Modern Day Mad Men: Careers in Brand Management

Welcome to the Evisors Webinar

Visit us online at www.evisors.com

Careers in Marketing & Brand Managementfeaturing

Aaron Minocha

Hosted by: Career Advisors on Demand..com/webinars

http://www.evisors.com/

http://www.evisors.com/webinars/webinar/60



Careers in Marketing & Brand Management

About AaronOverview of the IndustryHow to Research the IndustryWhat are Firms Looking For?What to Expect in the Recruiting ProcessWhat to Expect in the InterviewQ&A





About Aaron

Graduate of the Richard Ivey School of Business (MBA ’08 & HBA ‘05)

Graduated with Distinction, Dean’s Honour List2008-Present: Marketing Manager at General Mills, Inc.2005-2007: Marketing Coordinator, Indigo Books & Music Inc.

2005 (Internship): Direct Marketing Coordinator, RIMConsults on Evisors for careers in marketing, admissions and business plan development

Veritas Elite Test Preparation MBA Admissions ConsultantAvid tennis player, music buff, reality TV fan, Starbucks-goer






About Aaron

Overview of the IndustryHow to Research the IndustryWhat are Firms Looking For?What to Expect in the Recruiting ProcessWhat to Expect in the InterviewQ&A





Overview of the Marketing & Brand Management Industry

Traditional(Brand

Management)

Consumer Packaged Goods

(CPG) Food/Personal

Care/ Home/Pharma

Non-Traditional

(Marketing)

Retail, Tech, Advertising,

Media, Digital





Overview of the Marketing & Brand Management Industry

Tier 1 CPGs

• P&G• Unilever• L’Oréal• Kimberly-Clark• J&J• Kraft• Nestlé• General Mills• PepsiCo• Coca-Cola

Tier 2 CPGs

• Colgate-Palmolive• Reckitt Benckiser• SC Johnson• Hershey• Clorox• Kellogg’s• Con Agra• Mars• Campbell’s• Anheuser-Busch

InBev






About AaronOverview of the Industry

How to Research the IndustryWhat are Firms Looking For?What to Expect in the Recruiting ProcessWhat to Expect in the InterviewQ&A





How to Research the Industry

• Company websites• Vault Guides

– Career Guide to Marketing & Brand Management

• Career Services and Clubs • Firm Meetings & Informational Interviews• Case Competitions & Simulations• Industry Conferences & Networking• Media Sources

– Advertising Age– Local Marketing Publications






About AaronOverview of the IndustryHow to Research the Industry

What are Firms Looking For?What to Expect in the Recruiting ProcessWhat to Expect in the InterviewQ&A

Hosted by:See the rest at evisors.com/webinars/webinar/21



What are Firms Looking For?

Running a Business

Building a Brand

Leading a Team

• Innovation & Creativity• Problem Solving & Analytics• Building Things from Scratch• Consumer & Marketing Savvy• Project Management• Initiative• Passion





About AaronOverview of the IndustryHow to Research the IndustryWhat are Firms Looking For?

What to Expect in the Recruiting Process

What to Expect in the InterviewQ&A




What to Expect During the Recruiting Process

• Information sessions– Differentiation is key! How will you stand out & be

remembered?

• On campus workshops– Resume writing, interview prep, mock interviews

• Networking– Business cards, thank-you notes, coffee chats

Note: Really varies by campus. Some campuses feature well-established relationships and methodical recruiting processes. Others require a more bottom-up network-focused job search.





About AaronOverview of the IndustryHow to Research the IndustryWhat are Firms Looking For?What to Expect in the Recruiting Process

What to Expect in the InterviewQ&A




What to Expect in the Interview

In Marketing interviews, you should expect:1. Behavioural Questions

– Tell me about a time…– Describe a situation when…– Demonstrate that you have the key competencies

required– Use the CAR method (Context, Action, Result)

2. Case-based Questions– Not the same as “case-based” questions in consulting– Common topics: brand positioning, market entry, line

extensions, pricing, packaging




What to Expect in the Interview

• 1st Rounds on Campus– Generally behavioural focused, some case-based– 30-45 mins

• 2nd Rounds at Firm– Multiple interviews over course of a day, 30-45 mins– Each interview focuses on specific skills & competencies– Mix of behavioural & case-based questions

• Some companies may have additional rounds of screening including aptitude style tests, varies by firm





About AaronOverview of the IndustryHow to Research the IndustryWhat are Firms Looking For?What to Expect in the Recruiting ProcessWhat to Expect in the Interview

Q&A




Questions & Answers

Question 1:

How do you translate international experience from an emerging market to a developed market such as North America?

Hosted by:See the answer at evisors.com/webinars/webinar/21



Questions & Answers

Question 2:

How does a brand manager role differ from a large consumer packaged goods company vs. a startup company?




Questions & Answers

Question 3:

Do you believe the role of brand manager differs within the context of luxury brands?




Questions & Answers

Question 4:

Can you provide additional insight towards recruitment within the marketing industry in 2012?




Questions & Answers

Question 5:

What types of people are happy or unhappy within a consumer packaged goods environment?




Thanks for Joining & Good Luck!

Book your session with Aaron at www.evisors.com/expert/853


http://www.evisors.com/expert/853



Modern Day Mad Men: Careers in Brand Management

Career

Transcript of Modern Day Mad Men: Careers in Brand Management