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Transcript of Model Brochure brosura
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7/28/2019 Model Brochure brosura
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Organised by
www.ter rapinn.com/wlcac13
Key speakers
Michael OLeary | Ryanair
Bjrn Kjos | Norwegian Air Shuttle
Thomas Winkelmann | Germanwings
16 18 September 2013
Sofitel London Heathrow, London, UK
Co-located with
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Michael OLeary, CEO, Ryanair
How
canRyanairsusta
inbeingEuropes
mostprotablea
irlineandstill
continuallybeth
elowestcostpro
ducerinthemarket?
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www.ter rap inn.com/wlcac13
The World Low Cost Airlines Congress is where you will
meet with leading global carriers to understand what they
are doing to get the competitive advantage in over-served
markets. Hear from Ryanair, Easyjet and Norwegian to
discover how their future plans will affect your market share.
Is a cost-only value proposition still a sustainable model or ultra low cost airlines? Learn
rsthand rom The Ultimate ultra low cost airline. Michael OLeary, CEO o Ryanair will
shed some light on how they continue to perorm strongly in an age o austerity. Hear
rom not only LCCs but Traditional Airlines and Short Haul oshoots to ully understandwhat common eatures you should be utilising rom each model to make a prosperous
airline.
Improve your strategy by understanding what leading LCC CEOs such as Alex Cruz
and Thomas Winkelmann are doing to continue to increase yields and expand into new
networks. Learn rom EasyJet how to deliver a more tailored marketing campaign and
ully enhance digital interaction with your customers.
To oer you maximum interaction with the industry at the event we have live debates
with audience involvement, topic specic round table sessions, interviews and panel
discussions. You will have an opportunity to network with airline CEOs, COOs, MDs
and learn about the latest LCC business models, alliance strategies and revenue
management tools that you could be implementing next year.
Dont orget that the earlier you book your place, the more you save, so dont put it
o and book your place online now with voucher code BD2013. I hope to see you at
Heathrow this September.
Daniel Boyle
Conerence Manager
www.terrapinn.com/wlcac13
www.ter rap inn.com/wlcac13
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Bjrn Kjos, CEO, Norwegian Air Shuttle
Discoverh
ow
Norwegianareexpandingouts
ideoScandinaviaandaresetting
upbase
sinhighlycompe
titivemarkets
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Route Development + Arican opportunities - Monday 16 September 2013FocusDay
12:45 Networking Lunch
11:00 Chairmans opening remarks
John Strickland, Director, JLS Consulting
10:30 Registration and rereshments
COMPETING FOR MARKET SHARE
11:40
How Air Frances new LCC Hop! Is planning to
compete or European travellersHelene Abraham, EVP Commercial, Hop!
13:45 What will the impact be o traditional carriers on
the short haul market in Europe?
Have you ever wondered what major leading
competing airlines would say to each other alone in
a room? We have invited the leaders rom traditional
carriers to discuss how they are dealing with the
short haul challenge via an intimate ace to ace
discussion conducted on a circular stage in an
amphitheatre style setting.
Laura Cavatorta, MD, Air One
Tamur Goudarzi-Pour, Director o Network
Planning, Luthansa
Jeroen Hugen, Senior Manager Network Planning,
KLM
Frances Ousely, Italy Director, Easyjet
14:30 Aternoon Rereshments
12:15 PANEL DISCUSSION
How to grow and expand your market share in a
maturing European region
Christine Ourmires, CEO, CityJet
Thomas Winkelmann, CEO, Germanwings
Helene Abraham, EVP Commercial, Hop!
Ole Wieth Christensen, Director Airline Sales &
Route Development, Copenhagen Airport
SHORTHAUL FISHBOWL
11:10 KEYNOTE ADDRESS
John Strickland talks to Thomas Winkelmann,
CEO o Germanwings and asks about the new
Germanwings and what their plans are to take
over all o Luthansas domestic and European,
non-hub ights.
OPPORTUNITIES IN AFRICA
15:00 FastJet one year on: Getting to know the Arican
customer
Ed Winter, CEO, Fastjet
15:30AFRICA ROUND TABLE BRAINSTORM
How to overcome challenges in Arica and
make an underserved market a success!
Participants are asked to introduce themselves
to the rest of their table. As a table, participants
are then requested to brainstorm answers on the
following topics:
1. What are the top 5 challenges when setting up
an Airline in Arica?
2. What steps does the Arican airline industry
need to take to overcome each o these
challenges?
3. What has been the strategic response rom
incumbents with the emergence o low cost
carriers in the region?
4. Where are the key development regions that
have been identifed going orward or uture
growth in Arica?
Group eedback: One member of each table isrequired to feedback key table discussion points,
in relation to the African market (on screen). The
moderator will encourage further group discussion
and feedback.
17:00 Out o Arica Event Opening Party!
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Thomas Winkelmann, CEO, Germanwings
How
Germanwingsisincreasingitsmar
ketsharebytakin
goverallo
LuthansasdomesticandEuropean,non-hubfigh
ts.
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www.ter rap inn.com/wlcac13
08:00 Registration and networking breakast
11:10 Networking break and morning rereshments
09:00 Chairmans opening remarks
Stephan Sackur, Journalist and Presenter, BBC
Tuesday 17 September 2013Day 1
MEETING NEW OPPORTUNITIES
& CHALLENGES IN AN AGE OF
CONSOLIDATION
BREAKING UP BUSINESS MODELS
9:10 KEYNOTE INTERVIEWS
The BBCs Stephen Sackur hosts one on one
exclusive interviews with airline industry
leaders and asks them how they are
responding to a challenging environment and
maturing market?
Michael O Leary, CEO, Ryanair
Pieter Elbers, COO, KLM
Bjrn Kjos, CEO, Norwegian Air Shuttle
12:00 HIGH SPEED INTERVIEWS
Stephen Sackur hosts an Interview session
with High Speed Rail looking at how HSR is
competing or European travellers and market
share with short haul services. This is ollowed
by a panel session eaturing European Airline
CEOs who will respond to the challenge.
Michael O Leary, CEO, Ryanair
Paul Sessego, CEO, IDTGV
Frances Ousely, Italy Director, Easyjet
Giuseppe Bonollo, Director o Marketing Sales &
Services, NTV
13:00 Networking Lunch
14:00PANEL DISCUSSION
To ally or not to ally: As the Low cost business
model evolves will there ever be a time or an
independent LCC to join an alliance?
Alex Cruz, CEO, Vueling
Race Strauss, CFO, Jetstar
Peter Davies, CEO, Air Malta
Mark Schwab, CEO, Star Alliance
14:40 THE GREAT ROUNDTABLE DEBATE:
COST VS COMFORT
Is a cost only value proposition sustainable
rom an increasingly demanding consumer
market?
Participants are asked to introduce themselves to
the rest of their table. As a table, participants are
then requested to brainstorm and produce their
suggestions/answers on the following topics:
1. As passenger expectations have been raised by
the standards set in other industries are LCCs
alling behind?
2. Is an ultra Low Cost model sustainable when
the passenger expects more?
3. Can you lit yields per passenger without
premiumisation?
4. How can an LCC maintain its bottom line when
growing rapidly?
5. Do we need to take a resh look at our business
models to stay competitive?
After the discussion the audience will be asked to
vote on which side they agree with.
15:30 Flight-deck eedback
The audience will be asked to submit what they
think are the key success criteria for growth in a
mature market. Results will be released at the end
of the day during a panel and online via twitter.
15:40 Networking break and aternoon rereshments
16:20 PANEL DISCUSSION
Pricing strategies to improve margins & optimise
bottom-line
Mike Rutter, MD, Flybe
Jochen Schnadt, Commercial Director, Monarch
Skuli Mogensen, CEO, Wow Air
Alessandro Ciancimino, Vice President Europe,
Sabre Airline Solutions
Mike Thompson, VP Sales EMEA & Americas,
Navitaire
17:00 Flight-deck eedback results announced
What are the key criteria and future trends for a
successful low cost business model?
17:30 Close o day one
19:00 Budgie Awards, Gala Dinner and Ater Party
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Pieter Elbers, COO, KLM
Learnhow
KLMareadoptingshorthaulinitia
tivestocombatLCCsinarapidly
chan
gingcompetitivelandscape
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www.ter rap inn.com/wlcac13
11:00 Networking and morning Rereshments
09:00 Special morning address rom aviation uturist
Henry HarteveldtThe uture o transport what to expect rom digital
travellers in the next 5 years
Wednesday 18 September 2013Day 2
GROWING MARKET INTERVIEWS
13:40 PANEL DISCUSSION
Taking a more personalised approach to your
distribution strategies
Stuart Jackson, Group Distribution Director,
Monarch Airlines
Andis Drengers, Head o Products and Distribution,
Air Baltic
Henry Harteveldt, Travel Industry Analyst/Strategist,
Hudson Crossing
Lluis Pons, CMO, Vueling
12:40 Networking lunch
14:10DISTRIBUTION ROUNDTABLE BRAINSTORM
Participants are asked to introduce themselves to
the rest of their table. As a table, participants are
then requested to brainstorm and produce their
suggestions/answers on the following topics:
1. What are the latest emerging distribution
models and eatures?
2. How is the GDS evolving and integrating with
social media and dierent channels?
3. Should you be using mixed distribution
strategies and what are the challenges?
4. What is the best method? A la carte, bundled
alternatives or a more hybrid approach
15:30 Aternoon rereshments
15:00 PANEL DISCUSSION
How to improve yields per passenger and tap
into the corporate market
Peter Duy, Marketing Director, Easyjet
Mike Rutter, MD, Flybe
Bobby Healy, Chie Technology Ofcer, CarTrawler
Ltd
Andrew Levy, President, AllegiantAir
17:00 Close o congress
09:30 Growth Market Interviews
John Strickland hosts one on one exclusive
interviews with CEOs who are exploring new
markets
Patee Sarasin, CEO, Nok Air
Girma Wake, Chairman, Rwandair
Adel Abdulla Ali, Chie Executive Ofcer, Air
Arabia
11:30 CASE STUDY
How are Easyjet making travel easy through
digital interaction with their customers?
Peter Duy, Marketing Director, Easyjet
11:50 CASE STUDY
Creating an Advanced Connected Travel
Ecosystem
Mike Thompson, VP Sales EMEA & Americas,
Navitaire
YIELD MANAGEMENT
16:00 Social Media Workshop hosted by Simplyfying:
How to drive operations and sales via social media.
Themes include:
Understanding the connected traveller liecycle
Learn how to manage your airlines reputation on
social media
Discover the anatomy o a successul route
launch via social media
Shashank Nigam, CEO, Simplifying
CONNECTED CUSTOMER CASE STUDIES
12:20 CASE STUDY
Faster, lower cost, Internet - happy customers
and new revenues
Glenn Latta, President and co-ounder o LiveTV
FUTURE DISTRIBUTION STRATEGIES
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Other Speakers Include
Michael OLearyCEO
Ryanair
Stephan SackurJournalist and Presenter
BBC
Pieter ElbersCOO
KLM
Thomas WinkelmannCEO
Germanwings
Adel Abdulla AliChie Executive Ofcer
Air Arabia
Alex CruzCEO
Vueling
Bjrn KjosCEO
Norwegian Air Shuttle
Peter DaviesCEO
Air Malta
Patee SarasinCEO
NOK Air
Mark SchwabCEO
Star Alliance
Ed WinterCEO
Fastjet
Skuli MogensenCEO
Wow Air
Andrew LevyPresident
Allegiant Air
Zhang XiuzhiCEO
Spring Airlines
Jochen SchnadtCommercial Director
Monarch
Peter DuyMarketing Director
EasyJet
Paul SessegoCEO
IDTGV
Mike RutterMD
Flybe
Giuseppe BonolloDirector o Marketing Sales
& Services
NTV
Christine OurmiresCEO
CityJet
Frances OuselyItaly Director
Easyjet
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David BulmanCIO
Virgin Atlantic
Stuart JacksonGroup Distribution Director
Monarch Airlines
Andis DrengersHead o Products and Distribution
Air Baltic
Laura CavatortaMD
Air One
Tamur Goudarzi-PourDirector o Network Planning
Luthansa
Jeroen HugenSenior Manager Network Planning
KLM
Race StraussGroup CFO
Jetstar
Lluis PonsCMO
Vueling
Henry HarteveldtTravel Industry Analyst/Strategist
Hudson Crossing
Jason WardVice President People & Customers
Azul Airlines
Bert Van Der StegeCommercial Director
Rwandair
Nate BucholzIndustry Travel Head
Google
Helene AbrahamEVP Commercial
Hop!
Shashank NigamCEO
Simplifying
John StricklandDirector
JLS Consulting
Tero TaskilaAirline Consultant
Mike ThompsonVP Sales EMEA & Americas
Navitaire
Glenn LattaPresident and co-ounder
LiveTV
Mark ScottCEO
Securidox
Ole Wieth ChristensenDirector Airline Sales
& Route Development
Copenhagen Airport
Girma WakeChairman
Rwandair
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This year the World Low Cost Airlines Congress will run
alongside a global series o aviation events, which will provide
you even more networking opportunities. All o the events will
be held in the same venue on the same dates and your ticket
will allow you to get access to any o the conerences and the
content youre most interested in.
www.terrapinn.com/aviation-outlook
Aviation Outlook World is a 1 day invitation-only
strategic event that runs alongside the 10th
annual World Low Cost Airlines Congress.
It is where airlines meet to tackle key strategic
issues acing the industry in a very challenging
time.
For airline executives, it oers a high level
discussion orum to share ideas with their peers.
For sponsors, it means an exclusive
environment away rom the main foor to build
lasting relationships with senior executives rom
the worlds legacy carriers.
Airlines should attend to learn:
How to improve the way the business is run
to cut costs, increase revenue and ultimatelygrow protability
How to ensure uel use is ecient
How to strategise or a changing sector in
tough economic and business climate
How to improve feet management and
operations
How to ensure that aircrat are sae and
suited to passenger (and airline) needs
www.terrapinn.com/aviation-it
The Aviation IT Show explores how airlines can
streamline and improve IT operations.
The senior speaker aculty will explore data
analytics and reporting, data management and
storage, payments, distribution and disruption
management.
Airlines should attend to learn:
How to improve the A to B user experience
using IT innovation
How to plan or the uture innovations in the
aviation IT landscape
How to integrate core reservation systems
How to overcome the big data challenges
How to eectively manage disruption
www.terrapinn.com/air-experience
Air Xperience explores how airlines can improve
the travel experience or their customers. The
senior speaker aculty at Air Xperience will
explore retail and merchandising, on-board
experience, passenger communications and
airport operations.
Airlines should attend to learn:
How to improve passenger door-to-door
experience
How to ensure the onboard look and eel o
aircrat improves experience and aligns with
the airline brand
How to improve real-time communication and
messaging or passengers
How to provide more innovative onboardservices
How to reduce passenger waiting times
through check-in and security, and improve
the airport experience
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Sponsorship and exhibition opportunities
Get involved
Meet with low cost airlines looking or partners and suppliers
Raise your prole to LCC and ull-service carriersGain market share by positioning yoursel as a leader
Why exhibit
Generate new business leads
Meet with key clients
Educate the market about your oering
Who will you meet from airlines?
CEO/MD Chie Commercial Ocer Commercial Director Heads o Ancillary Revenue
Heads o Route Development Heads o Network Development Heads o Distribution
Heads o Revenue Management Heads o E-commerce Heads o Customer Loyalty
Heads o Sales & Business Development Heads o Customer Experience
Who should sponsor
Ancillary services Distribution platorms IT/Sotware providers
Revenue Management services Airports
Contact us
Contact us TODAY or a tailored sponsorship package to meet your business objectives.
Contact Victor Cruz
+44 (0)20 7092 1254
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Hear how High Speed Rail operators NTV, IDTGV and Rene are
looking to compete or your market share in a rapidly changing short
haul environment
Learn rom leading LCCs on how you can expand and develop your
business model to attract corporate customers
Discover what to expect rom digital travellers and other rapid
technology changes rom Aviation Futurist Henry Harteveldt
Understand what you can do as a traditional airline to improve cost
eciencies and stay competitive with LCCs
Tap into the latest revenue management strategies to improve yourmargins and optimise the bottom line
Hear rom EasyJets Peter Duy on how you can utilise digital
interaction with your customers to make their journey easier and
enhance your own brand
Assess how airlines are taking a more personalised approach to their
distribution strategies to create an altogether better sales solution or
the customer
Ensure you stay on top o what is happening in growing markets anddont miss out on the latest developments in Arica, China, The Middle
East and Latin America
Meet with senior level members rom LCCs and Traditional Airlines
who are looking to learn where the latest disruptive technologies and
services are coming rom
Magniy your online presence with a mini-workshop on driving
operations and sales via social media
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Registration Page
The earlier you book the more youll save.
Its really easy to book your place online.
And our online calculator will ensure you take advantage o the best deal.
Go to and book now on www.terrapinn.com/wlcac13
Dont orget to enter special code BD2013 to claim the Early Bird discount.
Package Before 24th May 2013 Full price
Conference 3 days 2,095 + VAT 419 = 2,514 SAVE 1,895 3,990 + VAT 798 = 4,788
Individual attendee rates
Register now and get the offer price - on your phone
Scan this QR pattern with the camera on your smartphone and register with a discount code BD2013 at the special offer price.
Dont have a QR reader app? You can download one for free from App Store.
Dont have a smartphone? You can also register and get the offer on our website www.terrapinn.com/wlcac13
Bring your team
Theres so much great content, you cant possibly cover it all alone! Bring your team and get an extra discount.
There are special group packages available call +44(0) 207 242 2324 or more details or go to
www.terrapinn.com/wlcac13
Conference 2 days 1,595 + VAT 319 = 1,914 SAVE 1,395 2,990 + VAT 598 = 3,588
Airline price
Interested in marketing your company?
Take a 3x2m exhibition booth and 2 delegate passes or just 9,500
95 + VAT 19 = 114 495 + VAT 99 = 594
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www terrapinn com/wlcac13
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Sponsors
Exhibitors