Modern Day Mad Men: Careers in Brand Management

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Transcript of Modern Day Mad Men: Careers in Brand Management

Welcome to the Evisors Webinar: 7 Mistakes Job Seekers Make Online featuring Joshua Waldman

Welcome to the Evisors Webinar

Visit us online at www.evisors.com

Careers in Marketing & Brand ManagementfeaturingAaron Minocha

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Career Advisors on Demand..com/webinarsCareers in Marketing & Brand ManagementAbout AaronOverview of the IndustryHow to Research the IndustryWhat are Firms Looking For?What to Expect in the Recruiting ProcessWhat to Expect in the InterviewQ&A

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Career Advisors on Demand..com/webinarsAbout AaronGraduate of the Richard Ivey School of Business (MBA 08 & HBA 05)Graduated with Distinction, Deans Honour List2008-Present: Marketing Manager at General Mills, Inc.2005-2007: Marketing Coordinator, Indigo Books & Music Inc.2005 (Internship): Direct Marketing Coordinator, RIMConsults on Evisors for careers in marketing, admissions and business plan developmentVeritas Elite Test Preparation MBA Admissions ConsultantAvid tennis player, music buff, reality TV fan, Starbucks-goer

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Career Advisors on Demand..com/webinarsCareers in Marketing & Brand ManagementAbout AaronOverview of the IndustryHow to Research the IndustryWhat are Firms Looking For?What to Expect in the Recruiting ProcessWhat to Expect in the InterviewQ&A

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Career Advisors on Demand..com/webinarsOverview of the Marketing & Brand Management IndustryHosted by:

Career Advisors on Demand..com/webinarsOverview of the Marketing & Brand Management IndustryHosted by:

Career Advisors on Demand..com/webinarsCareers in Marketing & Brand ManagementAbout AaronOverview of the IndustryHow to Research the IndustryWhat are Firms Looking For?What to Expect in the Recruiting ProcessWhat to Expect in the InterviewQ&A

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Career Advisors on Demand..com/webinarsHow to Research the IndustryCompany websitesVault GuidesCareer Guide to Marketing & Brand ManagementCareer Services and Clubs Firm Meetings & Informational InterviewsCase Competitions & SimulationsIndustry Conferences & NetworkingMedia SourcesAdvertising AgeLocal Marketing Publications

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Career Advisors on Demand..com/webinarsCareers in Marketing & Brand ManagementAbout AaronOverview of the IndustryHow to Research the IndustryWhat are Firms Looking For?What to Expect in the Recruiting ProcessWhat to Expect in the InterviewQ&A

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See the rest at evisors.com/webinars/webinar/21What are Firms Looking For?

Running a Business

Building a Brand

Leading a TeamInnovation & CreativityProblem Solving & AnalyticsBuilding Things from ScratchConsumer & Marketing SavvyProject ManagementInitiativePassionHosted by:

See the rest at evisors.com/webinars/webinar/21Careers in Marketing & Brand ManagementAbout AaronOverview of the IndustryHow to Research the IndustryWhat are Firms Looking For?What to Expect in the Recruiting ProcessWhat to Expect in the InterviewQ&A

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See the rest at evisors.com/webinars/webinar/21What to Expect During the Recruiting ProcessInformation sessionsDifferentiation is key! How will you stand out & be remembered?On campus workshopsResume writing, interview prep, mock interviewsNetworkingBusiness cards, thank-you notes, coffee chats

Note: Really varies by campus. Some campuses feature well-established relationships and methodical recruiting processes. Others require a more bottom-up network-focused job search.

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See the rest at evisors.com/webinars/webinar/21Careers in Marketing & Brand ManagementAbout AaronOverview of the IndustryHow to Research the IndustryWhat are Firms Looking For?What to Expect in the Recruiting ProcessWhat to Expect in the InterviewQ&A

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See the rest at evisors.com/webinars/webinar/21What to Expect in the InterviewIn Marketing interviews, you should expect:Behavioural QuestionsTell me about a timeDescribe a situation whenDemonstrate that you have the key competencies requiredUse the CAR method (Context, Action, Result)

Case-based QuestionsNot the same as case-based questions in consultingCommon topics: brand positioning, market entry, line extensions, pricing, packaging

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See the rest at evisors.com/webinars/webinar/21What to Expect in the Interview1st Rounds on CampusGenerally behavioural focused, some case-based30-45 mins

2nd Rounds at FirmMultiple interviews over course of a day, 30-45 minsEach interview focuses on specific skills & competenciesMix of behavioural & case-based questions

Some companies may have additional rounds of screening including aptitude style tests, varies by firm

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See the rest at evisors.com/webinars/webinar/21Careers in Marketing & Brand ManagementAbout AaronOverview of the IndustryHow to Research the IndustryWhat are Firms Looking For?What to Expect in the Recruiting ProcessWhat to Expect in the InterviewQ&A

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See the rest at evisors.com/webinars/webinar/21Questions & Answers

Question 1:

How do you translate international experience from an emerging market to a developed market such as North America?Hosted by:

See the answer at evisors.com/webinars/webinar/21Questions & Answers

Question 2:

How does a brand manager role differ from a large consumer packaged goods company vs. a startup company?Hosted by:

See the answer at evisors.com/webinars/webinar/21Questions & Answers

Question 3:

Do you believe the role of brand manager differs within the context of luxury brands?Hosted by:

See the answer at evisors.com/webinars/webinar/21Questions & Answers

Question 4:

Can you provide additional insight towards recruitment within the marketing industry in 2012?Hosted by:

See the answer at evisors.com/webinars/webinar/21Questions & Answers

Question 5:

What types of people are happy or unhappy within a consumer packaged goods environment?Hosted by:

See the answer at evisors.com/webinars/webinar/21Thanks for Joining & Good Luck!Book your session with Aaron at www.evisors.com/expert/853

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See the rest at evisors.com/webinars/webinar/21