Modernliving Overview

7/31/2019 Modernliving Overview

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Denise ZarayaFebruary 15

th

, 2011Behr Paint


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Home & Garden enthusiasts than just about everyone

How can I make sure enough of my customers are seeing my ads?No2

Unique Visitors in our Network

10.6 Million GENDERD E M O G R A P H I C S

C O M P E T I T I V E A D V A N T A G EDIY Network

About.com H&G

Better Homes & Gardens

Shelterpop

Do It Yourself.com

HGTV

iVillage H&G

eHow H&G

MODERN LIVING MEDIA

Haven Home Media

54%Female7.3 M

46%3.3M

AGE

18-34yearolds

4M

45-64yearo

lds

2.9M

HOUSEHOLD INCOME

$25-$50k3 M

$50-$100k2.1 M

$100k+2.2 M

Reaching More

35-44yearolds1.8M

Source: comScore Media Metrix & Plan Metrix, March 2011

1.8 M

2.5 M

2.5 M

2.6 M

2.7 M

6 M

6.8 M

8.8 M

10.6 M

11.9 M

Thefastest

growingH&G

networkweve

grown43%

sinceJan.2010!

OurMedian

Ageis39!


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3

Home and Garden

Heavy

Spenders

in Remodeling

1.8 M 11.8 M 1.7 M .8 M .5 M .2 M .2 M .3 M

Replaced

PlumbingFixtures

1.4 M 9.3 M 1.1 M 1.1 M .3 M .2 M .2 M .4 M

Painted

Interior or

Exterior

3.3 M 23.9 M 2.9 M 1.6 M .8 M .8 M .4 M 1 M

Remodeled

Kitchen

or Bath

1.6 M 12.2 M 1.6 M 1.2 M .5 M .01 M .2 M .5 M

Installed

Flooring

1.1 M 7.5 M 1 M .06 M .4 M . .2 M .3 M

Bought

Appliances

1.9 M 21.7 M 1.6 M .9 M .9 M .4 M .3 M .8 M

Bought1.2 M 16.5 M 1.2 M .5 M .4 M 244 .3 M .5 M

Home and Garden Enthusiasts in the right environments!Reaching More

No

Source: comScore Plan Metrix, Nov. 2

How can I make sure enough of my customers are seeing my ads?


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Home & Garden advertisers need answeredThe Top 5 Questions

4

Timing is everything in thisbusiness.

I want to ensure my brand is in the best possiblemedia environments.

Can you tell me where my ads are

running?

I dont want mycompetitors to

have an edge

How can I ensure mycustomers engage with

me, and not the

competition?

I want to interact with mycustomers where they

will be most receptive.

How can I engage withmy customers on more

than just Display?

I want to know if

my campaign isworking?

How do I know if myads are being

effective?

How can I maximize my

reach to in-market

consumers?

No

No

No

No

No


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Question 1

5

Timing is everything in this business.

How can I maximize myreach to in-market

consumers?

No


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6 How can I maximize my reach to in-market consumers?No

We make sure your ads get in front of your audience

Targeted Solutions

Recommendations for BehrWe believe these attributes make up potential Behr customers! And

we reach millions of em.

Moms 3.6 M

Newlyweds 2.3 M4.1 MLoves

RemodelingSearchedfor home

goods online

3.2 M .5 MJust purchasedhouse

*comScore PlanMetrix, Dec. 10

Granular Targeting


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v

Reach home enthusiasts while theyre in project

planning mode and are seeking information, tips

& ideas on their project.

Right where you want them Premium PlacementsAlign your brand with content specific

to Kitchen Remodeling & Bath

Remodeling with a focus on Faucet

content

Project-based Targeting

7

Reach in-market home enthusiasts

How can I maximize my reach to in-market consumers?No

v

Paint-projects come in all shapes and sizes. Luckily, so does our audience!

Recommendations for BehrModernLi

vingis

46%morelikelyto

reachbathroom

remodelersand

88%morelikelyto

reachkitchen

remodelers


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Audience Targeting

8 How can I maximize my reach to in-market consumers?No

Using the right data to find your audience

Requires making intelligent decisions with massiveamounts of data. We blend our proprietary data with thebest 3rd party providers to make complete customerprofiles.

Finding your customers

When you use data to ask the right questions about youraudience, you can get informed answers about youraudience.

*comScore PlanMetrix, March 2011

Recommendations for Behr

A U D I E N C E A T T R I B U T E S

Searched for Home Goods Online . . . . . 3.5M 120 Index

Recently bought Home Goods in Store. . . .5M 111 Index

Home Remodeling Project Last Year . . . . . 4.6M 150 Index

Own a Home . . . . . . . . . . . . . . . . . . . . . . . . . 6.7M 123 Index

Likely to have a baby . . . . . . . . . . . . . . . . . . 1M 115 Index

Consider themselves stylish. . . . . . . . . . . . . 2.5M 110 Index

3.1 MillionMotivatedMoms

ontheModernLiving
http://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://en-us.nielsen.com/tab/product_families/%2520/homehttp://www.datalogix.com/http://www.datalogix.com/http://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.bluekai.com/index.htmlhttp://www.almondnet.com/http://www.almondnet.com/


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I want to ensure my brand is in the bestpossible media environments.

Can you tell me where my

ads are running?

No

Question 2


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v

v

We keep only the highest quality publishers in our network

No

10

Your brand is important to us. Thats why we hand-

selected 50 publishers for relevancy, quality

and audience composition. Weve made a

conscious decision to limit our networks size so

we can guarantee quality.

Hand-Selected with Love Premium Placements

Where you are on the page is as important as

how much. Our publishers are selected for

their ability to provide advertisers prime real

estate.We make sure youre ads arent buried

where no one will see them!

Endemic Home & Garden SitesTransparency is more than a site list to us. We work with our advertisers to determine the best

placements for your campaign objectives and with 3rd party verification companies to give you the

peace of mind you deserve.

Only the Best

Can you tell me where my ads are running?


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I dont want my competitors tohave an edge

How can I ensure my

customers engage with me,

and not the competition?

No

Question 3


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Getting an Edge Exclusive Sponsorships you cant get anywhere else

How can I ensure my customers engage with me, and not the competition?No

12

v

Create high impact, high visibility campaigns during

seasonal promotions, product launches and more withexclusive inventory opportunities on highly relevant sites.

Be loud when you need it most

Roadblocks Sponsorships

Net blasts Content Takeovers

Need to make sure your brand or product is seen, and not the

competition? With our 100% SOV programs, own your audience,and shut out the competition.

100% Share of Voice

SOV RECOMMENDATIONS

Top 5 H&G Site With Tim Carter Dave VandervortWith Jamie Moore


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I want to interact with my customerswhere theyll be the most receptive

How can I engage with my

customers on more than

just Display?

No

Question 4


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v

Guide customers through a series of questions to help them find and

purchase the perfect product for them without leaving their favorite site.

Guiders are available exclusively through Modern Living Media & other

ValueClick Media properties.

Help your customers with Guiders

v

Showcase multiple products, even video, in a single ad

Integrate social media with Twitter and Facebook Dynamically present promotions and discounts

Capture e-mail addresses and other form data

Expandable Rich Media

More Interesting Ads Rich Media thats so much more than Display

How can I engage with my customers on more than just Display?No

14
http://webguiders.com/Miele_Ad.htmlhttp://webguiders.com/Miele_Ad.html


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v

Get More Views Show off your pre-roll and videos to your ideal customers


15

Place your in-banner or pre-roll video on ournetwork of premium publishers selected for video

placements.

Be a Scene Stealer

Sample Video Sites for BehrThese great sites have been selected for video.


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vv

I Get Around Advertise to customers on-the-go with Mobile


16

v

Advertise on Home & Garden apps and the mobile web to

reach your customers away from their computers onSmartphones and the iPad!

Mobile when you need it

300 x 50 300 x 250

Video Units

Mobile Rich Media App Promotion

Get on these primo apps and in front of your customers..

Stellar Apps

GREAT MOBILE APPS


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v Drive requests for catalogs, build your database,

and drive leads on a cost per basis when customersregister on endemic sites.

Lead Generation

Enhance your List Build your customer database with qualified leads


17

vv

Buy leads when you need them via great consumer sites.

Co-registration Sample Sites

BEHR RECOMMENDATION S

#X in H&G #X in H&G #X in H&G#X in H&G


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v

v

Be a Social Butterfly And make your brand famous

No18

Turn your customers into brand advocates with Facebook adsthat drive Likes and create passion in your product.

Get Liked

Go to the top of the listGot at app? Push it to the top of the App Store with Cost-Per-Install campaigns.


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Question 5

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People are clicking on ads less and less

If Im not measuringjust CTR, how do I know

if my ads are being

effective?

No


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Behind the Stats

20

Get the real story of your campaign with re:view

If Im not measuring just CTR, how do I know if my ads are being effective?No

v

What did my campaign deliver?

Campaign Pacing Creative, Media, Geography Audience Maps

Who saw, clicked & converted from

my campaign?

Is my campaign generating brand lift?

Demographic Household Financial

Awareness Attitudes &

Favorability

Vehicle Ownership Interests

Purchase Intent Product Preference


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Denise ZarayaDirector Vertical Strategies

646 439-2644

[email protected]

Thank you for your time!

Behr Paint

Modernliving Overview

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