Modified Atmosphere Packaging Where...
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Modified Atmosphere Packaging Where next? Joanna Stephenson VP Marketing & Innovation LINPAC Group
Transcript of Modified Atmosphere Packaging Where...
Modified Atmosphere Packaging Where next?
Joanna Stephenson
VP Marketing & Innovation
LINPAC Group
THE PRESENTATION AND PACKAGING IS EVERYTHING.
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Agenda
Why MAP – benefits and technologies
The consumer view
MAP & Recycling
MAP Innovation
Agenda
Why MAP – benefits and technologies
The consumer view
MAP & Recycling
MAP Innovation
What is M.A.P?
A form of packaging involving the removal of air from the pack and its replacement with a mixture of gases The gaseous atmosphere in a pack is continually changing with the throughout the storage period due to:
Respiration of the packed product Slow permeation of gases in and out of the pack structure Biochemical changes as product ages
Why M.A.P?
MAP enables shelf life extension to minimise waste in the supply chain & home MAP maximises product appeal over time:
Reduce water loss & improve water retention in the packed product Reduce Oxygen – which retards textural and flavour changes Elevate CO2 – reduces fungal decay & preserves colour (except in red meat) Protect the packed goods from airborne pathogens
Typical MAP Performance Product Gas mixture Gas / product
volume Typcial shelf-life: Air
Typical shelf-life: MAP
Storage temp.
Raw red meat 60-80% O2 + 20-40% CO2
100-200ml / 100g meat
2-4 days 5-8 days 2-3 °C
Raw light poultry 40-100% CO2 + 0-60% N2
100-200ml / 100g meat
4-7 days 16-21 days 2-3 °C
Raw dark poultry 70% O2 + 30% CO2
100-200ml / 100g meat
3-5 days 7-14 days 2-3 °C
Sausages 20-30% CO2 + 70-80% N2
50-100ml / 100g prod.
2-4 days 2-5 weeks 4-6 °C
Sliced cooked meat
30% CO2 + 70% N2
50-100ml / 100g prod.
2-4 days 2-5 weeks 4-6 °C
Agenda
Why MAP – benefits and technologies
The consumer view
MAP & Recycling
MAP Innovation
What do consumers want from packaging?
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0% 10% 20% 30% 40% 50% 60%
Lighter-weight packaging
Monitors and gives information about the freshness
Clearer storage information on the label
Smaller pack sizes
Recycled – i.e. made of recycled materials
Easier to store
Compostable / biodegradable
Easier to open
Re-fillable / re-usable
“Split packs”
Recyclable – i.e. can be recycled
Pkg makes product last longer / keeps fresher
Re-sealable / re-closable
What would be the most useful pack attributes vs what has been noticed by consumers?
Consumer Perceived Benefits of Packaging
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Makes it easy to use at home
Supports the economy by reducing waste, keeping costs down andproviding jobs
I don’t think packaging offers any benefits to the consumer
Protects the food (in the home)
Allows seasonal food to be purchased all year in the UK
Makes it easy to store at home
Makes it easy / convenient to transport home
Helps keep the product fresh / at its best quality
Protects the food (from factory to the shop and on the way home)
Gives important information on labels (e.g. ingredients, storage guidance)
Keeps products safe and hygienic
What concerns do consumers have about the food itself?
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None of these
Food miles (e.g. the distance food travels to get to the shop)
The way that food products are packaged
The use of pesticides to grow food
Food labelling (e.g. ‘use by’ date; storage instructions)
Genetically Modified (GM) foods
Food poisoning such as Salmonella and E.Coli
The amount of sugar in food
The welfare of animals
The use of additives (such as preservatives and colouring) in food products
Food waste
The amount of salt in food
The amount of fat in food
How long fresh food lasts for
The price of food
Source: WRAP Fresher For Longer Study March 2013 % of people mentioning (average number of
mentions = 4.25
MAP can influence these concerns
Value for money
Pack functionality
Visual shelf impact Demographic
targeting
Eco-credentials
Core consumer drivers behind 2011 new pack launches
GLOBAL PACKAGING PICTURE IN 2011
Cost Down / Lower price points Light weighting Less Packaging Less waste
Extended shelf life Peelable films Shelf Life Anti Microbial Tray Sealing Anti fog / mist Active & Intelligent
Smaller Pack Sizes Split Packs Portion Control Economy ranges Premium ranges Ease of pack access required
Use of recyclate Recyclable Carbon Footprint Right weighting EPS to Rigid Less Materials Bio-materials
What does this mean for MAP design?
Rigid to flexible packs Growth in Vacuum Skin Packs Plastics to card Natural look trend Transparency / visual content
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Demographic targeting with MAP design
Agenda
Why MAP – benefits and technologies
The consumer view
MAP & Recycling
MAP Innovation
MAP & Recycling
MAP can be manufactured with a number of polymers – EPS, PP, CPET & rPET
rPET polymer of choice for LINPAC Group
Advantages High strength robust material High barrier – extended shelf life performance Crystal clear & wide range of colours Fully recyclable Widely available recycled material sources – drink bottles
Disadvantages Tough to process Sharp Low glass transition temp vs PP / CPET therefore not suitable for microwave/oven applications
MAP & Recycling
Key challenge of rPET MAP packs PE Film normally laminated to base of pack to allow top film sealing to tray
PE is soft and pliable : PET is tough and difficult to adhere
Pack is fully recyclable but contains a small % of PE each time
Not perfectly crystal clear
Innovation in MAP design Rfresh® Elite
Super lightweight mono material protein trays from LINPAC Packaging
Utilises a novel patented (GB2478028) flange adhesive technology to replace the laminated base film
Rfresh® Elite – Innovation at its best
Fully recyclable tray with no PE film layer Lower carbon footprint & lower weight tray due to LIFE design (10% weight reduction)
New sealing system Reduced sealing time and temperature increases line throughput with less energy requirement
Increased lock seal strength – reduces leakers & waste
Improved visual inspection of seal quality
Improved pack clarity to drive sales
MAP & Use of Recycled Materials
Food safety paramount concern
Hygiene & contaminant free
Two Options
Virgin Capping Layers
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B
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Tri layer co-extrusion trapping recycled material in core between virgin layers of polymer Max recycled material use c.60%
“Superclean” incoming recycled materials with pressure & high temperature EFSA approved process Max recycled material use 100%
ABA Co-extrusion In House Supercleaning
Agenda
Why MAP – benefits and technologies
The consumer view
Use of recycled materials in MAP
MAP Innovation
Innovation in MAP Design
Double Decker Trays 2 Horizontal MAP layers for portion control Duo Colour Extrusions Perforated Film Lidding Eat me / Keep Me XPET Foam rPET for lightweighting & asesthetics
Innovation in MAP Quattrapak™
Total inline production: Vertical, form, fill, seal, and variable data printed flexible packaging solution
MAP technology Barrier MAP & Ovenable Designs Poultry safety focus but suitable for all meats Minimises losses for packers/retailers in catch weight design Super convenience design for consumers
No mess cooking & no protein handling
™ Trademark of Rovipak Ltd.
Innovation in MAP Easylid®
Remove the need for separate rigid lid, film and base tool in convenience packs
Lockseal lidding film attached to a detachable flange which peels back to form a resealable solid lid
A solid ring is formed around the film
Separate lid tool is now not required
Developed in conjunction with Naber BV
& Sealpac Ltd.
Injection moulded versions available today
®Registered Trademark of Naber B.V
Innovation in MAP Insignia Technology
Intelligent Labelling Solutions Consume within shelf life labels Fresh Food Labels CO2 Monitoring Systems Stock Rotation Guidance Systems
Development of trays containing anti-microbial additives to upgrade external tray hygiene
Innovation In MAP Anti-Microbial Solutions
Coloured & Scented Flanges for Visible Seal Integrity & Species
Differentiation
Innovation in MAP The future of Rfresh® Elite
Peel & Reseal Top Lidding Films
for reclosable packs
Any Questions?
Joanna Stephenson [email protected]
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® Registered trademark of LINPAC Group
