Modern Food Processing - September 2011

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Modern Food Processing | September 20118

11September 2011 | Modern Food Processing

EDITORIAL

A toast to the super-six!

Manas R [email protected]

11

EditorialAdvisory BoardDr A S Abhiraman

Former Executive Director - Research, Hindustan Lever Ltd

Prof M Y Kamat Former Head,

Food Engg & Technology Dept, UICT, Mumbai

W elcome to the 6th Anniversary Edition of Modern Food Processing! As we raise a toast to this special occasion, it is time to thank all our internal and external stakeholders who have made this journey so meaningful! Amid this, it is important to mention here

the growing focus on the food processing sector in India. While on one hand, there are multiple challenges to overcome, on the other, many of these can potentially be leveraged as opportunities in the marketplace.

First, an overview of some of the key challenges facing the sector. According to a Parliamentary Committee Report released this month, the present levels of food processing in the country are abysmally low as compared to other countries. As a result, the post-harvest losses of fruits and vegetables are as high as 35 per cent, worth more than ` 50,000 crore per annum. Also, the lack of a nation-wide information system for compiling data on food processing sector poses pertinent questions on the credibility of available data and the planning & projections thereof.

On the achievement part, as per the Ministry of Food Processing Industries, in the past 4-5 years, the average growth rate of the sector has reached 13.5 per cent, with the processing levels going up to 26 per cent from 20 per cent, and the quantum of perishables declining to 30 per cent from 35 per cent. Although the figures seem good, these are not good enough when one considers the global growth statistics over the same period. Given this, the tasks for the government as well as the players in this sector are cut out vis-à-vis the Vision Document 2015, which envisages faster growth of the food processing sector in India.

This unique edition deliberates on the above and more. Turn to ‘Market Review’ and ‘Sector Watch’ section (with six distinct pillars of the food processing sector, based on the 6th Anniversary theme!) to discern what several experts across the value chain have to opine, not just on the latest trends but also on the future prospects and pitfalls. Believe, you will benefit from exploring this focussed mix of latest news, views and analyses as much as we at Modern Food Processing enjoyed putting it together. Have a good read and looking forward to your valuable feedback!

CONTENTS


Highlights of Next Edition

REGUL AR SECTIONSEditorial .................................................... 11National News ......................................... 20World News............................................. 24Events Calendar ..................................... 110Product Update...................................... 112Product Index......................................... 126Advertisers’ List ..................................... 127

Note: ` stands for Indian rupee, $ stands for US dollar and £ stands for UK pound, unless mentioned otherwiseDetails on Page No.

67-68, 110

Sector Watch : Food & Beverage Ingredients Industry Update : Food Processing Machinery Market Insights : Best Practices for Food Industry

Piruz Khambatta Chairman, CII National Council on Food & Beverages

Dipak ManePresident - Region South Asia,

Buhler India Pvt Ltd

LEADERS SPEAK

“Milk price is going to increase with rise in farmer’s cost of production”

Rupinder Singh Sodhi Managing Director,

Gujarat Cooperative Milk Marketing Federation Ltd

28

Harish P JoshiManaging Director, Nichrome India Ltd

FOREWORD

SECTOR WATCH

INDUSTRY OUTLOOKPackaged food & beverage: Leveraging India’s growing appetite 34Rajiv Subramanian, Principal - Consumer & Retail Practice, Tata Strategic Management Group

MARKET REVIEW A snapshot on the performance of key segments in the food and beverages market 36

Wealth in health: Wholesome strategies for holistic growth 59Research & Development 60

Processing Technology 64

Food Ingredients 74

Food Packaging 80

Logistics 90

Food Safety 95

TECH TRACK Laser diffraction: Monitoring particle size for the best flavour 105Stuart Wakefi eld, Director, Malvern Aimil Instrument Pvt Ltd

CURTAIN RAISER Fi India 2011: Ingraining a culture of innovation 107CiBusTec 2011: Convergence of global F&B technology 108

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Piruz KhambattaChairman

CII National Council on Food & Beverages

Today, in the era of survival of the fittest, only those companies

will survive, which adhere to high food safety and

quality standards.

T he food processing sector is growth-oriented and heading for a bright future. Today, more and more people are opting for processed food. Earlier, the consumption of processed food was restricted to elite people. Now the average income of middle-class

people has risen significantly; this coupled with working women who do not want to spend substantial time in the kitchen have driven the popularity of processed food. Not only that, processed food has got toe-hold in smaller towns also. Besides, it offers value for money. For example, one can get a packet of biscuit under the price bracket of ` 2. Moreover, the companies are promoting such food against the backdrop of health concerns.

Meanwhile, safety and quality are topmost priority in the industry and considered as a forgone conclusion. In the present times, MNCs and big companies have professional management in place and have employed qualified people to look into this aspect. In the present circumstance, if the regulatory authority raises any doubt or question about the quality of any particular product from any company, then the product will face stiff resistance in the market. To be more candid, the sale of that product may come to zero. Today, in the era of survival of the fittest, only those companies will survive which adhere to high food safety and quality standards.

What is interesting is, many food companies are going for public issues, which clearly indicates the growth. Besides, we have seen the advent of many SMEs in this sector in the recent past. Investment is happening in food processing and allied sectors like cold chain, R&D, etc. The Government of India has announced 20 food parks in different locations of the country and investment for each food park stands at ` 200 crore. The government will provide ` 50 crore for each park.

CII is catalysing change by working closely with the government on policy issues; enhancing efficiency, competitiveness and expanding business opportunities for the industry through a range of specialised services. In our endeavour to promote the industry, CII will be organising the 4th edition of Food & Bev Tech from April 25-27, 2012, in Mumbai.

The sector is quite promising. Affinity for processed food among the middle-class people, innovation in packaging, emphasis on quality & safety, government support, etc will propel the industry to new heights in the years to come.

Modern Food Processing is an excellent magazine catering to the food processing and allied sectors. I hope, it continues to cover all aspects of the industry in a professional way in future as well.


Dipak ManePresident - Region South Asia

Buhler India Pvt Ltd

FOREWORD

Food processing machinery

manufacturers have an

important role to play for the growth of this

industry.

T he food processing industry in India is one of the largest in terms of production and consumption. It has good growth prospects in the immediate future. Food processing constitutes about 9 per cent of the manufacturing output. The food processing industry

in India was worth ` 3,50,000 crore in 2009. It is expected to grow at a rate of 14 per cent year-on-year and touch ` 5,20,000 crore by 2012. It further provides an investment opportunity worth around ` 1,20,000 crore by 2015. To give more impetus to the food processing industry and encourage the private sector participation, a favourable regulatory environment needs to be created. This would include:

Liberalised credit norms to entrepreneurs for investment in food/grain processing

Changes in the market regulatory framework to allow private entrepreneurs establish market yards and other regulatory facilities

Changes in the cooperative laws to allow farmers’ cooperatives to work along corporate lines and compete with private trade

Review of several legal instruments to facilitate the entry of entrepreneurs in marketing activities

Provisions to allow private entrepreneurs to cover price & yield risks for farmersAlso, the food processing industry needs to capitalise upon imminent trends. The key demand drivers for this sector are increasing income levels fuelled by GDP growth leading to rising middle-class populace. This has resulted in the willingness to try new products, increased consumption of value-added processed food, shift to convenience & ready-to-eat foods, shopping at organised retail chains and increasing brand-consciousness.

Food processing machinery manufacturers have an important role to play for the growth of this industry. They need to provide the latest technology & machinery, which have high processing capacity and offer high-level plant automation that can be controlled and monitored easily.

The outlook for the food processing industry is bright and positive. We have seen that there has been gradual acceptance of processed food, and this demand is going to grow further in the coming years.

Modern Food Processing magazine is playing an important role in educating and creating awareness on the latest innovations & technological developments offered by various manufacturers. I wish the publication success in its future endeavours to meet the expectations of the food processing industry.


Harish P JoshiManaging DirectorNichrome India Ltd

The outlook for Indian packaging industry is bullish. The outputs and

package styles are evolving fast.

Food preparations and consumption habits have changed due to fast-paced modern lifestyles today. In consequence to that, there have been advancements in food processing and packaging technology. The new know-how and initiatives have spearheaded safety of food supply,

preparation convenience, easy storage and consumption. Despite the constant introduction of new safety measures, contaminations do occur due to natural reasons, malpractices or accidents.

Packaging plays a significant part in the multifarious chain of ensuring quality and safety of food. Quality packaging helps protect the form, shape and texture of the food inside, averting the loss of flavour and aroma. In fact, quality packaging has proved to have extended the shelf-life of products, protecting them from any chemical or physical damage and in regulating the water or moisture content of the food to keep it as fresh as possible.

The selection of the packaging material is one of the most critical features of packaging as it preserves the quality of the food product. Materials can be selected to provide a barrier protection (long shelf-life), protection from, among other things, shock, vibration, compression, temperature, etc. The material chosen must justify the quality of the food and cost of the material. Therefore, knowing the important factors for material selection based on the product behaviour is an essential part of the package designing process.

The prime need in innovation is to understand the product that is to be packed. Every material has its unique requirements, which need to be analysed and rated objectively. Only then one can decide on how to drape the material with an exquisite shape and size that will be appreciated by the consumer.

The outlook for Indian packaging industry is bullish. The need for packaging for food/non-food, cosmetics and toiletries, industrial products, etc is ever-expanding. The outputs and package styles are evolving fast. But there is a caution. The packaging formats and styles that are in vogue in the Western world cannot be duplicated here. There is a need for homologation. Another factor is the cost of machinery & packing material, besides the availability of local expertise & support. For mass consumption, lot of local expertise and value-addition will be required to make established technologies in the Western world relevant in the Indian context. Packaging machinery will have to be manufactured in India to be cost-effective. After-sales service cost levels will have to be brought down to Indian cost model levels.

On the occasion of 6th Anniversary Edition, I would like to wish all the best to Modern Food Processing team.

NATIONAL NEWS


Rexam PLC, the global consumer packaging company, and Hindustan Tin Works Ltd, a leading Indian can maker announced the building of a new high speed beverage can manufacturing line at its current site in Taloja, near Mumbai. The new line represents a capital investment of ` 220 crore over two years. It will initially produce 33 cl and 50 cl cans and then slim cans, increasing total capacity from the current 300 million cans per year to 850 million cans per year. Production startup is planned for the final quarter of 2012. Sanjay Bhatia, Managing Director, Hindustan Tin Works Ltd, said, “We are pleased to work further with Rexam as a joint venture partner and this investment

reinforces our commitment for the Indian beverage can market.”

Graham Chipchase, Chief Executive, Rexam, added, “We were first in India when we set up our JV with Hindustan Tin Works in 2006 and have good knowledge of this exciting market. The investment is consistent with our emerging market strategy. The country has enjoyed considerable growth over the last decade, with rising incomes and a young middle class, & this trend is expected to continue. Per capita consumption of beverages lags substantially behind the rest of the world, but the beverage packaging market is growing fast and one of the fastest growing packages is the beverage can.”

PACKAGING

Rexam and Hindustan Tin Works to invest ` 220 crore

Dabur India Ltd, one of the leading packaged fruit juice maker in the country, announced its entry into the carbonated drinks market with the launch of Burrst Fizz, a range of carbonated fruit-based drinks. The new sparkling beverage range is available in two refreshing variants – Lemon Fizz & Apple Fizz.

K K Chutani, Head – Marketing (Foods), Dabur India Ltd, said, “After the successful launch of India’s first fibre-enriched beverage Real Activ Fiber+ this summer, we are now enhancing our fruit beverage offering with the launch of Burrst Fizz, a refreshing fruit drink.”

The product has been test launched in some key markets like Andhra Pradesh, Karnataka and Tamil Nadu, where media bursts are in place besides sampling sessions at modern trade outlets etc.

BEVERAGE LAUNCH

Dabur enters carbonated fruit drinks market

ORGANIC FOODS

Weikfield Foods plans to grow its organic brand

BAKERY

Britannia to invest ` 200 croreBritannia Industries Ltd (BIL) will invest close to ` 200 crore in setting up four greenfield manufacturing units to ramp up capacity and meet its topline growth in the bakery business. “We are growing at over 20 per cent in the bakery business. We are setting up new factories to cater to the growing demand. The first of these factories will come up in Bihar. Within the next few months we will also commission new company-owned units in Orissa & Karnataka and another one in the western region,” said Vinita Bali, Managing Director, BIL. “We are making investments of ` 50-60 crore in each of these factories,” she added.

BIL has bought out its partners in each of its operating business in dairy products, breads and in two companies - Strategic Food International Company (SFIC), and Al Sallan Food Industries in the Middle East. Following the move, these are now 100 per cent subsidiaries of BIL.

Weikfield Foods Pvt Ltd, known as a producer of dessert mixes like custards and jellies, expects to become a value-added producer, adding organic ketchups, juices and pulses to its portfolio, under another brand, Eco Valley. “We have organic teas, honey and mushrooms under the Eco Valley brand and we want to use our agricultural base to make value-added products like organic ketchups, juices and even pulses. We already produce organic tomatoes, onion and plan to

add chillies since we want to scale up on the fresh side,” said Ashwini Malhotra, Managing Director, Weikfield Foods Pvt Ltd. It plans to expand its organic portfolio as it has large scale contract organic farming across Maharashtra, AP and Karnataka.

“Currently, we have about 10 acres under organic farming on our own land at two plants near Pune, at Lonikand and Bakori, as well as at some of our neighbouring farms. Our vision is to have thousands of hectares under

organic cultivation because productivity is higher and costs are lower for organic compared to conventional farming. Once we scale up, these costs will come down further although we intend to ensure that organic produce is priced, at most, 10-15 per cent higher than conventional produce,” Malhotra stated. Expanding its existing product range, the company has begun producing porta bella mushrooms, which are bigger and have a brown top instead of the white tops of the existing button mushrooms.

NATIONAL NEWS


DAIRY BUSINESS

Parag Milk Products launches packaged paneerParag Milk Products Pvt Ltd, manufacturers of Gowardhan and Go brands, launched Gowardhan Paneer, India’s first packaged fresh paneer. Gowardhan Paneer is made from 100 per cent cow milk, and is a rich source of proteins and vitamins. Speaking on the occasion, Rahul Akkara, VP - Marketing and Sales, Parag Milk Foods Pvt Ltd, said, “Paneer is the largest dairy product sold in terms of volume after liquid milk. So we are looking at a larger share in the domestic market, and also eyeing export markets that have a huge potential. Besides, in the packaged fresh paneer category there are practically no

brands available across the country. Considering all these, we have introduced Gowardhan Paneer with great reverence towards the Indian taste & culture. It is sure to be a family favourite and will complement our existing product portfolio.”

There are no added preservatives in the product and the shelf-life is of 60 days. This is the only product, which has used Extended Shelf-Life (ESL) technology. Gowardhan Paneer is available in all retail stores pan India at MRP ` 45 for 200 gm.

United Breweries introduced locally brewed and bottled Heineken lager in Mumbai and Pune recently and will roll it out across 7-10 other markets by the year end, the company said. Heineken is being positioned as a super-premium international beer at a 30 per cent premium over Kingfisher Ultra beer, said Shekhar Ramamurthy, Deputy President, United Breweries (UB). UB has begun manufacturing at its brewery in Taloja, Mumbai.

Heineken holds 37.5 per cent share in UB Group, a stake it picked up

when it jointly bought out Scottish & Newcastle with Danish major Carlsberg in 2008.

Ramamurthy believes the brand has enough recall in India. “Heineken is arguably the best known international beer brand. It will add to our portfolio as Indian consumers are upgrading with higher disposable incomes. While some of our consumers will make it a part of their portfolio on certain occasions, others may switch to it. We believe that although the market is small now, it will evolve,” he added.

BEER LAUNCH

United Breweries launches super-premium beer

ITALIAN CUISINE

Del Monte launches pasta sauces

EXPANSION MODE

Pizza Hut plans expansion in tier-2 and tier-3 cities by 2015Pizza Hut would expand its presence into tier-2 and tier-3 cities by 2015, as demand is growing in small towns due to rising income levels, changing lifestyles and food habits, as per Sunay Bhasin, Head - Marketing, Pizza Hut. “We have a goal of adding about 50 per cent of our current base by 2015. By then we would have 180-200 outlets,” he said. The company currently runs 120 dining restaurants across 34 cities.

Also, the joint is all set to serve wine and beer at its outlets across the country, after pilot-testing in Delhi and Bengaluru. “We have just started serving wine and beer to our customers at two Delhi stores and wine at five stores in Bengaluru. We will be adding new such stores. The idea is to have this service across all our outlets,” said Bhasin. The popular Quick Service Restaurant (QSR) chain Pizza Hut had applied for permit to offer wine and beer at its outlets last October. Its parent, the American restaurant chain Yum Restaurants, also operates three other QSR businesses: KFC, Taco Bell and Long John Silvers in the country. Bhasin said the current strategy was to change the concept of Pizza Hut from the traditional QSR to a casual dining restaurant.

Del Monte, a leading player in the processed food & beverages industry, has brought the flavours of Italy to India with the launch of pasta sauces. The range offers pasta sauces in different flavours. The brand, which already enjoys a sizeable marketshare with innovative ketchups, canned fruit and fruit juices, now brings the authentic tastes of Italy to the Indian kitchen. Committed to meeting the

burgeoning need of a fast growing processed food and beverage industry, estimated to grow at a healthy 30-40 per cent, Del Monte claims to offer products that are high on taste and nutrition.

The pasta sauce range is available in 340 gm pack in flavours namely Siciliana, Tomato and Basil, Veg Bolognese, and Arrabbiata.

NATIONAL NEWS


QSR EXPANSION

Cafe Coffee Day plans to nearly double outlets by 2014Restaurant chain Cafe Coffee Day (CCD) said it plans to almost double the number of outlets it operates in India as it embarks on an expansion spree. A division of the Amalgamated Bean Coffee Trading Company Ltd (ABCTCL), CCD currently operates 1,185 outlets across India in three formats - lounges, cafes and kiosks. “The company has a plan to aggressively expand the number of outlets it operates to 2,000 cafes by the end of 2014,” said K Ramakrishnan, President - Marketing, CCD. The growth of outlets will be across formats. Lounges are the latest and recent format introduced by the company, he added. The firm operates 20 CCD lounges across India, which will go up to 100 in the next two years, he added. ABCTCL has Asia’s second-largest network of coffee estates (10,500 acre) and 11,000 small growers. It exports coffee in global markets, including the US, Europe and Japan. It is among the top coffee exporters in India.

PRODUCT CATALOGUE

Cole-Parmer launches its 5th Annual Catalogue for Indian market

Cole-Parmer, a global leader with 50 years of experience in fluid handling, life science, general laboratory products, instrumentation and equipment, has launched its 5th Annual Catalogue for the scientific and process industry in the Indian market. The 272-page catalogue has numerous unique and new products as well as returning favourites. It is segmented into

four key sections – fluid handling, laboratory essentials, process & laboratory equipment. This catalogue is similar to that of last year, yet also offers enhancements. It has more new products at competitive prices, and is designed to help customers in their product scale-up. The catalogue also has convenient dual pricing, featuring custom duty exempt prices and prices in Rupees, making it handy for users to set up supply contracts.

Rakesh Aggarwal, Director - Operations, Cole-Parmer India, said, “We are working in an arena of customisation, where customers prefer to have solutions tailor-made to their application needs, and we offer this choice. Apart from the products listed in the catalogue, we have widened the horizon for the customer by offering this option of customisation to them through our catalogue, along with other exceptional services.”

WORLD NEWS


CLEARANCE

Australian Government clears Cargill and Teys beef JV Cargill has been informed by the Foreign Investment Review Board (FIRB) that there are no objections in terms of Australia’s Foreign Investment Policy to the joint venture (JV) between Cargill Beef Australia and Teys Bros. This follows Australian Competition and Consumer Commission’s (ACCC) decision regarding not opposing the JV.

Andrew Macpherson, Managing Director, Cargill Beef Australia, said, “We welcome both the Federal Government’s and Commission’s clearance of the JV between Cargill Beef Australia and Teys Bros.”

Commenting on the JV, Brad Teys, CEO, Teys Bros, stated, “We are pleased with the regulatory approvals as this joint venture ensures that the new company has the depth and scale to provide growth opportunities for Australian cattle producers by driving efficiencies through all parts of the business and providing greater access to domestic & international markets. We look forward to concluding the transaction and focus on integrating the two businesses effectively & efficiently to ensure that we create a world-class beef processing company that is firmly committed to the long-term prosperity of the Australian cattle industry and our customers.” The new company will be a 50:50 joint venture and trade under the name of Teys Australia – A Cargill Joint Venture.

CORPORATE STRATEGY

Kraft Foods plans to split into two companiesKraft Foods Inc said that it plans to split into two publicly traded companies, with one concentrating on snacks like Oreo cookies; Trident gum and Cadbury chocolates, while the other focussing on the North American grocery business will include Kraft cheese and Maxwell House coffee. The move comes as more companies, including Wal-Mart Stores Inc., Target Corp. and various dollar stores, are expanding their grocery sections to capitalise on consumers’ one-stop shopping needs. “Our strategic actions have put us in a position to create two great companies, each with the leadership, resources and strong market positions to realise their full potential,” said Irene Rosenfeld, Chairman and CEO, Kraft Foods.

PRODUCTION ENHANCEMENT

Krones comes out with strategy for improving production As a complete-system vendor, Krones has accumulated the in-house knowledge and experience needed for optimising line capacities and designing processes for maximised efficacy. Depending on the requirements involved, Krones joins forces with its clients to map out a general strategy for improving the entire production operation or for optimising particular parts of the production process. So at the Brau Beviale 2011 in Nuremberg, Krones will be showcasing its corporate capabilities as a supplier of intelligently holistic solutions for the brewing and beverage industries. The Line Performance Analyser, one of the intelligent software modules created by Krones’ IT experts, ensures enhanced line efficiency. Rapid-response trouble-shooting for individual machines and complete lines is assured by Lifecycle Service (LCS) and telephone support. Individual machines are enhanced through LCS upgrades, and the knowledge of the operators optimised by intensive training at the Krones Academy.

The integration of sustainability thinking for line operation has been evidenced by Krones with typical calculations regarding the potential savings achievable in terms of plastics technology, cleaning technology, filling technology and process technology. Environment continues to play a vital role in developing machines and lines geared to energy and media-efficiency.

Cole-Parmer has launched Polystat® circulating water baths and immersion circulators, which offer excellent temperature stability for a range of laboratory applications. Cole-Parmer has

redesigned and updated its line to offer even more versatile models – Polystat heating

immersion circulators, Polystat open heating circulating baths, Polystat stainless steel heating circulating

baths and Polystat cooling/heating circulating baths.

High-stability Polystat heating immersion circulators provide

temperature control up to 200°C and inlet/outlet connections for circulation to external open- or closed-loops. Polystat open heating circulating

baths offer an economical alternative to stainless steel baths and are operated by a two-speed pump

with adjustable nozzle. For more demanding applications, it offers Polystat

stainless steel heating circulating baths, which are driven by a two-speed pump and are available in standard or advanced models. For broad temperature ranges from -35 to 200°C, Polystat cooling/heating circulating baths include a powerful refrigeration system. These baths are available in standard digital or advanced digital models.

NEW PRODUCT

Cole-Parmer develops Polystat laboratory baths and circulators

WORLD NEWS


MARKET RESEARCH

Global beverage market forecast from ReportstackReportstack has announced the addition of Global Beverage Forecasts March 2011 report to its offering. Updated with 2010 provisional figures and latest forecasts for 2011, the Global Beverage Forecasts includes data tables for 82 markets in eight regions – Africa, Asia, Latin America, Eastern Europe, Middle East & North Africa, North America and West Europe. Regional summaries and a global overview are also included plus supporting text for 53 markets. Aggregated total for non-profiled countries are also given to obtain a complete picture of regional and global consumption.

Product analysis is broken down into 24 beverage categories (packaged water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/RTD tea, iced/RTD coffee, sports drinks, energy drinks, bulk/HOD water, dairy drinks, hot coffee, hot tea, beer, sorghum beer, cider, spirits, flavoured alcoholic beverages, fortified wine, sake, rice wine and wine). Measures include million litres and litres per capita data for 1999 to 2009 actual, 2010 provisional plus forecasts to 2016.

GOING GREEN

Tetra Pak achieves milestone towards goal of 100 per cent renewable packaging

Tetra Pak has achieved a significant milestone towards its goal of producing 100 per cent renewable packaging with Nestle Brazil’s launch of two popular milks brands in carton packaging featuring caps made with green polyethylene (PE).

The first-ever use of plant-based PE in carton packaging further strengthens Tetra Pak’s renewability credentials, nudging still higher the average 73 per cent of renewable material used to manufacture the company’s broad portfolio. Over time, as the company increasingly adopts plant-based plastics, it expects to be able to offer a carton range that is 100 per cent renewable.

The green PE has been developed by Braskem, Brazil’s largest petrochemical company, and is made out of sugarcane derivatives, which are polymerised in plastics for cap production. “This is a key step in our renewability journey. Our cartons already have an excellent renewable material profile; now, with the introduction of caps using green PE and our commitment to extend its use to other plastic components, the concept of a 100 per cent renewable carton is becoming a reality,” said Dennis Jönsson, President & CEO, Tetra Pak.

WORLD NEWS


BUSINESS STRATEGY

Nestlé Nutritional Compass guides consumers towards healthy decisions

Nestlé has enhanced its Nutritional Compass product labelling system to help consumers make more informed choices about a healthy balanced diet and lifestyle. The Nutritional Compass, found on 97 per cent of Nestlé products worldwide, comprise four information boxes that form a circle with its corporate brand logo at its centre. Launched

in 2005, the Nutritional Compass is designed to be a clear, transparent labelling guide that goes beyond simply listing figures to help consumers choose not only a healthier but also a tastier product. Sanjay Sehgal, Head - Corporate Wellness Unit, Nestle, said, “We know that people are often confused by the sheer number and variety of different labelling systems, endorsements, and quality seals they are faced with when choosing products. The Nutritional Compass stands out from the rest by encouraging and empowering consumers to make tastier and healthier choices in a friendly language that they can understand.”

Communicating Nestlé’s belief that all foods and beverages can be enjoyable and can play an important role in a balanced and healthy diet & lifestyle, the Compass helps to promote responsible nutrition, moderation and variety in food habits. It has now been updated to include specific questions that are likely to be foremost in people’s minds when consuming a particular Nestlé food or beverage.

PRODUCT APPLICATION

Bolletje employs Proficy® from GE Software Bolletje, a Dutch baked goods manufacturer, has turned to long-time partner, GE Intelligent Platforms, for a solution that would help them not only improve quality but also achieve better line of sight into inventory and have a way of tracing its products from the bakery to the store. The company started with a small production line that mainly produced the dough for specialty seasonal and holiday-themed products, and then expanded to three additional lines that were involved in making dough for pretzels. Bolletje chose the Proficy® software platform, because it provided an integrated platform for batch execution, MES automation and visualisation. The combination of Proficy iFIX, Historian and Plant Applications has now become the standard manufacturing platform for Bolletje, giving the company better control and visibility into the whole manufacturing process.

FOOD INGREDIENTS

Tate & Lyle launches cocoa replacement solution Tate & Lyle, the global ingredients and food solutions provider, launched a unique tailor made cocoa replacement solution using a high quality carob powder ingredient, CARCAO™. This solution allows food manufacturers to make significant cost savings in the total recipe cost. With its familiar cocoa-like flavour and colouring, CARCAO™ can be used as a partial cocoa replacement in dairy, bakery and ice cream applications. Working to meet individual manufacturer’s specific requirements, Tate & Lyle can develop bespoke products according to the manufacturer’s desired colour or flavour. For instance, by adjusting the temperature and roasting conditions during the production of carob powder, the specialists are

able to produce a series of different CARCAO™ products, ranging from light brown and sweet tasting to dark brown with a strong unsweetened taste. The technologists work hand in hand with

manufacturers to develop customised recipes and achieve the desired results. Kerstin Werner, Head, Business Development, Tate & Lyle Food Systems, said, “In light of volatile cocoa pricing and supply issues, many food manufacturers are looking for solutions that reduce the cocoa content of their products to control recipe

costs. We offer a complete and tailor made approach by producing bespoke CARCAO™ products and helping with the formulation of the recipe, ensuring that their products adopt a similar cocoa taste profile and look.”

HEALTHY DEMAND

Demand for BENEO™ Label on the riseThe BENEO™ Label is continuing to drive business expansion for customers who use it on their products. Tim Van der Schraelen, Manager, Marketing Communication, BENEO, said, “Not only are we seeing more customers expanding their range of products that carry this popular digestive health label, but new customers are seeing its potential too, with food retailer SPAR introducing the BENEO™ Label to its Slovenian stores this summer.” In addition, the BENEO™ Label is now collaborating with even more dietetic associations than ever, ensuring that this vital group knows the value of promoting digestive health to members across the globe. The BENEO™ Label programme is designed to communicate the health benefits of BENEO’s Orafti® inulin and oligofructose (prebiotic ingredients), through the use of one easy-to-understand quality label.

Informing consumers: Nutrition is about taste, pleasure and balance

“Milk price is going to increase with

rise in farmer’s cost of production”

…observes Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing

Federation Ltd (GCMMF). With more than 29 years of experience in marketing and

sales at GCMMF, he has been instrumental in taking Amul to dizzying heights of success. In conversation with Avani Jain, he analyses the growth prospects in the dairy industry and elaborates on the milk price debacle.

Export market for dairy products India produces around 120 million metric tonne (MMT) of milk and is self-sufficient when it comes to availability of milk & other dairy products. The demand is increasing and people are shifting from loose to branded products. Since the opportunities are growing in the country, with organised sector accounting for just 20 per cent of the total market, Amul is very clear about its focus areas in India and considers exports as a second option. We do export products to countries such as Singapore, the US and those in the Middle East, targeting the Indian diaspora settled there. NRIs often demand butter and other ethnic products (such as gulabjamun or shrikhand) offered by Amul; so we ensure that they get these. Yet,

exports constitute only one per cent of the total business. Last year, the turnover of Amul was ` 10,000 crore, of which the overseas business comprised only ` 100 crore.

Changing consumption patternsThese days, packed and branded products form the consumers’ first choice. For example, despite the high prices of ghee manufactured by us, which is 10-15 per cent higher as compared to other brands, its demand is increasing as people find it more reliable than the others. Besides, people are demanding more convenient products like yoghurt. There are many other trends emerging today. For instance, people are gradually shifting from artificial products like colas to natural & pure

LEADERS SPEAK

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LEADERS SPEAK


products as a result of health concerns. This awareness is increasing, especially among the younger generation, as they are realising the ill effects of carbonated drinks and recognising the benefits of natural products like milkshakes or flavoured milks. Therefore, Amul is focussing keenly on the beverage segment.

In addition, a major change in the consumption pattern is that there is more demand for products in smaller packs, especially among the people from the low income segment. Hence, products are being made available in smaller quantities at reasonable prices. Amul too recognises this need, and hence, has started selling milk powder packs for ` 5 and ` 10.

Rising milk prices In a cooperative, the price to the consumer is the income to the milk producer. So as the inflation is increasing, it is affecting the rural producer directly, who also need to increase their income. This can only be done by giving them more price for the milk taken from them for processing. Further, the increase in milk prices, which has happened lately, is a worldwide phenomenon, but if you see the CAGR, it is more or less the same.

Cooperatives: A successful modelWhile dealing with small producers with perishable products, it is always considered better to channel their produce through cooperatives because only then the farmers can command good price for their produce. Further, there are possibilities that they will be exploited by the corporate houses, which work with a different objective. For this, one needs to understand the difference between the objectives of a cooperative

body and a corporate. Cooperatives aim at the welfare of the milk producers, while corporate houses only think in terms of profit. Thus, cooperative is considered as the best option.

Growing health-consciousness Basically, people always opt for a trusted and quality brand, more so in case of food products. Taking this into account, Amul ensures that its products are packed at technologically advanced and best-in-class facilities. All the plants of Amul are ISO and HACCP certified, and the people employed are highly qualified who understand the importance of hygiene. Further, Amul do not use any synthetic material in any of its products. Amul ice creams are made of pure milk, and synthetic products like vanaspati are not added to it.

Generally, while the lower segment of the market demands direct milk, the higher segment wants more of functional foods. Thus, in order to cater to the latter, Amul has come up with various healthy functional products. It has launched probiotic foods like flavoured yoghurts, ice creams, lassi, etc. Amul also makes sugar-free ice creams and chocolates.

Challenges aheadThough there is high demand for milk, the problem is fluctuation in the milk production. In such a situation, the dairy industry needs to take measures to make milk available throughout the year. Another problem in India is pertaining to sustaining the interest of milk producers in dairy farming, as they are not able to reap enough benefits. Other challenges include variable weather conditions and the international market trends. The

dairy products are highly subsidised in some Western countries. Also few countries like New Zealand, Australia, etc have surplus dairy products. Recently, the Indian Commerce Ministry announced that it is planning to sign a Free Trade Agreement with New Zealand to allow free import of milk products in India from that country. This can prove detrimental to domestic farmers; perishable commodities are exported nowhere in the world and in countries like Canada, there is 300 per cent import duty on such transactions.

Growth prospects for AmulIn the last three years, Amul is garnering a growth rate of more than 20 per cent and it aims to continue the same in the years to come. It plans to increase its milk procurement by 7-8 per cent. In order to meet the rising demand, Amul has started to procure milk from other cooperatives of India, ie Rajasthan, Haryana, West Bengal, Bihar and Maharashtra, apart from sourcing it from the villages of Gujarat. Further, the demand for Amul products is growing in several countries, so we are looking at ways to manufacture our products outside India.

Future of Indian dairy business Today, the country requires appropriate technology to process and pack indigenous products such as sweets made from milk products. If this technology is made available and their shelf-life is increased up to 6 months, then it can change the entire dairy business scenario in the country.

There is lot of potential in this segment, but as we talk about the price, then milk price is going to increase with rise in farmer’s cost of production. Hence, one has to come up with products that are targeted at the masses; only then it will be possible to bear the cost of supply chain and distribution, which is comparatively lower in cooperatives. So, in the current scenario, profitability for corporate houses is uncertain, but for a cooperative, success is guaranteed.

Though there is high demand for milk, the problem is fluctuation in the milk production. The dairy industry needs to take measures to make milk available throughout the year. Another problem in India is pertaining to sustaining the interest of milk producers in dairy farming, as they are not able to reap enough benefits.


INDUSTRY OUTLOOK

Rajiv Subramanian

I n India, low incomes and preference for fresh food had acted as an inhibitor to packaged F&B growth in the past. However, the positive demographic shifts

witnessed by the country in the last 10-15 years have rapidly changed this paradigm. The Indian packaged F&B sector became a ` 1,200-billion opportunity in 2010, having grown at nearly 15 per cent per annum in the last few years.

While the extent of growth in urban and rural areas has fluctuated, the broad trend of rising sales has remained consistent. The packaged F&B growth in India has been broad- based across categories, consumer segments and geographies.

India’s critical growth drivers: The 4 AsAs mentioned earlier, the growth of packaged food has been driven by multiple demographic shifts. However, a complete perspective can be obtained only when applicable supply side trends are also taken into account. In fact, this can be well-understood, if the critical 4 As are considered, which include the following:

Higher ‘affordability’ led by increasing income levels across urban and rural India

Increased ‘acceptability’ wherein greater consumer acceptance of new products is driven by factors like younger population, faster urbanisation, more working women and smaller familiesImproved ‘availability’ that involve better distribution by FMCG players coupled with spread of organised retail

Greater ‘awareness’ wherein leading companies are making investments in creating category understanding among consumers

With the long-term economic outlook looking robust, these growth drivers are expected to get accentuated in the coming years in both urban and rural areas.

Prevalent market trendsTata Strategic’s ongoing research on the packaged F&B sector has revealed the ‘Top 8’ market trends that are shaping the future of this sector. While some of these have been playing out for some years, they are still relevant. And any strategy leveraging these trends would have a strong headstart in the marketplace.

Unbranded to branded shift to accelerate:In rural markets, multiple triggers like National Rural Employment Guarantee Act (NREGA), higher commodity prices and greater connectivity have influenced both the willingness and ability

India’s packaged F&B sector provides an attractive market opportunity with multiple challenges and rich rewards. Investments in the back-end, improved media penetration and the right regulatory enablers could further increase its market potential.

Leveraging India’s growing appetite

Packaged food & beverage


INDUSTRY OUTLOOK

to pay. Recent analysis has shown that branded offerings in categories, which are traditionally part of the Indian basket, have got faster traction from consumers. However, it is important to note that the discerning Indian consumer does not compromise on product quality and taste. The set curd category is an example of this trend.

Faster premiumisation: With income levels increasing, consumers are rapidly shifting upward in a given category, ie, from basic to value-added, and from value-added to premium products.

Increasing need for convenience: This trend is directly driven by rise in nuclear families and working women. Categories like ready-to-eat foods, instant mixes, soups, etc are likely to leverage on this factor. Even in traditional categories, this insight is playing out in the form of more convenient packaging.

On-the-go consumption: Companies are gradually realising the significance of new points-of-sale and consumption in the Indian marketplace. These include places like railway stations and bus stands, besides malls that have gained significance in the last decade.

Premium segment gaining

critical mass: The top-end of the income pyramid is likely to gain critical mass. By 2015, households in the high income bracket (>` 12 lakh) would cross 8 million, higher than any mid-size European country.

Rural adoption of typically urban products: Multiple F&B categories are seeing wider adoption driven by low-priced packs. Instant noodles becoming a staple part of a rural household consumption basket is an often quoted example.

Diet diversification: Many of the above trends are likely to facilitate the introduction of multiple new categories, which will get a helping hand from the spread of organised retail.

Health & wellness (H&W): This is a global macro trend with clear implications at the upper end of the income pyramid in categories like breakfast cereals, milk and biscuits. In fact, the H&W segment accounting for around 11 per cent of the market is seeing an annual growth of 23 per cent, much higher than the overall category.

Category growth in IndiaThe market is likely to see entry of niche players targeting the smaller, white spaces emerging in the Indian packaged F&B market. These players would look to leverage one or more of the ‘Top 8’ trends and create their own space in the marketplace.

While the overall packaged F&B sector has shown robust growth, individual categories reveal interesting trends. Even large categories like biscuits, edible oils, savoury snacks and packaged drinking water are showing healthy growth of between 15-20 per cent per annum in the recent past.

Biscuit manufacturers are reaping benefits from increased consumption, while edible oil segment is witnessing a shift from unbranded to branded, which is the broad trend driving long-term growth (with unbranded still accounting for 85-90 per cent of consumption).

The packaged drinking water sector has leveraged on the need for hygiene and the lack of adequate clean drinking water. Indian demand for this category is surely going to increase. However, it would be interesting to note as to how soon environmental concerns that are emerging worldwide would rear their head in the Indian landscape.

The tremendous growth in savoury snacks has been triggered by PepsiCo and ITC, driving impulse consumption through effective communication and heavy marketing spends. ITC’s entry into this category has effectively expanded the market, somewhat like it had done some years back in the biscuit category. Within savoury snacks, the Indian namkeens is a standout category. This sub-category grew at nearly 30 per cent in 2010, and unlike most other categories, volume growth nearly matched value growth for this sub-category.

The newer, emerging categories like curd, breakfast cereals and energy drinks have shown growth of more than 30 per cent per annum. Curd is a category, which has been part of the Indian consumption basket. The superior product offering from branded players in the form of set curd has been lapped up by consumers. This category is estimated to have expanded to more than ` 800 crore in 2010.

Each category has an underlying story, which provides rich insights into the basic Indian consumer mindset, changing preferences and potential market opportunities for players.

Crossing the roadblocksThe Indian market presents multiple challenges to players in the packaged F&B sector. Many of these also serve as opportunities for companies to differentiate and compete in the marketplace. The key bottlenecks include:

Multiple micro-markets across geographies with distinct needs: Category preferences vary by state, and in case of large states like UP, varies by district. It is a continuous challenge

~15% p.a.` 900

` 1,200

20102008

Indian packaged F&B market (` billion)

Figure 1: Packaged food growth in India

Source: Tata Strategic Management Group

Figure 2: Drivers for packaged F&B


1

4

3

2

Higheraffordability

Critical drivers: The 4 As

Improvedavailability

Increasedacceptability

Greaterawareness


INDUSTRY OUTLOOK

for players to balance out the market need and the inefficiencies related to customisation.

Wide disparity in the ability to pay in a given geography: In a place like Mumbai, it is common to find slums along side premium residential apartments. Marketers have to take into account such disparities while planning local marketing spends and route-to-market.

Fragmented retail landscape: The estimated 8 million plus retail outlets in India selling F&B are a direct indicator of this fragmentation. Even the best-in-class companies are able to reach only 1.5 million outlets directly and approximately 6 million outlets overall.

Large geographic expanse: Large states in India like Madhya Pradesh present a problem of long distances between two adjacent markets. This has a crippling effect on viability of channel members serving isolated markets.

Limited opportunities of isolated media: Marketers’ options in India for a region focus are always limited, with no media isolation beyond the four South Indian states.

High price sensitivity especially in the mass segment: A typical Indian is a very discerning consumer and any branded F&B offering needs to justify its premium to the existing option that a consumer might be used to.

Limited cold chain infrastructure: Growth of many categories has been severely constrained by this limitation in the Indian market landscape. These include categories like butter, cheese, ice cream and chilled/frozen ready meals, which need to be stored in regulated temperature till consumption.

Multiple layers of taxation: India has multiple layers of taxes, thereby increasing complexity and adding cost to the entire system.

Companies have innovated in their area of influence to overcome these challenges. Many have attempted to segregate their sales channel into traditional and modern trade to partially answer the existing disparity in a given

geography. Some evolved companies even serve their traditional trade differentially in line with this objective.

Regulatory interventionsImplementation of Goods and Services Tax (GST) is likely to be the single-largest regulatory intervention for Indian industry post-1991. And packaged F&B would also benefit immensely. A single rate being applied to all goods will result in reduction in taxes on manufactured goods, and hence impacting the pricing of the product. Inter-state transactions would become tax neutral and the current set-up of having warehouses in each of the large states would merit a review.

In fact, rationalisation of warehouses and introduction of alternative distribution models like mother warehouses and regional distribution hubs are likely to reduce cost for many companies. FDI in retail is also an important intervention for packaged F&B in India. Large foreign retail chains like Walmart, Carrefour are expected to establish and expand their presence. With this, packaged F&B players would have increased number of points-of-sale through organised retail allowing them to showcase new products; sell products requiring chilled points-of-sale and drive impulse consumption.

The implementation of the Food Safety and Standards Act is expected to facilitate delivery of good quality food to all consumers. Also the enforcement of a single law would help avoid duplication of laws at state level. This act proposes far greater resources with the regulatory authorities to enforce the norms laid out. This should serve as a deterrent for unorganised players not adhering to quality norms.

On a positive noteThe Indian packaged F&B sector is expected to continue its current growth trajectory and become a ` 2,300-2,500 billion opportunity by FY16. Global investments are coming into the Indian packaged F&B sector through both

organic and inorganic routes. This is a clear indication of international confidence in the Indian market. Recent examples include McCormick acquiring the domestic operations of Kohinoor; Kraft bringing their portfolio into India through Cadburys; and Danone acquiring Wockhardt’s infant nutrition business.

The recent past has seen input prices putting pressure on profitability for packaged F&B players. Players have initiated price increases to offset part of this cost increase. This may result in some short-term volume volatility. However, the long-term India consumption story remains intact and is gaining momentum. In fact, benchmarking per capita consumption of key packaged F&B categories like ice cream, coffee & soft drinks in India vis-à-vis a cross-section of emerging and developed countries reveals a significant upside. Existing and prospective players, who focus on the critical success factors for the business they are operating in and create a differentiated proposition, have a high probability of leveraging this India consumption story.

Rajiv Subramanian is a Principal in the Consumer & Retail Practice at Tata Strategic Management Group. He has nearly 10 years of experience

in industry and consulting. His areas of specialisation include strategy formulation, channel management, M&A and project management. Subramanian has worked across segments in the FMCG and retail sectors in India. Email: [email protected]

14-16% p.a.

` 1,200

` 2,300-2,500

20152010

Indian packaged F&B market projections (` billion)

Figure 3: Packaged F&B market projection for India



MARKET REVIEW Bakery

Performance of bakery industry in the past yearThe bakery industry in India is rapidly growing. This category is predominantly occupied by the biscuit and cookie giants. India is the largest consumer and manufacturer of biscuits in the world today. Then there is the bread segment, which is struggling in its own way to make its mark and become an essential breakfast item. However, variety bread as a trend has caught on quite effectively in the last year. We see a major shift taking place when it comes to bread consumption in the Indian households.

Last but not the least comes cake segment, a growing category looking towards strengthening its position in the Indian snacking industry, which is flooded by biscuits, snacks, farsan and chocolates. With globalisation and exposure of the Indian consumer to Westen trends, we see many changes. The Western culture is coming in with more and more Indian families not only celebrating birthdays but also many other happy occasions by cutting a cake. But still the cake market has a lot of catching up to do, considering the growth enjoyed by the other FMCG sectors.

Healthy offerings for allMonginis launched oatmeal sugar-free cookies and plans to launch sugar-free ginger cookies. Monginis plans to launch its first sugar-free pastry by end of July. With India being the diabetic capital of the world, Monginis is giving diabetics an opportunity to indulge. Monginis

is also a pioneer in pure vegetarian eggless cakes, where egg proteins are replaced by whey protein concentrates. This is one of the purest forms of proteins extracted naturally. For the health conscious population, pure vegetarian cakes are a source for healthy dietary supplements.

Challenges faced by the bakery industryThe biggest challenge faced by the bakery industry is poor awareness about the emerging trends. It was a slow process until a few years back, but changes are much rapid and clearly visible since the last year, with a lot of new entrants into the category. Small time bakeries are upgrading their equipment and knowledge. Such initiatives surely will lead to the expansion of this segment.

Success mantras for grabbing a bigger pie Monginis believes in ‘good intentions’ that always yield good products and services. We use the highest quality & hygiene standards, being an ISO 22000 company. We use the best quality of ingredients, a lot of which is imported from Denmark and New Zealand. ‘Quality wins’ has always been the essence of our success, which is inculcated in all our employees, suppliers and stakeholders. We are venturing into modern trade, railways, corporate houses and canteens as a fine snacking option with our range of products. We are also making use of the e-commerce industry to gel with the generation, which is hugely Internet-savvy and prefers convenience.

“Variety bread as a trend has caught on quite effectively in the last year”

Qusai Khorakiwala is the Director of Monginis Foods India. In an interaction with Mahua Roy, he speaks about the performance of the bakery industry in India and the contribution of Monginis towards the same.


MARKET REVIEW Beverages (Alcoholic)

Opportunities for the alcobev industry in India The alcoholic beverages industry continues to be witnessing the growth trajectory. Last year, it grew by 12 per cent, with brandy and vodka showing maximum growth at 24 per cent and 16 per cent respectively. Whisky, which is the largest segment, grew by 10 per cent.

India has a huge demographic dividend. With more and more people entering the legal drinking age, there is a great potential in categories like alcopops (flavoured alcoholic beverages) and Ready-to-Drink (RTD) beverages, which have not been really penetrated enough. The other big opportunity is in flavours, especially in categories like vodka and rum, which are gaining more acceptance including in tier-1 and tier-2 cities. White spirits (mainly vodka) will see the maximum growth as India is a young country and vodka is considered as a youthful drink. Women consuming alcoholic beverages will continue to be on the rise, and hence there is potential for marketers to launch brands targeting this segment, eg wine, RTDs.

Microbreweries and wine bars are also something that will catch on in a big way in the near future.

Impediments on the way Challenges faced by this segment are aplenty. Restrictive policies of states with regard to movement, production, pricing, etc pose a huge challenge for this industry. The other impediments include the constant cost push in input materials like ENA, glass, paper, etc. Also, there are impositions applied on advertising. Besides, high entry costs in

servicing premium on premise outlets, also is a challenge.

Initiatives to ensure qualityThe alcoholic beverages industry has been concentrating and investing heavily on packaging and upgrading the packaging standards. It is progressing steadily to cater to the needs of the globalised consumer of today, by improving content quality towards international styles.

Glass vs PETPackaging for alcoholic beverages will continue to drift towards glass. However, some pockets at certain price points will be depending on PET, considering it is a cheaper and cost-effective alternative. While premium products will always be in glass for the lifestyle and international feel, regular range will be using a lot of recycled glass for economical reasons. PET bottles (recently introduced) for beer companies could also potentially be a big opportunity, going forward.

Outlook for Indian marketThe alcoholic beverages industry, as they say is recession-proof. In spite of the global recession and economic downturn in India, the spirits industry continued to grow at 12 per cent year-on-year. There are many reasons why the spirits industry will continue to grow in double-digits in the future. With a rising and promising GDP, the economic status of the country is robust. Conspicuous consumption and high disposable income of the globalised consumer is pushing this industry to newer heights. Also, rapid urbanisation in metros and tier-2 cities, is contributing further to the growth.

“The alcoholic beverages industry, as they say, is recession-proof”

Ahmed Rahimtoola is the Vice President – Marketing at Allied Blenders and Distillers (ABD). He discusses with Mahua Roy the performance of the alcoholic beverages industry in India, and ABD’s journey to become the third-largest spirits company in a little less than four years.


MARKET REVIEW Beverages (Non-alcoholic)

Performance of the packaged juice market The packaged juice market in India is pegged at around ` 700 crore. Dabur is the pioneer in the packaged juice market, and despite increased competition over the years, Dabur, with its brands Réal and Réal Activ, controls around 52-54 per cent of this market. In the first quarter of the current fiscal, Dabur’s foods business showed a 31.5 per cent growth. The overall market for packaged juices is also reporting strong double-digit growth.

The informed consumer Consumers are increasingly becoming health-conscious and more informed buyers. So, they have started differentiating between a fruit-based drink and a packaged fruit juice. They are also aware of other factors like no-added preservatives or colour or flavour. The emergence of modern trade has also helped improve visibility and sales of packaged juices in urban India. Health drinks with fruit and vegetable mixes are clearly the order of the day. These juices not just assure good health, but also go a long way in boosting the immune system.

Ensuring quality productsTo begin with, sourcing of the best quality raw materials from across the globe is the first step towards maintaining consistent quality. Next is to address formulation of products without preservatives. We employ advanced processing & manufacturing technology – aseptic technology, which does not warrant the addition of any preservative or refrigeration for storage.

Challenges faced Packaged fruit juice is still a very urban concept and the challenge would be to take this product into rural India. That said, the fact remains that over the recent years, we see a growing consumer trend in tier-1 and tier-2 cities where the demand for packaged fruit juices has been growing phenomenally. This has been induced by multiple factors like increased media penetration, growing consumer awareness on health and nutrition etc.

Success mantras of Réal to flourish in this segmentDabur is a dominant player in both the sweetened and unsweetened 100 per cent juice categories, with its brands Réal and Réal Activ respectively. Dabur introduced the concept of packaged fruit juice in India with the launch of Réal in 1997. The juices are the only fruit-based beverages brand endorsed by Protein Foods & Nutrition Development Association of India (PFNDAI).

Besides, Réal has got the highest number of variants, thereby providing more choices to consumers in terms of taste. These unique offerings and our positioning to provide consumers what they exactly need, have helped us continue to grow despite increased competition.

Future of this industryThe packaged juice category is poised for good growth in the future. Introduction of specific variants that address the various need gaps in the market would be the key to drive growth in the days to come.

“Packaged fruit juice is still a very urban concept”

K K Chutani is the Head – Marketing (Foods) at Dabur India. He discusses the market trends in the packaged juice segment in India and efforts taken by Dabur towards delivering consistent quality products, in a tête-à-tête with Mahua Roy.


MARKET REVIEW Confectionery

Demand for confectionery in IndiaOverall, the confectionery market is approximately worth ` 4,000 crore, which include sugar confectionery (` 2,500 crore) & refreshments (` 1,500 crore). Sugar confectionery consists of categories like hard boiled candies, eclairs, toffees & lollipops, while refreshments include chewing gums, bubble gums, mints & cough lozenges. The market is growing at double-digits dominated by robust growth in eclairs and gums segments. It is a highly fragmented category with 7-8 players hovering in the 8-15 per cent marketshare.

Major upgradation is happening at higher price points with different formats and flavours. The confectionery and chocolates category seem to be converging with chocolates being available at ` 2 & ` 5, while at the same time the price of confectionery is going up from 50 paisa to ` 1, ` 2, ` 5 and ` 10. Modern trade has also helped in uptrading the consumer to higher price with gums leveraging the opportunity with packs at price points of ` 30 and above.

Performance in the last two years in IndiaOur performance over the last two years has been good specifically in the eclairs and lacto segments. Nutrine and Mahalacto are household names in our core markets. Our recent launch of Maha Coffee Eclairs has increased our foothold in the eclairs segment while relaunch of our Lollipop brand has been a success too.

Share of organised sector is around 70 per cent plus. The key

national players in this category, apart from us, include Perfetti, Parle Products, ITC, Cadbury, Nestle, Lotte, and Wrigley.

Bottlenecks facedThe most challenging task in this category is to ensure adequate distribution as the confectionery segment sells through more than five million outlets. To add to that, the category has a strong rural presence and reaching out to villages & towns at that level becomes quite difficult & expensive.

Future plans of Godrej HersheyThe plan is to drive growth through emphasis on product innovation and brand building. Godrej Hershey Ltd (GHL) is a JV of Hershey Company with the Godrej Group, one of India’s most respected business conglomerates with a turnover of ` 6,000 crore ($ 1.4 billion). In June 2006, Godrej Foods & Beverages Ltd acquired India’s leading confectionery player, Nutrine Confectionery Company Pvt Ltd.

The core business of GHL revolves around confectionery, beverages & chocolates. The Nutrine Confectionery portfolio is a significant player in the Indian sugar confectionery market led by hard candy leader product Mahalacto. While we will continue to nurture our key brands and core markets, we will also look at developing new breakthrough products at higher price points to uptrade the consumer and ensure profitability.

“The market is growing at double-digits dominated by eclairs and gums segments”

Mahesh Kanchan is Vice President - Marketing at Godrej Hershey Ltd. He is a Graduate from the Narsee Monjee College, Mumbai, and holds an MBA from the Jamnalal Bajaj Institute of Management Studies, Mumbai. He speaks to Prasenjit Chakraborty on emerging trends in confectionery market and the challenges in distribution.


MARKET REVIEW Dairy

Market for dairy products India is the largest dairy products consumer in the world, and milk constitutes a part of daily diet of people since time immemorial. Growing population coupled with increasing affluence has resulted in a rise in demand for milk products, with majority consumers shifting their diet from basic foods to value-added ones.

There are ample opportunities for export of value-added products in neighbouring & milk-deficit markets of the Middle East, Far East & South East Asia. Also, the Indian population present across the world demand traditional Indian dairy products like ghee, paneer, etc on a large scale. Moreover, changes in consumer preferences are driving the growth of food chains like Pizza Hut, Dominos, McDonalds, etc, which use dairy products, thus becoming the main destinations of consumers, these days.

Changing trendsThere has been a shift from packaged to branded foods. Further, entry of multinationals like Danone, Kraft and the like has expanded the horizons for food manufacturers. One can also see a shift from artificial ingredients to natural ones in dairy products. Besides, consumers, these days prefer traditional beverages like buttermilk, lassi, etc as compared to carbonated beverages. Today, consumers are slowly and gradually shifting from high fat products like butter to healthier options like cheese.

Issues to be addressedLow productivity of dairy cattle, lack of availability of modern milk production technologies to dairy farmers, and

inadequate cold-chain infrastructure are some of the challenges faced by the dairy industry. Moreover, there is growing demand for value-addition and R&D for product innovations as well as process development, which is not up to the mark currently. Also, there is need for appropriate distribution infrastructure to cover the entire length and breadth of India. The frequent changes in the government policies also pose a challenge to the industry.

Growth plansParag Milk Foods has grown at a fast pace during the last 10 years, with its sales increasing by a CAGR of 35 per cent and milk procurement by 26 per cent. This has been achieved through expansion of its milk procurement base, product portfolio and introduction of new products like yoghurt, cheese, etc. In future, Parag aims to emerge as one of India’s fastest growing value-added food company, and for the same purpose, the company is targeting sales of ` 1,000 crore during the current year and ` 3,000 crore by 2015.

Future demand scenarioThe demand for dairy products in India is growing by more than 5 per cent every year due to rapid urbanisation, increasing income levels and rising preferences for value-added foods. The key growth drivers of dairy business are availability of large quantities of milk and its good reach among consumers, as India has more than one billion consumers, who demand healthy and nutritious food. This demand is expected to increase at a fast pace in the next two decades.

“Demand for dairy products is growing by more than 5 per cent every year”

Devendra Shah is the Chairman of Parag Milk Foods Pvt Ltd. He started this business in 1992, and is also credited with establishing one of India’s largest cattle farms – Bhagyalakshmi Dairy Farms, a subsidiary of Parag Milk Foods, in 2001. In conversation with Avani Jain, he talks about the dairy business scenario in India.


MARKET REVIEW Edible Oils

Demand for edible oilIndia plays an important role in the global edible oil market, accounting for approximately 10.2 per cent share in consumption, 7 per cent in oilseed production, 5 per cent in edible oil production and 13.6 per cent in world edible oil imports for oil year (OY) 2009-10. Its annual per capita consumption has shown a steadily increasing trend from 4 kg in the 1970s to 10.2 kg in the late 1990s to current levels of 13.5-14 kg. The demand for edible oil in the country has shown a compounded growth of 4.5 per cent over the last 10 years.

India has emerged as the 4th largest edible oil economy after the US, China and Brazil. The domestic edible oil industry is largely under-penetrated, as it is much below the world average of 24 kg, thus signifying a high growth potential for the industry. The medium-to-long-term demand outlook for edible oil segment in the country is favourable, with expected growth of 4-5 per cent per annum catalysed by the rising population and expected increase in per capita consumption.

Consumption patternAn important characteristic of the Indian edible oil consumption pattern is the variation in preferences across regions, driven by taste and availability. For instance, soyabean oil is mainly used in northern and central regions due to the local availability of soyabeans. Mustard oil is largely consumed in north-eastern, northern and eastern regions as its pungency is a desired and inherent part of the local cuisine. Palm oil finds maximum usage across India because of its cheaper

prices, odourless quality and consistent availability throughout the year.

Rising health-consciousness among consumersThe Indian housewives, both in the urban and rural sector, are becoming increasingly conscious about quality and purity, thus demanding more branded edible oil products. This has resulted in a shift from loose and adulterated edible oils to branded offerings. With increasing quality-consciousness and rising incomes, the usage of branded edible oil is likely to grow by 25-30 per cent over the next few years. Also, increased R&D activities for value-added and healthier innovative products will be critical in the future.

On the global frontThe worldwide consumption of edible oil was to the tune of 82 million MT in 1990-91 and has doubled in the last two decades. Palm, soya and rapeseed/mustard oils are expected to constitute 64 per cent of the total global oil consumption. As we can see that Asian industries are emerging stronger, the global cues suggest that the next round of growth will come from Asian economies like China and India.

Future prospects In the year 2010-11, we posted sales of ` 4,536.2 crore in the financial year 2011, a jump of 61 per cent as compared to the previous year. Gearing to meet the growing demand, GRSL has increased its production capacity in the last financial year by enhancing its castor seed processing capacity, castor solvent extraction capacity and castor refining capacity.

“With rising incomes, the usage of branded edible oil is likely to grow”

Praveen Kumar Khandelwal is the Vice President - Corporate Strategy at Gokul Refoils & Solvent Ltd (GRSL). His major responsibilities include strategic planning, business development, system designing, risk assessment and overall administration. In talks with Avani Jain, Khandelwal discusses the changing dynamics of the edible oil industry and its growth potential.


MARKET REVIEW Edible Oils

Edible oil industry in 2010-11The year 2010-11 triggered consolidation in the Indian edible oil space. We have also seen a sharp jump in the refining capacity as new players are entering this arena. But this has also compounded the pressure on the margin structure for all the players. The demand growth continued at a healthy rate in various channels.

Performance of Cargill India’s edible oil business Cargill has shown an above industry average growth in all its chosen segments. We have seen an increase in our consumer product sales and shares. The share of our customer (biscuit & processed food industry) requirements for oil has also gone up.

Tapping the health-conscious consumers Within the edible oil industry, ‘health’ indeed is a buzzword. Majority of the players today are wooing consumers for their brand franchise largely based on two non-discrete health platforms – preventive and nourishing health benefits. Consumers today are seeking great tasting foods that are healthy too. This trend is quite evident in the proliferation of numerous types of oils available in the marketplace today. Cargill Foods has a broad range of low absorption and healthy oils in the market, besides oils with additives like vitamins, plant sterols, etc that offer additional benefits such as fat reduction, healthy heart, bones and eyes.

Benefits of acquiring brandsBarring a few national brands, the edible oil industry is still highly fragmented with

the presence of small but strong regional brands. These brands have sizeable and loyal consumer base built over years. These brands derive equity based on the category or type of oil, price points and the geography they operate in. These brands provide Cargill with the requisite front-end in specific consumer segments and help us complement our large strength at the back-end.

With its new brand portfolio, Cargill covers a wide spectrum of the edible oils market in India. As one of the biggest companies in the world, we are committed to growing in India and bringing to this market all the innovation that is happening in this space. While we would be looking to grow organically in our current portfolio, we are not averse to acquisitions that help us reach consumers and markets where we do not have the presence and access yet.

Market for vanaspati gheeThe demand for vanaspati ghee is stable and is largely driven by semi-urban & rural markets. While its growth may have slowed, it still has relevance in Indian cooking for specific recipes and occasions. Cargill is one of the frontrunners in reducing the trans-fats from vanaspati ghee. Cargill’s brands have much lower levels of trans-fats as compared to other brands available in the market.

Import scenarioIndian edible oil industry is becoming more dependent on imports to meet the consumption. The domestic supply of oils is not able to match the pace of demand growth, and this scenario is likely to remain so in the near future too.

“Within the edible oil industry, ‘health’ indeed is a buzzword”

Viraraghavan S is the Director - Sales and Marketing at Cargill India. He joined Cargill in 2001 as the Head of Plant Operations. Later, he was responsible for Supply Chain Function before taking over the present role. In this interaction with Rakesh Rao, he tracks the performance of edible oil market.


MARKET REVIEW Fish Processing

Marine product exports in 2010-11During 2010-11, India has made remarkable strides in the export of marine products. Export of marine products during April 2010 to March 2011 has crossed the $ 2.8-billion mark for the first time in the history of marine products export by registering a growth of 33.84 per cent in Dollar realisation. This is also the first time exports crossed all previous records in quantity, Rupee value and Dollar terms. Exports aggregated to 8,13,091 tonne worth ` 12,901.47 crore ($ 2,856.92 million).

As far as markets are concerned, European Union (EU) continued to be the largest market with a share of 26.78 per cent in value terms followed by South East Asia with a share of 16.43 per cent. China is the largest market as a single country and occupies the third place in overall standings with a share of 15.41 per cent. It is followed by the US with a share of 15.35 per cent and Japan 13.06 per cent.

The quantum jump in export production of Black Tiger and L. vannamei shrimps has brought back the US market to its past glory to a certain extent, despite the decision by US Department of Commerce and US International Trade Commission to continue with anti-dumping duties after their respective sunset reviews. India has also improved its marketshare in Japan through increased export of shrimps, especially Black Tiger. The quality of the Indian product has worked in its favour.

Impact of economic turmoil in the US and Europe The economic turmoil in certain European countries had a little impact on Indian seafood industry. Though it is a fact that the marketshare of EU has come down to about 27 per cent during 2010-11 from the 32 per cent during 2009-10, it still remains as the prime market for Indian seafood. The marketshare of EU has dipped mainly due to the improved Indian shrimp uptake by the US and Japanese markets. The increased unit value offered by the EU market indicates that the seafood sector has not been seriously affected by the economic slowdown in countries like Spain, Portugal, Greece and Italy.

Impact of inflation The escalation in fuel costs, inflation along with appreciation of Indian Rupee against US Dollar has caused concerns among the export fraternity. Farmers and fishermen face an increase in production cost, which has hiked the raw material costs. Besides, the other inputs also became dearer. Simultaneously, freight, operational and transaction costs also are on the rise. Hence, the stakeholders have to manage the resources judiciously to optimise their profitability till they tide over the current difficulties.

Outlook for marine product exports Our outlook for the sector in 2011-12 is positive. Having achieved $ 2.85 billion in 2010-11, we expect that the exports will cross $ 4-billion mark in 2011-12.

“For the first time, exports crossed all previous records”

Belonging to the 1982 batch of the Indian Administrative Service, Leena Nair is currently posted as the Chairman of Marine Products Export Development Authority (MPEDA), which co-ordinates the efforts in production, market promotion and export of marine products. She discusses about the market for marine products with Rakesh Rao.

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MARKET REVIEW Nutraceuticals

Nutraceuticals market In 2010-11, the market for nutraceuticals in India was estimated at around $ 2 billion, which is roughly 1.5 per cent of the global industry. Nutraceuticals market in India comprises two segments – food supplements and vitamins & minerals. With incorporation of traditional ayurvedic herbal ingredients into the nutraceuticals portfolio, product concepts that once would have been only local are now starting to have a regional and global distribution. Indian manufacturers of nutraceuticals can capitalise on the knowledge of alternative medicines, which are widely used in the country.

Hurdles facedThe basic challenges faced by the Indian nutraceuticals manufacturers include lack of awareness, marketing and distribution-related issues. Indian consumers’ awareness about conventional nutraceuticals ingredients such as omega-3 fatty acids is limited. Nutraceuticals, which have generated an excitement the world over, are currently going through a renaissance and the prospects for alleviating suffering & improving the quality of life are strong. The use of innovative nutritional supplements in the prevention as well as treatment of diseases may stand in competition with existing medicines in the near future. The proactive steps integrated by the manufacturers at the production stage to ensure that their products are safe, pure and effective will enhance confidence among consumers.

Standardisation of nutraceuticals The Indian nutraceuticals industry has good potential both locally and internationally as consumer demand for products grows across the world. Therefore, it is important that the emerging opportunities in regulation as well as in customising nutraceuticals are addressed. The two big challenges faced globally in terms of standardisation of nutraceuticals are claims and ingredients. Government’s work on new regulation for food supplements would definitely help to protect consumers & companies and create a climate for sound investment.

We comply with the current regulations and we actually welcome any further stringency in regulations as this will help the industry to consolidate, and thus boost the consumer confidence in nutraceuticals.

Holistic approach to successSuccessful nutraceuticals have to establish their efficacy and safety like any other healthcare product. The methods and guidelines used for clinical validation of modern medicines must be applied to herbal products even though the latter has a holistic approach to treatment. Clinical studies, in some cases, must be adapted to deal with the specifics of herbal medicines. At present, treatment for arthritis, cold & cough, sleeping & digestion disorders, certain cancers, osteoporosis, blood pressure, cholesterol, depression and diabetes have been covered by nutraceuticals. Standardisation, consumer education and stringent government regulation falling into place will help the consumer to develop confidence in the products being churned out in today’s market.

“Nutraceutical manufacturers can capitalise on knowledge of alternative medicines”

Partha Mukherjee is the Vice President – Sales at Anglo-French Drugs and Industries Ltd. A Post-graduate in Sales and Marketing, he has an exposure of more than 20 years in business development and channel sales management. In conversation with Rakesh Rao, he emphasises on the need to apply modern scientific methods to develop nutraceuticals.


MARKET REVIEW RTC Foods

RTC market in IndiaThe total packaged breakfast market in India is estimated at ` 600- 650 crore per annum. The broad categories that come under it include cold cereals (` 350 crore, seeing a growth rate of 15 per cent), Ready-to-Cook (RTC) breakfast mixes (` 150 crore – growth rate of 20 per cent) and oats (` 120 crore per annum with a growth rate of 25 per cent).

Our research shows that breakfast has become a stress point in most urban households. About 20 per cent of consumers miss breakfast while another 15 per cent have an inadequate breakfast. As a result, people are open to accepting packaged foods for breakfast, triggering the growth in the packaged breakfast space. Britannia has identified this space as a growth opportunity and entered with a unique product range and positioning.

Significant changes in the RTC market in IndiaThe key trend in the last few years, which has driven the growth in the packaged breakfast market, is the busy urban lifestyles, be it wage earners, homemakers, adolescents or children, leading to a compromise in nutrition. It has been observed that breakfast is the most compromised meal. Besides, rising income is also enabling people to spend on convenience. People seek health reassurance in packaged foods and want ‘Indian’ taste in foods.

The explosive growth in the cereal market is fuelled by consumers waking up to the nutritious properties of oats. Many players including

Britannia, Kelloggs and Saffola have entered this market recently and contributed to the category growth.

Steps required to make the segment more vibrantThe key to growing this category is to have people use it more regularly than they do currently. Many households stock RTC products for emergency use. The frequency of consumption of cereals is low. This is despite the fact that breakfast has become a stress point in people’s lives. Marketers need to embark on programmes that will cut through consumer apathy and make the category increasingly relevant.

Most challenging task The biggest challenge we faced was to overcome the guilt associated by the home-makers with regard to using packaged foods. They feel packaged food is not as nutritious and tasty as home-made food. However, as a home-maker’s role is transforming from a ‘nourisher’ to a ‘nurturer’, she uses her time more fruitfully in contributing to the overall development of her children than cooking, hence has gradually started embracing convenient options like RTC foods.

Future plansWe are currently piloting the products in Mumbai and are satisfied with the response we have received. We have built significant presence especially in modern trade. The initial response to Britannia Healthy Start has been heartening and we plan to extend the brand to key markets at a national level.

“People are open to accepting packaged foods for breakfast”

Atul Sinha is Vice President - New Business Development at Britannia Industries. A Graduate of Shri Ram College of Commerce with an MBA from XLRI, he started his career as a Management Trainee in Voltas. Sinha speaks to Prasenjit Chakraborty on the latest developments in RTC sector in India.


MARKET REVIEW RTE Foods

Performance of the RTE segment With changing lifestyles of Indian consumers, there is a growing need for healthy and convenient meal options among young urban consumers. According to the Ministry of Food Processing Industries, the Ready-to-Eat (RTE) segment stands at ` 800-1,000 million and growing rapidly at 30 per cent per annum. It is opening up new avenues in the Indian scenario as far as taste and acceptance are concerned.

Emerging trends Changing dynamics in the Indian society like growing number of nuclear families, increase in household incomes is boosting the RTE segment. Also, a significant rise in the number of single working men who look for quicker options and women professionals who prefer convenience has opened several opportunities for the RTE segment. The changing trends have led to irregular schedules and less time for cooking, leading to an increased demand.

Hurdles faced by the RTE foods segmentThe biggest challenge we face is pertaining to consumer awareness. Though the consumer preference for RTE foods is growing, consumer perception about the RTE food containing preservatives needs to be addressed.

Success strategies of AgroTech FoodsKeeping up with the philosophy of innovation and making a difference,

AgroTech Foods Ltd has forayed into RTE category with Sundrop Yummeals, offering variants to suit the taste buds of consumers. We have incorporated health, taste, value for money and quality to provide consumers a convenient and healthy food option. It took us 18 months from idea to execution, including recipe formulation and consumer testing. The formulation was suitably modified depending upon the Indian tastes.

To ensure quality, Sundrop Yummeals uses retort technology such that the food does not require rehydration or cooking, and can be consumed straight from the pouch after heating. These foods meet the specific needs of convenience, nutritional adequacy, shelflife, storage and easy distribution. Retort technology helps to retain nutrition and freshness, which makes Sundrop Yummeals a healthier and tastier food option.

Future of this industry in IndiaRTE market is growing at a rapid rate in India, and has a good scope as the target consumer base is expanding with time. Major chunk of the Indian population is young & working, who do not have time to cook and keep looking for easy available food options. RTE foods readily fulfil this need by providing a variety of options. Also, consumers are no longer ready to sacrifice nutrition to taste. In fact, they are looking for options that are both healthier and tastier. With the changing consumer habits and preferences of Indian consumers, RTE market will witness entry of more players with differentiated offerings.

“Consumers are looking for options that are both healthier and tastier”

Asheesh Sharma is the Head - Marketing at AgroTech Foods. He has been associated with innovative, consumer-centric product launches under the Sundrop brand. Sharma speaks about the prospects of the RTE segment in India, in this conversation with Mahua Roy.


MARKET REVIEW Snacks

Snacks market in IndiaSnacks market continues to grow at a robust pace of around 20 per cent and major players are investing in improving capacities. Sharp rise in raw material and packing material costs has resulted in margin pressures in Western snacks, which are predominantly price point products. However, store brands have managed this issue by increasing the selling price. Fats and pulses continue to rule at higher price levels, signalling margin pressures this year as well. The competition in Western snacks is getting intensified with a dominant brand launching a low-cost product to compete with major players in Gujarat and Maharashtra. Few new players are looking at entering the ethnic snack segment. On the whole, the business is attracting new players and investments.

Emerging trends Snacks market has moved towards cost control in the past two years. Not able to handle cost increase, some players have vacated ` 2 price point and moved to ` 3. At the same time, dominant players have gone in for major capacity expansions – some of them by more than 40 per cent. The ` 5 price point demand remains robust and this segment is witnessing major conflicts and new launches. Labour scarcity continues to haunt all players and hence, most of the players are looking at automating various manufacturing processes.

Market segmentationThe organised sector in Western snacks is strong and it is witnessing good amount of investments in capacity-addition and modernisation.

Here the share could be as high as 70 per cent. The ethnic sector is dominated by unorganised, local players. However, the bigger regional players are slowly getting organised and expanding the area of operations. Here the share of organised players would be less than 20 per cent. This segment would get organised over a period of time. Even after a decade from now, the unorganised sector might still retain a major share, as localised taste requirements of consumers would still be a critical factor.

Challenges abound The challenging task is related to mechanisation of the ethnic snacking operations. While standard ethnic snacks manufacturing is being automated, still, a large amount of regional recipes that have complex formulations calls for automation. To give an example, soan papdi, which is a popular ethnic sweet, has a complex manufacturing process. We do not have an automated machine to manufacture the same and the process is highly labour-intensive. One is not able to meet the demands of this sweet during festival season as labour availability is a major issue.

Future plansWe are focussing on both Western and ethnic snack businesses. The Western snacks business will help us to improve coverage and our ethnic route would help us to create a special niche for ourselves. In the long run, we would like to be known as an organisation, which brings out the best ethnic snacks from all over the country to the consumers in a convenient format.

“Snacks market has moved towards cost control in the past two years”

M Balasubramaniam is the Director of Garden Namkeens, which was taken over by CavinKare in August 2009. He has been associated with the food processing and agri-commodity sourcing for the past 20 years. He speaks to Prasenjit Chakraborty on different issues associated with the snacks segment.

SECTOR WATCH

September 2011 | Modern Food Processing 59

Research & Development Sensory Evaluation.................................................. 60Industry Voice......................................................... 62

Processing Technology Automation ............................................................ 64Industry Voice......................................................... 69

Food Ingredients Enzyme Technology................................................. 74Industry Voice......................................................... 76

Food Packaging Global Insight ......................................................... 80Industry Voice......................................................... 82

Logistics Infrastructure .......................................................... 90Industry Voice......................................................... 93

Food Safety Safe Processing ....................................................... 95Industry Voice......................................................... 98

SENSORY EVALUATION


Dr Jyoti Vora

H uman beings occupy the enviable position at the apex of the evolutionary ladder, as the most evolved species in the living system.

What sets them apart? Well, it is the ability to feel and the uncanny ability to emote. They are blessed with five ‘tangible’ senses – sight, smell, taste, touch and hearing – which are enabled by organs with specialised cells that have receptors for specific stimuli. These cells have links to the nervous system, and thus to the brain. Sensing is done at primitive levels in the cells and integrated into sensations in the nervous system. Sight is probably the most developed sense in humans, followed closely by hearing.

Defining sensory evaluationSensory evaluation (or sensory analysis) is the in-demand scientific discipline in processing. It uses a number of tools, especially the human senses, as data-gathering tools. Taste, texture, mouthfeel, aroma, appearance – all are scored by panels of human assessors to generate data for statistical analysis.

Sensory evaluation applies principles of experimental design and statistical analysis to the use of human senses for the purposes of evaluating consumer products. The discipline requires panels of human assessors, on whom the products are tested, and recording the

responses made by them. By applying statistical techniques to the results, it is possible to make inferences and insights about the products under test.

Industrial importance of sensory evaluation lies in the following areas:

Comparing similarities/differences in a range of productsEvaluating a range of existing products

Analysing food samples for improvementsGauging responses to a product

Exploring specific characteristics of an ingredient or food product

Checking whether a final food product meets its original specification

Providing objective and subjective feedback data to enable informed decision-making

Evaluating sensory perceptionSensory evaluation of food involves research-based difference tests, which are being improvised constantly.

Difference tests are the simplest and most sensitive tests used in sensory evaluation. They are used to determine whether or not a difference in some specific attribute exists between two samples, or to determine if one sample is preferred to another. However, they cannot decipher how large the difference is or how great is the preference between the samples. They can be used in routine quality control to compare samples with a reference or standard product. They can help predict

Sense and sensibility

Evaluating a food product in an unbiased manner can help gain enormous insight on how it will be accepted by the target audience, the ones who have the power to make it or break it. This trend is so critical that most processed food majors have departments dedicated to in-house sensory analysis.

Harnessing sensory perception of foods

SENSORY EVALUATION


or monitor the effects of changes in production. And they may be used for product matching, ie, for creating a new product that is similar to something already available in the market.

The most commonly-used difference tests are the paired comparison and triangle tests.

Paired comparison test: Each assessor is presented with two samples, A and B, simultaneously. Half of the panel tests sample A first, while the remaining half tests sample B first. Three types of question can be asked:

A difference question, ‘Is there a difference (in some attribute) between the two samples?’A directional question, ‘Which sample has more of some particular attribute’ (for example, ‘Which sample is sweeter or crunchier or darker?’)A preference question, ‘Which sample do you prefer? ’Triangle test: It is one of the

most common tests used in sensory

evaluation. The basic procedure is that each panelist is presented with three samples – two of one material and one of another material – and is asked ‘Which is the odd sample?’ They are useful whenever a test sample has to be compared with a control or reference sample that does not or should not change. Such situations can include routine quality control as well as storage/shelf-life studies. They can also be used to ensure that samples produced by different factories within the same organisation are the same, and to determine whether ingredient substitution or processing changes result in detectable product differences.

Aiding R&D One needs to understand variations in natural products but they are not tolerated in processed foods. If the flavour of a candy is changed, it may get rejected. Sensory evaluation is a critical tool for R&D personnel. It can be used to test for off-flavours, changes due to reformulation, effects of changes during processing, impact of storage under various conditions (shelf-life studies), effects of packaging, etc. Let us take the instance of coffee; it is essential to understand the scope of natural

variation in the product, for example, to discern natural variance in new crop vs. past crop coffee or to want to distinguish new crop acidity from possible taint.

Changing dynamicsIf you are going to look at changes in your business in any part of the process, from growing to packaging, you will want to use sensory evaluation to note differences in the final product. Today’s consumers are discerning, demanding & more knowledgeable about food and expect products that are safe, have good value & high sensory quality. Therefore, knowing consumers’ preferences & perceptions of the sensory characteristics of food products is important to food manufacturers and retailers alike.

Dr Jyoti Vora is the Head of Department of Biochemistry and Food Science & Quality Control at Ruia College, Mumbai.

She has more than 20 years of teaching and research experience. She has been a speaker at more than 46 international and several national conferences, and has published more than 29 research papers in various national & international journals. Email: [email protected]

Applications of sensory analysis in dairy industry

Development of a flavour lexicon for chocolate milk and linkage to consumer market preferences Understanding sources of flavour variability in skim milk powder, whey protein concentrates and agglomerated dried dairy ingredientsDevelopment of lexicons for cheese texture to enhance understanding of rheological and functional propertiesUnderstanding structure-function relationships in cream cheese responsible for its performance. To date, researchers have trained a sensory panel and defined specific descriptors for the textural attributes of cream cheese, for eg, firmness, stickiness, gumminess, etc

Understanding milk aftertaste and its acceptability


New Formulations INDUSTRY VOICE

Market for better-for-you products in IndiaWith an increase in the spending power of Indian consumers and growing awareness on health & wellness, consumers are constantly looking at better-for-you products. The better-for-you products market in the country is rapidly growing. GSKCH’s mission statement is to enable people to do more, feel better and live longer; this fits very well with our ethos, and our launches consistently complement this.

Delivering taste and qualityThe consumer is increasingly looking for better-for-you products, but with no dilution of the taste proposition. Hence, delivering these products using healthy ingredients without compromising on taste calls for adoption of competent technologies and that is a challenge in itself; in other words, combining health and taste poses a technology challenge.

With better technology available and significant research in the areas of healthy ingredients, it has been possible to manage this challenge to deliver healthy products to consumers while providing good taste. Other key technological advance is in the field of packaging where the shelf-life of complex products is being enhanced through better pack protection.

R&D effortsThere is a whole host of ingredient manufacturers who are coming up with new and emerging ingredients that provide better-for-you promises. R&D should focus on such ingredients, which have a proven safety record

and clear scientific substantiation of the ingredient claims.

Majority of the new ingredients may not be permitted to be added in food products. R&D can, therefore, play a key role to enable regulatory authorities to assess & approve relevant novel ingredients, which are safe & have adequate scientific corroboration.

Challenges faced while introducing new formulations The consumer demands functional ingredients in products; however, we face certain challenges in the introduction of the same. Key technical challenges are involved with the incorporation of novel ingredients like their interaction with other components within the food matrix and their potential impact on taste. Other key challenge is in assessing safety & scientific substantiation of benefit claims and regulatory approval.

Success mantras of GSKCH Horlicks is the flagship brand from GSKCH and is a market leader in the health food drinks category. It has always been synonymous with good health and has continued to remain relevant to the Indian households over the years.

At GSKCH, it is our constant endeavour to provide our consumers with products that help them do more, feel better and live longer. Horlicks has been in India for more than 130 years now and the equity that it enjoys with the consumers is a testimony to its success over the years.

“Combining health and taste poses a technology challenge”

Deepak Gunvante is the Executive Vice President - R&D at GlaxoSmithKline Consumer Healthcare (GSKCH). In an interaction with Mahua Roy, he speaks about the contribution of R&D towards delivering healthy & quality products, and how brand Horlicks has achieved the same.


INDUSTRY VOICEDairy Research

Status of dairy R&D in IndiaToday, the dairy industry is primarily focussed on new product development, particularly value-added dairy products; new process development or modification for cost-efficiency, quality control aspects; enhancement of shelf-life, packaging etc. With many MNCs setting up base in the country, their main focus is on bringing new products to the market with additional health benefits.

Emerging trends to focus onOnly about 35 per cent of milk produced in India is processed. The organised sector processes about 13 million tonne per annum (TPA), while the unorganised sector processes about 22 million TPA. There is huge potential for processing and value-addition, particularly in ethnic Indian products, which are largely sold in unbranded form in the market. The healthier variants of traditional dairy products such as low-fat, low-calorie foods are also in demand. The market for functional foods like probiotics and other fortifications is also growing at a rapid pace. For many of these products, focus on convenience and aesthetics will be imperative. The bakery industry is looking for good quality skimmed milk powder, whey protein isolates & concentrates etc. Thus, there is huge potential for the dairy industry, and extensive R&D efforts are required to make the most of it.

Mantra to deliver healthy products Food with functional benefits such as hypocholesterolemic, anti-carcinogenic, anti-ageing effects

is being preferred by consumers and it is possible to pass on these health benefits to the consumers through functional dairy foods. Dairy companies should focus on development of processing technologies for the manufacture of these products at a commercial scale. In addition, the industry should direct their R&D efforts towards the packaging of traditional dairy products with improved shelf-life.

Transition of a product from the lab to the retail shelfUpscaling of technology is one of the major bottlenecks as many of the technologies work well at small scale. The industry does not have adequate infrastructure for carrying out R&D activities on a large scale and many-a-time, the technical parameters cannot be validated. There is lack of public-private partnership. The private investment in research institutes is negligible and the industry is more focussed on acquiring readymade technologies rather than investing in R&D efforts.

Contribution of NDRI towards dairy developmentIn the long journey of becoming the number one milk producer in the world, NDRI has significantly contributed towards enhancing animal productivity by conducting research on animal breeding, nutrition, health & livestock management, and dairy processing.

To encourage industry-academia partnership, NDRI provides lab-scale set-up and through technology business incubator programmes, entrepreneurs can perform feasibility studies.

“There is huge potential for value addition in ethnic Indian products”

Dr Anil Kumar Srivastava is the Director and Vice-Chancellor of National Dairy Research Institute (NDRI). In conversation with Mahua Roy, he offers insights on the R&D efforts in the dairy industry in India and the role played by NDRI over the years. He also objectively explains the challenges faced while bringing out a product from lab to retail shelf.


AUTOMATION

Rakesh Rao

O ne can compare the present status of robotics application in food processing to the automotive industry back in the 1970s. However,

things are likely to change at a faster pace than one could imagine. As Dr Shinsuke Sakakibara, President, International Federation of Robotics (IFR), points out, “The biggest customers for industrial robots still are the car makers and automotive parts manufacturers. But robots are increasingly being used in the F&B industry too. In this industry, the major application of robots is in the area of packaging operations, such as picking, packing and palletising. Only recently we have started seeing several applications in non-packaging operations being explored by the F&B industry.”

Adds Pradeep Shoran, Marketing Manager, Kuka Robotics India Pvt Ltd, “The demand for automation in the food sector is relatively high. Standard applications for robots primarily include packaging and palletising. These tasks are characteristic of the food industry and could previously be performed only with a great deal of manpower. These days, robots are being implemented faster and more flexibly than ever before.”

Handle with care While the reliance on manual labour has been steadily declining, several jobs in food manufacturing installations are being carried out using automation solutions. Shoran explains, “Generally speaking, degrees of automation in the food sector are varied. In the beverage industry, for example, the degree of automation is around 98 per cent. Here, KUKA robots are used for palletising and depalletising crates & barrels, for example, apart from filling systems. The degree of automation is already around the 80 per cent-mark in large-scale bakeries. In the meat processing industry, however, the corresponding figure so far is only about 20 per cent. In this area, in particular, there is enormous potential. The range of possible tasks for KUKA robots includes 3D measurement and cutting of sides of pork, and packaging & palletising of fillets.”

Robotic automation has been systematically migrating upstream in production lines from palletising and secondary packaging areas where they have experienced the highest levels of adoption. One of the non-packaging operations that robots are used for in the F&B industry covers the actual process of making food, says Dr Sakakibara. For instance, a robot is used to make the shape of croissant from dough, and apply toppings or stamping onto the food.

Robotics

Going beyond packaging

Courtesy: Kuka Robotics

Investment in robotics leads to safety, consistency and efficiency in processing. While robots are mainly used for end-of-line operations, food & beverage (F&B) companies are also employing them in downstream processes.


AUTOMATION

Aiding mobilityNew offerings for next-generation automated guided vehicle (AGV) operation is expected to hasten industry’s migration away from traditional forms of conveyance and movement of goods, which have historically delivered little flexibility. “Just-In-Time (JIT) delivery of goods may seem an elusive target, but vehicles equipped with Adept Motivity software use an array of sensory input to determine its location within a facility to behave in a flexible manner similar to, but more predictable than, the movement as a human employee. Likewise, global knowledge of the vehicle’s environment allows for easy deployment, reporting, and process management,” says Erin Rapacki, Product Marketing Manager – Mobile Robots, Adept Technology Inc, which manufactures factory automation components and systems.

In a climate of decreasing margins, increased demand, and accelerated yield curves, the requirement for

an Automated Material Handling System (AMHS) that is adaptable and easy to maintain is highly desirable. Rapacki elaborates, “Varying types of automation systems currently reach into all areas of production, as migration of pallet movement to smaller batch sizes drives new AMHS deployments. However ‘tracked’ AMHS solutions, such as conveyors or AGV, do not provide optimised movement across all areas. Linear processes are not ideal for the frequent transport of small batches of Work-in-Process (WIP) because a large

buffer is required to mitigate traffic and blockages.”

Hygienic demand Most of the technical challenges to implement robotics in the F&B industry can now be solved and there are many applications for which solutions not only exist, but also are proven in production. Dr Sakakibara says, “One of the challenges faced by the F&B industry is pertaining to the handling of visco-elastic substances such as bread dough. Robots must recognise

One of the benefits of using robots in non-packaging operations is that they are hygienic. Robots for these operations are water-proof & dust-proof and can be fully washed. Another benefit is that the quality of the products made by robots is stable.

Dr Shinsuke Sakakibara President, International Federation of Robotics


AUTOMATION

visco-elastic substances through a vision sensor and handle it with the help of a dexterous hand.”

Food processors are increasingly looking at improving hygiene standards, enhancing throughput and reducing production times. Dr Sakakibara says, “One of the benefits of using robots in non-packaging operations is that they are hygienic. Robots for these operations are water-proof & dust-proof and can be fully washed. Another benefit is that the quality of the products made by robots is stable. It depends on the value that robots create through their performance, whether using robots in non-packaging operations is cost-effective or not.”

Agreeing with him, Shoran says, “Without a doubt, the technical topics most discussed at the moment are hygiene standards, faster product cycles and throughput rate. At the same time, the lack of qualified personnel is also weighing high on the industry. That is why many companies are currently considering automation options.”

Robots, which can work with utmost precision and deliver high quality, can be used flexibly and integrated easily into existing or new cell concepts.

“Customers benefit from high quality and throughput, as robots are never lacking in concentration and can work without breaks. Furthermore, the user benefits from the great flexibility of robots, which can be quickly adapted to new and modified cell concepts,” avers Shoran.

Emerging applications So can companies in emerging markets like India use robots in non-packaging operations in the F&B industry? Yes, of course, replies Shoran, explaining, “Using robots in the food sector not only reduce costs, but is also increasingly becoming a necessity for ensuring stable product quality. Apart from their flexible use for different production steps, their hygiene standards – with easily cleaned, germ-free surfaces – and low maintenance requirements make robots the first choice in many areas, be it for cutting or packaging meat, stirring, turning or processing cheese, or handling frozen foods.”

According to Dr Sakakibara, in emerging markets, cost-effectiveness of robotic application in non-packaging operations will depend upon the

value that robots create through their performance.

Rapacki has a different view. He believes, “Since manual labour is commonly inexpensive in emerging markets such as India, the cost of automation continues to remain unappealing until the market matures (for example, China where demand for automation is increasing). Likewise, there is a lack of enforcement in labour regulations and the adoption of technology is slower. For example, about 90 per cent of retail market in F&B in India is unorganised and not seeking volumes, so automation is not sought until the region raises its own consumer demand.”

Efficiency at its best One central topic in the food sector is the improvement of hygiene standards. Shoran says, “The key aspect is simple cleaning of robots. Other trends are towards greater throughput and reduced production times. The use of sensor systems and even simpler operator control of robots have a role to play here. Some other trends that are already becoming apparent are human-machine co-operation and the futuristic topic of service robotics.”

Unlike dedicated machines and systems that are tailored to a specific product, robots can be adapted again and again to changing products. “Due to these rapidly changing product variants, ‘hard automation’ is no longer really a cost-effective solution. The only truly viable approach in such situations is to use highly flexible robot technology. For small and medium-sized enterprises in particular, robots will play an increasingly important role in new areas of production, processing and handling in future,” says Shoran.

In food industry as well as in many other sectors, flexibility, effectiveness and consistency & quality in the production hold the key to stay competitive in today’s market. Hence, food processors will have to invest in automation as one can expect robots to cook almost all foods in the future.

Apart from their flexible use for different production steps, their hygiene standards and low maintenance requirements make robots the first choice in many areas, be it for cutting or packaging meat, stirring, turning or processing cheese, or handling frozen foods.

Pradeep Shoran Marketing Manager, Kuka Robotics India Pvt Ltd

Table 1: Benefits of robotics in F&B industryFeatures Benefi ts

Better process control Easy-to-clean robots, minimum retention areas, connection protection

High reliability, high speed Productivity improvementHigh dexterity, several mounting positions

Compact cell, less room requirement, simpler mechanical solution

Cleanliness Better hygieneFlexibility Marketing innovative products and packagingVision and conveyor tracking Product picked and controlled in process, in any position

Source: Stäubli Group

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Process Automation INDUSTRY VOICE

Advantage automationAutomation holds immense significance for the food and beverage industry for several reasons. It reduces operating costs, with the fastest payback being earned where labour costs are the highest. In India, where labour is still relatively affordable, the push to automate is often focussed primarily on achieving high growth rates. Many processors in the region are growing rapidly, and the need to expand production capacity often outstrips a company’s ability to hire and retain labourers. Automating reduces the processors’ reliance on labour and allows them to scale up as demand dictates. As the cost of labour increases, the economic advantages of automating further improve.

Additionally, automation improves product quality and food safety. Compared to manual labour, which is subjective and inconsistent by nature, technology is objective and repeatable, which enhances product quality. Automation also facilitates the gathering of information that enables traceability of products throughout the supply chain to maximise food security and safety.

Enabling smooth adoptionAutomation is disruptive – it changes processes and challenges processors to learn new technologies. Working with suppliers that offer their expertise and strong training adds extraordinary value during the adoption phase. The cost of automated technology is a challenge because it requires a processor to invest in the future. Making a significant capital investment to reduce operating costs and expand production capacity requires a long-term vision that not all processors possess.

Plant-wide network One trend is the increased use of technology to share data. Connecting automated technology to a processor’s plant-wide network helps in monitoring and controlling the equipment. Establishing a remote connection via the Internet can improve operations by allowing the equipment supplier to monitor the machine and diagnose problems. Remote monitoring and diagnostics are especially helpful in far-away locations where it can dramatically speed problem resolution to optimise equipment performance, increase uptime & extend equipment life.

Another trend is the increased reliance on line integration service providers. Processors are learning that often, dealing with numerous vendors of line equipment can make it difficult to optimise the line and identify the responsible party if problems develop. In contrast, a qualified line integrator can deliver best-of-breed technologies and single source responsibility in addition to valuable expertise & strong engineering and project management capabilities.

Strategies for India The demand for processed foods is increasing in India. To maximise food processors’ ability to meet this rapidly rising demand, technologies that improve production efficiencies and shelf-life will play increasingly important roles.

Key Technology has good representation and some manufacturing capabilities in India, which will grow over time as more regional food processors look to automate their production by partnering with a world-class leader in process automation.

“Technologies that improve production efficiency will play important roles”

Randy Unterseher is the Senior Director - Marketing at Key Technology. He is responsible for leading worldwide marketing activities for Key’s automated inspection and sorting systems, specialised conveying & processing equipment. In conversation with Rakesh Rao, he highlights the significance of automation in the food processing industry.


INDUSTRY VOICE Infrared Technology

Applications of infrared in food processingInfrared heat provides an efficient and reliable solution for many heating processes in the food sector. Typical applications include roasting without fat, manufacturing of filled chocolates, browning of ready meals, hams or biscuits, drying of spicery, cereals, seeds, and pre-baking.

Advantages of infrared technology Infrared emitters transfer energy in a contact-free, efficient and targeted way. This helps to improve quality and save energy. For example, pre-heating of bottles prior to filling of juices or ketchup is very energy-efficient. The formerly used hot steam was expensive.

Growth drivers for this technologyInfrared emitters from Heraeus are modern heat sources. Without any pre-heating and with very efficient energy input, heat is applied precisely where it is required. So, infrared heat finds particular application in modern food preparation. Medium wave carbon infrared emitters heat meat surfaces or toppings of ready meals in a targeted fashion. Sandwich meat, hamburgers and hams are made to look even more appetising without additional fat.

Infrared emitters from Heraeus have fast response times and so can be closely controlled. And that is important for the quality of fine chocolates.

Enhancing reliability and safety For the processing of food, the heating sources have to be extremely reliable, safe and clean. Therefore, infrared modules are manufactured in stainless steel and fitted with wire mesh or foil frames to afford mechanical protection of the food. All infrared systems can be controlled, so that any unexpected or unwanted conveyor belt stoppage will have minimal effect on the equipment or product. Emitter failure detection is also incorporated within the control system.

Future scope of technology Infrared heat is always used when heat processes are to be implemented, which require particular targets in terms of space, time or quality. Infrared heating technology offers various possibilities to optimise industrial processes through:

High heat transfer capacity Contact-free heat transfer High efficiency Efficient energy transfer by selecting optimum wavelengths

Spatially focussed application of energy by matching the heating to the product shape

Fast response times to reduce energy consumption

For instance, when filled chocolates are manufactured, it needs heat in many stages. Each of these heating processes must be carried out at a precise temperature for a precise time. This makes modern infrared heating necessary, with good controlling possibilities.

“Infrared technology offers possibilities to optimise industrial processes”

Michael Honig is the Chief Sales Manager - Industrial Process Technology at Heraeus Noblelight – a global market and technology leader in the field of special light sources and systems. During an interaction with Rakesh Rao, he explains why infrared heat is an economical alternative to many processes in food production.


Spray TechnologyINDUSTRY VOICE

Flourishing Indian food processing industry In the present times, people work for long hours and do not find enough time for cooking. Also, many visit developed countries frequently, and are thus influenced by the eating habits & choices (mostly processed food) and they consider adopting the same. This has led to a dynamic shift in the food habits and has thus compelled the food processing industry to customise products & packaging to address this trend. Now since the quality of food processing has improved, people do not mind buying these. Disposable income has gone up, and people these days can afford to buy good quality processed food, concentrating on the health-conscious variety of food now available – low calorie, low fat, low sugar and so on.

Benefits of spray technologySpraying Systems, as one of the leading manufacturers of spray nozzles customised for the food processing industry, plays a significant part in coating and poultry processing. Chocolate spray, chocolate coating on ice creams, alcohol spray on cakes, butter coating honey sprayed doughnuts as also can coating for canned products are some of the focus areas.

There are different types of spray systems available for preserving food and maintaining the quality. Spray technology for meat and poultry processing ensures food safety & quality. One more advantage of spray technology is the reduction caused in

the chemical use, and maintaining a consistent quality of product.

Emphasis on safety and qualityA wide variety of customisations to suit the specific needs of the food processing industry is needed. Few specialised applications include heat-jacketed spray systems to keep chocolate in molten conditions, using FDA approved materials for fabrication. Also, to ensure sustainable practices and maintain consistency in the quality of products, precise amount of spray through special nozzles and spray nozzles are developed especially for the food processing industry. Spray technology, thus reduces the chemical usage, wastage and ensures the safety in food processing.

Challenges faced by machinery manufacturersIn a price-sensitive market like India, the biggest challenge faced by the food processing machinery industry is competition, and hence one is most conscious about the cost of building a machine. Besides, sourcing of specialised hardware and raw materials, which are FDA approved, is also a challenge.

Initiatives to be taken The consumer of today prefers packaged processed food. In order to offer safe and high quality food to consumers, maintenance of highly hygienic conditions in the entire food processing chain – from incoming raw material to inventory management to finished product – is extremely imperative.

“Spray technology ensures sustainable practices and maintains consistency”

Shridhar Bhat is the Managing Director at Spraying Systems India, an undisputed leader in spray technology. In conversation with Mahua Roy, he elaborates on the various advantages of employing spray technology in the food processing industry.


ENZYME TECHNOLOGY

G S Krishanan

Milk and other dairy products make up one of the basic food groups that constitute the food pyramid. Milk is well-known as the ‘perfect

food’. It is nutritious and is an important source of protein, fat, vitamins and minerals, in particular, calcium. Despite all these advantages of milk consumption, lactose intolerance and milk allergies are common problems faced by several people.

Lactose intoleranceLactose intolerance, also called lactase deficiency, is the inability to digest and metabolise lactose, the predominant carbohydrate in milk. It results in symptoms including abdominal pain, bloating, flatulence, diarrhoea, nausea and acid reflux. It is caused by the lack of an enzyme, lactase, which is produced by cells lining the small intestine. Lactase breaks down lactose into two simpler forms of sugar called glucose and galactose, which are then absorbed into the bloodstream.

Almost all infants are born with adequate amount of lactase. Most mammals, including humans normally become lactose intolerant when they are young, while some section of population has developed lactase persistence,

where lactase production continues into adulthood. It is estimated that approximately 70 per cent of the world population suffers from lactose intolerance, to a degree. The problem of lactose intolerance can be dealt with through the aid of technology.

Technology advantageOne method to remove lactose from milk is through filtration technology. But this can be a costly procedure as it involves a significant investment in equipment, which in turn limits the flexibility of the plant to adapt to ever-changing customer demands. Another effective and more cost-efficient alternative is to treat milk & milk-based products with a lactase enzyme. Lactase breaks down lactose to a mixture, consisting primarily of glucose and galactose, which can be safely digested by all. In addition to eliminating lactose, the resulting milk product has a naturally sweet taste. However, when treating the milk or dairy product with lactase, it is of utmost importance to ensure that lactase is pure; otherwise it may negatively influence the taste of the final milk product.

In fact, lactase has been used traditionally in the manufacturing of ice cream. As glucose and galactose are sweeter than lactose, it enhances the taste while also providing a smooth texture.

Lactose-free milk

Onset of the next dairy wave

The global dairy industry is focussing on producing lactose-free milk and milk products for the benefit of people suffering from lactose intolerance. With the technology for producing lactose-free milk already available and deployed internationally, India too needs to explore this market, thereby also facilitating the growth of dairy industry.


ENZYME TECHNOLOGY

This is because lactose usually crystallises at low temperatures, causing sandiness in ice cream, but its constituent products, glucose and galactose, remain dissolved.

Lactose-free and lactose-reduced milk & milk products contain natural calcium, protein, minerals and other nutritional biomolecules of milk, and have a real milk taste. Hence, they can be enjoyed as regular milk products. In fact, lactose-free milk remains fresh for about the same length of time as regular milk.

Global market dynamics Worldwide, there is growing awareness about lactose intolerance as consumers become more conscious about their diet. Milk is considered as an important ingredient in regular diet, and having realised lactose intolerance as a critical problem, individuals and governments globally have accepted lactase-based products as a sustainable solution

that enables everyone to enjoy and benefit from these products. A variety of products are available in the market ranging from low-lactose milk to low-lactose yoghurt, cheese, butter, chocolate milk and even low-lactose milk chocolates. There are strong dairy promotional campaigns taking place even in China, one of the fastest growing milk market, which exemplify this trend.

Developing the Indian market India is one of the largest producers of milk and value-added milk products in the world. In India, the demand for value-added foods/dairy is being driven by the growing public understanding of the linkage between diet & health, rising healthcare costs, the interest in self-health maintenance, and advances in food technology & nutrition.

With high lactose intolerance in India and milk being one of the critical products being consumed, there is a

need for creating awareness among the public and provide proactive solutions to address this issue. However, while such a situation persists in the country, there are no lactose-free/reduced milk brands available for public consumption currently in India. With the technology already available and deployed internationally, there is a need to open this market for the benefit of people and the dairy industry. The government needs to proactively look into the matter and take steps to explore the potential in this area to milk huge profits.

G S Krishnan is the Regional President, India for Novozymes South Asia Pvt Ltd. Associated with the company for over 20 years, he has been instrumental

in the growth of the Indian operation. He was also actively involved in the acquisition of Biocon enzyme business and the subsequent integration. For details, contact Poonam Kapila at email: [email protected]


Health IngredientsINDUSTRY VOICE

Healthy ingredients marketPeople often perceive natural products as being healthier. We consider both natural and synthetic ingredients to be safe & effective. Because we are in a market-driven business, we are focussing on plant-sourced extracts. Through a strategic initiative at Kemin, called Specialty Crop Improvement, we have dedicated resources to discover & develop new active molecules from plant sources, such as rosemary, marigold, green tea, potatoes, and an assortment of grasses & legumes. We are seeing significant demand for our rosemary- and green tea-based extracts.

Initiatives to maintain quality consistencyQuality products and food safety go together. Responsible food ingredient companies are investing significant resources in this area. Kemin is committed to the continual improvement of its Food Safety and Quality Management System, product realisation processes and commercial products, in order to enhance the safety, efficacy and value for our customers, suppliers, employees and all other associated stakeholders. This includes initiatives and certifications like GFSI, GMP, GMA Safe and HAACP as well as Kosher, Halal, among others.

Trends around the globe The worldwide focus is on greater rigor towards food safety and quality assurance. Food companies need to be confident that the ingredients they use in their products are safe and reliable. The other trend gaining importance

is that of supporting sustainability platforms. Nearly all our customers have some type of sustainability platform. This is defined broadly, but not exclusively, as a practice that is environment-friendly, renewable and non-resource depleting. Kemin absolutely believes this will cascade back through the food value chain. Thus, we are posturing ourselves to support our customers on this platform.

And the most evident trend is the spurt in processed foods. This leads to demand for technologies that keep the food looking great, tasting delicious, safe and fresh.

Major challenges The regulatory environment continues to be a challenge for multinational companies. Kemin operates in most countries in the world. We see significant differences in how regulatory bodies view and regulate ingredients. Many-a-time, there are inconsistencies, even within the same country. For example, in a certain country, an emulsifier at a specified level is approved if used with an antioxidant, but the same emulsifier at the same level is not allowed if used with a flavour.

Success mantras of Kemin Kemin provides market-driven solutions for solving the food industry’s toughest challenges. Kemin scientists specialise in identifying and developing both natural & synthetic molecules that help food processing companies keep their food products visually appealing, as well as safe. These superior technologies come with patented manufacturing processes and unparalleled global technical & laboratory support.

“The inconsistent regulatory environment is a challenge for ingredient manufacturers”

Melanie Galloway is the President of Kemin Food Technologies. She has been instrumental in driving the growth of the company since 2002. In an interaction with Mahua Roy, Galloway shares her views about the emerging trends to capitalise upon in the food ingredient industry.


Fragrances INDUSTRY VOICE

Global and Indian scenarioProminent trends that the fragrances industry should cash upon include increased product sophistication & demand for fragrance products in emerging markets; development of new product categories; increasing consumer demand for fragrance products in non-traditional fragranced categories; emphasis on green chemistry & co-branding; and new fragrance delivery technology that enhances the user-experience (such as fragrance capsules).

One of the factors that drive our innovation is the in-depth knowledge of Indian consumers. The consumers have become more and more discerning. The market has evolved from singular direction fragrances to more complex and sophisticated notes to meet the growing fragrance needs. We keep track of consumer preferences in India by way of our proprietary consumer research techniques. We combine this knowledge base with our creative expertise to create innovative fragrances. We have invested in setting up a fully integrated fragrance creative centre in Mumbai, a first-of-its-kind in India.

Tapping the trends We capture trends regularly, and as a result have identified ‘well-being’ and ‘going green’ as two of the major trends worldwide. Health and wellness quotient has gone mainstream as consumers are taking a more holistic approach to what they buy & consume. Natural ingredients are in huge demand; there is an emphasis on packaging that is biodegradable or recyclable. We have marketing tools that will help our customers design

products, which meet these emerging trends from the scent perspective.

Challenges to overcomeThere are challenges that affect the entire fragrances industry such as more demanding regulatory issues; increased product launch activity; and environmental concerns. But these impediments also act as opportunities to respond to changing consumer needs, and at IFF we have our pulse on what the consumer wants. Consumer insights have always been a strategic pillar at IFF, and we continue to make significant investments in our consumer insights research to guide our product development.

Fragrant futureR&D has broadened our approach towards new molecules innovation. The current new molecules’ pipeline is healthy, with many high-performing ingredients for different business categories that will become key to our perfumers’ palate in the years to come, giving us a competitive edge. As our world becomes more technology-oriented, we continue to search for ways to connect with our senses and emotions – fragrance is a great medium through which to do this.

We see the need for continuous investments in green chemistry and other sustainability initiatives. The emerging markets will play an increasingly important role as the middle-class population grows, and spending levels increase in important markets such as India, Brazil, Indonesia and China. A more affluent consumer will regularly trade-up, creating new opportunities for the industry.

“The Indian market has evolved towards sophisticated fragrance notes”

Nicolas Mirzayantz is the Group President – Fragrances at International Flavors & Fragrances (IFF). While speaking with Mahua Roy, he elaborates on some of the latest trends and technologies in fragrances industry that can aid product development.

INDUSTRY VOICE


Confectionery

Top ingredients for healthy confectionery products Although chocolate is the ultimate comfort food, consumers are interested in healthier alternatives to standard chocolate. That is why many of our customers want to improve their products to deliver fewer calories while maintaining indulgence. In Asia, Barry Callebaut has numerous projects to deliver chocolate products with active health components. Examples include products rich in flavanols to effectively fight the signs of ageing, maintain healthy blood flow and keep the skin radiant. Other healthier chocolate examples in Asia include probiotic chocolate. An increasing number of consumers choose products, which are free from allergens or with ‘cleaner labels’ – like gluten-free, lactose-free, and without artificial colours & aromas.

Emerging trends We see five major trends in the chocolate market. First, we see many customers searching for more sustainably sourced cocoa beans. Hence, it will become more important to source directly from farmers and work towards improving farmer productivity and quality, especially in West Africa where most of the cocoa beans come from.

Second, we expect more regulatory pressure as the world’s population increasingly suffers from obesity. As a result, we expect demand for healthier alternatives to standard chocolate to increase significantly.

Third, there is a growing demand to deliver more indulgence. It is important for any manufacturer to offer adjacent products.

The fourth trend is the segment of premium chocolates growing as more indulgence is offered in smaller portions. This leads to more demand for new textures and more pronounced taste varieties for chocolate.

The last trend is probably the most pervasive of all the others – increased cost-consciousness. We expect the cocoa price to increase in the next 5-7 years as demand will outstrip supply. Our customers will thus increasingly search for alternative recipes; demand more compounds, and use products to reformulate their products to replace cocoa-based ingredients.

Cocoa alternativesGiven that its customers mostly deal with ‘fixed’ retail shelf prices for their products, they often feel the pressure of higher cocoa prices. This pressure is likely to increase as the cocoa price will continue to increase. This is why it is essential to work on offering cocoa alternatives to ensure that customers’ products become less dependent on cocoa. Because of our leadership in chocolate, we know best what cocoa alternatives go well with which chocolate and how to best industrialise such solutions.

Success mantras of Barry Callebaut We are aiming at developing chocolates that harness and preserve the naturally healthy components of the cocoa bean, offer an improved nutritional profile and are 100 per cent natural. We focus on developing end-applications for our customers including chocolates, fillings, compounds, inclusions, textures etc to differentiate our customers’ products.

“Developing cocoa alternatives will help products become less dependent on it”

Hans P Vriens is the Chief Innovation Officer and Member of the Executive Committee at Barry Callebaut. The company is one of the leading global manufacturers of high-quality cocoa and chocolate products. In an interaction with Mahua Roy, Vriens talks about the emerging trend of delivering healthy confectionery products.

GLOBAL INSIGHT


Pauline Tung

W orld demand for food containers is forecast to advance 3.9 per cent per annum through 2013 to $ 124 billion. This

represents a deceleration from the pace of the 2003-2008 period, when worldwide food production and economic growth rates were stronger, and prices increased significantly due to rising raw material and energy costs (boosting overall market value). In general, gains will be the highest in developing regions of the world, as they record the most rapid economic growth. In developed regions of the world, gains will be far less dramatic, in part due to market maturity. Bags and pouches will continue to constitute the largest product type by a wide margin, while fruit & vegetable packaging applications will represent the largest market.

The emerging marketsThe best growth for food container demand is expected in the world’s emerging markets, especially in Asia, Eastern Europe, Africa and the Middle East. Economic expansion and rising consumer incomes will boost food expenditures, although great disparity will remain among

the different regions, which will continue to affect demand for food containers. Over the forecast period, food container consumption will be bolstered by urbanisation, and socio-demographic trends such as:

Fast-paced lifestyles; rising number of working women & smaller households – trends that place a premium on time saving, small serving, packaging-intensive convenience snacks and meals

Rising awareness on food safety and sanitation issues

Increasing presence of multinational food companies, and increased export of foodstuffs to more advanced economies with higher packaging standards

Mounting awareness on the potential of food packaging as a marketing medium (especially in developing regions)Growing presence of Western-style retail outlets, such as supermarkets and large chain grocery stores, in developing regions & their increasing food offerings

China, which already accounted for eight per cent of global demand in 2008 (up from only three per cent a decade earlier), will log some of the most robust gains. This country alone will account for 23 per cent of the difference in

Food container market

From containment to contentment

The global food container market is expected to expand at a steady pace, with strong growth being witnessed from the Asian region, especially China. While India’s share in the global marketplace is abysmal, demand for food containers is likely to gain momentum due to growing middle-class population, who are seeking high-quality and safe food.

GLOBAL INSIGHT


world food container demand between 2008 and 2013. India, Indonesia and Russia will experience fast increase, albeit from much smaller bases. These countries represent relatively undeveloped packaging markets with some of the best growth potential.

Advances in the developed areas of North America, Western Europe and Japan will be below average. Still, demand will be supported by product innovations such as microwaveable pouches and modified atmosphere packaging of meats & produce. Furthermore, market value will be supported by increasing environmental pressures to use eco-friendly (eg, biodegradable and compostable) food containers, which tend to be more expensive.

India: Expanding base The demand for food containers in India totalled $ 1.1 billion in 2008, accounting for less than four per cent of the regional market. The country represents a relatively underdeveloped packaging market, largely due to its huge, impoverished and mostly rural population. Personal income levels remain low, by both regional and global standards. As a result, per capita spending on food is minimal. The country’s food processing industry is one of the least developed in the world, but is experiencing one of the fastest growth rates. Key markets include rice and other grains & food crops, various processed foods, vegetable oil, dairy products, coffee, tea, spices, and betel nut-related products such as paan masala.

Food packaging requirements largely consist of inexpensive containers, which hold down market value. The use of cheap and/or reusable packaging alternatives, such as newspaper, jute bags and wood crates, in lieu of food containers will also limit demand. Nonetheless, gains will be propelled by the expansion of India’s urban middle-class, the primary consumers of packaged consumer products. In

addition, strong growth in the number of food retail stores will continue to fuel demand for high-quality and high-priced containers that meet international standards, such as those used in Western-style grocery stores.

On a fast trackFood container demand in India is projected to increase at a robust 11.6 per cent annual rate to $ 1.9 billion in 2013. This represents the most rapid rate of increase in the world over the forecast period – albeit from a relatively small base (compared to Japan or China). Strong economic expansion, increasing food production, rising domestic consumption of packaged foodstuffs, urbanisation trends and the growing middle-class population will all support gains. Interest in high-quality, aesthetically pleasing packaging will also fuel growth as the role of marketing takes on greater importance.

In addition, efforts to improve sanitation & food safety, and reduce the country’s high rate of food wastage & spoilage will further support demand for food containers. However, faster gains will be precluded by the low levels of personal income and generally underdeveloped state of the food

processing sector. While the number of supermarkets will swiftly multiply in larger cities, most areas in the country will remain too poor and lacking in resources to support a large food retail industry, which will limit food container requirements.

Nonetheless, opportunities will exist for all major types of food containers. Plastic containers, bags and pouches will experience the fastest gains, due to their cost & performance advantages. These products will benefit from strong demand for good barrier properties, as well as value-added features, such as microwaveability and portability. Unlike in many countries, PET is among the most broadly used packaging materials in India, as the country’s abundant domestic PET supplies render the high-performance resin more affordable than in other markets.

Pauline Tung is an Industry Analyst at The Freedonia Group. She holds an Honors Bachelor of Mathematics Degree from the University

of Waterloo and specialises in actuarial mathematics and computer science. For details, contact Corinne Gangloff on email: [email protected]

Table 1: World food container demand by region ($ million)Item 1998 2003 2008 2013 2018

North America 19410 22870 29090 33680 40810Western Europe 18825 21740 26000 29320 35120Asia-Pacifi c 17640 21680 30570 38880 54360Other regions 8255 10950 16840 22120 31710

Total world food container demand 64130 77240 102500 124000 162000

Source: The Freedonia Group Inc

Table 2: Food container demand in India ($ million)Item 1998 2003 2008 2013 2018

Bags & pouches 85 185 445 800 1475Paperboard containers 60 110 220 360 590Metal containers 55 95 195 310 515Plastic containers 25 60 165 320 615Glass containers 20 30 55 80 115Total food container

demand in India 245 480 1080 1870 3310

Source: The Freedonia Group Inc


Glass PackagingINDUSTRY VOICE

Latest developments in glass packaging Overall, the glass container market in India has been growing at a healthy rate of over 10 per cent, with F&B segment contributing handsomely due to prospering FMCG sector. Food packaging is witnessing healthy volume growth due to the arrival of organised retail market. This has led to high competition in the packaging segment, and consequently has resulted in a number of innovations in the sector.

The adoption of Narrow Neck Press & Blow (NNPB) technology in the production of glass containers has brought a revolution in the Indian glass packaging industry. It has resulted in decreasing the weight of the glass containers by 25-30 per cent. This technology also offers benefits such as better control over glass distribution and increased productivity, thus making glass packaging more cost-effective and convenient for the consumers.

Performance of HNG HNG has steadily climbed the ladder of success in the recent years and attained the leadership position in the Indian glass container packaging industry. The company has done a number of strategic acquisitions in the last few years and turned them into profitable ventures, which is visible in its results. The focus of the company has always been on adopting the latest technology in its production process. Its recent acquisition in the European market proves that the company is buoyant about the future of container glass industry in India as well as globally. HNG looks upon F&B as a high growth segment in the near future.

Plastics as an alternative packaging materialPlastics is not an alternative to glass packaging. Some of the essential properties of glass such as inertness, recyclability and premium image make it the most suitable and advantageous type of packaging material. There is no other packaging material that scores more than glass with regard to health and environment issues. The increased usage of other packaging mediums is primarily due to commercial reasons. It is to be noted that no discerning and environmentally conscious consumer wants any other packaging medium than glass.

Need to create awarenessGlobally, consumers are completely aware about the benefits of glass. Glass does not leach with the packaged content and is endlessly recyclable. It helps to maintain the purity, preserving taste and integrity of the packed content. The lack of such awareness among the Indian consumers emerges as the biggest challenge for the glass packaging industry.

Rising demandThe cradle-to-cradle property of glass makes it the most prevalent form of packaging in the global market. This aspect is gradually becoming visible in India, with the growing awareness about the usage of glass as a green packaging material. The F&B segment occupies the largest share in the packaging industry, encompassing more than 85 per cent share. Thus, the future of glass packaging industry is bright considering the rising consumer demand, fast growing retail sector and new technologies.

“The future of glass packaging industry is bright”

Vinay Saran, Senior Vice President – Marketing, Hindusthan National Glass and Industries Ltd (HNG), has over 23 years of experience in the field of consumer products and durables marketing. He has worked with reputed companies such as Indo Rama Synthetics, Birla Corporation, Vardhman Textiles and Garware Paints. He explains to Rakesh Rao the advantages of glass packaging.


Packaging Machines INDUSTRY VOICE

Packaging machinery marketRapid urbanisation, increased income levels in rural India, fast-paced economic growth and large number of young population are driving the volume growth of F&B industry consistently. Every segment in the F&B space like soft drinks, juices, water, beer, alcoholic drinks, snack & nutrition foods, packaged food, etc are growing at double-digit CAGR for many years now. Due to such growth, each segment is redefining its technology needs for producing high-quality products in large volume. Hence, the demand for packaging machines and equipment with high speed, high degree of automation and innovative technology features is on the rise. All big players need total solutions for their projects.

PET packaging bottle market in IndiaPET packaging bottles have made it big in soft drink, edible oil, water, ketchup, hair oil and other liquid consumer products. The demand for PET stretch bottles in India is growing at the rate of 25 per cent per annum in volume. This growth will come from replacement of glass, high-density polyethylene (HDPE) and polypropylene (PP) bottles.

Emerging trendsThere is a huge demand for various technologies, which can enable more efficient use of energy and water, among others. The industry is steadily moving towards use of PET, ultra clean, and current Good Manufacturing Practice (cGMP) process operations. Also, when it comes to packaging technology, traditional paper cartons, glass bottles, etc are being taken over

by attractive flexible pouches for food and beverages.

Growth strategiesSince the last five years, KHS Machinery is witnessing a remarkable year-on-year growth along with good customer demand. Now, the company is looking forward to provide energy-efficient, modern & highly efficient turnkey solutions to segments like soft drinks, water, milk, juices, beer, alcoholic beverages and food products. It is also looking at new applications in milk-based beverages and food packaging.

Bottlenecks facedMajor challenges for packaging solution providers are constant upward push of input costs and increased demand for better project management for their growth needs. Also, Indian market is now open to international players, so the best in price performance, quality and top-end value proposition will be the market winner. Local Indian companies will have to strive hard to remain growth-oriented. They will need to improve their cost performance, service efficiency and price competitiveness. These companies will also have to provide the latest technology solutions, as all sectors are looking for substantial change in technologies being used by them at present.

Way aheadIndian packaging machinery industry can look forward to impressive growth in global business, if they resolve the aforementioned challenges successfully. There are umpteen opportunities for them to expand their businesses in the global market.

“PET packaging bottles have made it big in liquid consumer products”

Yatindra R Sharma is the Managing Director of KHS Machinery Pvt Ltd, a leader in manufacturing of turnkey plants for soft drink, juice, beer, milk, etc. He has been actively associated with the Government of Gujarat on industrial policy matters. In conversation with Avani Jain, he analyses the packaging machinery market in India.


FFS MachineryINDUSTRY VOICE

Market for FFS technology & its applicationsThe demand for FFS technology is still growing in double-digits. The market has the presence of global players from Europe and the US, regional players from China and Taiwan, and of course local players from India. FFS technology is prominently used in packaging of snacks, cereals, grains, seeds, biscuits, confectionery products, oil, water, juices and milk.

In India, Bosch has vertical and horizontal FFS packaging machines, which cater to the food, salt, and few other industries. For confectionery, we have a complete line of candy wrapping machines. The growth of the packaging industry depends a lot on the innovations in packaging machines.

Impact of growing safety awarenessSafety was an aspect, which was neglected in India for long. Now, as the awareness has increased, the FFS technology providers are now bound to deliver safe machines. This has added to the cost but has also made the machines reliable. In addition, the efficiency of machines has increased and they can now be used under harsh conditions, without any harm to human beings.

Driving force behind FFS technology It is true to state that the FFS technology is growing in the F&B industry. Food segment offers several prospects, as it has started looking for innovations in packaging. In terms of pre-packed food items, many multinational and

Indian companies are getting into new forms of packaging. Similarly, in the confectionery segment, there are many products coming in new and different styles of pouches. There are various factors that constitute the growth of the same. Change in lifestyles, increase in working women populace, ease in transportation, protection of food, health awareness are the major factors that are driving growth in the industry.

Gen-Next machines The customer demands are increasing day-by-day in terms of output, efficiency, operational ease, etc. The trend in new application is mainly pertaining to the bag styles. Automation in integration of processing and packaging is the need of the hour. The new servo technology is picking up quite swiftly in the market. We have new machines in our portfolio, which offer servo drives and other advanced technology. An example for the use of servo drives are servo-operated sealing systems, which provide superior sealing performance in terms of seal integrity and higher speed that a customer can expect from Bosch. Also, our new generation of volumetric fillers feature servo drives.

Outlook for FFS technologyIndia, like other emerging markets, is catching up with the matured world in terms of safety, automation and hygiene. Higher efficiency and long life of machines are other aspects, where the customers are focussing. Customers are now ready to pay more for packaging machines having low operating costs.

“India is catching up with matured world in terms of safety and automation”

Ashok Gourish is the Business Head of Bosch Packaging Technology, where he heads three business units, ie packaging machine, confectionery and pharmaceuticals. He has over 18 years of domestic and overseas experience in various capacities and is a GE Certified Six Sigma Black Belt. In conversation with Rakesh Rao, he offers insights into Form, Fill & Seal (FFS) technology.


INDUSTRY VOICEAseptic Technology

Solving the health and safety concernsThere is a high demand for aseptic technology in the food and beverage (F&B) sector, driven by the need to offer the best product quality to consumers. To create an added value for consumers, products should be as natural as possible; often this excludes a massive product treatment – so the solution in such cases is the aseptic technology. This trend for high quality aseptic products has become noticeable all over the world.

Segments showing high acceptance for aseptic processingIn the F&B sector, first of all the beverage companies handling sensitive products (such as milk-based products, tea, sports & wellness drinks, juices, etc) have a rather high acceptance for the aseptic technology – for sure they need it. Sparkling soft drinks or alcoholic beverages product-wise do not have to fill under aseptic conditions, because the ingredients protect the products.

Krones is focussed on the beverage sector. But, if we have a look at convenience food too, for example, one can see, that processed food is often labelled with ‘no preservatives inside’. So the philosophy of health and wellness has also captured the food industry.

F&B products having high potentialThe need for aseptic comes usually from the product side – so where

sensitive beverages are handled, usually there is a demand for aseptic unless there is another strategy of the bottling company (eg, that they want to fill under hotfill conditions). If you look at tea producing bottlers, a lot of hotfill lines have been replaced in the last few years.

New application areas The trends in aseptic are going into the direction of high line flexibility, increase in reliability and sustainability. That means, we as machine suppliers have the responsibility to lower the consumption values as far as possible. Flexibility means to build up a machine in such a way that the bottler gets increased continuous running time of the whole line (for example, if there is a product changeover or a change in format, we have to minimise the downtime).

Success strategy All aseptic customers have different philosophies, corporate strategies and aseptic specification – so aseptic for us also means an aseptic consultant – it is more than mechanical engineering. It is an uncompromising partnership over the years and involves a lot of teamwork with our customers.

Emerging markets The aseptic technology will grow unabated as there is a high demand for healthy products in the world. In China, we are witnessing a booming aseptic industry with a lot of high potential. India is emerging as a big future destination for the aseptic filling technology.

“Aseptic technology will grow unabated with high demand for healthy products”

Stefan Kraus is the Product Manager - Filling Division at Krones AG. An Engineer in Food Technology from the Technical University Munich, he is responsible for product portfolio definition and identification & analysis of potential markets. In this e-interaction with Rakesh Rao, Kraus explores new application areas and potential market for aseptic technology.


LabellingINDUSTRY VOICE

Performance of Avery Dennison Avery Dennison’s business in the food & beverage (F&B) industry has grown substantially. Currently, with pressure-sensitive label penetration at just 3 per cent in India, there is immense opportunity present in the F&B industry. India’s market for sophisticated labelling & packaging is still developing. If we compare average label consumption in mature markets such as the US and Europe with 10-12 sq m per capita per year, to only 0.5 sq m per capita per year in India, there is substantial growth opportunity in the country. Our company’s growth in India has been tremendous in the past two years. Today, a big portion of our business comes from the F&B industry, and the proportion of this business is expected to expand rapidly.

Emerging developments Pressure-sensitive labelling is emerging as the fastest growing technology. With astonishing application speeds, consistency in application, reduced wastages and improvement of productivity & efficiency, manufacturers & brand owners are favouring pressure-sensitive label technology over other decoration methods.

Convenience, functionality and hygiene demands are strongly emerging in the F&B industry today. The growing economy, emergence of modern organised trade, government initiatives and increase in young & working population, etc, have led to a consumption boom. Growing consumer demands thus compel manufacturers to increase production

base, capacities and attract entry of more new players into the F&B industry. In an industry with such strong competition, productivity and quality are of paramount importance. Therefore, automatic label application, at high speeds with accurate precision, adds immense value.

The increasing importance of the environment has also led packaging manufacturers to look at new ways to reduce packaging weight and switch to sustainably sourced materials while retaining packaging strength & integrity. Lower calliper facestocks and liners are increasing productivity and reducing packaging weight. Tamper-evidence labelling technology is also a growing trend that helps boost consumer confidence in food safety.

Applications of pressure-sensitive labellingSome of the leading brands have started using pressure-sensitive technology. Many more Indian and global multinational brands are also in discussion to adopt the technology. The last decade has seen an explosion in innovative pressure-sensitive labelling and packaging solutions for the F&B industry. Consumers have demanded more variety, which has led manufacturers to increase the proliferation of unique stock-keeping units (SKUs). Meanwhile, with large emerging production facilities, longer production runs and multiple changeovers due to increased SKUs, benefits of the pressure-sensitive technology such as the flexibility to change quickly and efficiently, are increasingly attractive to manufacturers.

“Last decade has witnessed many innovations in pressure-sensitive labelling”

Zaheer Abbas is the Market Manager – Food, Label and Packaging Materials, India, at Avery Dennison. In his current role, he provides innovative labelling solutions to food end-users for fulfilling their unmet needs. In conversation with Rakesh Rao, he discusses the latest trends in labelling technology and the potential of pressure-sensitive labelling.


Metal Packaging INDUSTRY VOICE

Importance of packagingTin can enables to preserve almost all nutrients and vitamins in a food product, and metal cans are appropriately processed with sophisticated equipment and technology to ensure a shelf-life of 24 months. Moreover, India being an energy-deficient country, preserving food in metal cans is advisable as it uses 70 per cent less energy. This is because metal packages can be stored in ambient temperature and withstand all kinds of rough distribution conditions. That is why we say can acts as a portable warehouse.

Packaging trendsThe Indian market for packaging is primarily driven by the growth of FMCG companies, which are witnessing a double-digit growth on a year-on-year basis. The packaging requirements are directly proportional to such growth. The latest packaging trends witnessed are the ones that meet the needs of consumers on two major factors – convenience and shelf appeal (attractiveness of the pack). Since tin cans comply with the above requirements, their usage is estimated to grow at 15 to 20 per cent.

The packaging industry in India is growing at 14 to 15 per cent year-on-year. The per capita consumption of packaging in India is roughly 2 kg, however, in an equally populated nation like China, the consumption is approximately 20 kg. In developed countries like Germany and the US, it is above 40 kg. The consumption of packaging materials is rapidly growing in India due to increase in hygiene awareness, consumer demands, and safety & reliability of the product.

R&D initiativesR&D efforts are undertaken continuously at HTW to offer different products and also to address new markets. After the notification from the government on banning plastics in the tobacco/pan masala packing, we are closely working with major leading companies in India to develop metal packing as an alternative solution. It would be prudent to highlight that at this stage metal packaging is completely environment-friendly and is the highest recycled mode of packing in India.

Tin packaging in IndiaIn cans, food can be stored in an ambient temperature. Therefore, if we compare the cost of ensuring the shelf-life of 24 months in a cold chain versus packing the same products inside the metal can, the energy/power cost shall be substantially lower when metal cans are used. The usage of tin packaging has recently started growing, especially in processed foods segment, and we have witnessed a year-on-year growth of 10 per cent in the last three years in this segment.

Future plans of HTW Our future plans are to add new products to our portfolio and to create awareness about the benefits of metal packaging. We had initiated a global campaign under the brand name Canvironment Week to position can as an environment-friendly packaging resource.

The future of metal packaging is extremely bright and with the increasing affordability of better products by the Indian consumers, more premium and reliable packaging like tin packaging will be in vogue.

“The Indian packaging market is driven by growth of FMCG companies”

Saket Bhatia is the Senior Vice President - Sales & Marketing at Hindustan Tin Works Ltd (HTWL). He has been associated with the company for ten years and has been instrumental in infusing phenomenal growth to HTWL. He speaks to Prasenjit Chakraborty on the advantages and growth prospects of metal packaging in India.


Wine PackagingINDUSTRY VOICE

Change in Indian outlook towards wine packaging Companies today give more emphasis to packaging and product aesthetics. Competition has increased to such an extent that they need to ensure that their product stands out on the shelf in a retail outlet, especially since in some cases these companies compete directly with international brands.

The Western influence on wine packaging has been tremendous, as there are certain international norms that are followed on how wine is labelled and bottled; what information is provided on the label; which bottle should be used for which wine variety, etc.

Emerging trends to optimise packagingThere are many new packaging trends, which not only improve the quality but also work more efficiently. In glass bottles, the trend is to move towards glass weighing much lighter, but of the same finish and strength as the existing ones. This reduces the carbon footprint, which is good for the environment and also significantly reduces freight costs. Bag-in-box is another interesting development, where the packaging quantities include generally 3 litre and above; so one can sell larger quantities with reduced packaging and also develop attractive designs for the boxes.

As far as PET is concerned, there have been developments using oxygen scavengers in the bottles, so as to enable a longer shelf-life. Wineries world over are also now shifting to screw caps as closures for wine bottles, instead of the traditionally used corks.

This is mainly due to ease of opening and a more consistent quality with caps as opposed to corks that can sometimes lead to off-odours.

The glass vs PET debateBoth have their benefits and drawbacks. Besides the aesthetic value of a glass bottle, when compared to a PET bottle, glass has the advantage of being absolutely inert; so it does not impart any odours or off-flavours to the wine. It also has better barrier properties (with specific reference to oxygen uptake) than PET, so wine in glass packaging has a longer shelf-life.

PET has mainly two benefits: it is cheap and light-weight. So this not only provides a cost benefit, but also offers savings on freight costs as more bottles can be transported. But, the barrier properties are not as good in PET, so the shelf-life of the wine will be less in a PET bottle when compared to glass. The main area where glass will face competition from PET is for entry level wine, which is a significant per cent of the whole market. However, for the premium range people will still prefer glass mainly for aesthetic reasons.

Making alcoholic beverage packaging consumer-friendlyIt is important to use designs and colours that attract consumers’ attention. In the wine industry, we add tasting notes on the label that describe the wine in brief and also sometimes give food pairing advice. This can really evoke consumers’ interest in a particular product. Besides the aesthetics, practical benefits such as ease of opening also help in making a product more appealing to the consumer.

“Glass will face competition from PET for entry level wine”

Rohan Shah is the Associate Vice President – Winery Operations at Sula Vineyards, known for pioneering efforts in the wine market in India. In conversation with Mahua Roy, Shah outlines the prospects and trends in wine packaging.


INFRASTRUCTURE

Pradyumn Sharma

T he supply chain network in India is quite fragmented and unorganised in the present times. According to industry estimates, food loss or wastage is a

rampant problem in the country, with more than 30 per cent of all fresh produce lost or spoilt before it reaches the market. On an average, goods pass through several middlemen before reaching the consumer, resulting in arduous journeys, damage and poor quality of these items. Replacing such a system requires not just building a modern, efficient network, but adapting it to Indian conditions.

India’s food distribution system is an age-old legacy dating back to the pre-independence era when chronic food shortages led the government to crack down on hoarding of produce by unscrupulous cartels. In 1966, the government introduced a new law that banned farmers from dealing directly with retailers and forced them to sell through licensed middlemen at mandis. The law, which also aimed to give farmers a fair and consistent price, was initiated for a good purpose. But over the years, it grew into a humongous issue, gaining layer upon layer of intermediaries, none of whom added any value to the food

products they traded even as they added on their own margins. The result was a grossly inefficient system wherein farmers do not get any market feedback and must often wait for months to get payment. Customers, meanwhile, had little choice but to accept low quality food, and deal with the issues related to unreliable supply.

However, with the advent of new technologies the world over, the logistics scenario in India is also changing, albeit slowly. This has helped in reducing food wastage to a certain extent.

Technological advancements In the Indian context, during the past few years, the use of controlled atmosphere technology has increased steadily, thus contributing significantly to extending the post-harvest life and maintaining the quality of fruits & vegetables. This trend is expected to continue as technological advancements are happening in this field. The foray of multinationals having unparallelled capabilities in science, technology, food processing, etc, coupled with India’s strengths in biotechnology & higher education, and the development of low-cost technologies will directly benefit farmers. Through successful collaborations, India can develop breakthrough solutions that have the power to transform

Cold chain management

Towards better efficiency and

capacity building

Courtesy: JWC Logistics Park

The inadequate and unsophisticated cold storage facility in India is a pertinent problem responsible for huge amount of food wastage. However, with the thrust on food safety, organised retail and infrastructure, the plight of such facilities in India is changing. This is definitely a giant leap in the arena of supply chain and logistics.


INFRASTRUCTURE

agricultural systems and address the challenges of food security in India & the world over. The collaboration with MNCs will greatly benefit the country through investments in Indian institutions; international research; education; exchange of information, and assistance to Indian farmers & food producers, among others.

In a cold storage The estimated annual production of fruits and vegetables in the country is about 130 million tonne. This accounts for 18 per cent of the agricultural output. Due to diverse agro-climatic conditions and adoption of better practices, the crop productivity is gradually rising. Yet, there is a vast scope for increasing the production further. But how would it benefit the country in the absence of proper cold chain facilities? This question needs to be answered in order to resolve issues pertaining to food loss.

The cold storage facilities now available are mainly for a single commodity like potatoes, oranges, apples, grapes, pomegranates, flowers, etc, thereby leading to poor capacity utilisation. Present availability of cold storage capacity is only about 103.5 lakh tonne. Although a huge percentage of these facilities are meant to store only potato, it still does not meet the requirements of the single crop, the production of which is about 300 lakh tonne.

According to the data collected by the Expert Committee on Cold Storage and Storage, requirement of cold storage in the next five years may be in excess of 12 lakh tonne. The new cold storage capacity required for fruits, vegetables and multi-commodity is estimated at 15 lakh tonne – 13 lakh tonne in private sector, 1.5 lakh tonne in cooperative sector, and the rest 0.5 lakh tonne in public sector. Thus, there remains a vast potential to be tapped.

The Government of India has accorded high priority to the establishment of cold chains and encourages major initiatives in this sector. The foreign equity participation of 51 per cent is permitted for cold chain projects. There is no restriction on import of cold storage equipment, which will ultimately give a boost to the sector.

Organised retailRetail, one of the largest sectors in the global economy (worth $ 7 trillion), is going through a transition phase in India. The prime factors for non-competitiveness of the food processing industry include the cost and quality of marketing channels.

Globally, more than 72 per cent of food sales occur through super stores. In India, there are 12 million outlets (including push carts, wet markets and kirana stores) selling food and related items. The Indian retail sector is estimated to have a market size of about $ 180 billion, but of this, the organised sector represents only 2 per cent marketshare.


INFRASTRUCTURE

A strong retail front-end can also provide the necessary fillip to agriculture & food processing, and other industries. Currently, 100 per cent FDI is not allowed for foreign companies. India presents a huge opportunity, and is all set for a big retail revolution. India is the least saturated and competitive of global markets with a small organised retail. In real terms therefore, retail revolution is about to begin in India and that will impact the prospects of the processed food industry.

The success of processed food business requires intensive distribution. India’s retail universe is complex. Hence, it is a ‘nation of shopkeepers’ and the retail industry is highly fragmented & unorganised. Organised retailing is still at a nascent stage. With Wal-Mart’s and Reliance Group’s foray into the retail business, things are going to be different from now on.

Indian retail distribution is so complex that it becomes a Herculean task for the marketers to build a good and efficient distribution system. And as efficient distribution is at the core of creating any success story in business, and more so in fast-moving consumer goods and processed food, many MNCs have gone ahead for acquisition of domestic business. The companies have to thus depend on largely secondary distribution triggered through the wholesale route. The wholesalers play an important role in the entire distribution system in ensuring that goods and merchandise reaches other

outlets, which a company cannot cover through direct route coverage. Our distribution cost is thus more; and clearing & forwarding (C&F) agents, distributors, superstockists, wholesalers together constitute about 25 to 35 per cent of the product cost given away as commission including freight and insurance cost at the primary level.

The entry of Wal-Mart and investments by Reliance in the efficient supply chain management will significantly reduce the need gaps in the chain, and will thereby become more cost-effective. Reliance and Wal-Mart will also bring in quality merchandise at lower cost because of their scale of operations. The products will thus be available in these organised retail outlets at costs, which will not be more than the price at which neighbourhood retailers sell them. It could be even less costly because of efficiency of the system, and in addition there will be low prices at these stores. Moreover, several investors are willing to play a role in the entire supply chain linkage for Wal-Mart and Reliance. There is a new found investment opportunity for setting up cold chain and logistics businesses. Apparently therefore, the traditional retailers are going to face a threat.

Trained workforce has become the need of the hour in these retail outlets. Some institutions are already providing training to graduates and non-graduates for working in organised retail outlets, where customer care is an important part of business. Several

business schools have started offering programmes on retail management; the impact of the retail revolution is going to be positive for the Indian economy.

Catching paceCold chain is a relatively new concept in India. And its quality management requires a different set of competencies. It cannot be considered like the typical transportation and warehousing business. Cold chain management involves a lot of technology and know-how, as managing different kinds of perishables and food products calls for different approaches or technological insights. There is an urgent need to get access to technology, but this will entail high investments. And with the growth of food processing industry not keeping pace as desired, the return on capital is not justified with the industry standards. The organised retail has to actually grow manifold before the large investments in cold chains can be justified.

Pradyumn Sharma is the General Manager - Operations at JWC Logistics Park Pvt Ltd, a well-established container freight station located in Navi

Mumbai. He has 14 years of experience in the field of shipping, international freight forwarding and logistics. Email: [email protected]

Table 1: Commodity-wise distribution of cold storage

capacity (2010)

Commodity Units Capacity (lakh tonne)

Potato 2,012 92.82Multipurpose 447 7.63Fruits & vegetables

198 1.07

Meat 23 0.09Fish 360 0.73Meat & fi sh 30 0.15Milk & dairy products

272 0.68

Others 101 0.36Source: Ministry of Food & Public Distribution, Government of India

Courtesy: JWC Logistics Park


Rural Logistics INDUSTRY VOICE

Coca-Cola India’s customisation for the rural market in IndiaOne of the biggest challenges in rural markets is introducing beverage consumption in a Ready-to-Drink (RTD) packaged form to more number of people. Also, making them available in a chilled form is an additional challenge. We at Coca-Cola India follow an OBPPC (Occasion, Brand, Price, Pack and Channel) strategy, which involves making our soft drink brands available in the right pack at the right price, sold through the right channel and driving consumption by linking it with right occasion. In the rural markets, our focus is on providing the consumers with value packs (200 and 300 mL glass bottles), since a large part of the consumption in rural India is ‘on-the-go’.

We have also introduced products like Fanta Fun Taste powder at ` 5 price point in parts of Gujarat and Maharashtra. A single sachet is enough to make 200 mL of beverage when mixed with water. This product has been enhanced with the addition of vitamins B3, B6, B9, B12.

The eKOCool initiativeIn order to address the issue of chilled availability of products in rural markets, where there is intermittent supply of electricity, Coca-Cola India has introduced a new innovation – eKOCool – the solar powered refrigerators. The eKOCool (solar cooler) is an outcome of Coca-Cola India Technical team’s relentless persistence to use renewable energy for operating its chilling equipment. It is an initiative, which not only demonstrates Coca-Cola’s commitment towards environment

stewardship, but also provides socio-economic opportunities to emerging communities. The innovative use of solar power is reflected in the innovative mobile charging dock and solar powered lantern. The mobile charging dock will help in additional money generating activity and solar lantern will provide light to shops at night, thus helping retailers stay open for longer hours. Likewise in some other rural areas where electricity supply is intermittent, we have rolled out Eutectic coolers. These are coolers with brine solution that keep the product chilled, even if there is no electricity supply for more than 8-10 hours. At some other places, the focus is on placing ice boxes along with tie-ups with ice manufacturers, so that ice is available to retailers even during peak summers.

Realising the potential of rural IndiaAccording to independent beverage industry reports, close to 120 billion litre of beverages gets consumed in India annually, of which just 4 per cent are consumed in the packaged RTD form. This demonstrates the immense opportunity for beverage companies including Coca-Cola India. However, given the sheer size of the country and the fact that close to 70 per cent of India still resides in rural areas, therein lies a huge opportunity for beverage companies. So, we are now going to organise the event called Jalsa. It is a unique consumer engagement initiative. To be a part of the Thums Up Jalsa, the consumers just need to buy a bottle of Thums Up and get free entry tickets.

“About 70 per cent of India resides in rural areas, therein lies a huge opportunity”

Asim Parekh is the Vice President – Technical at Coca-Cola India. In conversation with Mahua Roy, he discusses the potential of the rural sector in India, and the success mantras of Coca-Cola to scale new heights in these markets.


INDUSTRY VOICE Organised Retail

Organised food retail market in India The retail sector in the country has been progressively embracing the organised retailing format. Rapid urbanisation, changes in shopping pattern, favourable population demographics and proactive measures by the government are pushing the growth of the retail sector in India. Most importantly, convenience is what the consumer of today seeks. Organised retailing is efficiently equipped to offer that.

Latest trends The consumer is getting more and more globalised. This trend is aggressively being cashed upon by the processed food companies, which have started emphasising on attractive packaging. We, as an organised retailing chain, offer a basket of best-quality products to our customers.

Strategies to succeed in tier-2 and tier-3 cities Tier-2 and tier-3 cities are a totally different ecosystem altogether and we customise our strategies accordingly, to suit them. The first step towards this, is the identification of the right location for the store and analysing the catchment along with being able to get the right rental.

Also, emphasis should be on providing the shopping convenience and world-class experience to the shoppers. This can be attained by right and varied assortment of products to fulfil our customers’ needs. And most importantly,

competitive and sharp pricing is the key to succeed in this market.

Challenges to overcomeThe main challenge we face is related to supply chain issues. Supply chain and logistics become more complex when you tend to move away from hubs, ie metros, where infrastructure available is more conducive for retailers. If one of the levers fail, it becomes difficult to be economically viable.

Infrastructure is by far the biggest challenge for the retail industry today. The proposed 100 per cent FDI in retail will help improve the back-end logistics industry, and give a much-needed boost to the retail industry.

Quality product offerings As an organised retailer, we display and stock products either from vendors or our own private labels. When it comes to assuring the quality of vendors’ products, all that is possible on our behalf is to check the packaging, external quality, expiry dates and similar external sensory evaluation. But when it comes to our own private label range, the responsibility of quality assurance entirely rests with us. We ensure stringent and strictest quality processes to meet the standards much above the stipulated figures.

Lastly, for fresh fruits and vegetables, there is constant in-store monitoring of such perishables to offer fresh and high-quality products to our customers. Our staff is well-trained to identify and dispose off items that do not meet quality standards.

“The proposed 100 per cent FDI in retail will give a much-needed boost”

Amit Mukherjee is the Executive Director – Operations at Spencer’s Retail. Being one of the earliest entrants, Spencer’s has been instrumental in introducing Indian consumers to the concept of organised retailing since 2001. While speaking with Mahua Roy, Mukherjee elaborates on the organised food retail segment in India.


SAFE PROCESSING

Rakesh Rao

R ising health awareness among consumers has prompted food & beverage (F&B) processors to develop products, which are fresh and

minimally processed. “In order to achieve this goal, various non-thermal methods that utilise lethal agents other than heat for making food microbiologically safe without impacting food quality attributes are being investigated. High pressure processing (HPP), pulsed electric field processing, pulsed light, ultrasound, UV, cold plasma, ozone and chlorine dioxide are examples of non-thermal preservation methods,” opines Dr V M Balasubramaniam, Professor of Food Safety Engineering, The Ohio State University.

HPP is the most significant advancement in food preservation since the introduction of freezing, back in 1930, according to Glenn Hewson, Senior Vice President - Global Marketing, Avure Technologies Inc. First commercialised by Avure Technologies, HPP is considered to be a safety solution for refrigerated foods.

The pressure essentially destroys the pathogens’ cellular structure, inhibiting their ability to heal and reproduce. In HPP, most products suffer no physical changes when pressurised, as pressure is applied from all

directions uniformly. Dr Navin K Rastogi, Scientist, Department of Food Engineering, Central Food Technological Research Institute (CFTRI), says, “The action of high pressure on micro-organisms and proteins/enzymes is similar to that of high temperature. It enables transmittance of pressure rapidly and uniformly throughout the food. High pressure application leads to the effective reduction of the activity of food quality-related enzymes (oxidases), which ensure high quality and shelf-stable products.”

All-round benefitsHPP renders benefits to processors, retailers and consumers alike. Hewson says, “Thanks to HPP, processors are able to offer safer products that have extended quality with longer shelf-life, generally at least double that of using an antimicrobial preservation method. Longer shelf-life not only leads to less waste but also allows processors to extend their product lines into larger geographical markets.”

HPP offers advantages, such as reduced process times, reduced physical and chemical changes, retention of freshness, etc. Dr Balasubramaniam explains, “Pressure treatment does not break covalent bonds, and thus flavour, colour and nutritional value are preserved. HPP can extend the shelf-life by two-

High pressure technology

Fresh and safe way to processing

Driven by safety and shelf-life concerns, food processors are developing new and alternative food processing methods to meet consumers’ demand for fresh and natural products. Companies are realising that high pressure processing can address these issues and help them consolidate their position in the market.

Courtesy: Food Safety Engineering, The Ohio State University

SAFE PROCESSING


SAFE PROCESSING

to three-fold over a non-pasteurised counterpart, and improve food safety.”

Traditional heat treatment methods to inactivate micro-organisms are viable options only for certain Ready-to-Eat (RTE) meat and poultry products due to the adverse effects on sensory attributes. HPP has several benefits over heat treatment, observes Dr Rastogi. He adds, “Unlike heat, this technique does not disrupt chemical bonds, so the nutrient and flavour components of the food are left intact, resulting in a product that generally has a far fresher taste, crisper texture, higher nutritional value and fresher colour compared to thermally processed counterparts. Fruits and juices treated with HPP do not have a cooked flavour. The pressure is uniformly and instantaneously distributed, unlike the temperature in thermal processing, irrespective of size and geometry. It is effective at ambient temperature or even lower temperatures. The use of high pressure eliminates thermal damage and avoids the use of chemical preservatives/additives.”

Naturally processedIn the consumer arena, there is a burgeoning demand for minimally

processed, more natural products that do not contain chemical preservatives. Hewson says, “Chemical additives only stabilise existing levels of contaminants, while HPP actually disables pathogens and bacteria such as Listeria, E.coli, and Salmonella. By enabling processors to remove or drastically reduce chemical additives, HPP facilitates the creation of clean label, all-natural products that are perceived as having a higher value by the consumer, and therefore more potential margin for the processor.”

The technology is enjoying a warm reception throughout the supply chain worldwide for its pivotal role in destroying pathogenic bacteria, improving food safety, and extending shelf-life. “It aligns well with current consumer trends favouring fresh, wholesome, natural products that contribute to a healthy diet. The fact that HPP allows processors to lower sodium content and reduce or eliminate preservatives is a real benefit for consumers in search of more wholesome foods,” says Hewson.

Cost-effective technology? Although the technology offers many advantages, its high cost remains one

of the major hurdles in its widespread acceptance. Some experts argue that the operating cost of HPP is comparable to the cost of thermal processing. Dr Rastogi elaborates, “High capital expenditure may be considered as a challenge in the adoption of this technology in industry. But, this will be offset by lower operating costs since the energy used to pressurise is less than that used in thermal processing and other benefits with respect to product originality.”

HPP is currently being applied to an expanding universe of food products. Hewson points out, “As an extra layer of food safety, it has been eagerly embraced in the protein arena by processors of RTE whole muscle & sliced meats and seafood. Its use is rapidly expanding into applications such as fresh-cut fruits, juices, & smoothies; deli salads, condiments & dips; and soups, salsas & sauces.”

Additional advantages of HPP include better marination quality and tenderness for raw meat & poultry, and, for seafood, easy separation from the shell. “The use of HPP for the tenderisation of muscle protein and marinating mechanisms is becoming an important tool for the meat industry,” opines Hewson.

Application of pressure at an elevated temperature is also an interesting area for research. From a business perspective, Hewson adds, the emergence of HPP contract service providers demonstrates the breadth of demand among food processors, offering them a streamlined and cost-effective path to the technology.

Many new applications of HPP are being developed, spurred by early adopters in soups & sauces and fruits & juices. “The technology will continue to be adopted by more and more companies in various product categories as a food safety mechanism as well as a means to gain competitive advantage, especially to producers looking to go from retorted to fresh product while maintaining shelf-life. As purchasing

HPP technology will continue to be adopted by more and more companies in various product categories as a food safety mechanism as well as a means to gain competitive advantage, especially to producers looking to go from retorted to fresh product while maintaining shelf-life.

Glenn HewsonSenior Vice President - Global Marketing, Avure Technologies Inc

India is home to a number of unique tropical fruits and vegetables, from which variety of value-added extended shelf-life pressure treated products could be developed. Preservation of seafood could be another attractive option for exporting to the US, Europe and Middle Eastern countries.

Dr V M BalasubramaniamProfessor of Food Safety Engineering, The Ohio State University


SAFE PROCESSING

and operating HPP equipment become cost-effective, more producers will enter into the arena. In addition, we see the market for HPP treated raw protein to drive a large number of system sales over the next three to five years,” predicts Hewson.

Expanding horizons Enhanced food safety and less waste will be especially helpful in emerging countries, where the distribution chain is highly unorganised. Hewson says, “HPP has numerous advantages in markets where efficiency of the cold chain is an issue and improving the safety of the food supply will benefit all. There is growing interest and demand in Asia as evidenced by recent system installations in Vietnam, Korea & Taiwan.”

Although at present Indian companies do not use this technology, it can have a wide range of applications for food products meant for exports.

Dr Balasubramaniam explains, “India is home to a number of unique tropical fruits and vegetables, from which variety of value-added extended shelf-life pressure treated products could be developed. Preservation of seafood could be another attractive option for exporting to the US, Europe and Middle Eastern countries.”

Increasing consumer demand for high quality and convenient food products with natural flavour and taste, free from additives & preservatives, may trigger the need for the development of

non-thermal innovative approaches for processing foods with maximum safety and quality without the disadvantages of conventional processing. “A good number of high pressure processed products (such as fruits juices, guacamole, meat products, oysters and dairy products) available in international markets confirms steep growth of the technology in near future, which presents exciting opportunities for fruits & vegetables, dairy and animal products processing sector,” concludes Dr Rastogi.

Unlike heat, this technique does not disrupt chemical bonds, so the nutrient and flavour components of the food are left intact, resulting in a product that generally has a far fresher taste, crisper texture, higher nutritional value and fresher colour compared to thermally processed counterparts.

Dr Navin K RastogiScientist, Department of Food Engineering, CFTRI


Microbiological AnalysisINDUSTRY VOICE

Role of analytical instrumentsPall Corporation is concerned about food safety issues and the lack of related laws or legislation to counter the same. While we are focussed and involved in the preventive aspect of food & beverage (F&B) processing through our filtration & separation solutions, we have also moved into the realm of analytical methods and equipment via our recent launch of the GeneDisc Rapid Microbiology System that provides real-time microbiological data in as little as two hours, compared to days with traditional methods.

The system is already well-established in the environment & food sectors. The system is instrumental in quantitative detection of Legionella, E.coli and Enterococcus spp. in water, besides detection of pathogenic strains of E. coli, Salmonella and Listeriain food. The system is based on real-time quantitative Polymerase Chain Reaction (qPCR) technology. The GeneDisc Rapid Microbiology System supplies the user with simple, rapid and robust microbiological analytical solutions for food testing.

Market scenarioRobust market growth is the obvious driver that fuels new trends from time-to-time in the F&B industry. Beverage demand, be it alcoholic (beer, wine, spirits) or non-alcoholic (water, fruit & vegetable juices, soft drinks & energy drinks, milk & milk-based drinks, etc) is on the rise due to spurt in consumption. Right pricing strategy, affordable package sizes, focus on health, etc are infusing growth into

the sector. We serve these markets, and the average growth is between 15-25 per cent depending on the product segment.

Upcoming trends While filtration & separation solutions constitute our core strengths, analytical methods and equipment from Pall Corporation will be on the rise, depending on the challenges faced by the industry with regard to food safety and testing. With rise in cases of pathogenic disease outbreaks over the last decade from Mad-Cow, Swine-Flu, E-Coli strains, etc all over the world, food products are certainly under the scanner to ensure safety and quality. This will lead to effective implementation of food safety laws all over the world, and hence manufacturing processes will have to be more robust. This will lead to an increase in demand for testing instruments.

Future plansPall Corporation has a vision – ‘One day all fluids will pass through Pall products’. Based on the same, we are making inroads into expanding our customer base in Asia and also have a specific emphasis on BRIC markets. Our focus is on new products and technologies that will provide consistent quality; maximise overall throughput; ensure limited wastage; recover water among other features and benefits. We will provide state-of-the-art testing & rapid analytical techniques that will realign and set the trends for new quality assurance & quality control procedures for the F&B industry.

“Manufacturing processes will have to be more robust to ensure food safety”

Vikram Mahapatra is the National Sales Manager at Pall India Pvt Ltd. He has been associated with the pharma, biotech and F&B industries for the past 18 years. His major expertise lies in the areas of filtration and purification technologies. Mahapatra speaks to Prasenjit Chakraborty about how increasing focus on quality food is driving the growth of analytical instrument sector.


INDUSTRY VOICEAnalytical Instruments

Significance of analytical instruments in food safetyGovernment regulations are changing in the food market drastically, and they are major drivers for the end-user segments. With rise in standards of living, people call for safety regulations from government, with emphasis on their enforcement.

Many nations are intensifying their regulations across all markets, including the environment, food safety and consumer products. When it comes to safety and quality, the question that arises is do products from India meet the requirements of the US and Europe? It is not just about exports. Indians want the same safe products as well, and they are demanding it from their suppliers. This is because previously unseen contaminants in consumer products are causing havoc. Melamine, a chemical compound that has been out there for a while, is a case in point. In China, baby food was contaminated with melamine and caused severe issues.

In such situations, testing analytical instruments are all about measuring molecules. Customers can analyse various kinds of samples like export grade fruits/vegetables, processed foods, drinking water, vintage wine, sea foods, etc. Typically, these samples are complicated, containing many different kinds of unwanted molecules like pesticides, mycotoxins, steroid hormone, dioxins, allergens, pathogens in various concentrations. Analytical instruments can find out the nature of the molecules present in a product. Sometimes, they give information about the shape and size of each molecule.

Focus areas of Agilent Food safety is the largest segment and has been a major contributor to Agilent’s success & overall performance. To date, Agilent’s growth has been driven primarily through its chemical testing portfolio - gas chromatography/ mass spectrometry (GC/MS), liquid chromatography (LC), consumables and services. However, there is a sizeable biological testing segment worth $ 1 billion, where Agilent’s current portfolio (bioanalyser, reagents, Stratagene, automated solutions) has huge growth opportunities. With increased focus and investments, the Worldwide Food Business Team is likely to capture more growth in both the chemical and biological testing segments than they can today.

Market scenarioFood testing related to pesticides analysis, veterinary drugs and trace metal analysis, which is almost routine analysis in all public testing labs is well-established with instruments like GC/MS, LCMS and Inductively Coupled Plasma Mass Spectrometry (ICPMS). The trend in this type of instruments is towards increasing speed and sensitivity while decreasing the cost of analysis.

New emerging chemical and biological applications in food testing like analysis of mycotoxins, steroid hormone, dioxin, allergens are becoming important in terms of food safety. Such analysis needs more sophisticated analytical tools like LC-QTOF, GC-QQQ and GC-QTOF. The GC-QTOF and LC-QTOF are becoming the choices of technique in complex food testing due to various advantages of this system.

“Trend is towards increasing speed and sensitivity of analytical instruments”

Sunil Kulkarni is the Segment Manager of India Food Team at Agilent Technologies India. He started his career as an Analytical Chemist with Cipla in 1998 and worked with analytical method development & quality control teams. Kulkarni speaks to Prasenjit Chakraborty on the role of analytical instruments in ensuring food safety.


Food AnalysisINDUSTRY VOICE

Need for analytical instruments in food sectorThe analytical solutions detect and identify harmful food. Accurate analysis of food for nutritional content, pesticide residues and authenticity is critical for regulatory and quality assurance. Analytical instruments providing accuracy, precision, high throughput and rapid delivery of information are vital for ensuring global health & well-being. The measurement of contaminants is critical for determining accidental or intentional addition of foreign chemicals.

Current scenario Food safety measurements occur throughout the entire food value chain. Critical to ensuring healthy foods, these analyses are performed on raw food, and in the best case scenario, at several points in processing, right through distribution. Raw foods are not immune to contamination; and the water & soil with which the plants/animals/fish are nourished can contribute to undesirable contaminants & pathogens in the final product. Residual antibiotics and metals picked up from the soil may provide undesirable contaminants that can only be detected through measurement in the raw food.

Given the broad regulatory scrutiny applied to imported/exported food and beverage products from governments in both the exporting and importing countries, many types of safety and quality analyses are required. These include testing for authenticity & safety, compliance with label claims, and the presence of pesticide residues, conventional contaminants (such as antibiotics), radioactive contaminants, adulterants and more.

PerkinElmer solutions are currently used in a myriad of food production and processing environments to test various aspects of safety and quality. They are employed in the testing of poultry for avian flu; pet foods for melamine determination; edible fats and environmental samples for polycyclic aromatic hydrocarbons; and traditional herbal medicines & supplements for trace metal levels, among others.

Emerging market trends and future prospectsAnalytical instruments have revolutionised the way chemical analyses are done today; historically, these were performed using wet chemistry. These methods, apart from requiring significant technical skills, provide limited sensitivity and specificity. With the advent of modern analytical instrumentation, these measurements can be accomplished using methods such as spectroscopy, chromatography, electrochemistry and other sophisticated instrumentation, which provide higher sensitivity, automation and ease of use. Incorporation of advanced computer capabilities allow for data interpretation, tabulation of results and easy sample tracking.

The breadth of technologies in analytical instrumentation allows scientists to obtain discerning insights into complex analytical problems and ways to mitigate those. The specific future trends in analytical instrumentation will be focussed on miniaturisation and combination of techniques, which would reduce the cost and analysis time.

“Measurement of contaminants is critical for determining foreign chemicals”

Anil Nimkar is the Director - Global Application Development at PerkinElmer, Analytical Sciences. He has been with the company since the last 25 years and is currently responsible for application development using analytical instruments in various sectors. He speaks to Prasenjit Chakraborty on different aspects of analytical instrumentation.

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Food Certification INDUSTRY VOICE

Initiatives by the food safety industry to deliver consistent and quality productsAssured quality and safety of any production process is a reflection of its management system practices. The Indian food industry has also adopted quality management systems like ISO 9001, HACCP, ISO 22000, BRC Global Food Standard, to name a few. Under the Food Safety & Standards Act, citizens of India now have the right to demand and expect ‘safe food’. The new law is expected to bring a lot of revolutionary regulatory changes. Regular testing of raw materials & finished food products for contaminants by external testing laboratories has also ensured the safety of food products on the shelves.

Success mantra of TUV SUD At TUV SUD, we always believe that our services should provide added value to our clients. We have designed our service portfolio to provide one-stop solution for our clients, including food testing, safety certification, product inspection and technical trainings. We are also involved in many public awareness programmes to educate consumers on food safety requirements and best practices. Food safety is not just a regulatory requirement but also the ethical & moral responsibility of all the stakeholders in the food supply chain.

We ensure that partnering with us, when manufacturing or supplying food products, offers tangible economic benefits including increased international export market access, end-to-end quality optimisation and thus, increased marketability.

Emerging trends The emerging trend is to capitalise upon local production and global supply. India, being a significant part of the world food basket, has an opportunity to increase the food production quantity & quality to match the demands & expectations of global consumers. While local manufacturers will stand to benefit from larger order quantity from international food buyers, they will also need to ensure that the quality of their products meets international requirements and regulations. Gradually, we are moving towards a ‘One world, one quality’ demand of consumers. Indian manufacturers will also need to implement the best food safety management system, which complies with the requirement of stringent regulators like USFDA or EC.

Foresight towards food safety industry in IndiaWith the expected changes in regulation of FDI in multi-brand retailing, many international retailers will increase the volume of their sourcing from India to meet global market demand and also start retail chains in India. Private retail brands are strong differentiating factors because of the exclusivity and also better profit margins. Private labels carry the brand risk of retailers, and hence they will select contract manufacturers, who have better facilities and comply with international food safety management system.

Internationally, the majority of food retailers require the suppliers to comply with Global Food Safety Initiative (GFSI) standards like BRC Food Global Standard or FSSC 22000.

“Gradually, we are moving towards a ‘One world, one quality’ demand”

Niranjan Nadkarni is the CEO of TUV SUD South Asia. In an interaction with Mahua Roy, he discusses the role played by food safety certification bodies, in tandem with the food processing industry, to deliver safe food to consumers.


Inspection technologyINDUSTRY VOICE

Advantages of inspection technology Inspection technology accurately and consistently detects foreign bodies, regardless of the packaging type – even in metalised film, aluminium foil, metal cans or in closed glass jars or bottles. In addition, the technology can detect non-metallic foreign bodies such as glass, ceramic, stone, dense plastic and rubber. These systems do not suffer accuracy effects from moisture levels or conductive ingredients.

A major advantage is the avoidance of a costly product recall, and consequently, the damage to reputation of the company. By carrying out early raw material or in-process inspection, manufacturers can identify non-conformances in products before value is added through production processes.

Overcoming limitations Certainly, packaging material issues can pose a major challenge, for example, metal cans and glass containers with raised base profiles can present blind spots for detection. We use multiple X-ray beams from different angles to increase probability of detection through the entire container, and more consistent containers will aid detection levels. Tall, slender, unstable packs can present problems in handling (for instance, they can topple over) – these require special handling solutions.

Apart from the package, the product itself can sometimes present a challenge regarding its density and homogeneity – for example, bone in case of chicken can be difficult to detect using X-ray technology due to the small difference in relative density. Manufacturers will always be able to improve detection levels with

smaller product dimensions. Single pack inspection will yield superior detection levels compared to inspection of the cased product with multiple packs. Another key factor is product spacing – there must be a minimum spacing between packs to enable effective contaminant detection and rejection. This varies depending on package type.

Meeting new requirements X-ray technology is becoming increasingly popular, and so are vision systems that inspect the presentation of final packs and correct labelling. More customers are now demanding tailored solutions to suit specific applications, for example, combining two technologies in a single machine – such as units capable of checkweighing and metal detection. There is also an increasing demand to improve detection sensitivity in a broader range of products and packaging material types.

Another trend is the production of a wider product variety on the same line. Product inspection can be achieved by using ‘change-free’ technology that allows different products to be inspected by the same machine settings without compromising on performance.

Growth plansWe already have significant marketshare in India in infant feeding, confectionery, snacks and ready meals. We plan to penetrate additional segments as the adoption of inspection technology grows through education and awareness. Asia overall is providing opportunities for all inspection technologies particularly, as regulations governing F&B manufacturing become more stringent and widespread.

“Customers are demanding tailored solutions to suit specific applications”

Neil Giles is the Marketing Manager of Mettler-Toledo Safeline, based in the UK. Currently specialising in metal detection and product inspection technology, he has over 20 years of experience in the food and pharma industries. In this e-interaction with Rakesh Rao, Giles gives insights on how inspection technology enhances the safety and quality of food & beverages (F&B).


Stuart Wakefield

T he best tasting coffee comes from whole coffee beans, which have been freshly ground minutes before brewing. Ground coffee

tends to oxidise over time, impacting the flavour. The grinding process, therefore, occurs either as a small-scale batch process such as in a coffee shop, or as a large-scale process when the coffee is pre-ground and then stored in an inert atmosphere. In both cases, control of the grinding conditions is critical, as incorrect milling can significantly impact the properties of the ground material and, as a consequence, the coffee flavour.

Controlling flavourCoffee is harvested from either single stem or multi-stem coffee bushes as red berries, which contain the coffee bean. These ‘coffee cherries’ are either dried or fermented in order to allow the outer part of the cherries, including the skin (exocarp) and the fruit (mesocarp), to be separated from the bean using a process

called hulling. The beans are then separated from the husks and any other foreign matter to make them ready for roasting.

The nature of the process used to produce ground coffee from the bean can have a significant impact on the final product taste. The key factors that need to be considered include:

The degree of roasting, with longer roasting times yielding a stronger taste

The particle size of the ground materialThe particle size must be controlled in order to ensure that the desired flavour is achieved during brewing within a reasonable period. If the particle size is too large, then brewing may take several minutes. Milling to a finer particle size increases the overall particle surface area, leading to more rapid extraction of any flavour components. However, the extraction of bitter components during brewing becomes more likely. Very fine grinds also give greater water resistance in the coffee machine, and therefore require more pressure to push water through the grind during brewing, again, affecting the final taste. The more uniform the particle size, the more control the brewer

Laser diffractionCourtesy: Malvern Aimil Instrument

Monitoring particle size for the best flavourQuality and taste of coffee, to a large extent, depend upon the particle size of ground coffee. Hence, it is important to monitor and control the grinding process. Sieve-based methods are used to monitor the process, but these are laborious and do not provide accurate assessment. Alternatively, laser diffraction can offer a better option to measure the particle size of ground coffee.

TECH TRACK

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has in determining the strength of the final product.

Particle size analysisThe particle size of coffee has traditionally been measured using sieve-based methods. Although sieving has provided a means of differentiating between different grinds, it is both laborious and does not provide an accurate assessment of the amount of fine particles produced during milling. This lack of ability to resolve changes in the fine fraction limits the capacity of the technique to help control the quality of the final product.

Given the limitations of sieving, laser diffraction has become widely accepted for the characterisation

of ground coffee. Laser diffraction systems, such as the Mastersizer 2000, are extremely easy to set up, and methods can be automated to provide robust results without constant user intervention. The measurements are also rapid, providing full size distributions in a few seconds, enabling the assessment of the progress of milling.

Monitoring coffee grindingFigure 1 shows how the particle size distribution of coffee ground using a continuous-feed electric grinder changes as a function of the grinder speed. Characterisation of each sample was carried out using the Mastersizer 2000 equipped with the Scirocco dry powder dispersion

unit. The results obtained show that the particle size decreases as the speed of the grinder increases, tracking the increase in energy available for particle break-up. The shape of the particle size distribution also changes, with the level of fines present within the distribution increasing significantly at high grinder speeds. The increased fines levels would be expected to yield coffee, which brews rapidly but produces a bitter taste. The grind produced at high grinder speeds would therefore be more suitable to espresso-like coffee, whereas the coarse product would be suited for use as a filter coffee.

Characterising different coffee typesThe link between particle size and taste can be shown by comparing the particle size distributions of different pre-ground

coffee products. In Figure 2, the size distributions for a French roast and an espresso coffee are compared. Both of these are dark roast coffees. However, the finer particle size of the espresso grind yields its characteristic bitter taste whereas the French Roast is smoother.

Linking size to tasteThe link between particle size, brewing time and taste development can also be shown experimentally. Researcher, Smith et. al., used a spectroscopic technique to monitor how the infusion of soluble coffee compounds into hot water changes according to the size of the coffee particles. The results confirmed that reducing the particle size significantly increases the rate of infusion. The increase observed is not linear with respect to the decrease in particle size. This is because the process of infusion is dependent on the surface area of the coffee within the suspension, which itself increases according to the square of the particle diameter.

Brewing the bestThe particle size of ground coffee is an extremely important parameter in determining the final characteristics of the brewed product. Care needs to be taken during grinding to ensure that the resulting particle size matches the required taste profile for the product being made. Laser diffraction as a technique provides a robust method for monitoring the particle size of coffee which, in turn, can enable better control of grinding processes and improved product consistency.

Stuart Wakefield is the Director at Malvern Aimil Instrument Pvt Ltd. With over 25 years of experience, he has been involved in

research, production and technical/commercial environments, using a wide range of techniques and instruments for determination of particle and material characterisation.Email: [email protected]

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Figure 1: Change in particle size with grinder speeds. The feed rate and dwell time of the particles in the

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Figure 2: Particle size distribution for different coffee types

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CURTAIN RAISER


Ingraining a culture of innovationIn the recent past, processed food market has witnessed phenomenal growth in India. Taking due cognisance of the fact, Fi India 2011, to be held in Mumbai in October, is all set to provide a competitive edge to the players associated with the industry.

F ood Ingredients India (Fi India) 2011, organised by UBM India is scheduled to be held from October 3-4, 2011,

at Bombay Exhibition Centre, Mumbai. This event has emerged as a driving force to India’s processed food sector. It provides an opportunity to food professionals from India and around the world to learn about the latest developments in the industry, explore new business prospects and launch new products to gain competitive advantage in the fastest growing food markets of the world. The visitors can also explore the emerging trends in the ingredients segment.

With a rapidly expanding middle-class population, which is now over 300 million (larger than the total population of either the US or the EU), increasing urbanisation, improving standards of living and dual incomes of families, ‘India is the place of opportunities’ to achieve future growth. “Fi India has featured new innovative ingredients from India & around the globe, and provides different networking opportunities. The event proves to be highly beneficial in India’s relationship-driven business culture and provides great value to both exhibitors and visitors,” says Sanjeev Khaira, Managing Director, UBM India.

Effective platform for nutraceutical sectorNutraceuticals are gaining acceptance globally for their ability to address several diseases. Vitamins, minerals and nutrients constitute about 85 per cent of the global market while antioxidants

& anti-agents account for 10 per cent. Other segments such as herbal extracts occupy 5 per cent of the market.

“Fi India has emerged as the biggest congregation of the nutraceutical fraternity in India over the last five years. It is the only focussed show on food ingredients in India,” observes Khaira. More than 100 exhibitors and 4,500 food professionals participated at the event last year. Godrej Hershey, Dabur, Parle Agro, AB Mauri India, Cadbury India, Saraf Foods, Flex Foods, Signet Chemical Corporation, Kamani Oil are a few leading Indian food companies that had been a part of Fi India in 2010.

“With a view to harness the emerging opportunities, Fi India plans to create a separate pavilion for the nutraceutical industry at the show. Exhibitors will be presenting some of their latest nutraceutical innovations, keeping visitors updated with the most recent developments in the industry,” explains Khaira.

Concurrent conferenceFi India will also host a high-level, two-day modular conference at the event site. Noted speakers will discuss on diverse topics such as innovation in ingredients, dairy, bakery, health & wellness. There will be seminars featuring in-depth analysis and case studies presented by a line-up of selected speakers from the leading food and beverage manufacturers, ingredients suppliers and research organisations. The conference will facilitate visitors to enter new markets and increase market penetration internationally.

Fi India 2011

CURTAIN RAISER


Convergence of global F&B technologyAttracting visitors from over 90 nations, CiBusTec trade fair has been catering to the global F&B industry since 1941. To be held in October at Parma, Italy, CiBusTec 2011 is all set to create a successful platform for buyers and suppliers in this industry. The highlight of the fair this year will be the India Pavilion, participating for the very first time.

C iBusTec 2011, to be held from October 18-21, is all set to unveil a wide range of technologies and solutions for the F&B sector. The

event aims to cover processes ranging from harvesting selection, and processing of fruits & vegetables, dairy products, cereals; storage (including refrigeration); and packaging of all these products.

One of the flagship events of Fiere di Parma, CiBusTec 2011 is a biennial fair for the food processing technology industry. The fair draws nearly a thousand exhibitors from all parts of the world to demonstrate and display the latest developments. Over 1,200 categories of products will be exhibited at the event. The halls relating to cold chain and dairy equipment will have a bonus for their exhibitors, in the form of delegates participating in the World Dairy Summit in the same city.

The trade fair organisation has changed this year with a renewed formula: on one hand, there is presence of historical technology sectors for vegetables, fruits, milk and dairy

products, and on the other, there is introduction of new projects dedicated to the areas of processed meat & sausages, fresh & dry pasta, ichthyosis, ready meals, ingredients & flavours, packaging, end of line, cold chain and logistics. “In a world characterised by sudden changes and complex situations, CiBusTec continues to convey the highest level of technology and bring together professionals from all over the world in a more functional, practical and friendly way,” according to Fiere di Parma.

Concurrent eventAnnual event of the dairy sector worldwide - World Dairy Summit, to be hosted on behalf of the International Dairy Federation (IDF), will be held concurrently from October 15-19, 2011. Organised by Fairs of Parma and the Italian Committee FIL/IDF, in co-operation with Assolatte, the event will involve over 1,500 milk & dairy professionals from all over the world and provide a unique opportunity to the entire dairy sector to showcase various technologies and solutions. The main topic of the IDF World Dairy Summit 2011 deals with Sustainable Food Security. All the issues of the dairy industry will be discussed in order to find possible solutions for ensuring better and concrete sustainability.

CiBusTec 2011

Services offeredThe fair organisers are offering their hospitality to the attendees from the Indian food processing industry (30 hotel rooms; one per organisation). The fair is also taking care of the delegates’ travel between Milano or Bologna airport to Parma, both ways.

EVENTS CALENDAR


National

India Foodex 2011 An exhibition on food processing & packaging technology, and food & beverage products to be held concurrently with DairyTech India, GrainTech and AgriTech India; September 09-11, 2011; at Gayathri Vihar, Palace Ground, Bengaluru

For details contact:Media Today Group (Exhibition Div)T-30, 1st Floor, Khirki Extension Malviya Nagar, New Delhi 110 017Tel: 011-6565 6553/2668 2045 Fax: 011-2668 1671Email: [email protected]

Summit on Food Processing, Agribusiness & DairyAn event for processed food, agro and dairy market; September 14, 2011; at Hotel Le-Meridien, New Delhi For details contact:Dr O S Tyagi, DirectorASSOCHAM Corporate House, 1 Community CentreZamrudpur, New Delhi 110 048Tel: 011-4655 0555, Fax: 011-4655 0596Email: [email protected]

Fi India 2011An event featuring new and innovative food ingredients from India and abroad; October 3-4, 2011; at Bombay Exhibition Centre, Mumbai

For details contact:Bipin SinhaUBM India Pvt Ltd611-617, Sagar Tech Plaza - ASaki Naka, Andheri-Kurla RoadAndheri (East), Mumbai 400 072 Tel: 022-6612 2600Fax: 022-6612 2626Email: [email protected]

Foodpro 2011Exhibition covering manufacturing & processing, packaging, storage and

retailing of foods; October 21-23, 2011; at Chennai Trade Centre, Chennai

For details contact:CII - Southern RegionBusiness Fairs DivisionNo 98/1, Velachery Main Road, GuindyChennai 600 032Tel: 044-4244 4555Fax: 044-4244 4510Email: [email protected]

BioFach India 2011An exhibition for organic food; November 10-12, 2011; in Bengaluru

For details contact:Ruby VatchaRepresentative, Nuernberg Trade FairsIndo-German Chamber of CommerceMaker Tower E, 1st FloorCuffe Parade, Mumbai 400 005Tel: 022-6665 2130Fax: 022-6665 2120Email: [email protected]

Annapoorna - World of Food India 2011An international exhibition and conference for the food and beverage industry; November 16-18, 2011; at Bombay Exhibition Centre, Mumbai

For details contact:Trade Fair Secretariat, FICCIFederation House, Tansen MargNew Delhi 110 001Tel: 011-2373 8760-70Fax: 011-3091 0411Email: [email protected]

India Converting Show 2011Exhibition aimed at package converters, will showcase latest trends in packaging technologies; November 23-26, 2011; at Bombay Exhibition Centre, Mumbai

For details contact:Print-Packaging.com Pvt Ltd

International Infotech ParkVashi, Navi Mumbai 400 705 Tel: 022-2781 2093, Fax: 022-2781 2578 Email: [email protected]

IFDE India 2011A food & drink international exhibition; December 01-03, 2011; at Pragati Maidan, New Delhi

For details contact:Tarsus Group Plc Metro Building, 1 ButterwickLondon, W6 8DL, The UK Tel: +44 (0) 20 8846 2700 Fax: +44 (0) 20 8846 2801 Email: [email protected]

Sweet & SnackTec India 2011A specialised event for sweet, snack and confectionery processing industry will be held concurrently with Dairy Universe India (an expo for the dairy industry); December 06-08, 2011; at Bombay Exhibition Centre, Mumbai

For details contact:Koelnmesse YA Tradefair Pvt Ltd501/502, Kemp Plaza, Mind SpaceChincholi Bunder Ext, Off. Link Road Malad (W), Mumbai 400 064 Tel: 022-4210 7801-11Fax: 022-4003 4433Email: [email protected]

India Packaging Show 2011The show aims to bring together the worldwide manufacturers and providers of machinery, materials and services for food, pharma and packaging industry from India and neighbouring countries; December 07-10, 2011; at NSIC Exhibition Centre, Okhla Industrial Estate, Delhi

For details contact:Print-Packaging.com Pvt LtdInternational Infotech ParkVashi, Navi Mumbai 400 705 Tel: 022-2781 2093, Fax: 022-2781 2578 Email: [email protected]

Food & Bev Tech 2012International exhibition & conference for the food and beverage processing industry; April 25-27, 2012; at Bombay Exhibition Centre, Mumbai

For details contact:Saurabh Rajurkar, CII (WR) 105, Kakad Chambers 1st Floor, 132, Dr A B Road, Worli, Mumbai 400 018 Tel: 022-2493 1790, Extn 440 Fax: 022-2493 9463, 2494 5831 Email: [email protected]

India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT

Products, Electrical & Electronics, Material Handling and Safety Equipment.

For detailsInfomedia 18 Ltd

Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. • Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: [email protected]

RUDRAPUR: Uttarakhand, Sept 23-26, 2011, Gandhi Park

AHMEDABAD: Gujarat, Oct 14-17, 2011, Gujarat University Exhibition Hall

CHENNAI : Tamil Nadu, Dec 8-11, 2011, Chennai Trade Centre

INDORE: Madhya Pradesh, Jan 6-9, 2012, Poddar Plaza, Nr Gandhi Hall

AURANGABAD: Maharashtra, Feb 17-20, 2012, Garware Stadium

PUNE: Maharashtra, Nov 18-21, 2011, Auto Cluster Exhibition Centre

EVENTS CALENDAR


International

The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Modern Food Processing

DISF 2011The Dubai International Seafood Expo (DISF) 2011; September 27-29, 2011; at Jumeirah International, Dubai

For details contact:Orange Fairs & EventsP O Box 111164, Dubai, UAETel: +971 4 2988144Fax: +971 4 2987886Email: [email protected]

Bakery Indonesia 2011Exhibition for bakery and confectionery machinery, equipment & ingredients; September 29-October 02, 2011; at Jakarta International Expo

For details contact:Gedung Pusat Niaga Lt.1 Arena PRJ KemayoranJakarta 10620, IndonesiaTel: +62 (21) 266 45 000/131Fax: +62 (21) 657 000 10Email: [email protected]

ANUGA 2011One of the leading exhibitions for processed foods and technology; October 08-12, 2011; at Exhibition Centre Cologne, Germany

For details contact:Koelnmesse GmbHMesseplatz 1, 50679 Köln, GermanyTel: +49 221 821-0Fax: +49 221 821-2574Email: [email protected]

WINE FOR ASIA 2011One of the most comprehensive wine exhibitions in Asia; October 27-28, 2011; at Suntec, Singapore

For details contact:MP Wine Resources Pte Ltd20 Kallang Avenue Level 2Pico Creative Centre, Singapore 339411Tel: + 65 6297 2822Fax: + 65 6296 2670Email: [email protected]

China Foodtech 2011Exhibition for the food processing and packaging machinery; November 02-04, 2011; at China International Exhibition Centre (CIEC), Beijing

For details contact:CIEC Chaoyang DistrictBeijing 100028, ChinaTel: +86 10 8460 0335Fax: +86 10 8460 0325Email: [email protected]

SIMEI 2011An enological and bottling equipment exhibition; November 22-26, 2011; at Fiera Milano City, Milan, Italy

For details contact: Ente Mostre Enologiche (EME)Via San Vittore al Teatro 320123 Milano, ItalyTel: +39 02 7222281, Fax: +39 02 866226 Email: [email protected]

PRODUCT UPDATE


Liquid ring vacuum pumpAcmevac Sales offers liquid ring vacuum pump. This finds applications in vacuum distillation, drying, concentration, degassing, crystallisation, gas evacuation, gas conveying & compression etc in chemicals, drugs, food, beverage, sugar, fertiliser, paper, metallurgy and allied process industries. This pump is available in both single and double stages with capacities 10 to 4000 cfm and ultimate vacuum up to 720 mm Hg. The sophistically designed liquid ring vacuum pump is silent in operation with the result that the silencer is totally eliminated. Its mechanical shaft seals design ensures adequate protection to the expensive shaft and makes maintenance easy. This leads to minimal time required for servicing, cutting down time to the minimum. This pump is rugged in design, reliable in performance and easy to maintain.

Acmevac Sales Pvt LtdMumbai - MaharashtraTel: 022-2837 5837, Fax: 022-2836 4977Mob: 092233 88105Email: [email protected]

PRODUCT UPDATE


Filtration plantSharplex Filters (India) offers skid mounted plant for filtration of used edible oils. These plants are completely in stainless steel construction, GMP design and ready- to-start. These plants are ideal for all fast food joints and frying industries. The completely skid-mounted plants comprise feed tank, filtered oil tank, pumps, filter etc. Feed tanks are provided

with agitators, heating and temperature control system. The used oil to be filtered is taken into a tank and added with some proprietary additives. Temperature is raised and oil is mixed with additives. The oil is then filtered through a filter and stored in a product tank from where it is pumped to the fryer. These plants are available in 1,000 kg, 1,500 kg up to 5,000 kg batch capacities.

Sharplex Filters (India) Pvt LtdNavi Mumbai - MaharashtraTel: 022-2769 6322, Fax: 022-2769 6325Email: [email protected]

PRODUCT UPDATE


DryerGem offers the refrigerated 2KD series dryers. The co-ax exchanger (coaxial heat exchanger) performs as a pre-cooler and evaporator. It maximises exchanger efficiency by using copper tubes in a coiled tube-in-tube arrangement. This promotes turbulence break-up boundary and maximises the heat transfer rate with minimum pressure drop. To further increase heat transfer efficiency, a counter flow pattern is used that achieves the maximum temperature difference. Cyclonic/centrifugal type moisture separator is developed for condensate removal in 2KD series dryers. It is designed to achieve the highest separation efficiency and maintain it from low flows to well above the rated capacity. Efficient separation ensures that liquid condensed in the evaporator is not carried over by the outlet air, and avoids raising the outlet dew point. Separator is encapsulated within PUF insulation to prevent re-heating of air before separation occurs. The hot gas by-pass value automatically maintains temperature across a wide range and ambient conditions without the need for adjustments.

Gem Equipments LtdCoimbatore - Tamil NaduTel: 0422-2363 800/ 2363 836, Fax: 0422-236 0523Email: [email protected]

PRODUCT UPDATE


BoilerShanti Boilers & Pressure Vessels offers boilers. It is designed and engineered to suit advanced technology in heat transfer. Arrangement of tube nests in second & third pass ensures optimum

heat transfer and minimum frictional loss through tubes. Its evaporation capacity ranges from 300 kg/hr-5,000 kg/hr. These are suitable for industrial applications like drugs & pharmaceuticals, dyes, chemicals, paper, plywood, agro-based industries, food industry, dairy & other process industries. The company offers several products like IBR boiler, FBC boiler, small industrial boiler, non-IBR boiler, hot water generator, waste heat boiler, heat generator, hot air generator, economiser, incinerator, unfired pressure vessels.

Shanti Boilers & Pressure Vessels Pvt LtdHyderabad - Andhra PradeshTel: 040-2771 9439Fax: 040-2771 5334Email: [email protected]

PRODUCT UPDATE


Sanitary threaded butterfly valveMRK Industries offers a wide range of butterfly valves from Sri Pumps. These valves are either with manually operated handle or with automated rotary actuators having its end connection confirming to SMS, IDF, DIN unions or with plain weldable type ends. These butterfly valves have a naturally high pressure-recovery factor, which is used to predict the pressure recovery occurring between the vena contract and the outlet of the valve. The valves’ ability to recover from the pressure drop is influenced by the geometry of the wafer-style body, the maximum flow capacity of the valve, and ability to cavitate or choke. Because of the high pressure recovery, butterfly valves work exceptionally well with low-pressure drop applications. The material construction of the valve is SS304, 304L, 316 & 316L. Its range starts from 1” up to 4” for allowable pressure ps of 10 bar having various applications in food processing, breweries, pharmaceuticals, cosmetics, milk processing and other industries.

MRK IndustriesRajahmundry - Andhra PradeshTel: 0883-2426 845/6/7, Fax: 0883-243 0819Email: [email protected]

PRODUCT UPDATE


Tubular filterSri Pumps & Fittings Industrial Corporation offers tubular filters, which can be installed in the process line to watch the process fluid with a mode to filters. The filter elements are inside the glass holding between two flanges. The filter screen is 100 x 100 microns. The soldering element is hygienic and gasket

materials are of food grade EPDM/nitrile rubber.

Sri Pumps & Fittings Industrial CorporationRajahmundry - Andhra PradeshTel: 0883-2426 845/6/7, Fax: 0883-2430 819, 2268 118, Mob: 094408 68551Email: [email protected]

Tin cooling conveyorSS Engineers & Consultants offers tin cooling conveyor. It can reduce the cost of many components and turnaround time for processing the material, and loading &

unloading. This is used for removing oil, grease, dried-on mud, thick dirt, sludge, and paraffin.

SS Engineers & ConsultantsRajahmundry - Andhra PradeshTel: 0883-2426 845/ 6/ 7, Fax: 0883-2430 819Email: [email protected]

PRODUCT UPDATE


Industrial chillerGem offers industrial chillers with tube-in-tube as well as plate type heat exchangers for efficient heat transfer between refrigerant and water. The heat exchanger is of coaxial type, the design maximises exchanger efficiency by using copper tubes in a coiled tube-in-tube arrangement. Full copper corrosion free heat exchanger, non-fouling exchanger co-axial arrangement, tends to minimise space requirement, minimises power consumption, and ensures no leakage, low pressure drop & high efficiency. The brased plate heat exchanger is variation of the traditional gasket plate type heat exchanger. It is designed to have low pressure drop. It consists of stainless steel (AISI 316) plates and two end plates. The pump is capable of working 24 hours a day throughout the year. There is no requirement of stand-by pump. Pump motor has an overload protection. Power and control panel is totally enclosed, dust proof, complete with all necessary switching, control and safety devices in accordance with applicable codes.

Gem Equipments LtdCoimbatore - Tamil NaduTel: 0422-2363 800/ 2363 836, Fax: 0422-236 0523Email: [email protected]

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PRODUCT UPDATE


Float switchCristal Instruments offers side mounted float switch. This can be used for initiating high/low level audio/visual signals or automatic level control of liquids

in tanks. Switch actuation is done by micro-switch having SPDT contacts of current rating 5 A @ 240 V AC. This operates normally at 12 mm liquid level differential. Float and all wetted parts are of SS -304/316, PVC or teflon. Designed for maximum pressure rating of 40 kg/cm2 and temperature of 300o C, the switch is suitable for mounting directly on the side of the tank. This is glandless, and hence becomes leak-proof. This is suitable for liquid specific gravity from 0.7 to 1.2. Low-cost miniature types are also offered for atmospheric pressure and ambient temperature applications.

Cristal InstrumentsMumbai - MaharashtraTel: 022-2569 3893Fax: 022-2560 3474Email: [email protected]

PRODUCT UPDATE


Rubber gasketD K Industries manufactures rubber gaskets, rubber O-rings, rubber extruded profiles and rubber diaphragms for sealing applications in pumps, valves, actuators, doors, agitators reactors, storage tanks, mixers, dryers and process equipment. The rubber seals find applications in chemical, pharma, food, beverage and allied process industries.

D K IndustriesMumbai - MaharashtraTel: 022-2678 9085, Fax: 022-2768 5063, Mob: 093222 81444Email: [email protected]

Roll wrap machineA M P Rose offers roll wrap machine for wrapping circular products in stick packs of varying lengths and number of candies. It comes with electronic vibratory system for the feeder. It is provided with mechanical vibratory feed system, which enables the feeder to be turned to suit individual products.

A M P Rose (P) LtdBengaluru - KarnatakaTel: 080-2847 3611-14, Fax: 080-2847 3615Email: [email protected]

PRODUCT UPDATE


Level switch Cristal Instruments offers top mounted level switch. This facilitates any number of pre-determined level controls initiating audio-visual signals with a single unit. This switch is designed to provide reliable

operation in severe industrial applications. Capable of withstanding temperature up to 2000 C and pressure to 40 kg/cm2, the unit is excellent for use in overhead/underground tanks etc.

Cristal InstrumentsMumbai - MaharashtraTel: 022-2569 3893, Fax: 022-2560 3474Email: [email protected]

Flow regulating valve MRK Industries offers flow regulating valve (ball control valve). This valve is manually operated in order to regulate the flow from full open to fully close. This flow regulating valve is designed specifically to control the process accurately.

MRK IndustriesRajahmundry - Andhra PradeshTel: 0883-2426 845/6/7, Fax: 0883-2430 819Email: [email protected]

PRODUCT UPDATE


Gas generatorPeak Scientific offers Genius2 gas generator. There are three models: 3010, 3020 and 3030. These are designed specifically as a stand-alone system to provide gas to single LCMS applications, which require a high nitrogen flow. Its higher output and small footprint makes it the perfect prodigy. The Genius range of gas generators has the unique benefit of double the gas flow, supporting multiple instruments with individual control, all built into the one, space-saving casing.

Peak Scientific IndiaSecunderabad - Andhra PradeshTel: 040-2780 0663Fax: 040-2780 0663Mob: 098660 55177Email: [email protected]

The information published in this section is as per the details furnished by the respective manufacturer/distributor.

In any case, it does not represent the views of

Modern Food Processing

PRODUCT INDEX


Sl. No. Product Pg. No. Sl. No. Product Pg. No. Sl. No. Product Pg. No.

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover, COC - Cover on Cover

1 AC drive......................................................... 752 AC servo system..................................................413 AC variable frequency drive .................................754 Accelerated ageing test .....................................1125 Acoustic enclosure ..............................................326 Air cooled sealer .................................................657 Air cooler ..............................................................98 Air dryer.....................................................113,1239 Almond cutting machine.....................................2510 Ammonia liquid chiller ........................................1011 Animal feed technology ......................................1312 Auto control accessories......................................4113 Automatic rescue device......................................7514 Automatic scrubber dryer....................................4515 Automation system .............................................4116 Axial flow fan............................................113, 11817 Balancing equipment.................................... 7318 Barcode & inkjet printer ......................................3919 Batteries ..............................................................1920 Beverage & juice processing plant .....................11821 Bin vibrator .......................................................11622 Biodiesel............................................................11223 Blender and mixer .............................................12424 Blower...............................................................11625 Blower & fan.....................................................11326 Boiler.........................................................115, 12127 Boiling/stirring machine.....................................12428 Brake pad............................................................1929 Brewery plant....................................................11830 Brewing machine ................................................1331 Brine chiller .......................................................11532 Bulk milk cooler ..................................................1033 Burner ...............................................................12134 Butterfly valve......................................................1035 Carpet cleaning machine.............................. 4536 Centralised dust collector ..................................11837 Centrifugal air blower .......................................11338 Centrifugal suction flow blower ........................11839 Chapati making machine.....................................2540 Chilling centre ...................................................11841 Chlorine gas cylinder /tonner.............................12242 Chocolate machine............................................10143 Chocolate/cocoa machine....................................1344 Chorafali making machine...................................2545 Chow making machine .......................................2546 Cleaning equipment ............................................1347 Clutch plate & cover assemblies ..........................1948 Coding and marking labelling machine ............ COC49 Cold storage......................................................11850 Colour masterbatch...........................................11151 Colour sorting machine .......................................1352 Compositional & trace metal analysis ................11253 Compressor ...................................................9, 11354 Computer numerical control system ....................4155 Continuous bag sealer.........................................3956 Controller ............................................................7557 Conveyor belt ......................................................5058 Conveyor blower ...............................................11359 Conveyor system ...............................................10260 Copper capillary tube ..........................................5561 Counters & power supplies ...................................562 Customised machine ...........................................3963 Cutter/slicer .......................................................12464 Dairy machine ............................................... 1065 Dairy plant ..................................................49, 11866 Dal making machine .........................................10967 Dal polishing roller ............................................10968 Daliya making machine .......................................2569 Debacterisation plant ..........................................2370 Dehumidifier .....................................................11471 Dehydration equipment.....................................12472 Detector ..............................................................4173 Digital laser sorting machine .................................774 Door .................................................................11475 Drawer magnet .................................................12376 Dry cum wet grinder ...........................................2577 Dry vacuum pump ............................................11778 Dry van pump .....................................................3279 Dryer .................................................................11480 Dust collector system ........................................11381 Dust control door..............................................11482 Electromagnetic feeder........................116,12383 Electronic brake...................................................7584 Elevator controller ...............................................7585 Elevator door .....................................................7586 Emergency safety kit ........................................12287 Encoder.................................................................588 Evaporating unit....................................................989 Exhauster ..........................................................11690 Exhibition - Engineering Expo..............................6791 Exhibition - Food & Bevtech 2012.......................5892 Extruded product ................................................1393 Factory automation system......................... FIC94 Failure analysis ..................................................11295 Fastback revolution seasoning system................10296 Filler compositional analysis...............................11297 Filter....................................................................1998 Filtration equipment ...........................................BC99 Filtration plant...................................................113100 Filtration system ..................................................73101 Fine chemical ......................................................29102 Fish processing system ......................................124103 Float switch.......................................................121104 Floor automation system.....................................89105 Flour machine stone..........................................109106 Flour milling machine..................................13, 109107 Flow regulating valve ........................................123108 Flowmeter ...........................................................73109 Fluid handling system..........................................73110 Fluoropolymer tubing product....................113,123111 Food analysing & testing machine.......................BC

112 Food processing line .........................................124113 Food processing system......................................BIC114 Foot sealer ..........................................................39115 Fuel burner .......................................................113116 Fuel-diesel .........................................................112117 Gantry automation system........................... 89118 Gas chloronical gravity & vacuum feed system ..122119 Gas chromatography mass spectrometer ............15120 Gas flushing machine..........................................39121 Gas generator ...................................................124122 Gases ................................................................112123 Gasoline system ..................................................19124 Gear oil .............................................................112125 Gear pump....................................................19, 97126 Grain handling system.........................................13127 Gravy machine ....................................................25128 Grill magnet ......................................................123129 Grinding & dispersion system..............................13130 Gyratory screen .........................................116, 123131 Ham processing machine............................ 124132 Hammer machine................................................25133 Hand sealer .........................................................39134 Heat resistant door............................................114135 High pressure cleaner..........................................45136 High speed servo driven machine........................79137 HMI panel ...........................................................43138 Hopper magnet.................................................123139 Horizontal screen ..............................................116140 Horn ...................................................................19141 Hot air & water generator.................................121142 Hot air gun .........................................................39143 Hygienic cylinder .......................................113, 123144 Impact pulveriser .......................................... 25145 Induction cap sealer ............................................39146 Induction sealing machine...................................65147 Industrial chiller.................................................118148 Industrial control & sensing device ........................5149 Industrial cooling system...................................115150 Industrial door ..................................................114151 Industrial mixer ...................................................73152 Industrial refrigeration plant..............................118153 Ink adhesion .......................................................65154 Instant milk chilling unit....................................118155 Inverter/variable frequency drive ............................5156 Juicer ............................................................. 25157 Label adhesive............................................... 65158 Level controller ......................................................5159 Level switch.......................................................123160 Light curtain........................................................75161 Lighting system ...................................................19162 Liquid food processing system............................ .bc163 Liquid ring vacuum pump .................................113164 Liquid ring vacuum pump .................................112165 Liquid sealer ........................................................39166 Load cell .............................................................75167 Load weighing device..........................................75168 Lube-engine oil .................................................112169 Lubricant.............................................................19170 Magnetic equipment ..........................116, 123171 Magnetic grill & housing system .......................116172 Magnetic head pulley........................................116173 Magnetic plate ..................................................123174 Magnetic trap ...................................................123175 Masala mill..........................................................25176 Material identification system............................112177 Mathiya making machine ....................................25178 Measuring & monitoring relay...............................5179 Meat ball forming machine...............................124180 Meat processing machine..................................124181 Mechanical vacuum booster..............................116182 Metal separation system......................................47183 Metallography ...................................................112184 Micro drive............................................................6185 Milk by product plant .......................................118186 Milk processing & packaging plant....................118187 Mini dal mill........................................................25188 Mini pulveriser ...................................................25189 Mixer...................................................................73190 Mixer grinder ......................................................25191 Mixing processing system..................................124192 Motion control system ..........................................5193 Multi axis motion controller ................................79194 Multi chamber pulveriser.....................................25195 Multistage centrifugal air blower.......................113196 Natural herbal sweetener ............................. 21197 Noodle making machine .....................................25198 Nutritional product..............................................91199 Oil milling machine....................................... 13200 Oil seal high vacuum pump ..............................117201 Oil/coolant cooler ..............................................115202 Oil/gas firing equipment....................................113203 Online B2B marketplace ..............................17, 127204 Optical colour sorting machine .............................7205 Oven .................................................................124206 Overband magnetic separator ...........................116207 Packaging machine ....................................... 31208 Packaging solution ..............................................31209 Pallet wrapper .....................................................39210 Panel air-conditioner .........................................115211 Panipuri making machine ....................................25212 Papad making machine .......................................25213 Papad mixing machine ........................................25214 Pasta making machine ........................................13215 Peristaltic pump ........................................112, 122216 Permanent lifting magnet..................................116217 Petrol & fuel oil .................................................112218 Photo-electric sensor .............................................5219 Plant & machinery ............................................124220 Plastic pellet ........................................................13221 Plate heat exchanger ...........................................10222 Plug valve............................................................10

223 Pneumatic conveying system .....................113, 118224 Pneumatic cylinder ....................................113, 123225 Pneumatic valve ..................................................10226 Polymer characterisation system ........................112227 Portable dust collector ......................................118228 Portable loader..................................................113229 Pounding machine ..............................................25230 Power controller..................................................75231 Process automation system ...............................118232 Process piping system........................................118233 Process tank ........................................................10234 Product handling equipment.............................102235 Programmable logic controller ..............................5236 Programmable terminal .........................................5237 Proximity sensor ....................................................5238 Pump .....................................32, 73, 97, 113, 117 239 Pump/valve..........................................................41240 Pumping filtering unit vacuum pump................113241 PVC strip door...................................................114242 Rail tanker ..................................................... 10243 Rapid food testing kit..........................................71244 Rare earth tube .................................................123245 Refrigerant pump ................................................10246 Refrigeration system............................................10247 Relay ...................................................................19248 Retort pouch.........................................................7249 RFID ......................................................................5250 Rice master .......................................................109251 Rice milling equipment........................................13252 Rice roller ..........................................................109253 Roasting oven .......................................................7254 Robotic automation ............................................89255 Roll wrap machine ............................................122256 Roots blower.......................................................32257 Roots vacuum pump .........................................117258 Rotary gear pump ...............................................97259 Rotary pump .....................................................117260 Rubber gasket ...................................................122261 Safety door .................................................114262 Safety light curtain ................................................5263 Sanitary threaded butterfly valve .......................116264 Sauanng making machine .................................124265 SCR power controller...........................................75266 Screw compressor ...............................................10267 Sealer ............................................................39, 65268 Self-adhesive tape ...............................................53269 Sensor system .....................................................57270 Shrink machine ...................................................39271 Side channel blower..........................................113272 Single disc machine.............................................45273 Single stage monoblock vacuum pump.............117274 Single stage vacuum pump ...............................117275 Sleeve wrapping machine....................................39276 Sludge drainage press .........................................23277 Soft starter & digital starter.................................75278 Spark plug ..........................................................19279 Special refrigeration equipment.........................115280 Spice mill ............................................................25281 Stainless steel fitting..................................113, 123282 Starter motor ......................................................19283 Steam boiler......................................................121284 Stirrer ..................................................................25285 Strapping machine ..............................................39286 Stretch wrapper ..................................................39287 Sugar herb ..........................................................21288 Surface treatment ...............................................65289 Suspension magnet ...........................................116290 Sve2515..............................................................27291 Svi2620...............................................................27292 Sweeper ..............................................................45293 Switching relay......................................................5294 Tank & silos................................................... 10295 Tapping/strapping machine .................................39296 Temperature controller ....................................5, 73297 Terra25 ...............................................................27298 Terra40 ...............................................................27299 Testing system...................................................112300 Thermal fluid heater..........................................121301 Thermal process ..................................................13302 Timer.....................................................................5303 Tin cooling conveyor .........................................117304 TPU masterbatch ...............................................111305 Transmission fluid .............................................112306 Tri-lobe roots blower.........................................116307 Trim handling system ........................................113308 Tubular filter .....................................................117309 Tw100 nel...........................................................27310 Twin lobe roots blower .....................................116311 Unit air cooler ................................................. 9312 Vacuum belt dryer ........................................ 23313 Vacuum booster pump .......................................32314 Vacuum cleaner ..........................................45, 118315 Vacuum drying cabinet .......................................23316 Vacuum machine ................................................39317 Vacuum pump ..................................................117318 Vacuum system...................................................32319 Vane damper ....................................................113320 Variable frequency drive ......................................75321 Vegetable cutting machine..................................25322 Ventilator ............................................................53323 Vermicelli machine ..............................................25324 Vertical non-IBR oil fired steam boiler ...............121325 Vibrating equipment .........................................116326 Vibration motor ........................................116, 123327 Viscotek ............................................................125328 Vision sensor.........................................................5329 Water chiller................................................ 115330 Water ring vacuum pump .................................113331 Water wall membrane panel IBR steam boiler ...... 121332 Wiper blade ........................................................19333 Wood fire thermal fluid heater..........................121334 Zeodration plant ........................................... 23

Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No

ADVERTISERS’ LIST


Acme Air Equipment Co Pvt Ltd 116T: +91-79-25831985

E: [email protected]

W: www.airequipments.com

Alok Masterbatches Ltd 111T: +91-11-41612244


W: www.alokmasterbatches.com

Ani Engineers 97T: +91-2752-241479


W: www.anivaryapumps.com

Aqua Services 122T: +91-265-2331748


W: www.aquaservicesindia.com

Arctic India Sales 114T: +91-11-23906777


W: www.bryair.com

Balkrishna Boilers Pvt Ltd 121T: +91-79-25894701


W: www.balkrishn.com

Bosch Limited 19T: +91-80-22999269


W: www.boschindia.com

Bosch Limited 27T: +91-832-669-2004


W: www.boschpackaging.com

Bucher Processtech Ag 23T: +41-44-857-2300


W: www.bucherunipektin.com

Buhler (India) Pvt Ltd 13T: +91-80-22890000


W: www.buhlergroup.com

Chethan Engineering Services 118

T: +91-44-24866290


W: www.chethanengg.in

Clearpack India Pvt Ltd 31

T: +91-22-42532222


W: www.clearpack.com

Cole-Parmer India 73

T: +91-22-67162222


W: www.coleparmer.in/3125

Confederation Of Indian Industry 58

T: +91-22-24931790


W: www.foodbev.in

Danfoss Indus Pvt Ltd 6

T: +91-44-66501555


W: www.danfoss.com

Diversey India Pvt Ltd 45

T: +91-22-66444222

W: www.diversey.com

Electro Flux Equipments Pvt. Ltd. 116

T: +91-44-26243317


W: www.electrofluxequipmentspvtltd.com

Enercon Asia Pacific Iss Pvt Ltd 65

T: +91-09600344430 / 91-4344 244303


W: www.enerconaciapacific.com

Engineering Expo 67

T: +91-9819552270


W: www.engg-expo.com

Everest Blowers 32

T: +91-11-45457777


W: www.everestblowers.com

Fluid Energy Controls Inc 122

T: +91-44-42083536


W: www.fecindia.com

FX Multitech Pvt Ltd 9

T: +91-79-27910993


W: www.fxmultitech.com

Guan Yu Machinery Factory Co., Ltd. BC

T: +886-4-896-5198


W: www.guan-yu.net

Gudel India Pvt Ltd 89

T: +91-20-25459531


W: www.gudel.com

Heat And Control 102

T: +91-44-42103950


W: www.heatandcontrol.com

HRS Process Systems Ltd .BIC

T: +91-20-66047894


W: www.hrsasia.co.in

IDMC Limited 10

T: +91-2692-225399


W: www.idmc.coop

IndiaMART InterMESH Limited 17; 127

T: +1800-200-4444 / 91-120-3911000


W: www.indiamart.com

Jas Enterprises 25

T: +91-79-22743454


W: www.jasenterprise.com

Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No

ADVERTISERS’ LIST


BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover, COC - Cover on CoverOur consistent advertisers

Jaykrishna Magnetics Pvt Ltd 123T: +91-79-22970452


W: www.jkmagnetics.com

Jeevika Foods Machinery Co 7T: +91-44 23660742


W: www.jfm.co.in

Joyam Engineers & Consultants Pvt Ltd 117T: +91-79-26569533


W: www.joyamvactech.com

Kinn Shang Hoo Iron Works 124T: +886-7-551-5397


W: www.ksh.com.tw

Kwality Tubes And Capillaries 55T: +91-141-2330476


W: www.vaishalimetal.com

M P Engineering Co 118T: +91-79-25841551


W: www.airkingblower.com

Malvern Aimil Instruments Pvt Ltd 125T: +91-22-39183596


W: www.malvernaimil.com

Markem-Image India Private Limited COCT: +91-120-4099500


W: www.markem-imaje.com

Mech-Air Industries 21T: +91-265-2280017


W: www.freshnpure.net

Media Medic Communication 91T: +91-22-56924082

W: www.dsmnutritionalproducts.com

Misumi India Pvt Ltd FICT: +91-20-66470000


W: http://in.misumi-ec.com

Monarch Appliances 39T: +91-281-2461826


W: www.monarchappliances.com

Netzsch Technologies 101T: +91-44 42965100


W: www.netzschindia.com/

New AMP & OHM Applications Pvt.Ltd. 75T: +91-40-64571792


W: www.ampohm.co.in

Noida Fabcon Machines Pvt Ltd 50T: +91-120-4225550


W: www.fabcon-india.com

Omron Automation Pvt. Ltd. 5T: +91-80-40726400


W: www.omron-ap.com

Perkinelmer India Ltd 15T: +91-22-33261750


W: www.perkinelmer.com

Plast World 114T: +91-9376128372


W: www.stripdoor.co.in

Ravel Hiteks Pvt Ltd 112T: +91-44-24961004


W: www.ravelhiteks.com

S+S Separation And Sorting Technology Gmbh 47T: +91-20-26741012


W: www.se-so-tec.com

Schneider Electric India Pvt Ltd 43T: +91-124-3940400


W: www.schneider-electric.co.in

Shah Brothers 71T: +91-22-43560400


W: www.shahbros.com

Shiva Analyticals (India) Limited 112T: +91-80-27971322


W: www.shivatec-india.com

Siemens AG 57W: www.siemens.com/sensorsystems

Siemens AG I DT MC MS 41T: +09131-98-3630


W: www.siemens.com

Sigma Aldrich Chemicals Pvt Ltd 29T: +91-80-66219400


W: www.safcpharma.com

SMC Pneumatics (India) Pvt Ltd 113 - 123T: +91-120-2568730


W: www.smcin.com

Sreelakshmi Traders 53T: +91-44-24343343


W: www.sreelakshmitraders.com

SSP Pvt Limited 49T: +91-129-4183700


W: www.sspindia.com

Sterling Abrasives Ltd 109T: +91-79-22870905


W: www.ricemaster.in

Thiruvensun Bio Botanica Pvt. Ltd. 124T: +91-09894795094


V S International 79T: +91-129-2254165


W: www.vspackit.com

Vacunair Engineering Co Pvt Ltd 113T: +91-79-22910771


W: www.vacunair.com

Werner Finley Pvt Ltd 115T: +91-80-23289889


W: www.wernerfinley.com

130

Registration No: MH / MR / WEST / 232 / 2009-2011; RNI No: MAHENG / 2008 / 25262 Licence to Post at Mumbai Patrika Channel Sorting Offi ce, Mumbai GPO., Mumbai 400 001

Date of Mailing 3rd & 4th of Every Month Issue. Date Of Publication: 28th of Every Month

Modern Food Processing - September 2011

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