MODERN NERD2016 BRAND GUIDELINE

AUDIENCEWHO

ASPIRING REMOTE FREELANCERS & ENTREPRENEURS

INSIGHT NEED EQUIPMENT & COMMUNITY

PROPOSITION PROVIDE THE BEST TOOLS &

RESOURCES

VISUALSSINGULAR

MINIMAL, FOCUSED, BRIGHT

ASPIRATIONAL TELL A PERSONAL STORY

DESIGNED ATTENTION TO DETAIL

CONTENT BUCKETSTRAVEL

TRAINS, PLANES, AUTO

URBAN HIKING MOVING IN THE CITY

CAFE WORKING GRINDING

MESSAGING

KNOWLEDGE CONFIDANT & CLEAR

WARM LAID BACK & HAPPY

ENERGETIC ENCOURAGING ACTIONA: B: C:

STORYTELLING & CONNECTINGDAILY

CONNECT W/ AUDIENCE

WEEKLY PROVIDE RESOURCES

MONTHLY TELL INSPIRING STORIES

POST INSPIRING IMAGES CURATE TOOLS & EQUIPMENT COLLABORATE W/ INFLUENCERS

COMMUNITY BUILDING

INSPIRING, CONNECTING & STORYTELLING

MAILING LIST

#WORKANYWHERE

DEFINE & LEAD THE LOOK OF THE MODERN NOMAD