Modern in-store personalisation in retail
Transcript of Modern in-store personalisation in retail
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MODERN IN-STORE PERSONALISATION IN RETAIL Why do the greatest opportunities to improve the shopping experience and overall conversions exist within stores?
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We know that
PERSONALISATION
refers to all those business processes that aim to accommodate the differences between individuals
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THINK ABOUT A SMALL BOUTIQUEwhere the sales person knows most customers personally and modifies the selling style to match the preferences of each individual customer…
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THINK ABOUT A SMALL BOUTIQUEwhere the sales person knows most customers personally and modifies the selling style to match the preferences of individual customer…
And does this successfully!
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is about taking the best out of this boutique scenario and bringing it to the omni-channel retail
environment...
MODERN IN-STORE PERSONALISATION
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is about taking best out of this boutique scenario and bringing it to the omni-channel retail environment...
.. Or actually, it enables a new level of personalisation, be it in-store or in your online store
MODERN IN-STORE PERSONALISATION
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BUT IS THIS THING CALLED PERSONALISATION REALLY WORKING IN RETAIL?
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PERSONALISATION CAMPAIGN
You could ask the Coca Cola marketing team who managed to reverse an 11-year decline in soda sales with a
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Or ask Amazon.com whether the personalisation of product recommendations in online stores is a solid strategy..
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what if we are not able to personalise our products?
BUT HEY,
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what if we are not able to personalise our products?
And we are not able to measure and analyse our customers like online stores…
BUT HEY,
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THEN YOU NEED TO PERSONALISE THE WAY YOU TREAT YOUR CUSTOMERS
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AND TO USE APPROPRIATE IN-STORE TECHNOLOGY: – for measuring and analysing your customers in-store
– for automating and scaling up your personalisation efforts
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This type of modern in-store personalisation is now possible with the help of in-store analytics technology
GOOD NEWS:
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That’s all? …yes and no
THIS SOUNDS DIFFICULT
In most fields of retailing, undertaking such in-store personalisation in scale requires:
– A strategy and tactics for personalisation
– An appropriate technology solution, which ties together several building blocks…
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1. Identification
2. Analytics
3. Automation
4. Mobile app & strategy
5. Understanding the customer journey
6. Store personnel involvement
6 BUILDING BLOCKS OF IN-STORE PERSONALISATION
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INTERESTED TO DIG DEEPER?
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• What in-store personalisation is
• How personalisation enhances the customer journey to retailer’s benefit
• Consumer touch points for in-store personalisation
• The technology behind in-store personalisation
• The development of in-store personalisation capabilities
GET ACCESS TO THE EBOOK ON MODERN IN-STORE PERSONALISATION, IN WHICH WE COVER: