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Transcript of Model for a business plan
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Al AkhawaynUniversity in Ifrane,Ifrane, Morocco
[Web address
Life Savers !ave "o#rs, !ave $heirs
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Table of Contents
I. Executive Summary..............................................................2
%ighlights
$he competitive edge
$he target market
Mission !tatement
&ision'
$he c#stomer bene(ts'
)#ali(cations of the fo#nders and keyemployees'
*ey (nancial highlights
II. Description of Business.......................................................3+#siness ro(le and Ind#stry
+#siness !trategic lanning and *ey !#ccess-actors
rod#cts and !ervices
Marketing !trategylan
/#stomer reference
/ompetitors Analysis
III. Descriptive Information: Management, Finance, Operations...........................................................................................!
0escription of the Managing team
1perational lan
-inancial ro2ections
I&. "ppen#ix............................................................................2$
3#mber 4' $echnical notes abo#t the software
3#mber 5' 6thical and rivacy Iss#es' !oftwareand Assistance !ervices
3#mber 7' !#rvey
-inancial Ass#mptions'
&. %or&s 'ite#........................................................................3$
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Executive Summary
8ife !avers is a service provider that creates val#e by sharing knowledge and e9pertise in
Microsoft 1:ice applications with o#r c#stomers. We provide them with knowledge they
otherwise wo#ld not be able to receive or wo#ld have to read to man#als in order to gain
e9pertise. +esides the t#toring service, we o:er o#r c#stomers the 8ife !avers Utility
application, which creates val#e by enabling them to connect to the AUI network servicesm#ch faster than they co#ld con(g#re they comp#ter. In order to collect val#e we will
charge o#r c#stomers for the services provided.
(ig)*ig)ts
+)e competitive e#ge
;iven the small competition we have now, we assessed that most of o#r clients or
prospective clients will have three possible choices. $he (rst choice e their services for the c#stomer on camp#s. $his is a new
prod#ct that will develop the market
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socially challenged children from the Ifrane region with free transportation to Al AkhawaynUniversity, where we will give them free t#toring session on basic comp#ter skills.
ision:
1#r vision at 8ifesavers is that every child in the world deserves to have some basic
knowledge abo#t information technology. I$ has become the cornerstone that every person
needs in order to (t in the modern professional world, and we think that everyone deserves
to access it, regardless of their social stat#s or their (nancial means. $his is why we,
8ifesavers, are providing a m#ltit#de of services that will provide the means to sched#le
t#toring classes for the children in the local areas of Ifrane, in order to make them more
familiar with Information $echnology. We feel it is o#r d#ty as entreprene#rs to give as
m#ch as we received, and o#r c#stomers will share o#r point of view. +y providing them
with c#stom software, templates and private t#toring sessions, o#r sole goal is to give back
to the comm#nity and make o#r c#stomers more socially responsible.
+)e customer -enets:
8ife !avers c#stomers will bene(t from o#r prod#cts in m#ltiple ways. -irst of all, the
c#stomers will become more prod#ctive by #sing 8ife !avers Utility. $he software will
enable them to properly connect to the Al Akhawayn 3etwork, printer and the network
drive. !o far these three feat#res have been provided by the Internet $echnology !ervice,
b#t as o#r s#rvey shows, st#dents have been e9tremely #nsatis(ed with the Internet
$echnology !ervice. !econd, the other service we o:er will contrib#te even more to the
academic life and performance of the c#stomers. In fact, the t#toring will be an a:ordable
tool available for every st#dent that will give them the opport#nity to learn how to #se
Microsoft 1:ice !#ite prod#cts. It will consist of one to one t#toring to learn how to
properly and e:ectively #se any software in the conte9t of their classes. 3ot only will they
learn how to #se the software for classes, b#t they will gain a general #nderstanding of
Microsoft 1:ice !#ite prod#cts. $his knowledge will be precio#s later on as it will increase
their chances of being accepted for a 2ob, since they will be more competitive and their
f#t#re company will save the costs of training them. $he teachers of Al Akhawayn
University can also bene(t from o#r service, as we will help them #se Microsoft 1:ice at
their advantage. -or instance, we co#ld help them create an 69cel sheet that calc#lates the
grade of single st#dents, the class average or the e9am averages. $he res#lt of this training
will be that the professors will have more time to prepare their classes, to o:er e9tended
o:ice ho#rs or it will simply provide them with more free time.
/ua*ications of t)e foun#ers an# &ey emp*oyees:$he fo#nders of 8ife !avers are all AUI st#dents seeking bachelor degrees in vario#s (elds,
from marketing to (nance and comp#ter science. All the fo#nders are ma2oring or minoring
in -inance. $his has a positive e:ect on o#r (nancial plans and pro2ections, since we have
si9 di:erent views that positively contrib#te to shape a s#ccessf#l b#siness.
All the st#dents have st#died in Al Akhawayn for at least (ve semesters and have
completed all the principal classes of the +#siness school. -or this reason, we all have at
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least a basic idea of how to start a b#siness. At the same time, the weaknesses some of #s
might have are covered by the e9pertise of others and vice versa, contrib#ting to the
creation of an e:icient and e9pert team.
+esides the st#dies in the University, almost all of the fo#nders have completed one or
more internships. $hese internships range from banks s#ch as +anB#e AlCMaghrib
insights on problem solving, on planning and performing acc#rately and timely. $hese
e9periences give 8ife !avers a strong advantage over o#r competitors, as we have already
have seen how a b#siness r#ns. $his will certainly help #s avoid certain mistakes and foc#s
on the really important aspects of o#r b#siness.
0ey nancia* )ig)*ig)ts1#r company starts b#siness with a ma9im#m of 4GG 0% in capital. I will #se mainly thiscapital to print material related to o#r prod#ct and services. /onsidering the low costs we
will inc#r for the starting o#r b#siness, we will not add more than 4GG 0% to o#r alreadye9isting capital. $he most important part is o#r e9penses. !ince developing the softwareinc#rred very few depreciation e9penses, we will not incl#de this in the pro2ected (nancialstatements. We estimated later in the (nancial part of this b#siness plan, o#r printingcosts. We will be printing activation keys and after services printo#ts
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"escri#tion of $usiness
Business 1ro*e an# In#ustry
*ey !#ccess -actors'
$he reason, why o#r company will be s#ccessf#l is simple. We have been
developing a piece of software, which will allow the st#dent body of Al
Akhawayn University to connect to basic I$ services o:ered by Al Akhawayn
University. $he c#rrent problem st#dents are facing is that the Internet$echnology !ervice
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$he service and software ind#stry is moderately easy to enter d#e to the low
investment reB#ired for assets. $ho#gh the e9pertise is an essential part to
enter this ind#stry sectors. 8ive !aversJ is in possession of bothK the
e9pertise of software programming as well as in teaching the advanced #se
of Microsoft 1:ice !#ite prod#cts, Apple iWork as well as other software
s#ch as !!!.
!ince 8ife !aversJ is the only company in Ifrane o:ering these service the
c#stomers have little power and cant control the prices or move to
competitors. $he same applies for s#ppliers, since 8ife !aversJ creates its
own prod#cts and provides services it doesnt rely on any s#pplier that
co#ld inL#ence o#r b#siness beca#se of a partic#lar high bargaining power.
1#r b#siness will most likely e9perience a very heavy demand of o#r
t#toring service d#ring and before the midterm and the (nal e9am periods.
6ven tho#gh these times will be p#sh o#r pro(ts we ass#me to also have agood amo#nt of c#stomers d#ring the reg#lar semesters, d#e to reg#lar
assignments or st#dents that do not procrastinate.
$#toring +#siness'
$he t#toring b#siness has been aro#nd since st#dents e9isted d#e to the
simple fact that there has always been st#dents that were not able to keep
#p with the pace of their classmates or simply beca#se teachers, professors
or any other type of professional was not able to deliver the ta#ght material
in an #nderstandable way. 1#r t#toring company is operating in a fast
growing sector, the ed#cational sector. According to state#niversity.com the
higher ed#cational sector grew almost 7G in the last ten years
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$he appro9. NGG new st#dents are not only o#r potential c#stomers for o#r
t#toring services b#t also very likely to p#rchase o#r 8ife !avers !oftware,
to simply and speed #p their connectivity with the Al Akhawayn 3etwork.
$he Market !egment
$he market segment we are planning on targeting is the st#dent and fac#lty
body of Al Akhawayn University. $he st#dent body consists of almost 5GGG
st#dents and the fac#lty body of 47G, which makes a total of 547G potential
c#stomers. $he targeted segment is not at a stable si>e b#t rather growing, average ann#al growth b#t are more foc#sed on technology for researching or writing research
papers. $he st#dents from the !%!! will be o#r main c#stomers even
tho#gh they are less in n#mber than !+A or !!6 b#t from o#r s#rvey wewere able to concl#de that the need for software t#toring is almost twice as
big as the one from !!6 and more than 5G higher then the !+A. !ee
;raph 5
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$eachers' We ass#me that teachers will also be in need or o#r t#toring
service. We p#t partic#lar emphasis on the teachers of the !%!! beca#se
we s#spect them to be in more need than teachers of the b#siness and
engineering school d#e to their fact that they already were challenged by
technological obstacle d#ring their st#dies, career.
"o#r goals and ob2ectives
8ife !aversJ #ltimate goal is growth. We at 8ife !avers are a yo#ng small
b#siness that has 2#st opened it doors to o#r new c#stomers. We have
c#rrently two prod#cts in o#r rOpOrtoire, with the goals to increase this
n#mber and to f#rther improve o#r c#rrent software. We are intending to
o:er more software innovations in order to make everyday life of st#dents
easier and more e:icient. Another completely new branch we are
developing at the moment is the market research and data s#pply for other
small b#sinesses with in the Al Akahwayn University and the Ifrane region.
We will achieve these goals by working hard on developing o#r software
even more and making it more attractive by adding and easy to #se UserC
Interface in order to make it even more c#stomer friendly. We all intend to
add f#rther f#nctions to o#r program s#ch as helping st#dents to set#p their
calendars and reminder applications. 1#r software will also help them to
synchroni>e their smart phones with their /, to avoid do#ble entries or
missing events.
1#r new prod#cts, a market analysis s#rvey tools, is still in prod#ction and
is intended to be released with in the ne9t few months. We will #se
primarily Microsoft 69cel for o#r market analysis. We are planning on
performing s#rveys primarily on c#stomers satisfaction so that e9isting
b#sinesses or new ones can (ll the niches and gain a competitive advantage
over the others.
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Business Strategic 1*anning an# 0ey Success Factors
In order to better accomplish o#r b#siness strategic planning, we choose to
reali>e it by following 3icolas 0Allevas pieces of advice. Indeed, we will
constr#ct o#r b#siness strategic planning by answering theses following
B#estions'
Market' Which are the markets that we will foc#s onP
Means' %ow will we reach the markets identi(edP
Moat' What is the method we will adopt to create a moat aro#nd #s, so that
o#r competitive advantage stays #nchallengedP
Model' What are the stages in o#r strategy and what is the order in which
the vario#s stages of the strategy be implementedP
Money' Where will the money
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a !t#dentsAs we mentioned, the st#dents come from di:erent backgro#nds. $hema2ority is Moroccan, b#t then again, they come from all over Morocco.!ome st#dents are international, they came to Morocco to get theirbachelor, so they are spending at least fo#r years here. And (nally, theeare the e9change st#dents, mostly Americans, 6#ropeans and someAsians, that come for a semester only. 6ven is ethnically the AUIcomm#nity of st#dents is very diversi(ed, they are some commoncharacteristics tho#gh. Indeed, all AUI st#dents speak 6nglish. Inaddition, they all have a similar level of ed#cation. $hey havecompleted high school, received a diploma and came to AUI either tost#dy for a bachelor or masters. In addition, in order to be able toa:ord st#dies in AUI, the st#dents m#st come from a certain socialclass. *nowing that the st#dies cost aro#nd 4GG GGG dh a year, with nos#mmer session incl#ded, we can say that on average the st#dentcomm#nity in AUI is pretty wealthy.
b -ac#lty
$he fac#lty in AUI is very diversi(ed as well. With a ma2ority that isMoroccan. %owever, there are professors from all over the world aswell, America, R#ssia, )#ebec, +ra>il, -rance and so on. 6ven tho#ghthe fac#lty has di:erent origins b#t there is still a common factor. $hissegment of o#r market is e9tremely ed#cated. In fact, most of theprofessors have already obtained a h0. $his part of o#r market has onaverage already reached a certain level of self act#ali>ation.
a !ta: $he AUI sta: however is less diversi(ed than the other segments. Witha certain n#mber being foreigners, the ma2ority is certainly Moroccan.Many of them live are from Ifrane contrarily to the other segments.
MeansIn o#r case, since we are part of the AUI comm#nity and that we live withinthe market place, reaching the market is an operational detail and hasnothing to do with the strategy of the b#siness.Moat1#r moat, or in other term, o#r competitive advantage is that we o:erconvenience and e:ectiveness. !ince we #nderstand perfectly the needs of
o#r c#stomers and we know that they are b#sy people that have manyresponsibilities and not m#ch time, we o:er them the help that is going toenable them to accomplish their tasks or learn a new way of doing so in avery smart and e:ective way. We are providing the open click away kind ofservices that makes o#r c#stomers life easy. 1#r competitive advantage issimply that, we are life savers.Model
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MoneyWe agreed on among partners that we will start o#r b#siness with an initialinvestment of 4GGdh. Afterwards, in order to be able to operate andaccomplish o#r primary ob2ective, we need to reali>e some pro(t. 8ets ree9plain that o#r p#rpose is to be able to (ght 2#venile comp#ter illiteracy inthe region of Ifrane. In order to do that, we are going to contact schoolsaro#nd Ifrane, agree on time slots to pick #p children, bring them to AUIwere we can #se the facilities and do the t#toring. 1f co#rse, this will occ#rsome costs, in order to be precise, transportation cost in order to bring thechildren to the #niversity and bring them back to their ho#ses. In order todo that, we are selling the software, and selling t#toring services andc#stomi>ed on demand t#toring services.3ow we have to #nderstand why wo#ld the c#stomer want to pay a marginabove the cost of prod#ction. 8ets not forget that we primarily sell services.It is di:ic#lt tho#gh to estimate the cost of prod#ction of a service.Act#ally, according to Wirt>, pricing a good can even be cost based,competition based or val#e based. /ost based pricing depends on the cost ofprod#ction. $he competition based pricing is abo#t deciding on the costsbased on the completion, in other words, the cost sho#ld be consistent withthe market. %owever, in o#r market there is no other b#siness entity thatsells the same services as o#rs. !o we cant base o#r services oncompetition. -inally there is the val#e based pricing, and this is how wedecide to price o#r goods and services. , 5G45=+y performing a s#rvey, we manage to eval#ate the price that s#its theperceived val#e that c#stomers grant o#r services. Indeed, after comp#tingthe res#lts, we came #p with an average price for the services of??,?TV?dh that we are going to ro#nd to ?Gdh. Moreover, after reali>ing
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the foc#s gro#p, we were able to come #p with an average price of thesoftware which is 4Gdh.*ey !#ccess -actors$he worldwide ind#stry of software and I$ services is growinge9ponentially, and there are many b#sinesses that compete in this sector.%owever, we have bro#ght o#r ind#stry in the town of Ifrane and especiallyat Al Akhawayn University where the competitors are B#ite few. Indeed,there are only a few b#sinesses that are in the sector software developmentin the region, which are mainly technicians from A>ro#. $ho#gh this seemsto be a very small n#mber, the total target market is not large, as it is onlythe st#dents and fac#lty of AUI and it sho#ld be taken into acco#nt thatthere are few other people available as potential c#stomers. $herefore, wesho#ld not #nderestimate the e:ect of the competitors in the market.Indirect competitors that o:er alternative services are mainly the I$!department of Al Akhawayn #niversity, while o#r core ca#se is to facilitate
the #sage of the services they o:er. -or the internet con(g#ration, I$!already gave an online g#ideline for st#dents to follow in order to establishthe connection. 3evertheless, the ma2ority still fail to reach that end. $hegrowth of the market is going to be somehow sharp, as the need of o#rservice is yet to be discovered. $he combination of the /a#se and the #tilityof the software will make the demand high at (rst met by a limited s#pplyprocess. Indeed, this will create a window for arbitrary ha>ard coming fromrelative s#bstit#tes that might emerge from imitations and limitations. $hest#dents of Al Akhawayn University and its sta: are the main considerationof the target c#stomers, b#t a part of this target can easily be transformedinto an indirect so#rce of competition. !t#dents can easily imitate the
concept and propose it on camp#s. ;iven the nat#re of the b#siness, that isentirely innovative and nonCl#crative organi>ation, the initial investmentpart or /apital wo#ld be easy to manage at (rst. $hen will the marketingcampaign will reB#ire #s to design Lyers and make a small introd#ctoryevent that will probably take place on camp#s. -or positioning, we will needto make a video that will represent #s on the !ocial 3etwork.
1ro#ucts an# Services
rod#ct'
8ife !avers o:er prod#cts and services that are vario#s depending on the
need e9pressed by c#stomers. We have one prod#ct and vario#s services.
$he prod#ct is a software, which is intended to con(g#re the c#stomers
comp#ters to work correctly with some AUI 3etwork -eat#res. rior to
#sage of the software, the c#stomer needs to p#rchase a prod#ct key or a
prod#ct (le to be #niB#ely #sed with hisher machine. Indeed, we will not
be selling the program itself, b#t we will be licensing it #sing prod#ct
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keysactivation (les. A prod#ct key can be either p#rchased at the selling
points d#ring the la#nching period or downloaded via a (le online
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the same connection, which is why the Wi-i connection b#ndle feat#re
does not reB#ire activation. 1#r %elp and !#pport center will be in
charge of assisting clients that acB#ired prod#ct keys in the activation
and validation of their keys on their respective comp#ters.
0evelopment, $esting, and Release'
$he program will be made available as a +eta version to be tested by real
#sers #nder di:erent environments. 0#ring this phase, activation will be
free of charge and only speci(cally addressed people will be able to
receive the preCrelease beta version
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8ife !avers also o:ers services to AUI st#dents. 1#r services are vario#s
and target di:erent c#stomers and sit#ations. We have made a plan as of
the acc#racy of the targeted people, sit#ational environmentZ, and
possible problems.
-irst, it is important to note that the term servicesX refers to all serviceso:ered to c#stomers that e9pressed the willingness to p#rchase them
and the need for them. $hese services are personal assistance sessions e the
st#dy e9perience and increase e:iciency and prod#ctivity. When
necessary, st#dents that need to #se technology to accomplish academic
work
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will be created after the (rst week of operations to better target and
frame the areas of interest.
What applies to st#dents mostly applies to professors in term of services.
3ecessary personali>ation will be made to adapt to the needs.
Mar&eting Strategy1*an
In order to b#ild o#r marketing strategy we follow D. /onrad 8evinsons
directives by following his seven steps.
4= What is the p#rpose of yo#r marketingP
!ince 8ife !avers is a start #p company c#rrently #nknown in Al Akhawayn
University, the #ltimate goal is to raise awareness of o#r company among
the st#dents and fac#lty. 8ife !avers will advertise the two prod#cts we
c#rrently provide, 8ife !avers Utility Application and the 8ife !avers
$#toring !ervice, in order to attract potential c#stomers and promote the
sell of o#r di:erent services. In addition to this, we will call p#blic attention
to the fact that the p#rchase of 8ife !aver prod#cts will directly contrib#te
to the training of socially challenged children from the Ifrane region.
5= What primary bene(t can yo# o:er c#stomersP
$he primary bene(t we o:er to o#r c#stomer is convenience, e:ectiveness
and friendliness of o#r prod#ct and services, which are easily to access and
to #se.
7= Who is yo#r target marketP
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$he market 8ife !avers is targeting consists of the st#dent body and the
fac#lty of Al Akhawayn University. In partic#lar we are targeting the
st#dents of the !%!! beca#se they have showed the highest demand for o#r
service, see s#rvey graphs. -or what concerns the fac#lty, we will also foc#s
on the !%!! department, d#e to the fact that !+A and !!6 fac#lty has to
work daily with technologyK therefore they sho#ld already have a solidfo#ndation in dealing with Microsoft 1:ice !#ite Applications. Moreover,
cl#bs and associations leader might also be interested, d#e to the
organi>ational tasks they are assigned.
/oncerning the n#mber of potential c#stomers, the Al Akhawayn comm#nity
consists of abo#t 57GG members, 5GGG st#dents and 7GG fac#lty. 1n the one
hand, the software will attract limited c#stomers, especially newcomers, asmany st#dents are already connected to printers or to the Al Akhawayn
Wi-i network. 1n the other hand, for the t#toring we can address almost
the whole comm#nity.
$he st#dents and fac#lty will b#y o#r prod#cts beca#se they do not want to
bring their comp#ters to the I$!. $he I$! has a very bad image among the
University d#e to several reasons s#ch as' damaging the c#stomers
comp#ters, not performing the asked service, taking very long for their
intervention and more. 1n the contrary, the 8ife !avers !ervices are fast
and reliable, as we e:iciently do what the st#dents or fac#lty asked #s to.
N= Which marketing tools will yo# #se to reach yo#r target a#dienceP
We are going to #se a -acebook page and to record a video commercial that
will be released on the Internet
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live marketing by presenting o#r prod#cts and services in the main
resta#rant at the r#sh ho#rs. $his will make people aware of o#r prod#cts
and convince them to p#rchase them.
?= What is yo#r companys niche in the market placeP
We are speciali>ed in serving the needs of the AUI comm#nity and to (ght
2#venile comp#ter illiteracy in Ifrane.
T= What is yo#r companys identity in the market placeP
1#r companys identity consists of o#r being st#dents, and this company
started as a class pro2ect. We live from within the problems and challenges
of o#r potential c#stomers, and this t#rns o#t to be a great advantage. What
makes #s special is that we #nderstand o#r markets needs beca#se we look
at them from within. We are close to o#r market, we are part of the
comm#nity, we share an identity, a lifestyle, a c#lt#re. We are the lifesavers for the AUI comm#nity, with the greater scope to help the poor
children in the Ifrane area.
V= %ow m#ch money will yo# spend in yo#r marketingP
We have the great advantage that only one of all the marketing tools has a
cost. In fact, in order to print the Lyers, we will have printing costs that will
not e9ceed ?G dhs.
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'ustomer 1reference
0#ring o#r research period, which consisted of market research and
eval#ation of competitors, we identi(ed two ma2or factors that will shift
c#stomer preference towards o#r software'
4C I$!s image' the Information $echnology !ervices has one of the worst
rep#tations on camp#s compared to the other AUI departments. $his p#shes
st#dents to look for alternative sol#tions when having an I$ related
problem. 0#ring o#r foc#s gro#p, the tried to answer the B#estion' What
do yo# think abo#t the I$! servicesP, and the feedbacks were very
negative. lease refer to the competitors analysis section to access the
res#lts in more detail.
5C $he need for personali>ation' !t#dents on camp#s have a growing need
for personali>ed services to respond their personal demands. $his need
cannot always be answered by the I$!. /oncerning the B#estion' %ow do
yo# feel abo#t this statement' I have my personal AUI 3etwork assistant
that connects my / to my 3 0rive, AUI rinter, and con(g#res my internet
connection for meP, from a total of T reliable so#rces, N st#dents stated
that they were happy, and 4V others a:irmed that they were e9cited abo#to#r software. $his shows that st#dents are striving to (nd a better, more
#serCfriendly and c#stomi>ed sol#tion than the I$! alternative. 1#r service
satis(es those criteria and is based on st#dents needs on camp#s.
As for o#r 8ifesavers service, to the B#estion' "o# have a (nance pro2ect
d#e today at midnight and heavily reB#ires Microsoft 69cel as a software
package. It is 4G M, help is... , only 4G st#dents said that help is notneeded. $he rest of them
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As for t#toring for professors, st#dents and cl#b leaders, the characteristics
of o#r services that will mostly attract c#stomers are the high convenience,
#serCfriendliness and the personali>ation of the session according to
c#stomers needs. We think this will be the decisive point to convince o#r
c#stomers to prefer o#r services over videos on the net and other
alternatives.
'ompetitors "na*ysis
In order to better #nderstand o#r competitors, we analy>e them
according to the di:erent services. In fact, each one of o#r services faces
di:erent competitors. We will e9amine the competitors of each prod#ctsseparately.
1#r core prod#ct and services are'
a= $he software
b= $#toring sessions for AUI st#dents, professors
and cl#b leaders.
c= 8ife !avers !ervice' personali>ed e9press t#toringsessions on demand VV
.
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$he competitors of each prod#ctservice are'
a= $he software
rimary0irect competitors
Who are o#r primary competitorsP Where are they locatedP
$he primary competitor of o#r software is not a b#siness, b#t one of
the #niversitys departments' the Information $echnology !ervices
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the government, st#dents and secondary reven#es e is a threeCday event that takes place at the
beginning of each semester. $hey advertise thro#gh email and Lyers.
0#ring this event, I$! st#: do check #ps on the devices that st#dents bring,
incl#ding' Internet connections, eCMail set#p, ;orintY service
con(g#ration, Installation of licensed software, etc.
"o# can (nd below the tool #sed by the I$! to market their services' this
Lyer was sent to st#dent by emails #sing the st#dents news, posted on
-acebook and h#ng in key spots aro#nd camp#s.
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What do c#stomers say abo#t themP %ow do c#stomers describe their
prod#cts or servicesK their way of doing b#sinessK the additional services
they might s#pplyP
In order to answer this B#estion, we organi>ed a foc#s gro#p with 5G people
from !+A, !!6 and !%!!, and we asked them the following B#estion'
What do yo# think abo#t the services the I$! providesP And what abo#t
the way they provide themP
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$he st#dents generally answered that they do not know where the I$! is
located or the nat#re of the services provided. $his means that the I$! has a
very low pop#larity, they are not known on camp#s and st#dents do not
resort to its services if they need help with their devices.
%ere are some e9amples of the answers we received of st#dents who do not
know m#ch abo#t the I$!'
Assim Imad, What I$!P
!afa 6l Rhidani,$he tr#th is I never #sed their service.
1mar 6rra2i, I have never been to the I$!.
1mar *herba, I have never been there, I have no cl#e whattheir services are.
We also had very negative responses abo#t the department. %ere are some
e9amples'
!alma 6l "o#mi%onestly, I never tr#sted them eno#gh to givethem my comp#ter. !o I never bene(ted from those services.
!o#ka\na Morsad, $he system of tickets is the worstcontraption in h#man history.
!elma +aaki, $he services are e9tremely bad. 8ast time whenthey advertised for the +"10 days, I gave them my comp#ter to get anantivir#s, Microsoft o:ice and to con(g#re the ;oprintY . When I came backto get my comp#ter, I was told that everything was settled. When I came
back to my room and checked, absol#tely nothing was done. 3ow Im 2#stwaiting for the moment to drop by their o:ice and make a scene. 3ahla +endefaa, My comp#ter crashed while they were
installing Microsoft 1:ice d#ring the +"10 days, they kept it over night.When I got it back, I no longer had access to the /' 0rive and the onlysoftware that was installed was the &aio /are that comes with the comp#ter.+asically, nothing works on it and somehow, they took away admin rightsfrom my acco#nt, which is the only one on it, so I cant even work on
LIFE SAVERS - 2!
https://www.facebook.com/safa.elrhidanihttps://www.facebook.com/omar.erraji.9https://www.facebook.com/omar.kherbahttps://www.facebook.com/elysalmahttps://www.facebook.com/soukaina.morsadhttps://www.facebook.com/Amles.Bkhttps://www.facebook.com/NoxBendefaahttps://www.facebook.com/safa.elrhidanihttps://www.facebook.com/omar.erraji.9https://www.facebook.com/omar.kherbahttps://www.facebook.com/elysalmahttps://www.facebook.com/soukaina.morsadhttps://www.facebook.com/Amles.Bkhttps://www.facebook.com/NoxBendefaa -
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recovering the software. "o# can say I am not pleased by their services as ofright now.
1#ssama 6l %o#cini, 1nce, I po#red co:ee on my comp#terand it stopped working. I toke it to them and they told me' yo# have toformat itY
Reda Ayadi, I dont tr#st them. $he I$! can retrieve any
information from the st#dents devices.
&ery few st#dents did give ne#tral answers, for e9ample'
Dawad Rao#di, I think they are average and can be moree:icient. $hey take some #nnecessary meas#res that slow down theprod#ctivity of st#dentsK for instance, the session times o#t while yo# areworking on the comp#ter. $he bandwidth limitation can be dynamicaccording to the n#mber of st#dents connected. $hey co#ld have atechnician for random bags on st#dents comp#ters. When I had a problemwith mine I was told, If the problem is from the software, we can format it,if its hardware, theres nothing we can do. An most of the times, theyformat the comp#ter which is not really (9ing the b#gs b#t also destroyingall data on the disk.It is like killing a Ly with a rocket la#ncher.
We were not s#rprised to receive this kind of feedback.
After disc#ssing with the foc#s gro#p, we came to the concl#sion that AUI
st#dents from di:erent backgro#nds and schools have a negative opinion
abo#t the I$! services, and in some cases abo#t the whole department.
What are their ma2or weaknessesP %ow can o#r company capitali>e on
themP
Are new competitors entering the b#sinessP
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https://www.facebook.com/Oussama.elhoucinihttps://www.facebook.com/Reda.Ayadihttps://www.facebook.com/Oussama.elhoucinihttps://www.facebook.com/Reda.Ayadi -
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$he I$!s has three ma2or weaknesses. -irst, they are #npop#lar, few people
know abo#t them, their services and their location. $his is directly related
to the lack of advertisement, that takes place once a semester for a threeC
day event.
$heir second ma2or weakness is not being appreciated by the market.
!t#dents do not tr#st them and are #nsatis(ed with their services. In
addition, they give st#dents the impression that they are not taken serio#sly.
When someone complains abo#t the connection being broken, they only
answer by asking yo# to send an online ticket. Morevoer, if yo# bring yo#r
comp#ters with problems ed by the #niversitys schools, b#t they are limited to
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speci(c co#rses, whereas o#r t#toring o:ers help on how to e:iciently #se
some technological tools. $h#s, there is no other entity in AUI that provides
the same kind of service that we do, so we do not face any direct
competitor.
!igni(cant competitors Indirect /ompetitors
1n the one hand, there are no b#siness entities that signi(cantly compete
with #s. 1n the other hand, the content of o#r t#toring sessions co#ld be
learned independently on the Internet, like how to r#n analyses on
Microsoft 69cel or regressions in !!!. %owever, this is very time
cons#ming and the information is not always reliable. At the same time,learning by yo#rself can be harder than being t#tored. $herefore, AUI
members will be likely to reB#est o#r services, as we will show them in
person how to #se some technological tools to accomplish their tasks in the
most e:icient way.
c= 8ife savers service' personali>ed e9press t#toring sessions on demand VV
rimary0irect competitors
$his service does not face any direct competition. $here is no b#siness
entity in the market that can provide this service.
!igni(cant competitors Indirect /ompetitors
*nowing that this service consists of c#stomi>ed individ#al t#toring on
demand V days a week, we can concl#de that we do not have any signi(cant
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or indirect competition. %owever, some market share can be taken away
when the potential c#stomers ask friends for help.
"escri#tive Information, ana.ement/ Finance/0#erations
Description of t)e Managing team
2*t1 of ay/ *))*ermanSc1illerrain3 !"&!!+
$runnenS4it5erlan6#oe.)*7.mail3com 82*2 &-!''-22-+(
Felix Cornelius Lange
Education
+)92+** : current Bachelor of Business Administration
Finance
Al A;a14ayn
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base6 on my university stu6ies
Statistical anal'tical s$ills successfully com#lete6 t4o statistic courses
Fluenc' in /nglish live6/ stu6ie6 in t1e
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+92+*2 : current Active ember of t1e Al A;a14ayn Astronomy Club
**92++)- +92+** ember an6 Coac1 of t1e Ru. Rats S;i an6 Sno4boar6in.
#ro.ram
Languages Speaking Listening
Reading
erman ot1er ton.ue ot1er ton.ue ot1er ton.ue
En.lis1 C2 C2 C2
Arabic A* A* A*
S#anis1 A* A* A*
Personal Interests
F@ 0#tion ar;et/ Stoc; exc1an.e mar;ets/ com#uter science/ #1oto.ra#1y/ tennis/
sno4boar6in./ .olf an6 >tness3
LIFE SAVERS - +
Levels: A1/2: Basic user - B1/2: Independent user - C1/2 Proficient user
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Sarah Oumnad
20ans, Single, Moroccan
Sect 22 Res Al Arz Appt G10
Hay Riad Rabat
+212 6 75 51 76 46
s.oumad!aui.ma
"ducatio #
2010-2013 : Al Akhawayn Universiy in !"rane#
$ac%elor i $usiess Admiistratio. &a'or# &ar(eti). &ior# *iace.
74 credits up to o.
Graduatio plaed ,or *all 2014.
$ee,iciary o, a sc%olars%ip ,rom t%e -iersity.
200$-2010 :Sc Mahemaics %achelor&s degree wih honors #
/olutary or(#
'eadershi(
20112012 # )eam leader i t%e comi) "c%a)e departmet o, A!*S*+#
20112012 : !nernal Manageri S!*.
ournalisme
2011 # ournalisit% t%e studet publicatio 3 Avan-garde at Al A(%aay -iersity i ,rae.
+ommuniy Service
2010 2012: member o, t%e club .O)A.A+)#articipati) i arious pro'ects i order to
deelop socially ad ecoomically t%e re)io o, ,rae.
2011# /oluteeri) i t%e *- R- 2011 it% Had i Had associatio.
201# /oluteeri) i t%e *- R- 2011 it% Had i Had associatio it% t%e eteral
commuicatio committee.
8a)ua)es #
LIFE SAVERS - *
mailto:[email protected]:[email protected] -
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*rec%9 ")lis% # "cellet
Arabic # Good
:ompeteces #
&icroso,t ;ord< &icroso,t "cel< &icroso,t oerpoit< ;idos &oie &a(er< *ial :ut ro.
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A/*' AAA
16 "rymet%e=s Alley
olo< :asablaca
>212?65@7704
*M'OM*) O*+)!4*&iddle&aa)er ositio< leadi) to a top maa)emet positio i t%e &usical $usiess
*/U+A)!O
Al A(%aay -iersity >,rae?
$ac%elor o, $usiess Admiistratio >"pected Bue 2015? &a'ori) i &ar(eti)< mior :ommuicatio
GA# 2.@
*M'OM*) *5*.!*+*
ARA$ C-SA $AD >Cuis< Cuisia?
Assistat &aa)er ad Atmosp%ere &aa)er< Spri) ad Summer 2011
$ee i c%ar)e o, t%e )ood atmosp%ere ad cotiuous motiatio it%i t%e team o, accouti)eperts
/RG &-S: >8os A)eles< 8A?ter at t%e teral Studio
$ee i c%ar)e o, t%e soud material ad t%e cotact betee artists ad oers it%i t%e studioS*+!A' S6!''S
residet< R%yt%m -ity
&aa)ed bad it%i t%e -iersity ad sc%eduled ee(ly re%earsalsresidet< A- /oices -ited
&aa)ed t%e :%oir ad bee t%e :%oir &aster ,or 2 semesters:%oir :oductor< A- /oices -ited :%oir
8ead t%e c%oir ,or a yearStudet Ambassador :oordiator< A-
$ee i c%ar)e o, t%e coordiatio o, studet ambassadors at A-.**.*+*S Co be preseted upo reEuest.
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Residence Mimo>as, Mohammedia, Morocco/ell phone' ]545TV75G447
6Cmail address'm.benseghir@a#i.ma
OBE'+IE
%O40"S"FI5"5'I"6M"5"7E44ES1O5SIB6EFO4MO5I+O4I57+(E"68EOF+(E
'OM1"59SS+O'0
ED8'"+IO5
2; +OBE"%"4DEDI52;?.
14ESIDE5+6IS+71": @.; O5S14I572;2 "5DF"66 2;2 '71": @.;
4E6"+ED'O84SE%O40I5'68DES:- 'O41O4"+EFI5"5'I"6M"5"7EME5+- FI5"5'I"6I5ES+ME5+S"5DSE'84I+IES"5"69SIS- 'O41O4"+E"5DB8SI5ESSFI5"5'E- 14I5'I16ESOFM"5"7EME5+
2;2
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F68E5+69S1O0E5"5D%4I++E56"578"7ES: '6"SSI'"6"4"BI', F4E5'(, E576IS(
4EFE4E5'ES
4EFE4E5'ES"4E""I6"B6EO54E/8ES+
Erebih AbdallahiAl Akhawayn University Ifrane Phone: +212672251737 erebih.a@!ail."o!
Chief Executive Manager
Education
AL AKHAWAYN UNIVE!I"Y# Ifrane
$achelorof $u%ine%% Ad&ini%tration#'Ex(ected graduation) *+,-.
#a$or: %inan"e
#inor: &oisti"s
Intern%hi(%
$!A /A0# 'o(ak"hott)#a(riatania* (!!er 2,13-/$M# /enerale $an1ue de Mauritanie *(!!er 2,12-.
V2LUN"AY W2Knlish tea"hin 'ov 2,12 / #ay 2,13. *0an in 0an Asso"iation Ifrane-.
!3ill%
ororate o!!(ni"ations
reative 4ea! &eaershi
Pro("t Positionin ranin
!oft4are) # Pro$e"t rystal 8eorts # 9ffi"e *or A""ess ;"el PowerPoint-
Web5Multi&edia) #
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8ouei &o%amed 8abda)
Address# 267 $d $ir Azarae< &aari,< :asablaca< &orocco
Celep%oe# +212 661444
"mail#louei.labda)!)mail.com
Education
2010-2017 $ac%elor o, $usiess Admiistratio Al A(%aay -iersity
2008-200$ Geor)e ;as%i)to Academy %i)% sc%ool diploma
Experience
une
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cliets.
_ (an# in (an# '*u-:&ol#nteered for -#n R#n event to help raise charity
Computer &Language Skills
F oeroit< "cel< &icroso,t ;ord< Access< SSS< yt%o
F Russia >mot%er to)ue?
F ")lis% >ecellet?F *rec% >Readi)< ral?
F Arabic >ari'a dialect?
Other Interests.
+ass g#itar player in #niversity band, play chess, $raveling' 6gypt, /ypr#s, Ukrane,/hina, Ar>erbai2an, $#rkey, !yria, IraB.
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Operationa* 1*an
!tart Up lan'
$he p#rpose of this b#siness plan is to organi>e o#r new b#siness
according to the needs of o#r c#stomers in o#r environment. !imilar to real
life e9perience, this comes with constraints. $he (rst one is the b#dget
limitation. In fact, being st#dents we do not have large (nancial reso#rces.
At the same time, o#r b#siness does not reB#ire large f#nding as services
like the software and the t#toring sessions do not have costs. $he costs we
will have consist of the advertising campaign and the transportation of
children to the #niversity. $o cover the (rst one, every member will initiallycontrib#te with a limited amo#nt of money, which we ass#me it will range
between 5G to ?G MA0 according to the needs. In regard with the costs of
transportation, we will cover them with the pro(t from the training and the
sell of the software.
1perational lan'
1wnership
$he general partnership is composed of the si9 of fo#nders who are
contrib#ting to 8ife !avers with money, labor and skills. $he pro(ts are
entirely dedicated to t#toring of the kids, b#t each of #s personally shares
the losses and the management of the b#siness.
artners'
CMohamed Mehdi +enseghir
CAdel Abaab
C-eli9 /. 8ange
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0evelopment
Mehdi +enseghir
0evelopment
-eli9 /. 8ange
Marketing
Adel Abaab
Marketing
!arah 1#mnad
-inance
8o#aie 8abdag
-inance
6rebihAbdallahi
C8o#aie 8abdag
C6rebih Abdallahi
C!arah 1#mnad
+C /ompany !tr#ct#re
!ince the b#siness is a general partnership, management
responsibilities are eB#ally and e:iciently divided.
1#r management team consists fo#r main managing departments'
1#r partnership is fairly democratic. All decisions made are made and
eval#ated thro#gh votes
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Financia* 1roections
Attached are 8ife !avers J ro2ected -inancial statements
6oan an# Investment 1roposa*
8i,eSaers is a startup compay t%at sells a so,tare product %i)%ly ,ocused to meet t%e eeds
o, Al A(%aay -iersity studets< %o are maily iterested i %ai) a permaet access toolie stora)e< ;i*i ad tec%ical troubles%ooti). $ased o our ,orecasted sales t%e busiess
%as a ery %i)% )rot% o, 40I< due to a lucratie ic%e se)met.
8i,eSaers as ,ormed by Adel Abaab< &ed &e%di $ese)%ir< Abdalla%i "rebi%< 8ouei 8abda)t%ree years? ,uture pro'ects ,ocus o t%e epasio o, our coera)e zoe ,or
tutori) sessios i t%e ,rae re)io< as ell as o t%e icrease o, t%e umber o, people bei)
tutored. &oreoer< e are i process o, deelopi) e products ad solutios ,or A- studets.
:urretly t%e team cosists o, si ,ouders< but i order to ac%iee our aboe stated )oal e ill
%ire e employees ad ret a o,,ice to establis% our %eadEuarters ad cetralize all t%e team
ito oe locatio.
Co ac%iee t%e aboe stated ob'ecties t%e ,irm eeds#
A loa o, 600 &A at a rate o, I iterest. C%is loa ill be paid usi) t%e returs )eerated
,rom our so,tare ad t%e assistace sessios.
;e %ope t%at e ill reac% a a)reemet t%at satis,ies bot% parties.
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Sicerely Jourse the B#ality of their academic works andincrease their potential. We also want to assist st#dents in #sing
technology in speci(c assignments while making s#re not to do theassignment in their place. We are very concerned with maintainingrep#table ethical standards and that is why we will never reali>eassignments, homework, or any other task meant to be performed bythe st#dents. Instead, we will show st#dents how they can #setechnology
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5um-er 3: Survey
We have collected a s#rvey of 4GV st#dents and we eliminated o#tliers. 1#r
(nal data set contains V respondents and o#r s#rvey has been analy>ed.
$he (rst part of this appendi9 is the s#rvey B#estions ass#mptions, then
analy>ed data graphs.
Survey Questions assumptions:
$he B#estions were phrased in s#ch a way that they are the least biased
possible. $hey incl#ded previo#s knowledge of o#r market and targeted
speci(c needs to assess how m#ch the need plays in o#r favor. 6very
B#estion incl#ded choices that the respondent can choose from. 1ne
B#estion was open and respondents co#ld inp#t a price they per ho#r of the
service.
Survey Results: (questions included)
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$otalG
4G
5G
7G
NG
?G
TG
69cited
%appy
I dont care
3e#tral
$otalG
?
4G
4?
5G
5?
7G
7?
Appreciated
Important
3ot needed&ital
s
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$otalG
?
4G
4?
5G
5?
7G
7?
NG
N?
?G
Ask someone thatk3ows oweroint forhelp
*eep it the way it is,yo# dont care
8ook #p how to createthe perfect !lideshowonline
$otalG
?
4G
4?
5G
5?
7G
7?
NG
N?
Ask someone thatk3ows how to makeMicrosoft Word cite allyo#r so#rces and addthem to yo#r
doc#ment
/heck online how tocite every single itemof yo#r so#rces
Use books that helpyo# cite so#rces
Use online a#tomaticcitation tools and thencopy cited so#rces oneby one
Other categories:
Ans&ers
6o 7esGrandTotal
Count of I8d rather have m' computerconnected to the A5I printer automaticall'
than follo& the step1b'1step9 :; :9
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Ans&ers
6o 7esGrandTotal
Count of I8d rather have m' computerautomaticall' con.gured to access m' 6
drive% A5I printer% and connecte :9
Ans&ers
6o 7esGrandTotal
Count of 4n average% I feel comfortableusing tech6olog' to optimi(e m' studies
and get good grades< :? :9
Column@abels
FA@S/T5/
GrandTotal
Count of I &ould love it if someone helps mecon.gure m' computer and m' phone to
remind me of assignments%> == :9
1ivot ta-*e t)at exp*ore t)e #egree of nee#: /. (o #o you #escri-e t)e nee# if you
)ave a proect #ue tonig)t an# reuires tec)no*ogy.
o& @abels
Count of 7ou have a .nanceproect due toda' at midnightand heavil' reDuires 3icrosoft/Ecel as a soft&are
Vital ?;+
S$A Stu6ent !+3++SBSS
Stu6ent &3&'
SSE Stu6ent %3
Grand Total >;;+;;
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G.GG
4G.GG
5G.GG
7G.GG
NG.GG
?G.GG
TG.GG
4GG.GG 5GG.GG 7GG.GG NGG.GG ?GG.GG TGG.GG
Services 5ee# "pproximation
$otal
Technical analysis of survey data using Microsoft Excel:
Tests of reliability of 6ata3
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I #refer Hot to tell *
ale 2&
Grand Total :=
$he s#rvey showed #s appro9imation for the needs of o#r markets and gave
#s great insights concerning the prices we can charge prospectivec#stomers. We #se Microsoft 69cel to collect, sort, clean, analy>e, and
interpret res#lts.
LIFE SAVERS - %2
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Financia* "ssumptions:
Ass#mptions' $here are almost 5GGG st#dents in AUI and 4GG answered o#r
s#rvey, this means that the respondents correspond to the ? of the
potential c#stomer base. With o#r marketing campaign, we will reach #p to
4GC4? of potential c#stomers in the #niversity, which ro#ghly translates
into 5GGC7GG people. Moreover, at the beginning of each semester we will
address the newcomers, translating into a constantly growing gro#p of
potential c#stomers. $his growth will have positive inL#ence on o#r
b#siness, indirectly translating into its growth.
1ne the one hand, from o#r s#rvey we can also ded#ce that people will be
willing to pay for o#r software, as G of the sample answered positively to
the direct B#estion.
1n the other hand, ro#ghly ?G of the respondents e9press interest in
being t#tored in Microsoft 1:ice prod#cts. %owever, we are convinced that
people might show more interest in this service towards the end of the
semester with the coming deadlines, therefore we will keep promoting and
advertise o#r prod#ct to raise awareness on the e9istence of this service.
3ovember 5G47' we e9pect the interest in o#r prod#cts to rise by 3ovember
thanks to to the word of mo#th, the advertising and the prod#ctive res#lts
of the service provided so far. Moreover, this partic#lar period of the
semester is concentrated with deadlines, papers and presentations. $h#s,
there will be a higher need for assistance with ower oint, 69cel, Word and
other services.
0ecember and May' these two months are going to prod#ctive beca#se of
the last weeks of classes and the (nal week. 0#e to lastCmin#te pro2ects,
some st#dents might rec#r to o#r #rgent assistance sessions, which are
slightly more e9pensive
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Jor;s Cite6
American 0aily %erald.