Assignment Brief

Module Code and Title Assignment Number & Title

MKT6B5 – Marketing Strategy

Assessment Type

CW2 – Departmental Meeting with Reflection

(e.g. Presentation, Essay, Report etc.)

Individual, written report with supporting video.

Weighting of assessment (%TMM)

50% of TMM

Assessment Learning Outcomes 1,3, 4, 5and 6

Module Leader

Internal Reviewer

External Examiner Submission Details

Submission Deadline

Release of Feedback

Completing Your Assignment What am I required to do in this assignment? Reducing large retailer's food waste Food waste needs to be reduced to avoid associated environmental, social and economic impacts. It is estimated that one third of edible food produced for human consumption is lost or wasted globally each year. ‐

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In the UK, households throw away approximately one third of the food they‐ purchase for consumption. Food waste escalates food prices globally, which causes food to be less attainable to the world's poorest, increasing the number of malnourished people and demonstrating the direct social impact of food waste. Food marketing and retailing contribute to consumer related food waste. Household food waste results from ‐specific food behaviours, which relate to planning, storing, preparing and consuming food. In addition, consumers are expecting increasing availability, variety and freshness that cause food waste along the supply chain and in households. Retailers on the other hand produce less than 3% of food waste in the UK (Defra, 2015) and produce significant reductions by working with their suppliers and influencing their customers. Retailers have more frequent interaction with their customers and their campaigns have focused around shopping smarter (using shopping lists), storing products better, planning meals, using up food that could be thrown away and composting food waste where possible. Retailers are now extending their eco efficiency strategies to incorporate their customers as well as their own ‐operations and those of their suppliers. Retailers' corporate social responsibility (CSR) are and should be seen as different from normal marketing activities, and about transparency or reducing the impacts rather than just promoting product or service sales. Large retailers have used their own communication channels, including an in store magazine, product labelling and social media, to change the waste behaviour of their customers. ‐ As part of the CSR programme, the task is to develop a Food Waste Reduction Campaign for 2021. The executive management team at “your chosen company” aims to adapt their business practices to cut down on food consumption and waste by changing the waste behavior of their customers. You are asked to critically evaluate marketing practices and prepare for a marketing meeting setting out a plan to reduce food waste preliminary for the next 24 months. You are asked to: 1) research, prepare and participate in a departmental meeting; 2) critically evaluate and reflect on the decisions made in the meeting The students are required to work in small groups to emulate a marketing department. Each group is asked to choose one company and country of operations (if required). In preparation of departmental meeting, each individual is asked to address the following areas independently: 1) Research and analyse “your chosen company’s” use of CSR communications. 2) Identify the key areas of your company's retail marketing mix where food waste behaviours may be

influenced. 3) Propose and justify a marketing mix to underpin the Food Waste Reduction programme. The food

marketing mix should consider the following:

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a) cooperation with suppliers (distribution) b) packaging sizes, design elements and date labeling (product) c) pricing strategies encouraging overpurchase (pricing and sales promotions) d) awareness campaigns for shifting consumer priorities to the disadvantage of food waste avoidance (marketing communication). As part of developing your report, you have been asked to specifically address the following areas:

1) State the agreed decisions of the departmental meeting. 2) Critically evaluate these agreed decisions in terms of ethics and sustainability evidenced through the

use and reference to relevant concepts, models and theories. 3) Assess the possible managerial and organizational implications of these decisions evidenced through

the use and reference to concepts, models and theories. 4) Critically reflect on your individual preparation and individual contribution in the departmental

meeting and agreed decisions.

Is there a size limit? Departmental Meeting: The meeting should take no more than 20 minutes. A video recording of the meeting using digital means should be submitted via BB. During the departmental meeting (via MS Teams or Blackboard), first, all the group members are required to present their individual responses one by one addressing the areas mentioned above. They will then be required to conduct a group discussion allowing them to interact with each other, question others and/or present the pros and cons of their solutions and lastly, students must agree on the best solution/s. It may well be a newly emerged one as a result of this discussion. Present sound business reasons. Students may want to vote on it within your groups in case of deadlock, but you MUST produce an agreed decision/s before concluding the departmental meeting. Written Report: The word count for the report is 1500 words +/ 10%. Here please find the suggested breakdown of the total ‐word count.

• Executive Summary (200 words) 10 Marks ‐• Introduction (100 words) 5 Marks ‐• Ethics and sustainability – (400 words) 20 Marks ‐• managerial and organizational implications – (400 Words) 20 marks ‐• Reflection – (400 words) 20 marks ‐• References (*not included in the word count). • Appendices (*not marked or included in the word count). • Departmental Video Presentation 15 Marks ‐• Overall Impression 10 Marks ‐

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What do I need to do to pass? Threshold criteria i.e. achievement of the learning outcome at the pass/fail boundary

Executive Summary (200 words) 10 Marks ‐There is a satisfactory executive summary, which provides some of the key highlights of the report. (e.g. agreed decisions, evaluation of ethics and sustainability, managerial and organizational implications and key reflections). Introduction (100 words) 5 Marks ‐This section clearly introduces the report and its purpose. It is linked with the given brief. It further presents the agreed outcome of the departmental meeting. Potential to expand though.

Ethics and Sustainability – (400 words) 20 Marks ‐Clearly demonstrates knowledge of key business practices and sustainability issues of the chosen organization. Lacks key marketing and sustainability concepts and their application. Some evaluation of key theories, concepts and models that make up the principles and practices of marketing. Some use and reference to concepts, models and theories including, but not exclusively: positioning, social media marketing, consumer buying behaviour, market segmentation, risk management, sales forecasting and market research. Managerial and Organizational Implications – (400 Words) 20 marks ‐Clearly developed analysis and argument that shows some relationships between all the components and solves the business issue. Some clearly developed creative ideas supported by context and practical insights. Some recommendations are specific, action oriented and are aligned with the mission, vision and values of the chosen organization. The outcome of the assessment shows an adequate understanding, of major ideas, with little insight and basic research. Limited level of analysis, reflection and/or criticality (according to the level of study). Reflection – (400 words) 20 marks ‐This section clearly recaptures and shows some critical engagement with the learning experience before, during and after the departmental meeting. That includes some of the following: going about preparing for departmental meeting, research activities, presenting the key learning; successes and challenges, developing for/against arguments, role of independent learning in preparation, self awareness: strengths ‐and areas of improvements, contribution in the departmental meeting, takeaways and action plans References (*not included in the word count). Appendices (*not marked or included in the word count). Departmental Video Presentation 15 Marks ‐ Individual 5 minutes presentation in the departmental meeting may be disorganized and unstructured. In addition, it offers barely few new/original ideas and draw supportive justifications. Individual role in group discussion may be barely adequate in terms of timing, explaining and questioning plans to critically analyze and agreeing outcome. There is evidence in this video submission that all learning outcomes have been met to a minimum satisfactory standard (according to the level of study).

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Overall Impression 10 Marks ‐Report is presented to a satisfactory standard. The 1,500 word limit has been observed, the effectiveness of the work is organized to a satisfactory and logical structure with some use of carefully worded subheadings that reflect the content of the sections, spelling and grammar is satisfactory and the work seems to have been proofread carefully, effective use of tables and graphs which have been labelled and numbered and appendices are referred to the main body of the report and organized effectively at the end of the report. Satisfactory quality and quantity of sources correctly formatted using the Harvard Referencing system. Font size 12 in Arial or Times New Roman has been used.

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How do I produce high quality work that merits a 70% or above grade?

Executive Summary (200 words) 10 Marks ‐There is an excellent executive summary, which provides the purpose of the report and all of the key highlights of the report (e.g. agreed decisions, evaluation of ethics and sustainability, managerial and organizational implications and key reflections). Introduction (100 words) 5 Marks ‐This section excellently introduces the report and its purpose. It is linked with the given brief. It further presents the agreed outcome of the departmental meeting. Ethics and sustainability – (400 words) 20 Marks ‐Excellently demonstrates knowledge of key business practices and sustainability issues of the chosen organization. Covers most relevant key marketing and sustainability concepts and their application. Excellent evaluation of theories, concepts and models that make up the principles and practices of marketing. Excellent and consistent use and reference to concepts, models and theories including, but not exclusively: positioning, social media marketing, consumer buying behaviour, market segmentation, risk management, sales forecasting and market research. Managerial and Organizational implications – (400 Words) 20 marks ‐Excellently developed analysis and argument that shows relationships between all the components and solves the business issue. Well developed creative ideas supported by context and practical insights. All ‐recommendations are specific, action oriented and are aligned with the mission, vision and values of the chosen organization. These all are cohesive. The outcome of the assessment demonstrates an excellent display of understanding, exploration, evaluation, insight analysis, reflection, criticality and/or research (according to the level of study), and connections are developed both within and beyond the task set. Reflection – (400 words) 20 marks ‐This section excellently recaptures and critically engages with the learning experience before, during and after the departmental meeting. that includes all of the following: going about preparing for departmental meeting, research activities, presenting the key learning; successes and challenges, developing for/against arguments, role of independent learning in preparation, self awareness: strengths and areas ‐of improvements, contribution in the departmental meeting, takeaways and action plans References (*not included in the word count). Appendices (*not marked or included in the word count). Departmental Video Presentation 15 Marks ‐Individual 5 minutes presentation in the departmental meeting is very well organized and well structured.‐ In addition, it offers excellent new/original ideas and draw supportive justifications. Individual role in group discussion may be developed to an excellent standard in terms of timing, explaining and questioning plans to critically analyze and agreeing outcome. There is evidence in this video submission that all learning outcomes and task specifications have been achieved to high standard (according to the level of study). in terms of creativity and professionalism, commercial awareness of the recommendations, comparison with current industry initiatives.

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Overall Impression 10 Marks ‐Report is presented to an excellent standard. The 1,500 word limit has been observed, the effectiveness of the work is organised to a good and logical structure with use of carefully worded subheadings that reflect the content of the sections, spelling and grammar is satisfactory and the work seems to have been proofread carefully, effective use of tables and graphs which have been labelled and numbered and appendices are referred to the main body of the report and organised effectively at the end of the report. Excellent quality and quantity of sources correctly formatted using the Harvard Referencing system. Font size 12 in Arial or Times New Roman has been used.

How does assignment relate to what we are doing in the scheduled sessions? The scheduled sessions are designed to support the assessment in a systematic manner. Learning and teaching activities each week will feed into the development of the assessment each week. Formative feedback on individual progress from the tutors is a part of learning and teaching strategy.

How will I receive formative feedback for this assignment?

Formative assessment occurs regularly in the sessions and through specific Individual/group tutorials. Week 7 and Week 8 is dedicated for 1:1 drop ins formative feedback on report will be provided with opportunity to ‐further discuss.

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Marks and Feedback How will my assignment be marked? Your assignment will be marked according to the threshold expectations above and the marking criteria below. You can use them to evaluate your own work and estimate your grade before you submit. Marking Criteria Table Undergraduate Programmes

Grade

Marking Criteria and Weighting

10% Executive Summary

5% Introduction

20% Ethics and Sustainability

20% Implications

20% Reflection 15% Departmental Video Presentation

10 % Overall Impression

90-100 Common

Assessment Scale 8

Executive summary There is an outstanding executive summary, which provides the purpose of the report and most of the key highlights of the report (e.g. agreed decisions, evaluation of ethics and sustainability, managerial and organizational implications and key reflections). Introduction This section outstandingly introduces the report and its purpose. It is linked with the given brief. It further presents the agreed outcome of the departmental meeting.

Ethics and Sustainability Outstandingly demonstrates knowledge of most relevant business practices and sustainability issues of the chosen organization. Consistently covers most relevant key marketing and sustainability concepts and their application. Outstanding evaluation of theories, concepts and models that make up the principles and practices of marketing. Outstanding and consistent use and reference to concepts, models and theories including, but not exclusively: positioning, social media marketing, consumer buying behaviour, market segmentation, risk management, sales forecasting and market research.

Implications Outstandingly developed analysis and

This section outstandingly recaptures and critically engages with the learning experience before, during and after the departmental meeting. that includes all of the following: going about preparing for departmental meeting, research activities, presenting the key learning; successes and challenges, developing for/against arguments role of independent learning in preparation self‐awareness: strengths and areas of improvements contribution in the departmental meeting takeaways and action plans

Individual 5 minutes presentation in the departmental meeting is developed to an outstanding standard. In addition, it offers outstanding new/original ideas and draw supportive justifications. Individual role in group discussion may be developed to an exceptionally high standard in terms of timing, explaining and questioning plans to critically analyze and agreeing outcome. There is evidence in this video submission that assessment demonstrates an outstanding display of understanding, exploration, evaluation, insight analysis, reflection, criticality and/or research (according to the level of study), and connections are developed both within and beyond the task

Report is presented to an outstanding

standard. The 1,500 word limit has been

observed, the effectiveness of the

work is organised to an outstanding and logical

structure with use of carefully worded subheadings that

reflect the content of the sections, spelling

and grammar is excellent and the work

seems to have been proofread carefully, effective use of tables

and graphs which have been labelled and

numbered and appendices are referred to the main body of the

report and organised effectively at the end of the report. Outstanding quality and quantity of

sources correctly formatted using the

Harvard Referencing system. Font size 12 in

Arial or Times New Roman has been used.

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argument that shows relationships between all the components and solves the business issue. Well developed ‐

set. Especially in terms of, creativity and professionalism, commercial awareness

creative ideas supported by context and practical insights. All recommendations are specific, action oriented and are aligned with the mission, vision and values of the chosen organization. These all are cohesive and coherent. The outcome of the assessment task is presentable in a professional context and may extend practical or theoretical knowledge in the field with an exceptionally high level of understanding, evaluation, insight, analysis, reflection and/or criticality (according to the level of study), connections are developed both within and beyond the task set.

of the recommendations, comparison with current industry initiatives.

9

80-89 Common

Assessment Scale 7

Executive summary There is an outstanding executive summary, which provides the purpose of the report and most of the key highlights of the report (e.g. agreed decisions, evaluation of ethics and sustainability, managerial and organizational implications and key reflections).

Introduction This section outstandingly introduces the report and its purpose. It is linked with the given brief. It further presents the agreed outcome of the departmental meeting.

Ethics and Sustainability Outstandingly demonstrates knowledge of most relevant business practices and sustainability issues of the chosen organization. Consistently covers most relevant key marketing and sustainability concepts and their application. Outstanding evaluation of theories, concepts and models that make up the principles and practices of marketing. Outstanding and consistent use and reference to concepts, models and theories including, but not exclusively: positioning, social media marketing, consumer buying behaviour, market segmentation, risk management, sales forecasting and market research. Implications Outstandingly developed analysis and

This section outstandingly recaptures and critically engages with the learning experience before, during and after the departmental meeting. that includes all of the following: going about preparing for departmental meeting, research activities, presenting the key learning; successes and challenges, developing for/against arguments role of independent learning in preparation self‐awareness: strengths and areas of improvements contribution in the departmental meeting takeaways and action plans

Individual 5 minutes presentation in the departmental meeting is developed to an outstanding standard. In addition, it offers outstanding new/original ideas and draw supportive justifications.

Individual role in group discussion may be developed to an exceptionally high standard in terms of timing, explaining and questioning plans to critically analyze and agreeing outcome.

There is evidence in this video submission that assessment demonstrates an outstanding display of understanding, exploration, evaluation, insight analysis, reflection, criticality and/or research (according to the level of study), and connections are developed both within and beyond the task

Report is presented to an outstanding

standard. The 1,500 word limit has been

observed, the effectiveness of the

work is organised to an outstanding and logical

structure with use of carefully worded subheadings that

reflect the content of the sections, spelling

and grammar is excellent and the work

seems to have been proofread carefully,

effective use of tables and graphs which have

been labelled and numbered and

appendices are referred to the main body of the

report and organised effectively at the end of the report. Outstanding quality and quantity of

sources correctly formatted using the Harvard Referencing

system. Font size 12 in Arial or Times New

Roman has been used.

argument that shows relationships between all the components and solves the business issue. Well developed‐ creative ideas supported by context and practical insights. All recommendations are specific, action oriented and are aligned with the mission, vision and values of the chosen organization. These all are cohesive and coherent. The outcome of the assessment task is presentable in a professional context and may extend practical or theoretical knowledge in the field with an exceptionally high level of understanding, evaluation, insight, analysis, reflection and/or criticality

set. Especially in terms of, creativity and professionalism, commercial awareness of the recommendations, comparison with current industry initiatives.

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(according to the level of study), connections are developed both within and beyond the task set.

70-79 Common

Assessment Scale 6

Executive summary There is an excellent executive summary, which provides the purpose of the report and most of the key highlights of the report (e.g. agreed decisions, evaluation of ethics and sustainability, managerial and organizational implications and key reflections). Introduction This section excellently introduces the report and its purpose. It is linked with the given brief. It further presents the agreed outcome of the departmental meeting.

Ethics and Sustainability Excellently demonstrates knowledge of key business practices and sustainability issues of the chosen organization. Covers most relevant key marketing and sustainability concepts and their application. Excellent evaluation of theories, concepts and models that make up the principles and practices of marketing. Excellent and consistent use and reference to concepts, models and theories including, but not exclusively: positioning, social media marketing, consumer buying behaviour, market segmentation, risk management, sales forecasting and market research. Implications Excellently developed

This section excellently recaptures and critically engages with the learning experience before, during and after the departmental meeting. that includes all of the following: going about preparing for departmental meeting, research activities, presenting the key learning; successes and challenges, developing for/against arguments role of independent learning in preparation self‐awareness: strengths and areas of improvements contribution in the departmental meeting takeaways and action plans

Individual 5 minutes presentation in the departmental meeting is very well organized and well structured. In ‐addition, it offers excellent new/original ideas and draw supportive justifications. Individual role in group discussion may be developed to an excellent standard in terms of timing, explaining and questioning plans to critically analyze and agreeing outcome.

There is evidence in this video submission that all learning outcomes and task specifications have been achieved to high standard (according to the level of study). in terms of creativity and professionalism, commercial awareness of the

Report is presented to an excellent standard. The 1,500 word limit

has been observed, the effectiveness of the

work is organised to a good and logical

structure with use of carefully worded subheadings that

reflect the content of the sections, spelling

and grammar is satisfactory and the work seems to have

been proofread carefully, effective use of tables and graphs

which have been labelled and numbered

and appendices are referred to the main

body of the report and organised effectively at the end of the report. Excellent quality and quantity of sources correctly formatted using the Harvard

Referencing system. Font size 12 in Arial or Times New Roman has

been used.

analysis and argument that shows relationships between all the components and solves the business issue. Welldeveloped creative ideas supported by context and practical insights. All recommendations are specific, action oriented and are aligned with the mission, vision and values of the chosen organization. These all are cohesive. The outcome of the assessment demonstrates an excellent display of understanding, exploration, evaluation, insight analysis, reflection, criticality and/or research

recommendations, comparison with current industry initiatives.

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(according to the level of study), and connections are developed both within and beyond the task set.

60-69 Common

Assessment Scale 5

Executive summary There is a very good executive summary, which provides the purpose of the report and most of the key highlights of the report (e.g. agreed decisions, evaluation of ethics and sustainability, managerial and organizational implications and key reflections). Introduction This section convincingly introduces the report and its purpose. It is linked with the given brief. It further presents the agreed outcome of the departmental meeting.

Sustainability and Ethics Convincingly demonstrates knowledge of key business practices and sustainability issues of the chosen organization. Covers major relevant key marketing and sustainability concepts and their application. Very good evaluation of theories, concepts and models that make up the principles and practices of marketing. Very good use and reference to concepts, models and theories including, but not exclusively: positioning, social media marketing, consumer buying behaviour, market segmentation, risk management, sales forecasting and market research. Implications Convincingly developed analysis and argument that shows relationships between all the components and solves

This section convincingly recaptures and critically engages with the learning experience before, during and after the departmental meeting. that includes most of the following: going about preparing for departmental meeting, research activities, presenting the key learning; successes and challenges, developing for/against arguments role of independent learning in preparation self‐awareness: strengths and areas of improvements contribution in the departmental meeting takeaways and action plans

Individual 5 minutes presentation in the departmental meeting is well organized and well structured. In ‐addition, it offers very good new/original ideas and draw supportive justifications. Individual role in group discussion may be developed to a very good standard in terms of timing, explaining and questioning plans to critically analyze and agreeing outcome.

There is evidence in this video submission that all learning and assessment outcomes have been achieved at a very good and some to a very good standard (according to the level of study) in terms of creativity and professionalism, commercial awareness of the recommendations, comparison with current industry initiatives.

Report is presented to a very good standard.

The 1,500 word limit has been observed, the effectiveness of the

work is organised to a very good and logical structure with some

use of carefully worded subheadings that

reflect the content of the sections, spelling

and grammar is satisfactory and the work seems to have

been proofread carefully, effective use of tables and graphs

which have been labelled and numbered

and appendices are referred to the main

body of the report and organised effectively at the end of the report. Very good quality and

quantity of sources correctly formatted using the Harvard

Referencing system. Font size 12 in Arial or Times New Roman has

been used.

the business issue. Welldeveloped creative ideas supported by context and practical insights. Most recommendations are specific, action oriented and are aligned with the mission, vision and values of the chosen organization. The outcome of the assessment demonstrates a very good level of understanding, exploration, evaluation, analysis, reflection, criticality, some insight

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and/or very good research (according to the level of study), and connections are established within the task set, and in some cases reaching beyond.

50-59 Common

Assessment Scale 4

Executive summary There is a good executive summary, which provides the purpose of the report and most of the key highlights of the report (e.g. agreed decisions, evaluation of ethics and sustainability, managerial and organizational implications and key reflections).

Introduction This section explicitly introduces the report and its purpose. It is linked with the given brief. It further presents the agreed outcome of the departmental meeting.

Sustainability and Ethics Explicitly demonstrates knowledge of key business practices and sustainability issues of the chosen organization. Captures key marketing and sustainability concepts and their application. Good evaluation of theories, concepts and models that make up the principles and practices of marketing. Good use and reference to concepts, models and theories including, but not exclusively: positioning, social media marketing, consumer buying behaviour, market segmentation, risk management, sales forecasting and market research. Implications Explicitly developed analysis and argument that shows relationships between all the components and solves the business issue. Welldeveloped creative ideas supported by context and practical insights. Key recommendations are specific, action oriented and are aligned with the

This section explicitly recaptures and shows some critical engagement with the learning experience before, during and after the departmental meeting. that includes all of the following: going about preparing for departmental meeting, research activities, presenting the key learning; successes and challenges, developing for/against arguments role of independent learning in preparation self‐awareness: strengths and areas of improvements contribution in the departmental meeting takeaways and action plans

Individual 5 minutes presentation in the departmental meeting may be appropriately developed. In addition, it offers some new/original ideas and draw supportive justifications. Individual role in group discussion may be appropriately developed in terms of timing, explaining and questioning plans to critically analyze and agreeing outcome.

There is evidence in this video submission that all learning and assessment outcomes have been achieved at a good standard (according to the level of study) in terms of creativity and professionalism, commercial awareness of the recommendations, comparison with current industry initiatives.

Report is presented to a good standard. The 1,500 word limit has been observed, the effectiveness of the work is organised to a good and logical structure with some use of carefully worded subheadings that reflect the content of the sections, spelling and grammar is satisfactory and the work seems to have been proofread carefully, effective use of tables and graphs which have been labelled and numbered and appendices are referred to the main body of the report and organised effectively at the end of the report. Good quality and quantity of sources correctly formatted using the Harvard Referencing system. Font size 12 in Arial or Times New Roman has been used.

mission, vision and values of the chosen organization. The outcome of the assessment demonstrates a good understanding, exploration, evaluation, analysis, and some reflection, criticality and/or appropriate research. (According to

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the level of study).

40-49 Common

Assessment Scale 3

Executive summary There is a satisfactory executive summary, which provides purpose of the report and most of the key highlights of the report (e.g. agreed decisions, evaluation of ethics and sustainability, managerial and organizational implications and key reflections).

Introduction This section clearly introduces the report and its purpose. It is linked with the given brief. It further presents the agreed outcome of the departmental meeting.

Sustainability and Ethics Clearly demonstrates knowledge of key business practices and sustainability issues of the chosen organization. Lacks key marketing and sustainability concepts and their application. Some evaluation of key theories, concepts and models that make up the principles and practices of marketing. Some use and reference to concepts, models and theories including, but not exclusively: positioning, social media marketing, consumer buying behaviour, market segmentation, risk management, sales forecasting and market research. Implications Clearly developed analysis and argument that shows some relationships between all the components and solves the business issue. Some clearly developed creative ideas supported by context and practical insights. Some recommendations are specific, action oriented and are aligned with the mission, vision and values of the chosen organization. The outcome of the assessment shows an adequate understanding, of major ideas, with little insight and basic research. Limited level of analysis, reflection and/or criticality (according to

This section clearly recaptures and shows some critical engagement with the learning experience before, during and after the departmental meeting. That includes some of the following: going about preparing for departmental meeting, research activities, presenting the key learning; successes and challenges, developing for/against arguments role of independent learning in preparation self‐awareness: strengths and areas of improvements contribution in the departmental meeting takeaways and action plans

Individual 5 minutes presentation in the departmental meeting may be disorganized and unstructured. In addition, it offers barely few new/original ideas and draw supportive justifications. Individual role in group discussion may be barely adequate in terms of timing, explaining and questioning plans to critically analyze and agreeing outcome.

There is evidence in this video submission that all learning outcomes have been met to a minimum satisfactory standard (according to the level of study).

Report is presented to a satisfactory standard.

The 1,500 word limit has been observed, the

effectiveness of the work is organised to a

satisfactory and logical structure with some

use of carefully worded subheadings that

reflect the content of the sections, spelling

and grammar is satisfactory and the work seems to have

been proofread carefully, effective use of tables and graphs

which have been labelled and numbered

and appendices are referred to the main

body of the report and organised effectively at the end of the report.

Satisfactory quality and quantity of sources correctly formatted using the Harvard

Referencing system. Font size 12 in Arial or Times New Roman has

been used.

the level of study).

14

30-39 Common

Assessment Scale 2

Executive summary There is no executive summary, or it does not provide the purpose of the report with only some of the key highlights of the report (e.g. agreed decisions, evaluation of ethics and sustainability, managerial and organizational implications and key reflections).

Introduction This section vaguely introduces the report and its purpose. It is linked with the given brief. It further presents the agreed outcome of the departmental meeting.

Ethics and sustainability Vaguely demonstrates knowledge of key business practices and sustainability issues of the chosen organization. Lacks key marketing and sustainability concepts and their application. Weak evaluation of theories, concepts and models that make up the principles and practices of marketing. Little use and reference to concepts, models and theories including, but not exclusively: positioning, social media marketing, consumer buying behaviour, market segmentation, risk management, sales forecasting and market research. Implications Vaguely developed analysis and argument that hardly show relationships between all the components and solves the business issue. Vaguely developed creative ideas with the support any context or practical insights. Recommendations are hardly developed or action oriented and lack alignment with the mission, vision and values of the chosen organization. The outcome of the assessment shows a limited understanding of major ideas, with little insight, very basic research, and very limited ability to make connections. No analysis, reflection and/or criticality (according to the level of study)

This section vaguely recaptures and lacks critical engagement with the learning experience before, during and after the departmental meeting, that includes only some of the following: going about preparing for departmental meeting, research activities, presenting the key learning; successes and challenges, developing for/against arguments role of independent learning in preparation self‐awareness: strengths and areas of improvements contribution in the departmental meeting takeaways and action plans

Individual 5 minutes presentation in the departmental meeting is disorganized and unstructured. In addition, it lacks new/original ideas and draw supportive justifications. Individual role in discussion is barely adequate in terms of timing, explaining and questioning plans to critically analyze and offer justifications.

There is evidence in this video submission that most learning outcomes have almost been met, whilst the rest have not (according to the level of study).

Poorly presented report. The 1,500 word limit has not been observed, the work is ineffectively organised in an illogical structure with no use or poor use of carefully worded subheadings that do not reflect the content of the sections, spelling and grammar is very poor and the work does not seem to have been proofread carefully , ineffective use of tables and graphs which have not been labelled and numbered and appendices are not referred to the main body of the report and not organised effectively at the end of the report. Poor quality and quantity of sources not correctly formatted using the Harvard Referencing system. Font size 12 in Arial or Times New Roman has not been used.

11-29 Common

Assessment Scale 1

Executive summary There is no executive summary, or it does not provide the purpose of the report with only some of the key

Ethics and sustainability Poorly demonstrate knowledge of key business practices and sustainability issues of the chosen

This section poorly recaptures learning experience before, during and after the departmental meeting, and lacks completely

Individual 5 minutes presentation in the departmental meeting completely lacks organization and structure. In addition, it

Very poorly presented report. The 1,500 word limit has not been observed, the work is ineffectively organised in an illogical structure

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highlights of the report (e.g. agreed decisions, evaluation of ethics and sustainability, managerial and organizational implications and key reflections). Introduction This section poorly introduces the report and its purpose. There is no link with the given brief. It lacks the agreed outcome of the departmental meeting.

organization. Completely lacks marketing and sustainability concepts and their application. Poor evaluation of theories, concepts and models that make up the principles and practices of marketing. No/Little use and reference to concepts, models and theories including, but not exclusively: positioning, social media marketing, consumer buying behaviour, market segmentation, risk management, sales forecasting and market research. Implications Poorly developed analysis and argument that does not show relationships between all the components and solves the business issue. Poorly developed ideas without the support of any context or practical insights. Recommendations are neither specific or action oriented and lack alignment with the mission, vision and values of the chosen organization. The outcome of the assessment shows very limited understanding with no insight, and very limited ability to make connections within basic ideas in the field, very fragmented. Lacks research. No analysis, reflection or criticality (according to the level of study)

any critical engagement with the following: going about preparing for departmental meeting, research activities, presenting the key learning; successes and challenges, developing for/against arguments role of independent learning in preparation self‐awareness: strengths and areas of improvements contribution in the departmental meeting takeaways and action plans

does not offer new/original ideas and draw supportive justifications. Individual role in group discussion is completely inadequate in terms of timing, explaining and questioning plans to critically analyze and agreeing outcome.

There is evidence in this video that most of the learning outcomes have not been met (according to the Level). The outcome of the assessment task is incomplete, flawed, very limited and/or presents significant inaccuracies.

with no use or very poor use of carefully worded subheadings that do not reflect the content of the sections, spelling and grammar is very poor and the work does not seem to have been proofread carefully , ineffective use of tables and graphs which have not been labelled and numbered and appendices are not referred to the main body of the report and not organised effectively at the end of the report. Very poor quality and quantity of sources not correctly formatted using the Harvard Referencing system. Font size 12 in Arial or Times New Roman has not been used.

0-10 Common

Assessment Scale 0

Executive summary There is no executive summary, or it does not provide the purpose of the report with only some of the key highlights of the report (e.g. agreed decisions, evaluation of ethics and sustainability, managerial and organizational implications and key reflections).

Ethics and sustainability Poorly demonstrate knowledge of key business practices and sustainability issues of the chosen organization. Completely lacks marketing and sustainability concepts and their application. Poor evaluation of theories, concepts and models that make up the principles and practices of

This section poorly recaptures learning experience before, during and after the departmental meeting, and lacks completely any critical engagement with the following: going about preparing for departmental meeting, research activities, presenting the key learning; successes and challenges,

Individual 5 minutes presentation in the departmental meeting completely lacks organization and structure. In addition, it does not offer new/original ideas and draw supportive justifications. Individual role in group discussion is completely inadequate in terms of

Very poorly presented report. The 1,500 word limit has not been observed, the work is ineffectively organised in an illogical structure with no use or very poor use of carefully worded subheadings that do not reflect the content of the sections, spelling and grammar is very poor and the work does not seem to have

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Introduction marketing. developing for/against timing, explaining and questioning plans to

been proofread carefully , ineffective

This section poorly introduces the report and its purpose. There is no link with the given brief. It lacks the agreed outcome of the departmental meeting.

No/Little use and reference to concepts, models and theories including, but not exclusively: positioning, social media marketing, consumer buying behaviour, market segmentation, risk management, sales forecasting and market research. Implications Poorly developed analysis and argument that does not show relationships between all the components and solves the business issue. Poorly developed ideas without the support of any context or practical insights. Recommendations are neither specific or action oriented and lack alignment with the mission, vision and values of the chosen organization. The outcome of the assessment shows very limited understanding with no insight, and very limited ability to make connections within basic ideas in the field, very fragmented. Lacks research. No analysis, reflection or criticality (according to the level of study)

arguments role of independent learning in preparation self‐awareness: strengths and areas of improvements contribution in the departmental meeting takeaways and action plans

critically analyze and agreeing outcome.

There is evidence in this video that most of the learning outcomes have not been met (according to the Level). The outcome of the assessment task is incomplete, flawed, very limited and/or presents significant inaccuracies.

use of tables and graphs which have not been labelled and numbered and appendices are not referred to the main body of the report and not organised effectively at the end of the report. Very poor quality and quantity of sources not correctly formatted using the Harvard Referencing system. Font size 12 in Arial or Times New Roman has not been used.

Regent’s University Generic Descriptors

Band Conversion scale for UG Programmes

Conversion scale for PG Programmes

Generic descriptors

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8 90 - 100 90 - 100

All learning outcomes and task specifications have been achieved to an exceptionally high standard (according to the level of study). The outcome of the assessment task is presentable in a professional context and may extend practical or theoretical knowledge in the field. It displays an exceptionally high level of understanding, evaluation, insight, analysis, reflection and/or criticality (according to the level of study), and connections are developed both within and beyond the task set. The work’s organisation, structure and presentation are developed to an exceptionally high standard.

7 80 - 89 80 - 89

All learning outcomes and task specifications have been achieved to an outstanding standard (according to the level of study). The outcome of the assessment demonstrates an outstanding display of understanding, exploration, evaluation, insight, analysis, reflection, criticality and/or research (according to the level of study). Connections are developed both within and beyond the task set. The work’s organisation, structure and presentation are developed to an outstanding standard.

6 70 - 79 70 - 79

All learning outcomes and task specifications have been achieved to high standard (according to the level of study). The outcome of the assessment demonstrates an excellent display of understanding, exploration, evaluation, insight analysis, reflection, criticality and/or research (according to the level of study), and connections are developed both within and beyond the task set. The work’s organisation, structure and presentation may be developed to an excellent standard.

5 60 - 69 60 - 69

All learning outcomes have been achieved at a good and some to a very good standard (according to the level of study). The outcome of the assessment demonstrates a very good level of understanding, exploration, evaluation, analysis, reflection, criticality, some insight and/or very good research (according to the level of study), and connections are established within the task set, and in some cases reaching beyond. The work’s organisation, structure and presentation may be developed to a very good standard.

4 50 - 59 55 - 59

Most learning outcomes have been met at a good standard (according to the level of study). The outcome of the assessment demonstrates a good understanding, exploration, evaluation, analysis, and some reflection, criticality and/or appropriate research. (According to the level of study) The work’s organisation, structure and presentation may be appropriately developed.

3 40 - 49 50 - 54

All learning outcomes have been met to a minimum satisfactory standard (according to the level of study). The outcome of the assessment shows an adequate understanding, of major ideas, with little insight and basic research. Limited level of analysis, reflection and/or criticality (according to the level of study). The outcome of the task shows ability to paraphrase concepts and theories, with limited ability to make connections. The work may be disorganised, and the structure and presentation may be barely adequate.

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2 30 - 39 36 - 49

Most learning outcomes have almost been met, whilst the rest have not (according to the level of study). The outcome of the assessment shows a limited understanding of major ideas, with little insight, very basic research, and very limited ability to make connections. No analysis, reflection and/or criticality (according to the level of study) The work may be disorganised, and the structure and presentation may be barely adequate.

1 11 – 29 21 – 35

The majority of the learning outcomes have not been met (according to the Level). The outcome of the assessment task is incomplete, flawed, very limited and/or presents significant inaccuracies. The outcome of the assessment shows very limited understanding with no insight, and very limited ability to make connections within basic ideas in the field, very fragmented. Lacks research. No analysis, reflection or criticality (according to the level of study) The work is disorganised, and unstructured. Presentation is barely adequate.

0 0 - 10 0 - 20

None of the learning outcomes have been met. The task has not been addressed by the student, or there is no assessable task. The outcome of the assessment shows no understanding of basic ideas, with no insight and shows no ability to make connections within basic ideas in the field, or the connections are completely irrelevant. Lacks research. No understanding, analysis, reflection nor criticality. The work completely lacks organisation and structure. Presentation is completely inadequate.

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