Copyright (c) The Ben Cummings Co Inc.

Module #2,Affiliate Essentials Training

“The most important skill is picking a hot market packed with buyers.”

★ When you find a good market, don’t overanalyze.

★ Avoid shiny object syndrome. Don’t buy any other IM courses until you’re done with your mentorship at DEII.

★ Never violate the 4 Golden Rules for Picking a Niche

Golden Rule #1 - There are 50,000 niches. Toss out the window every single niche that isn't either (1) a Passion Niche or (2) a Desperate Buyer niche.

Golden Rule #2 - Never, ever start with the product first. Start with the Market First THEN pick a product.

Golden Rule #3 - The ONLY thing that matters to me is: Are others are already making money in this market?

Golden Rule #4: Stick ONLY to Niches with Big Traffic Flowing Through It!A

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01. Uncover Hot Niche Markets

02. The Clickbank Engine Method

“I use a ninja research tool that I highly recommend you get:

★ Go to CB Engine here and register as a user

★ Make a tab on your Master Spreadsheet called “Niches.” Make three columns: “Traffic”... “Products”... and “Likeability.”

The High Gravity Formula

★ Home Page -> Click Top Gravity

★ Ignore ALL internet marketing type products (they give false gravity readings b/c gravity is rated by recency and IM’ers cross promote heavily.)

★ 1. Check the Gravity2. Check the products website to get a sense for what market this is3. Make a quick decision is this market looks interesting to you based on your life experience.

★ Use Bookmark Manager to keep track of good looking markets

★ Check Clickbank Insiders

★ Check Clickbank Movers & Shakers

★ You can create Hop Links right from within CB Engine

Homework:

Register yourself at CB Engine - click here. Then, spend no more than ONE HOUR today poking around with the goal to identify 5-10 markets, and I want you to write down these markets on your Master Spreadsheet. Use the My Bookmark feature at cbengine to bookmark good looking markets as this will come into play later.

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“An awesome method for uncovering desperate markets that have massive traffic and a need for a solution”

★ Go to Google Keyword Tool here

★ This method uses Discovery Keywords. Discovery Keywords allow you to find solution seekers.

★ What are the Discovery Keywords people use?

"How to remove""How to stop""How to prevent""How to get rid of""How to cure""How to fix""How to quit""How to""How do i...""How do you"

★ In Google Keyword Tool -> Paste the Discovery Phrase into the search box. Check “Only show ideas closely related.” Advanced Options -> Filter Keywords: Global Monthly Searches “ >5000 ”

★ Columns: Show “Avg. PPC” and “COMPETITION”

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03. Desperate Buyers Finder

“One of the best markets to enter are those you have a passion for, hobby interest in, or have a life experience in.”

Remember:

1. The goal is to write as many ideas as you can .

2. Don’t edit yourself. If it comes to your mind, write it down.

3. Don’t underestimate anything. You probably overlook the things that other’s value in you because to you they seem “normal” and “easy.”

4. Ask friends and family for input. You’ll get insights that you would otherwise have missed.

★ What talents, knowledge or skills do you have?

★ What would you do even if you didn’t get paid for it?

★ What do people ask you often about?

★ What do people count on you for?

★ What life experiences have occurred to your children, spouse, best friend, or family members that you became involved with?

★ What topic do you yearn to learn more about?

★ What things give you the most satisfaction when you do them?

Look over the ideas that you listed above. Put a star next to the three that make you most excited. Go to CBEngine and type the niche keyword into the Search box. Are there any products in this niche with high gravity of > 20? If YES, add market to your Spreadsheet.

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04. Niches By Hook or By Crook

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“Are there at least 3 products in this niche with high gravity in CB? If not, it gets eliminated”

★ Login to CB Engine

★ My Bookmarks -> Click on the Product/Niche you saved

★ Look under Related Products

★ Are there at least 3 products with gravity over 10?

★ If YES: It can stay on Master SpreadsheetIf NO: It must go! (sorry)

Important:

When we get to the Live Case Study Coaching, you will see that I do NOT limit myself to just Clickbank! Some of my highest earning affiliate commission checks come from products that I love using and I inquired if they had a private affiliate program I could take part in.

Even though we may be talking about Clickbank a lot, do not limit yourself just to them!

05. Disqualify: Clickbank Depth Test

“This to me is the most important of the three. If Google tells me there's no traffic in a market, I'm outta there!”

★ Go to CBengine -> My Bookmarks -> Copy the vendors URL

★ Google Keyword Tool: Paste vendors URL -> Check "Only show ideas closely related"

★ Columns: check only Global Searches, Est. PPC, and COMPETITION

★ Sort by HIGHEST PPC

★ Sort by SEARCHES

★ SORT BY COMPETITION

★ WHAT'S MY GO/NO GO CRITERIA? I want to see traffic of 20,000 searches month or >.

★ Be flexible! If I see 3 or 5 keywords that get 14,000 searches EACH a month, taken together that exceeds my 20k goal doesn't it?

★ Criteria: If traffic shows monthly global searches of 20,000 and >, the niche stays on my spreadsheet.

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06. Disqualify: Google Traffic Test

“This test will determine how easy (or difficult) it will be to get traffic to our micro-site”

★Rate the Short Term Traffic (“6” or greater to Pass)

★Rate the Long Term Traffic (“6” or greater to Pass)

Instructions:

Go to http://ezinearticles.com which is home to over one million articles on every niche market imaginable. Each article shows how many people viewed it. That is what we are interested in!

The EZA Market Discovery Checklist

★ Go to ezinearticles.com and search for article on your niche. The goal is to determine the EZA category for the niche.

★ Click on the Subcategory Link at the top of the article. The goal is to to see a list of Most Recent Articles to uncover how many views that new articles get under 30 days old. (Note: Even though it says "top authors in...", you are REALLY seeing the Most Recent Articles)

★ Look at how many "views" the 8-10 most recent articles are getting. Goal is to mentally rate the short-term traffic in this niche. Click the Most Recent article titles -> Scroll to bottom -> Look at how many "views" it has received. Don't bother reading the article. “Rate" this niche in your head using a scale from 1-10. Ignore articles older than 30 days for now.

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07. The EZA Market Discovery Test

I've made a chart showing my rating system for a recent article. This isn't written in stone. Use as a guideline when starting out:

Short Term Traffic Ratings

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1 2 3 4 5 6 7 8-29

300+

250

200

150

100

50

>50

10 10 10 10 10 9 9 7

10 9 9 9 9 8 8 6

10 9 8 8 7 6 6 5

9 8 8 6 5 5 5 4

8 7 6 5 4 4 4 3

7 6 5 4 3 3 2 2

6 5 4 3 2 2 1 1

# DAYS ARTICLE IS “LIVE”# of VIEWS

Here is a sample chart I might make after reviewing 10 articles to get a feel for how the niche ranks (I would actually just quickly write down my rating, but I wanted to show you a full blown chart to see how this system works). I would mentally rate this niche a “7” so far:

DAYS LIVE # OF VIEWS MY RATING

1 day 36 6

1 day 50 7

2 days 39 5

2 days 103 7

3 days 110 6

3 days 54 5

3 days 264 8

4 days 94 4

7 days 434 7

8-29 days 357 7

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★ Now evaluate Long Term Traffic Potential. Find an article in niche -> Go to "Most Viewed" section (at bottom). Click on each article in Most Viewed Section. Don't bother reading it. Note the date and how many views. ONLY articles older than 30 days+. Rate 8-10 articles using the LONG TERM TRAFFIC CHART (found on the next page) CRITERIA: If long term is also "6" or above, than it's a go and can stay on my master spreadsheet as a good market to enter.

Here is the chart to use for articles OLDER than 30 days and beyond.

Long Term Traffic Ratings

# DAYS ARTICLE IS “LIVE”# of VIEWS

30 60 90 91+

3,000+

2,000-3,000

1,000-2,000

600-1,000

300-600

100-300

50-100

>50

10 10 9 7

10 10 9 6

9 9 8 5

7 7 6 4

5 4 3 3

3 3 2 2

2 2 2 1

1 1 1 n/a

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Here is a sample chart I might make after reviewing 8 articles that have been “seasoned” LONGER than 30-days. Based on what I saw below, I would rate this niche a “9” or “10” -- It’s a go!

DAYS LIVE # OF VIEWS MY RATING

30 days 1,235 9

30 days 1,656 9

60 days 1,402 9

60 days 1,245 10

60 days 14,723 10

60 days 1,796 9

90 days 1,809 9

90 days 2,279 9

Quick Review:

★ We want short term EZA traffic of "6" or better.

★ Then we want long term traffic of "6" or better.

The Last Step:

★ Rate your remaining Niches on your Master Spreadsheet.

★ Pick ONE market. Don’t overthink it.

★ What is most vital now is getting experience. Don’t be consumed with “making money” or you will never get started.

Take action. And prosper .

Regards,Ben

Ok, now take bold and consistent action.

I promise that the homework steps outlined in this Action Guide are relatively painless.

You know what to do. Now, go do it!

Copyright (c) The Ben Cummings Co Inc.

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