MODINT Logistiek...2012/10/02 · Logistiek, distributie, b-to-b e-commerce, EDI, RFiD...
Transcript of MODINT Logistiek...2012/10/02 · Logistiek, distributie, b-to-b e-commerce, EDI, RFiD...
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MODINT Logistiek
Presentatie voor VLM’s ‘E-fulfilment in de fashion branche
Matthijs Crietee, adjunct directeur MODINT
4 april 2012 1
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MODINT, wat is het MODINT is de grootste branche-organisatie aan leverancierskant
voor mode, (interieur)textiel en tapijt.
Ruim 700 leden
totale ledenomzet: ca.€ 9 miljard
45% export, vooral naar EU-landen
MODINT behoort tot de middelgrote brancheorganisaties in ons land
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250 grootste
Buitenlands merk
merk
private label
retailbedrijven
eigen retail
Groter dan 10 Miljoen (90)
Buitenlands merk
merk
private label
retailbedrijven
eigen retail
Top 20
Buitenlands merk
merk
private label
retailbedrijven
eigen retail
Type modebedrijf
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Totaal (465)
250 grootste
Groter dan 10 Miljoen (90)
Top 20
6.588.565.777
6.463.986.203
5.746.410.793
4.048.549.686
Totale omzet per categorie modebedrijven lid MODINT
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Main sources for Dutch clothing imports (CBS, 2009)
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
Reeks1
Reeks2
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MODINT Logistiek Opgericht in 2010
Gericht op verlagen logistieke kosten, verbeteren logistieke prestaties voor MODINT leden, verminderen milieu druk mode logistiek en het stimuleren van innovatie in de mode logistiek
Unieke samenwerking van partijen
Bundeling is de kern
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Methode
Niet alleen prijs, maar ook innovatie.
Verleid ondernemers in de portemonnee, dan gesprekspartner voor innovatieve oplossingen.
(financieel) Laagdrempelige toegang tot bedrijven.
Combinatie van branchekennis en logistieke kennis
Praktisch aan de slag, voorbeeld doet volgen
Professionele doorberekeningen kosten.
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En het is ook crisis: Prijsontwikkeling van kleding (CBS)
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90
95
100
105
110
115
120
2008 2009 2010 2011
Invoerprijs kleding
Totaal inflatie
Prijs kleding winkel
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Marktaandelen kleding via internet in stuks (GfK)
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3,0%
4,0%
5,0%
6,0%
7,0%
8,0%
9,0%
2008 2009 2010 2011
Via internet gekocht
Homeshopping/ Internet only
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Marktaandelen distributie van kleding in stuks (GfK)
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10,0%
15,0%
20,0%
25,0%
30,0%
2008 2009 2010 2011
Filiaalbedrijven bovenkleding
Zelfstandige speciaalzaken
(Multi) Brand keten bovenkleding Textielsupers/Discounters
Warenhuizen
Overige winkels totaal
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Internet retailing becomes a “do-or-die” strategy
GLOBAL APPAREL: SHIFTING CONSUMER DEMAND AND WINNING STRATEGIES FOR GROWTH
$45bn ADDITIONAL NEW SALES GLOBALLY BY 2016
$23bn SIZE OF THE US – LARGEST INTERNET RETAILING MARKET IN 2011
64.2% APPAREL INTERNET RETAILING GROWTH: 2011-2016
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0% 20% 40% 60% 80% 100%
World
Asia Pacific
Australasia
Eastern Europe
Latin America
Middle East and Africa
North America
Western Europe
Penetration of smart phones
2007 2012 2016
GLOBAL APPAREL: SHIFTING CONSUMER DEMAND AND WINNING STRATEGIES FOR GROWTH
85% of World’s Population in 2011 has
mobile phone (5.8 billion)
32% of World’s Population in 2011 has
Internet Access (2.2 billion)
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© GfK 2012 | World Apparel convention | September 2012 15
Buying online is THE trend. And of course not only in fashion.
In all countries the online share ìn fashion is rapidly growing but it
does not bring additional sales. Shares are quit different per country
due to retail structure and development internet penetration.
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6
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0 0
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USA FR GE UK IT SP NL BE AU
% o
nli
ne s
ha
re v
alu
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Jan-Jun '10 Jan-Jun '11 Jan-Jun '12
Market share value online January ‘11 ‘12 – June ‘11 ‘12
Index value
Jan ‘11’12 – Jun ‘11’12
103 105 114 104 158 104 151 123 114
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© GfK 2012 | World Apparel convention | September 2012 17
Omnichannel
CRM
Cross
Channel
Multi
Channel
Single
From technique in
search of the
biggest client
relevance
and fans for life !
NEW RET@IL
The question is not online or offline but which channel at what moment.
The consumer stays interested because of the flexibility of the offer and
by the offered experience. Be relevant.
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© GfK 2012 | World Apparel convention | September 2012 18
CO SHOPPING
Social Media changes the relation between consumer and retailer/brand,
between demand and supply. Consumers will consult much more their
network of Friends, Fans and Followers to discover, discuss, purchase
and evaluate products. Retailers and Brands must work at their F-factor !
Orientation
Buying/decision
Evaluation
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Conclusie: Van waardeketen naar waardecirkel
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Grondstof-Textiel
Productie
Groothandel
Formule
Winkel
Consument
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Waarom cross channel? Omdat de consument het wil? Internet connected is belangrijker voor jongeren dan TV, uitgaan
Sociale media
Co-creatie
Vergelijken, oriëntatie op internet
We willen producten en diensten hier en nu
Transparantie!
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Waarom cross channel? Omdat het kan….? Gebruik van Bluetooth, traceren van mensen, camera’s
WiFi, ook direct tussen telefoons
Apps, layers, gezichtsherkenning, virtuele shops, waar layeren en twitteren mensen, Augmented Reality
Meten en verhogen van effect van online media, QR codes, Mobiele sites
Verhogen van omzet in webshops EN winkels: conversie, transparantie
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Transparantie en modebedrijven
Analyse van POS data
webshop analyse, online creditchecks
Logistiek, distributie, b-to-b e-commerce, EDI, RFiD
Collaborative planning software, ‘one version of the thruth’
Namaak, productveiligheid / aansprakelijkheid
Maatschappelijk verantwoord ondernemen, sustainability
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Wat zien we nu al?
Consumentenmarketing op nummer 1 bij 150 onderzochte directies in non-food.
Delen van grote databases nutsbedrijven-verzekeringen-grote merken-banken
Analyse van grote hoeveelheden POS data en nog verder…(GfK)
Sanoma, Wehkamp, Bol, Zalando, TomTom melden zich
Om niet te spreken van sociale media en zoekmachines
Enorme bakken consumentendata
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The Soft Dollars $
25
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Nieuwe modellen bieden kansen, maar implementatie is niet eenvoudig. Uiteindelijk naar 25% kleding via internet?
Winkelvloer en fabrieksvloer dichter bij elkaar. Leer van consument en pas zo snel mogelijk toe. ‘postponement’ nog belangrijker.
Andere rol van voorraad
Webshop is niet xde winkel
Retouren omlaag 26
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Hartelijk dank! [email protected]