Modern Recruiters Guide to Social Media
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THE MODERN RECRUITER’S GUIDE TO SOCIAL MEDIA Presented by Carmen Hudson Principal Consultant, Recruiting Toolbox Volt Workforce Solutions January 28, 2013
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Presentation to Volt Workforce Solutions Jan 2013
Transcript of Modern Recruiters Guide to Social Media
THE MODERN RECRUITER’S GUIDETO SOCIAL MEDIA
Presented by Carmen HudsonPrincipal Consultant, Recruiting Toolbox
Volt Workforce Solutions January 28, 2013
01 02 03
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Facebook Twitter LinkedIn
Professional Social Google+ Blogging
TODAY’S AGENDA
01 02 03
04 05 06
Video Professional Social Visual Sharing
Mobile Social Professional Productivity
#WILLNOTSUCK
SOCIAL MEDIA IS A LOT LIKE HOT YOGA
It’s a hot mess But, it’s good for you You get better the more you do it321
FEAR IS RATIONAL
ProductivityIntellectual Capital Security
PrivacyCompliance
“Control”
LINKSTERS SEND 110 TEXT MESSAGES A DAY
HOW WE COMMUNICATE
Not only are we using different tools to communicate, the way we communicate is changing. Brevity, casual language and visual aids are valued over wordy, formal communications.
And, studies show that “Linksters” think very differently about privacy, freedom of speech and information transparency.
DON’T BE SCURRED
Harvard Business Review
Any organization can get lucky and have a single successful implementation of social media. Social leaders, on the other hand, build collaborative capability through a learning process that starts with understanding their current attitude and taking the steps required to building confidence and trust. This turns a single social media success into a sustained source of competitive advantage..
The Social OrganizationHow to Use Social Media to Tap the Collective Genius of Your Customers and EmployeesBy Anthony J. Bradley and Mark P. McDonaldHarvard Business Review Press, October 2011
FACEBOOK FOR BRANDING
Post jobs, feature hot jobs, video previews
Your fans want to hear from you – they will consume anything new, original or interesting
Think beyond your website; use Facebook to keep candidates and clients informed about your successes, your process, your team
Target potential candidates and clients through Facebook’s powerful advertising platform. And, the new search platform promises to be equally powerful
JOBS ENGAGE | LEARN
INFORM ADVERTISE
LINKEDIN FOR CONNECTING
LinkedIn is a great place to post jobs, but ensure that existing employees repost them for maximum effectiveness
Use the status updates to engage your network; participate in groups for additional visibility and to broaden your network
Your company page may be the first place potential candidates or clients find you. Make sure your followers can find additional information about your company
Consider LinkedIn targeted advertising programs, including display ads and email targeting, to reach your audience
JOBS ENGAGE | LEARN
INFORM ADVERTISE
TWITTER FOR SOURCING
Post jobs and engage your followers. A steady stream of job postings is not interesting!
Twitter is one of the best places to keep up with industry trends and learn from experts. Direct your followers to CRM-enabled links
Twitter users often do not overlap with LinkedIn users. Twitter profiles – even inactive ones – are a great source of passive candidates
Grow your network through targeted Twitter advertising,
JOBS ENGAGE | INFORM
SOURCE ADVERTISE
GOOGLE+ FOR PAGERANK
Post jobs, feature hot jobs, video previews
Share photos, videos, articles and more. Provide an intimate overview of what it’s like to work for your company.
Build an advanced search to find profiles. Use Rapportive + Gmail to find contact info.
Universities are among the first to jump on the Google Hangout band wagon. Schedule a hangout in advance or create an impromptu event.
JOBS ENGAGE | INFORM
SOURCE HANGOUT
VIDEOS THAT ROCK
PRAGMATIC PEOPLE-FOCUSED HUMOROUS
PINNING SHARING AND LIKING
Not yet. Women and creative professionals are flocking to Pinterest. Great place to track brands and design trends
Find designers, retail professionals and others using passive sourcing tactics
JOBS ENGAGE | INFORM
SOURCE
PROFESSIONAL SOCIAL
Meetups are informal gatherings organized around topic, profession, or event. Search for group members or consider sponsoring a meetup.
Github is a code repository – open source developers share code and collaborate on technical projects.
Quora is a Q&A site edited and organized by users. The site has over 500,000 registered users.
16 Million users upload presentations to slideshare – find experts on any topic, follow brands, share documents.
MEETUP GITHUB
QUORA SLIDESHARE
Check out your career site Google Analytics – an increasing number of candidates are finding your site via mobile device; smartphone or tablet. How does your website rate on mobile platforms? Want to create an app? Proceed with caution. Launching an app requires extensive marketing as well as technology expertise.
For 20 million Foursquare users, “checking in” in is a way of life. Combined with GPS-enabled apps like Highlight or Sonar, location based apps is a powerful – and sneaky – way to discover passive talent
APPS OR MOBILE ENABLED?
LOCATION BASED
TALENT IS MOBILE
Drag picture to placeholder or click icon to add
KEEPING UP KEEPING TRACK
HOOTSUITE: MY SECRET WEAPON
Manage almost all of your social media activities from one dashboard. Pre-schedule tweets and status updates. Instantly post to all of your social media properties. Track followers and fans, and measue the results..
LI
T
W
http://www.linkedin.com/in/carmenhudson/
@peopleshark
www.recruitingtoolbox.com
LET’S CONNECT
THANK YOU FOR YOUR TIME
VOLT WORKFORCE SOLUTIONS
