their responsibility for their own success. They contribute actively to the overall success of discussions. They are able to use good professional argumentation to make point and decisions. They can recognize and reflect the consequences and effects of their own behavior. Students can make decisions based on values/value systems and appraise them critically. They are able to make use of all available means for study and work. They are capable of giving others constructive and appreciative feedback and learn from this.

Transferable skills Students attain an overall understanding of internal and external accounting in the context of international business operations. They learn to use instruments of controlling and accounting under diverse conditions with interdependent and integrative measures. Students are aware of the importance of the meticulous and accurate handling of figures and realize how critical it is to express data understandably in order to avoid misinterpretation. While setting their knowledge to work, they are open to other perceptions, can reflect them and react to them appropriately. They perceive feedback as an opportunity to improve their professional achievements, as well as their own personal development.

Course content

In-depth internal accounting, especially process costing, marginal costing, internal transfer pricing, each in an international context – Budgeting – International controlling (e.g. approaches, tasks, tools, organization)


Bohl, W.; Bartels, P.: Beck’sches IFRS-Handbuch, München: Beck, Wien: Linde, Bern: Stämpfli Coenenberg, A. G.; Alvarez, M.; Biberacher, J.: Jahresabschluss und Jahreabschlussanalyse, Stuttgart: Schäffer-Poeschel

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Coenenberg, A. G.; Fischer, Th. M.; Günther, Th.: Kostenrechnung und Kostenanalyse, Stuttgart: Schäffer-Poeschel


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Module: International Procurement Logistics (AIS47) Module title

International Operations Management & Logistics



Lectures, group work, exercises and case studies

Written examination Yes



Total 120 ECTS




Subject-related skills Students learn about strategic decision-making in purchasing, warehousing, production and logistics from an international perspective. They possess comprehensive and in-depth knowledge about the tools of production planning and controlling, as well as logistics – about their implementation, the opportunities and significance of international risk and quality management. They can apply appropriate concepts both theoretically and pragmatically. Finally, while practicing simulation projects on logistical processes and supply chains, students are able to identify origins and influences of problems therein. They can prepare appropriate solutions using analytical methods.

Socio-ethical skills Students are introduced to materials management concepts, particularly related to their effect on the work-world and the environment. They understand the social changes brought about by globalized and networked supply chains. They are able to work in groups effectively, recognize and take on leadership functions.

Personal skills Students are capable of using all available resources for learning and working. They can carry out smaller research tasks independently with minimal guidance. They develop an understanding of the complexity of real problems and can propose solutions. They assume responsibility for their own work. They can evaluate it and at the same time deal with constructive criticism. Students are capable of participating in a focused discussion and asking appropriate questions, while remaining open to new ideas. They are able to reason and defend their own point of view. They are able to give their academic mentors suitable feedback.

Transferable skills Students are able to transfer their knowledge and skills in international business to new situations and develop their own solutions to problems. They can actively use the knowledge and skills acquired to solve actual problems since they have developed a feeling for multi-faceted and complex problems.

Course content

Strategic procurement planning (in-depth) – Sourcing strategies – operative sourcing (in-depth) – e-procurement – ECR – Supply-chain management – (Logistics) international procurement markets – Logistics service providers – Supplier appraisal and development – Selected in-depth logistics project management – Laws and regulations pertaining to procurement

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Grant, D.B.; Lambert, D.M.; Stock, J.R.; Ellram, L.M.: Fundamentals of Logistics Management, London u.a.: McGraw-Hill Large,R.: Strategisches Beschaffungsmanagement: Eine praxisorientierte Einführung. Mit Fallstudien, Wiesbaden: Gabler Melzer-Ridinger, R.: Supply Chain Management, München, Wien: Oldenbourg


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Module: Operations Management (AIS48) Module title

International Operations Management & Logistics







Total 120 ECTS




Subject-related skills This Module provides in-depth focus on operations (goals, content, activities, methods, tools), particularly in an international context. Upon completion of the module, students attain comprehensive and in-depth understanding of the opportunities and risks of working with international suppliers, while paying attention to the aspects of quality, costs, methods, organization, new communication media, etc.




Course content

Production and operations management (ERP/PPS) – Application of ERP and inventory management systems – Decision-making processes for production and warehousing sites – Global production – Quality management and Certifications – Controlling: measuring performance, analyzing potential of improvement – Value-chain analysis and design – Case studies


Schneider, H.M.; Buzacott, J.A.; Rücker, T.: Operative Produktionsplanung und -steuerung: Konzepte und Modelle des Informations- und Materialflusses in komplexen Fertigungssystemen, München, Wien: Oldenbourg Schulte, Ch.: Logistik: Wege zur Optimierung der Supply Chain, München: Vahlen

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Wildemann, H.: Supply Chain Management: Effizienzsteigerung in der unternehmensübergreifenden Wertschöpfungskette, München: TCW Transfer-Centrum Zäpfel, G.: Taktisches Produktions-Management, München, Wien: Oldenbourg


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Module: International Marketing I (AIS49) Module title

International Marketing




Written exam Yes



Total 120 ECTS




Subject-related skills Students acquire in-depth knowledge of market research in international markets and are able to develop a problem-oriented approach for an empirical research project. They deepen their knowledge of selected tools from the marketing mix in an international context.

Socio-ethical skills Students intensify their awareness of the opportunities and problems involved in influencing people with marketing tools and deal critically with the social, economic and ethical consequences of such. They are conscious of the ethical and scientific standards maintained in empirical research. Furthermore, they are able to work effectively in groups, both acknowledging and assuming group leadership.

Personal skills Students are capable of utilizing all available study and research sources and applying suitable market research methods for an independent project. They are aware of complexities and can propose solutions. They assume responsibility for their own work, evaluate it, and handle critical comments constructively. They can participate in critical discourse and are open to suggestions. Students can defend their own position, drawing on well-founded arguments and give their mentors appropriate feedback.

Transferable skills Students are capable of transferring their theoretical knowledge of marketing, as well as skills acquired to new situations and develop professional solutions to real problems. They can independently plan marketing projects, realize them and reflect on the project’s methods and successes critically.

Course content

Specialization of marketing tools in international context – Market research in international markets – Case studies


Becker, J.: Marketing-Konzeption: Grundlagen des ziel-strategischen und operativen Marketing-Managements, München: Vahlen

Czinkota, M. R.; Ronkainen, I. A., Zvobgo, G.: International Marketing, Andover: Cengage Learning Homburg, Ch.; Krohmer, H.: Marketingmanagement: Strategie – Instrumente – Umsetzung –

Unternehmensführung, Wiesbaden: Gabler Jobber, D.: Principles and Practice of Marketing, London u.a.: McGraw-Hill Kotabe, M.: Global Marketing Management: International Student Version, Hoboken: Wiley Kotler, Ph.; Armstrong, G.: Principles of Marketing. Global Edition, Upper Saddle River: Prentice Hall


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Module: International Marketing II (AIS50) Module title

International Marketing II



Lecture, group work, exercises and case studies

Written exam or term paper yes



Total 120 ECTS




Subject-related skills Students recognize how purchasing decisions of consumers and organizations are made and can consider ways of influencing them. They understand how to build long-term relationships with clients through customer service management and are capable of introducing the necessary measure to do so. The perspective focused on is international with institutional aspects. Finally, students are able to evaluate realistically legal constraints on marketing efforts.

Socio-ethical skills Students intensify their awareness of the opportunities and problems involved in influencing people with marketing tools and deal critically with the social, economic and ethical consequences of such. They are conscious of the ethical and scientific standards maintained in empirical research. Furthermore, they are able to work effectively in groups, both acknowledging and assuming group leadership.

Personal skills Students are capable of utilizing all available study and research sources and applying suitable market research methods for an independent project. They are aware of complexities and can propose solutions. They assume responsibility for their own work, evaluate it, and handle critical comments constructively. They can participate in critical discourse and are open to suggestions. Students can defend their own position, drawing on well-founded arguments and give their mentors appropriate feedback.

Transferable skills Students are capable of transferring their theoretical knowledge of marketing, as well as skills acquired to new situations and develop professional solutions to real problems. They can independently plan marketing projects, realize them and reflect on the project’s methods and successes critically.

Course content

Consumer behavior and organizations – In-depth customer relationship management – Capital goods marketing or services marketing – Legal aspects of marketing in an international context – Case studies


Becker, J.: Marketing-Konzeption: Grundlagen des ziel-strategischen und operativen Marketing-Managements, München: Vahlen

Czinkota, M. R.; Ronkainen, I. A., Zvobgo, G.: International Marketing, Andover: Cengage Learning Homburg, Ch.; Krohmer, H.: Marketingmanagement: Strategie – Instrumente – Umsetzung –

Unternehmensführung, Wiesbaden: Gabler Jobber, D.: Principles and Practice of Marketing, London u.a.: McGraw-Hill Kotabe, M.: Global Marketing Management: International Student Version, Hoboken: Wiley

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Kotler, Ph.; Armstrong, G.: Principles of Marketing. Global Edition, Upper Saddle River: Prentice Hall


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Module: International HR I (AIS 51) Module title

International Human Resource Management







Total 120 ECTS




Subject-related skills Students understand the relevance of human resource strategies and decisions for an entire enterprise and can evaluate them. They know and accept the role of human resources as a partner in business. Their use of this knowledge is target-oriented, e.g. a balanced scorecard for HR. They can formulate and evaluate HR goals for various HR targets. Students possess in-depth knowledge of enterprise-wide (including international) HR work and can recognize and put to use their knowledge of the relevant HR environments, as well as their developments (e.g. international HR markets, organization as a framework). They are able to solve complex problems independently and make decisions, justify and reflect them. Students can recognize and assess the effects of such decisions on various stakeholders and functional areas in an enterprise. They possess in-depth knowledge of HR methods and are able to implement and evaluate them.

Socio-ethical skills Students develop a broad understanding of HR activities. They can recognize and justify integer, ethical behavior in compliance with legal regulations in an international context. Diversity and the role of in-company stakeholders, recognized as influencing factors, can be taken into consideration for decision made by students. They can work effectively in a group, reflect the various roles in the group and can assume a leadership position.

Personal skills Students recognize their own role of responsibility for success in their studies. They contribute to the success of classes and seminars with active participation and constructive feedback. They can defend their own point of view by using well-founded business arguments. They recognize and reflect the effects of their own behavior in situations and can consider them. Students are able to make value-based decisions and can appraise and reflect such decisions critically. They make use of all available means for study. They are capable of giving one another constructive feedback and of learning from feedback themselves.

Transferable skills Students learn the precise application of HR tools in various areas, while recognizing co-dependencies and integrating the necessary measures. This includes definitions and forecasts of HR phenomena and their relevance for company operations. Finally, as students have developed an overall understanding of HR activities in an international context, they are able to assume responsibility for HR management in an international enterprise, to analyze problems, evaluate and solve them.

Course content

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Goals and strategies of international HR activities – Personnel department, Personnel /Human Resource Management – International human resource planning and development management – International personnel marketing and advertising – International recruitment and e-recruitment – Performance appraisal (Performance management) and potential evaluation – International compensation and incentive programs (reward systems) – Personnel controlling – HRM in selected countries /cultures (Comparative HRM)


Bratton, J.; Gold, J.: Human Resources Management: Theory and Practice, New York: Palgrave Macmillan Briscoe, D. R.; Schuler, R. S.; Claus, L.: International Human Resources Management: Policies and Practices for Multina-tional Enterprises, New York: Routledge Chapman & Hall Dessler, G.: A Framework for Human Resources Management, Upper Saddle River: Pearson Global Harzing, A.-W.; Pinnington, A.H.: International Human Resource Management, London: Sage Oechsler, W. A.: Personal und Arbeit. Grundlagen des Human Resource Management und der Arbeitgeber-Arbeitnehmer-Beziehungen, München, Wien: Oldenbourg Tayeb, M.H.: International Human Resource Management: A Multinational Companies Perspective, Oxford, New York: Oxford University Press


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Module: International HR II (AIS52) Module title

International Human Resource Management







Total 120 ECTS




Subject-related skills Students understand the relevance of human resource strategies and decisions for an entire enterprise and can evaluate them. They know and accept the role of human resources as a partner in business. Their use of this knowledge is target-oriented, e.g. a balanced scorecard for HR. They can formulate and evaluate HR goals for various HR targets. Students possess in-depth knowledge of enterprise-wide (including international) HR work and can recognize and put to use their knowledge of the relevant HR environments, as well as their developments (e.g. international HR markets, organization as a framework). They are able to solve complex problems independently and make decisions, justify and reflect them. Students can recognize and assess the effects of such decisions on various stakeholders and functional areas in an enterprise. They possess in-depth knowledge of HR methods and are able to implement and evaluate them.

Socio-ethical skills Students develop a broad understanding of HR activities. They can recognize and justify integer, ethical behavior in compliance with legal regulations in an international context. Diversity and the role of in-company stakeholders, recognized as influencing factors, can be taken into consideration for decision made by students. They can work effectively in a group, reflect the various roles in the group and can assume a leadership position.

Personal skills Students recognize their own role of responsibility for success in their studies. They contribute to the success of classes and seminars with active participation and constructive feedback. They can defend their own point of view by using well-founded business arguments. They recognize and reflect the effects of their own behavior in situations and can consider them. Students are able to make value-based decisions and can appraise and reflect such decisions critically. They make use of all available means for study. They are capable of giving one another constructive feedback and of learning from feedback themselves.

Transferable skills Students learn the precise application of HR tools in various areas, while recognizing co-dependencies and integrating the necessary measures. This includes definitions and forecasts of HR phenomena and their relevance for company operations. Finally, as students have developed an overall understanding of HR activities in an international context, they are able to assume responsibility for HR management in an international enterprise, to analyze problems, evaluate and solve them.

Course content

Secondment abroad (Expatriation) and international personnel development – Employee relationships and

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representatives (Employment Relations), rights to representation in an international context – Selected (international) work laws, welfare laws in depth – HRM in selected countries / cultures (Comparative HRM) – HRM in M&A (Mergers and acquisitions) processes – Projects on selected (international) HRM topics – Current development in (international) HRM – Organization of a personnel department


Bratton, J.; Gold, J.: Human Resources Management: Theory and Practice, New York: Palgrave Macmillan Briscoe, D. R.; Schuler, R. S.; Claus, L.: International Human Resources Management: Policies and Practices for Multina-tional Enterprises, New York: Routledge Chapman & Hall Dessler, G.: A Framework for Human Resources Management, Upper Saddle River: Pearson Global Harzing, A.-W.; Pinnington, A.H.: International Human Resource Management, London: Sage Oechsler, W. A.: Personal und Arbeit. Grundlagen des Human Resource Management und der Arbeitgeber-Arbeitnehmer-Beziehungen, München, Wien: Oldenbourg Tayeb, M.H.: International Human Resource Management: A Multinational Companies Perspective, Oxford, New York: Oxford University Press


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Module: Principles of Intercultural Management (AIS23) Module title

Intercultural Management I: Principles of Intercultural Management



Lectures and exercises written exam or term paper yes



Total 90 ECTS




Subject-related skills Students deal with the economic process of globalization and its effect on culture. Working with different interdisciplinary approaches, they learn the main concepts of culture and acquire an overview of primary theories of culture allowing them to make comparisons among these cultures. They analyze the central sources of influence on intercultural communication and develop a comprehensive understanding of what culture means in interpersonal situations.

Socio-ethical skills The students develop a feeling for multi-faceted influences and effects of culture on economic environments. Based on their knowledge of other cultures they are able to reflect their own value-system and analyze behaviors of others from various perspectives. Students can work constructively in an international group.

Personal skills Students reflect on their own cultural imprint both intellectually and subjectively. They are aware of the necessity of using modelling analysis of intercultural interaction and the inherent risk of stereotyping. They are open to suggestions and able to apply given methods to concrete problems independently. The students can collate data and information from diverse internal and external sources, then evaluate and prepare the data according to given criteria. They can make use of all available resources for independent study.

Transferable skills The students are able to evaluate diverse approaches and to compare them critically. They possess fundamental analytical methods by which they can structure problems of intercultural interaction. Working with knowledge about various socio-cultural contexts gained in earlier courses students can point out behavioral options in concrete situations, assess them critically and justify their decision for a line of action chosen.

Course content

Globalization and intercultural cooperation - The phenomenon of culture - Cultural-theoretical approaches - Self-image/image of the other - Ethnocentrism - Stereotyping - Intercultural communication - In-depth cultural studies



● Deresky, H.: International management: managing across borders and cultures, Upper Saddle River:

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Pearson Prentice Hall

● Lüsebrink, H.-J.:Interkulturelle Kommunikation - Interaktion, Fremdwahrnehmung, Kulturtransfer, Stuttgart: Metzler

● Luthans, F.; Don, J.P.: International management: culture, strategy and behavior, New York: McGraw-Hill


● Thomas, D.C.: Cross-cultural management - Essential concepts, Thousand Oaks: Sage


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Module: Working and Managing across Cultures (AIS21) Module title

Intercultural Management II: Working and Managing across Cultures



Lectures and exercises written exam or term paper yes



Total 76 ECTS




Subject-related skills Students analyze specific cultural aspects of international cooperation forms in case studies, thereby evaluating central concepts of the integration of corporate cultures. They familiarize themselves with primary effects of dynamic group processes in multicultural teams and develop a comprehensive understanding of the potential for synergies and conflicts in such teams. Moreover, they are aware of additional complexities stemming from virtual cooperation made possible by modern information and communication technologies.

Socio-ethical skills The students develop a sense of their own particular responsibility when working with colleagues and business partners from different cultural background. They are able to put other ways of thinking and behaving into perspective and to communicate their own value-driven point of view in a transparent and appreciative manner.

Personal skills The students further refine their own cognitive and behavioral abilities in situations of intercultural interaction while developing a sense of their own competence. They realize when and where certain behaviors are called for and are able to integrate them in intercultural situations appropriately and effectively. The students assume responsibility for their own academic success. They can give their mentors appropriate feedback and are able to justify their own opinion using well-founded theoretical arguments. They utilize all sources available for their studies.

Transferable skills The students are aware of the increasing importance of diversity in enterprises. They possess comprehensive knowledge of problems and methods of intercultural management. They are able to transfer and apply their knowledge proactively in intercultural work situations. Based on target-oriented business administration, the students are able to react flexibly as needed. They are capable of putting forth their own ideas when and where necessary.

Course content

Cultural-specific aspects of international collaboration - Collaboration in international teams - Virtual collaboration - In-depth cultural studies



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● Deardorff, D. K.: The SAGE handbook of intercultural competence, Thousand Oaks: Sage

● Dereksy, H.: International management: managing across borders and cultures, Upper Saddle River: Pearson Prentice Hall

● Lane, H. W.; Maznevski, M. L.; DiStefano, J. J.; Dietz, J.: International management behavior - Leading with a global mindset, Chichester: Wiley

● Luthans, F.; Don, J. P.: International management: culture, strategy, and behavior, New York: McGraw-Hill



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Module: Introduction to Economics (AIS37) Module title

Economics I: Introduction to Economics



Lectures and exercises written examination yes



Total 75 ECTS




Subject-related skills Students become familiar with the concepts and methods of economics and are able to assess and explain the advantages and drawbacks of using models for economic analysis. They understand the principles of analyzing the behavior of households and firms, and are able to use these tools to analyze markets and apply them to new problems.

Socio-ethical skills The students can understand and assess the diverse views of agents and interest groups from a microeconomic perspective. Analyzing market imperfections opens up ethical dimensions of business/economic decisions to them, even in this early phase of their studies.

Personal skills Students can comprehend the logic of economic decisions and draw conclusion for individual and collective actions. They are able to communicate the effects of such economic decisions appropriately.

Transferable skills Studying price theory in various types and forms of markets helps the students to understand the situation of their own training company and even to develop solutions for problems.

Course content

Basic economic terminology and concepts - Contents and methods of economics - Introduction to the history of economic thought - Economic systems - Germany's economic order - Introduction to microeconomics - Market mechanisms


● Baßeler, U.; Heinrich, J.; Utecht, B.: Grundlagen und Probleme der Volkswirtschaft, Stuttgart: Schäffer-Poeschel

● Bofinger, P.: Grundzüge der Volkswirtschaftslehre: Eine Einführung in die Wissenschaft von Märkten, München u. a.: Pearson Education

● Erlei, M.; Leschke, M.; Sauerland, D.: Neue Institutionenökonomik, Stuttgart: Schäffer-Poeschel

● Homann, K.; Suchanek, A.: Ökonomik: Eine Einführung, Tübingen: Mohr Siebeck

● Krugman, P.; Wells, R.: Volkswirtschaftslehre, Stuttgart: Schäffer-Poeschel [engl.: Economics, New York:

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Worth Publishers]

● Mankiw, N. G.: Grundzüge der Volkswirtschafslehre, Stuttgart: Schäffer-Poeschel [engl.: Principles of Economics, Mason: Thomson South-Western]

● Pindyck, R. S.; Rubinfeld, D. L.: Mikroökonomie, München: Pearson Studium [engl.: Microeconomics, Upper Saddle River: Pearson Prentice Hall]

● Varian, H. R.: Grundzüge der Mikroökonomik, München: Oldenbourg [engl.: Intermediate Microeconomics: A Modern Approach, New York u. a.: Norton

● Wildmann, L.: Einführung in die Volkswirtschaftslehre, Mikroökonomie und Wettbewerbspolitik: Module der Volkswirtschaftslehre 1, München: Oldenbourg


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Module: Basics in Information Management (AIS38) Module title

Basics in Information Management



Lectures, discussions, presentations, reports and group work

written examination yes



Total 90 ECTS




Subject-related skills Students understand the links between information and communication techniques, and its economic benefits. They are capable of dealing with the terminology and concepts of information management and can critically ponder the occasional priority conflicts between technology and business application.

Socio-ethical skills Students are able to assess selected social effects that occur due to the penetration of new media critically. They consider these things in their professional and private lives for decision-making processes. They recognize the importance of information and information management for meaningful collaboration in daily business operations. Students can work effectively in groups.

Personal skills Students learn to discuss the operational implications of modern information and communication techniques. They are aware of the interface between economic and information-technological requirements in business and can support inter-departmental decisions-making processes.

Transferable skills Students learn to evaluate the economic aspects of decisions regarding investment in information technology and the implementation thereof. They can partially analyze and model international business processes. Using the methods imparted in their studies, they are able to grasp problems within a defined framework and situation and to prepare a solution.

Course content

Definition and significance of information, communication and knowledge - the economics of information and the balance of knowledge - Information acquisition - Data security and protection - Basic analysis and modelling of business processes - Information and knowledge management - Basic concepts of business applications


● Abts, D.; Mülder, W.: Grundkurs Wirtschaftsinformatik. Eine kompakte und praxisorientierte Einführung, Wiesbaden: Vieweg + Teubner

● Heinrich, L. J.; Stelzer, D.: Informationsmanagement, München: Oldenbourg

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● Keuper, F.; Neumann, F.: Wissens- und Informationsmanagement, Wiesbaden: Gabler

● Kollmann, T.: E-Business. Grundlagen elektronischer Geschäftsprozesse in der Net Economy, Wiesbaden: Gabler

● Kromar, H.: Informationsmanagement, Berlin, Heidelberg: Springer

● Lehner, R.: Wissensmanagement. Grundlagen, Methoden und technische Unterstützung, München: Hanser-Fachverlag

● Linde, F.: Ökonomie der Information, Göttingen: Universitätsverlag Göttingen

● Picot, A.; Reichwald, R.; Wigand, R. T.: Die grenzenlose Unternehmung. Information, Organisation und Management, Wiesbaden: Gabler


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Module: Presentation Skills (AIS39) Module title

Methodological Skills I: Presentation Skills



Seminar, exercises, presentations Course achievement (e.g. short presentation, outline, active participation

no



Total 42 ECTS




Subject-related skills Students gain in-depth knowledge of presentation, facilitation and communication techniques and are thus able to transfer what they have learned in theory and practice to real situations during their internships.

Socio-ethical skills Students develop a basic understanding of the ethical responsibility of their own behavior in a social context. They are able to choose means appropriate to the context/person and develop the empathy required for a specific situation and for understanding the argumentative position of their partner in social interaction. They recognize the limitation and dangers of social influence and regard the misuse of social manipulation techniques critically.

Personal skills Students have knowledge, abilities and skills that help them to recognize and solve problems effectively. Upon the completion of this module, they can solve social problems and possess a range of methodical approaches to do so. They develop their creativity, critical judgment and rhetorical skills. Students possess convincing interpersonal skills, are self-confident and enthusiastic. They are able to reflect and evaluate social situations in the light of their own position and contribute constructively to team activities.

Transferable skills Students are able to lead social interaction processes in a goal-oriented manner. They have become familiar with the main challenges of exerting social influence and have mastered the necessary methods and skills to do so. They can decipher complex situations of communication and, acting appropriately and responsibly, they are able to have a motivating influence on their peers.

Course content

Situations and goals of presentation – Presentation outline/ presentation dramaturgy – Use of media and visual aids: text, graphics and symbols – Practicing a presentation – Voice work und rhetoric – Nonverbal communication: body language, mimicry and gestures – Dealing with stage fever – Facilitating discussions – Reworking a presentation – Specifics: an academic presentation


Härtl, J.; Hoffmann, K.-D.: Moderieren und Präsentieren: wirksame Kommunikation und gezielter Medieneinsatz, Berlin: Cornelsen

Seifert, J.; Pattay, S.: „Visualisieren. Präsentieren. Moderieren“, Offenbach: GABAL

and others, suitable for the topic chosen

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Module: International Marketing Module title

International Marketing




written exam yes



Total 90 ECTS




Subject-related skills Students gain insight into the theoretical foundations of international marketing and learn about the primary decision fields in international marketing strategies. They are aware of the most important characteristics of such tools as product/program, price/terms, distribution/sales, communication policies in an international context. They recognize the controversy between standardization and differentiation, with which multi-nationals are confronted, and understand which aspects speak for standardization and which for localization.

Socio-ethical skills Students learn about the opportunities and limitations of informational influence on people and discuss the economic, social and ethical consequences critically. Moreover, they recognize the value of responsibly applied financial instruments. The students can work in groups effectively, recognize group leadership and take on leadership functions themselves.

Personal skills Students participate actively in discussion, ask appropriate question, and are open to new ideas, assuming more and more responsibility for their own academic success. They are able to justify their own point of view using well-founded business administrative reasoning. They have learned to field criticism, to criticize others adequately and they can give their mentors appropriate feedback.

Transferable skills Students can use the knowledge, skills and abilities they have gained to solve actual problems. Upon completion of the module, they possess a fundamental overview of central concepts and areas of international marketing.

Course content

Specialization of marketing tools in international context - Market research in international markets - Case studies


Backhaus, K; Voeth, M.: Internationales Marketing, Stuttgart: Schäffer-Poeschel

Czinkota, M. R.; Ronkainen, I. A, Zvobgo, G.: International Matketing, Andover: Cengage Learning

Keegan, W. J.; Green, M.C.: Global Marketing, Upper Saddle River: Prentice Hall

Kotabe, M.: Global Marketing Management: International Student Version, Hoboken: Wiley


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Module: International Procurement Module title

International Procurement







Total 120 ECTS

Attendance (lectures and examination) 40 (24) 3



Subject-related skills This Module provides in-depth focus on operations (goals, content, activities, methods, tools), particularly in an international context. Students attain comprehensive and in-depth understanding of the opportunities and risks of working with international suppliers, while paying attention to the aspects of quality, costs, methods, organization, new communication media, etc. In addition, they learn about strategic decision-making in purchasing, warehousing, production and logistics from an international perspective. They possess comprehensive and in-depth knowledge about the tools of production planning and controlling, as well as logistics – about their implementation, the opportunities and significance of international risk and quality management. They can apply appropriate concepts both theoretically and pragmatically. Finally, while practicing simulation projects on logistical processes and supply chains, students are able to identify origins and influences of problems therein. They can prepare appropriate solutions using analytical methods.




Course content

Strategic procurement planning (in-depth) – Sourcing strategies – operative sourcing (in-depth) – e-procurement – ECR – Supply-chain management – (Logistics) international procurement markets – Logistics service providers – Supplier appraisal and development – Selected in-depth logistics project management – Laws and regulations pertaining to procurement

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Module: Change and Innovation Management (AIS17) Module title Change and Innovation Management

Tuition and assessment Methods Assessment Graded yes/no Classroom sessions will be interactive, with both individual and group work activities.

Group presentation 50%

Group report 50 %

Yes

Workload and ECTS points Workload (in hours, multiples of 30)

Total 120 ECTS Attendance (lectures and examination) 32 4

Independent study 88 Learning outcomes and skills Subject-related skills

Understanding and managing change at the level of the organization and the employee

Socio-ethical skills Students will need to make judgements

Personal skills Students will develop a range of interpersonal and presentation skills whilst interacting effectively with others on a one to one, small group and one to many context

Transferable skills Self-confidence; public speaking, analysis, employability

Course content To help participants to understand, critically analyze and deal effectively with, the management of change. The nature of change at macro, meso and micro levels. The distribution and use of power within and between organizations. The implementation of, and resistance to, change. Resistance at individual and organizational levels. Models of change management. Organizational politics. The nature and causes of organizational conflict: strategies for dealing with interpersonal and intergroup conflict. Notions of strategic and transformational change. Literature Indicative Reading Mullins, L. Organizational Behavior Pearson Education London ( latest edition)


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Module: Project Management Module title

Project Management



Seminar, exercises, presentations,

case studies

Written Examination (60%),

Presentation (40%)

Yes



Total 66 ECTS




Subject-related skills Students will develop an understanding of the importance of project management and will be able to apply the principles, practices and methods underlying projects. They develop a view of projects in their organizational context

Socio-ethical skills Students experience the complexity of working in an intercultural project team. They understand the problem of the integration of project teams in the corporate organization.

Personal skills Students understand the necessity of a structured approach to lead projects.

Transferable skills Students recognize the requirements of Project Management and can apply a structured approach in unclear situations

Course content

Project process model according to PMI: Terms, Project types, Project-life-cycle Initiating: Project charter, Stakeholder Planning: scope, schedule, cost, resources, risk Executing: team development, organization, leadership Monitoring and controlling: milestone trend analysis, earned value analysis Closing: lessons learned


Wysocki, Robert K. (2013) Effective Project Management: Traditional, Agile, Extreme, Seventh Edition, Wiley Publishing, Inc. (ISBN 978-1118729168)

Project Management Institute (2017) A Guide to the Project Management Body of Knowledge (PmboK Guide), Sixth Edition, Project Management Institute (ISBN 978-1628251845)


Students generate a feasibility study (group work) and perform a presentation

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Module: Human Resource Management (AIS01) (Fall) Module title

Human Resource Management



Lectures Written examination yes



Total 90 ECTS




Subject-related skills Students understand basic theories and concepts of business organizations. They gain fundamental knowledge of different types and models of structural and operational organization, as well as of influencing factors and principles of structures. Students can evaluate practical organizational concepts. They are also familiar with the forms of inter-organizational cooperation. They learn to evaluate the relevance of personnel decisions for an entire enterprise. With their basic knowledge, students are capable of solving tasks of average complexity independently.

Socio-ethical skills Students understand the power of organizational rules to shape organizations and are able to implement alternative measures responsibly. Furthermore, they develop a deep understanding of the social responsibility of human-resources activities. They are expected to work effectively in study groups and to assume leadership functions.

Personal skills Students are able to argue their own position using economic reasoning. They are capable of making use of all available theoretical and practical learning aids for their studies and for guided research projects.

Transferable skills Students recognize the importance of organizational structures as a decisive element of managing processes. They can evaluate decisions made regarding organizational policies for an entire enterprise. They are hereby familiar with classical concepts as well as current models of organization within and among different organizations. They learn about the application of HR tools in individual cases, interdependencies and integration of HR measures, explanation and forecasts of HR phenomena, as well as their relevance for running a company. Finally, students develop an understanding of the entire context of organizational structures and the work of human resources.

Course content

Aims and tasks of human resources – HR planning – Recruitment – Redundancies and allocation of human resources – compensation and corporate social policies – Staff development – Fundamentals of HR marketing


Bea, F.X.; Göbel, E.: Organisation. Theorie und Gestaltung, Stuttgart: Lucius & Lucius Bröckermann, R.: Personalwirtschaft: Lehr- und Übungsbuch für Human Resource Management, Stuttgart: Schäffer-Poeschel Jung, H.: Personalwirtschaft, München, Wien: Oldenbourg

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Scholz, Ch.: Personalmanagement. Informationsorientierte und verhaltenstheoretische Grundlagen, Münche: Vahlen Vahs, D.: Organisation: Ein Lehr-und Managementbuch, Stuttgart: Schäffer-Poeschel


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Module: Business English (AIS13) Module title

Business English I



Lectures, exercises, group work Written examination yes



Total 49 ECTS




Subject-related skills Students can describe their company, its structures, products and services in English. They have learned to write different types of letters (inquiries, orders, complaints, etc.). They are capable of giving a presentation in English, articulating business content convincingly and effectively. Students can write an application in English and are able to conduct and interview successfully in English. They are familiar with and can use subject-related business vocabulary

Socio-ethical skills Students learn to work in teams to solve problems and are prepared to understand and deal with intercultural differences in business life.

Personal skills Students know how to research material for presentations and reports, to outline and prepare it as required for such. In group work and role-plays, they have developed extended communication skills, as well as a basic understanding of intercultural differences.

Transferable skills Students acquire a sense of time management to prepare and carry out presentations. They gain knowledge and an understanding of intercultural communication, which they independently continue to develop through reading. They become familiar with the instruments for language self-study (Internet – CBTs/WBTs–books) that enable further learning without classroom teaching during their practical terms.

Course content

Company description (products, services, structure) – Making contacts, keeping small talk. – Telephoning – Leading and participating in meetings and discussions – Commercial correspondence


Allison, John, Paul Emmerson, The Business. Intermediate, (Hueber) Macmillan / John Allison, Jeremy Townsand, Paul Emmerson, The Business Upper Intermediate, Hueber (Macmillan)

Brook-Hart, Guy, Cambridge Professional English Business Benchmark. Upper-intermediate, Vantage, Klett (Cambridge University Press) / Guy Brook-Hart, Cambridge Professional English Business Benchmark. C1 BEC Higher Edition, Klett (Cambridge University Press)

Hofstede, Geert, Gert Jan Hofstede, Michael Minkov, Cultures and Organizations: Software of the Mind. International Cooperation and its importance for survival, New York et al.: McGraw-Hill

Hughes, John, Success with BEC Vantage, Langenscheidt: Berlin, München: (Summertown Publishing) / Paul Dummet, Colin Benn, Success with BEC Higher, Langenscheidt: Berlin, München: (Summertown Publishing)

Murphy, Raymond, English Grammar in Use. A self-study reference and practice book for intermediate students of Eng- lish. With pocket guide for German-speaking learners, Niveau B1/B2, Buch + CD-ROM, Stuttgart: Klett/ Cambridge: Cambridge University Press 32010

Powell, Mark, Presenting in English. How to give successful presentations, Stuttgart: Klett Shirley Taylor, Leonard Gartside, Model Business Letters, o.O.: Financial Times

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Sweeney, Simon, English for Business Communication, Klett (Cambridge University Press) Trompenaars, Fons; Hampden-Turner, Charles, Managing People Across Cultures (Culture for Business), o.O.:

John Wiley and Sons Williams, Erica J., Presentations in English. Student's Book with DVD, München: Hueber


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Module: International Business (AIS03) Module title

International Business I: Basics of International Business



Lectures, group work, seminars, independent study

Group presentation examination yes



Total 90 ECTS




Subject-related skills Students will retrace the progression of international trade and foreign direct investment. They will gain an understanding of theoretical approaches for explaining international trade and foreign direct investment as well as the ability to compare them with each other. Furthermore, they will understand how international trade, foreign direct investments and international organizations and are affected by cross-cultural, financial, country and operational risks. Further, the class will deal with questions and practical solutions to the means of financing international business and applying methods for risk reduction.

Socio-ethical skills Upon completion of this module, students gain the ability to value arguments put forth by critical observers of globalization and international activities of multi-nationals. They are able to compare the phenomena directly with a purely economic point of view. They are aware of the responsibility businesses bear in the search for sustainable balance between economic success and environmental and social concerns. They are acutely aware of the conflicts and difficulties arising during activities pertaining to order-fulfilment and supply chain processes in a single enterprise or among enterprises.

Personal skills The students acquire the ability to communicate professionally about the topics dealt with in the course. They are capable of explaining fundamental concepts and discussing their significance for multi-nationals. The students can handle diverse departmental-oriented points of view regarding logistics problems both critically and constructively. They are required to interact with each other in the role of company directors assessing IB strategies for a chosen business.

Transferable skills Students can independently work on selected problems that occur in conjunction with the globalization of enterprises. Using their knowledge of globalization, they are able to work out solutions to problems on their own, develop basic strategies, discuss and present them to financiers/investors. Applying established literature and professional practices facilitates their own approach to advanced analysis in this area. Students can evaluate the critical steps in a process that lead to success by synthesizing cause-and-effect chains of middle complexity. They can recognize potential improvement and can develop mature concepts, which they are able to defend argumentatively amongst their colleagues.

Course content

Globalization: development, evaluation and influences from an entrepreneurial point of view – Reactions of enterprises to differences among national, political and economic systems – Multi-nationals –

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Internationalization and market-entry strategies


Cavusgil, S.T.; Knight, G.A.; Riesenberger, J.R.: International Business: Strategy, Management, and the New Realities, Upper Saddle River: Pearson Prentice Hall

Daniels, J. D.; Radebaugh, L.; Sullivan, D.: International Business, Upper Saddle River: Pearson Prentice Hall

Global Strategy, Loose-Leaf Version – 21 Jul 2016 by Mike W Peng on Amazon Lewis, R.D. (2012). When Teams Collide: managing the international team successfully. Nicholas

Brealey.


The external lecturer is an international businessman with a PhD in the field of management strategy and the course is designed for practical application of academic theory.

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Module: Leadership and Strategic Management (AIS04) Module title

Leadership and Strategic Management



Lecture, seminar, group work, independent study

Assignment and written examination yes



Total 90 ECTS




Subject-related skills Students gain an understanding of concepts and instruments of leadership and strategic management in companies. They are able to reflect concepts, methods and instruments of strategic management, apply them and evaluate their effectiveness. They are able to identify reasons for management problems and to develop suitable measures to solve those problems. Building on the IB module they are able to transfer these skills to an international environment as well as a domestic environment.

Socio-ethical skills Upon completion of this module, students gain the ability to understand the nature of the dynamics between leaders and followers. Furthermore, they will understand how the different leadership styles apply to specific corporate cultures and corporate strategic positioning. By choosing and analysing real-time company activities in various industries (e.g. Lufthansa, Huawei), the nature of leadership and its connection to corporate strategies, failing or successful, is assessed from the perspective of different stakeholders. An overview of the potentially conflicting social and ethical aspirations and actions of the lead actors in a corporate strategy is gained through application in a domestic and international environment.

Personal skills The primary skill gained is cross-cultural in a wider sense – the cultures of leaders or followers, of Western and Asian strategies and the differing leadership styles, of communication and of its potential misunderstandings. The students can then understand where leaders can fail and what is required to succeed when managing strategically at different levels.

Transferable skills Students work in groups on selected companies that have leadership or transitional strategy issues. Group work brings into practical application the nature of leadership and follower styles when under time pressure to complete strategic tasks. Applying established literature and professional practices allows the management skills needed for future career progress in business and personal activities. Skillful arguments, both deductive and inductive, are necessary for their presentation examination, strengthening their own skill sets.

Course content

Leadership styles and differences in selected industries and countries – Working in multi-cultural workforces – Expatriate management and cultural adjustments – Strategies for international and domestic management –

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Team leadership and negotiating around the world – Modern leadership styles in a dynamic environment – Business ethics and corporate social responsibility – Current economic developments and strategic change to meet future external environments.


Daft R.L. (2013),The Leadership Experience, (6th Edn), Blackwells

Johnson, G., Whittington, R., Scholes, K. (2012), Fundamentals of strategy (2nd Edn). FT/Prentice Hall.

Hitt, M.A., Ireland, R.D., Hoskisson, R.E. (2015) Strategic Management (11th Edn). Cengage Learning.


The external lecturer is an international businessman with a PhD in the field of management strategy and the course is designed for practical application of academic theory.

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Module: Quality Management Strategies (AIS12) Module title

Quality Management Strategies



Lecture, Groupwork Assignments and presentation, discussion, process simulation

Written Test yes



Total ECTS


Independent study


Subject-related skills Students learn the basics and principles of quality management and learn how to implement it.

Socio-ethical skills

Personal skills

Transferable skills

Course content

Introduction to module; issue handbook with power points, case studies and workshop.

Basis of quality as a strategy

Role and objectives of operations and quality

Quality implementation – the TQM approach

ISO 9001 and EFQM assessment model

Implementation of Continuous Improvement concepts

Quality tools – examples and application (group assignments)

Six Sigma principles and basic concept

Six Sigma tools: e.g. Pareto, Process Capability assessment, SPC, DoE basics


Goetsch/Davis: Quality Management for Organizational Excellence

Slack et al.: Operations Management


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Module: Innovation and Product Management (AIS07) Module title

Innovation and Product Management



Presentation and written documentation Written exam Yes



Total 144 ECTS




Subject-related skills Students learn central methods for analysis and implementation in the fields of product innovation, process innovation, structure-innovation and cultural innovation. They are able to identify essential factors in complex and realistic scenarios and deduct suitable measures. Students work on a real innovative product.

Socio-ethical skills The students learn how innovation and product development influence the economy and society, as well as the ethic behind development of a product. They become aware of difficulties and challenges between financing, developing, and marketing a product to sponsors and for society.

Personal skills Students are able to make best use of their time and resources. They can identify the strengths and weaknesses of team members and leverage off them to reach their goals in optimal fashion. Double-checking the quality of their work, to ensure everything is performing as they should.

Transferable skills The students can understand how to organize a project into different stages. They will be able to use their newfound knowledge to address issues with by proposing multiple strategies, and identifying the best option, then implementing that strategy appropriately.

Course content

Self-study in a Team – Applied Project Management – Planning a Development Project – Development of a Product Concept (Construction, Design) – Performing Audits – Generating a Prototype – Quality Management in a Project – Fundraising, Sponsoring, and Financing – Event Management – Presentation Statements – Project Documentation


Schäppi, B., Andreasen, M., Radermacher, F.: Handbuch Produktentwicklung, Hanser Literatur der Grundlagenvorlesungen


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Module: International Finance (AIS06) Module title

International Finance



Lecture and case studies Written examination yes



Total 135 ECTS




Subject-related skills The students learn about strategic opportunities related to different business models in the national and international context and understand which strategy fits in with which bank. Furthermore, they can estimate operational effects of different strategies. The range of strategic issues goes from very precise to very complex constellations, so that the students get familiar with different types of strategic complexity as well. Through case studies, students learn about detailed comprehension of advantages and disadvantages of the different types of internationalization and market entry strategies for banks and discernment of risks involved in different forms of international presence, especially in international mergers and acquisitions. Finally, the students get familiar with: Currency implications from the point of view of investors in different countries, combined effects in financial management – interactions between exchange rate fluctuations and price movements on international financial markets, and net performance from international investing and hedging.




Course content

Strategic opportunities for a bank – Analysis of Business Segments – Strategic Alliances – Implications of strategic decisions – Implementing issues Patterns of Internationalization – Timing Strategies – Assessment of Country Risk and Business Environment – Market Entry Strategies and Forms of International Presence – International Mergers and Acquisitions

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Credit risk management and market – Credit derivatives overview – Selected credit derivatives – Risk / Return management with credit derivatives


Besanko, D. / Dranove, D. / Shanley, M.: Economics of Strategy, Current Edition, New York. Dombret, A. R. / Kern, H. J.: European Retail Banks – An Endangered Species?, Current Edition,

Weinheim. Ghemawat, P. et al.: Strategy and the Business Landscape, Current Edition, Upper Saddle River. Korhonen, P. / Koskinen, L. / Voutilainen, R.: A Customer View on the Most Preferred Alliance

Structure between Banks and Insurance Companies, in: ZfB, No. 2, 2006, pp. 139-164. Krahnen, J. P. / Schmidt, R. H. (Eds.): The German Financial System, Current Edition, New York.

Bennett, R. / Blythe, J.: International Marketing: Strategy Planning, Market Entry & Implementation, 3rd

edition, Kogan Page, 2002. Doole, I. / Lowe, R.: International Marketing Strategy: Analysis, Development and Implementation, 4th

edition, Thomson Learning, 2004. Faaborg, O. / Gesteland, R. R. / Noergaard, E.:International Marketing, Cultures & Communication,

DanskeMedieDesign A/S, 2005. Nicoleta-Lascu, D.:International Marketing, 2nd edition, Atomic Dog Publishing, 2005.

Desai, M.; International Finance, A Casebook, Hoboken 2007 Eiteman, David K. / Stonehill, Arthur I. / Moffet, Michael H. (2006); Multinational Business Finance, 11th

ed., Boston et al. 2006 Madura, Jeff (2003); International Financial Management, 7th ed., Mason 2003 Shapiro, Alan C. (1985); Currency Risk and Country Risk in International Banking, in: The Journal of

Finance, Vol. 40 (1985), No. 3, S. 881 – 893 Shapiro, Alan C. (2003); Multinational Financial Management, 7th ed., New York 2003


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Module: German I (Beginners) (AIS15) Module title

German as a foreign language I - Beginners



course, group work, private studies etc. written examination



Total 120 ECTS




Subject-related skills The students are able to give information about themselves, their hometown, family, hobbies etc., by using complex sentences. They can also comprehend longer spoken texts. They are able to use the German language in general situations of daily life.

Socio-ethical skills The students possess intercultural competence and are aware of the characteristics of the German-speaking world.

Personal skills The students are able to reflect on the language learning process. They are able to identify, select and consciously apply learning strategies.

Transferable skills

Course content


Funk, Kuhn, Demme: studio d A1. Deutsch als Fremdsprache, Cornelson 2009,

ISBN 978-3-464-20707-9


*Available Year Round only if enough participants

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Module: German II (Intermediate) (AIS16) Module title

German as a foreign language II - Intermediate



course, group work, private studies etc. written examination



Total 120 hrs. ECTS

Attendance (lectures and examination) 32 hrs. 4

Independent study 88 hrs.


Subject-related skills Building on the basic skills, the students acquire further communication competence for use in daily life. The creation of this competence also includes relevant country-specific information on Germany.

With a view to already existing skills, both the receptive (hearing, reading) as well as the expressive (speaking, writing) abilities are developed to enable the students to achieve an improvement of the mastery of the language.

Socio-ethical skills The students possess intercultural competence and are aware of the characteristics of the German-speaking world.

Personal skills Working techniques for lifelong independent learning. The students are encouraged to a creative handling of the language.

Transferable skills

Course content

The course is oriented at the daily life of the learner and deals with topics important to them and their daily life. For the Course, this means the comprehensive development of skills, with texts, audio texts, and Internet search. Another focus of the Course is on the acquisition of basic grammatical structures whereby structures already acquired are extended and consolidated, and further grammatical academic topics introduced and practiced.

Vocabulary: Extended basic vocabulary; invitations; asking for permission, going out, making, accepting and turning down suggestions, writing letters, making assumptions.


● Funk, Kuhn, Demme: studio d A1. Deutsch als Fremdsprache, Cornelson 2009, ISBN 978-3-464-20707-9


*Available in the Fall semester if enough participants

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