TOURISM PRODUCTS

Prepared by Asst.Prof H.K Roy

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CONTENTSTourism products:ConceptsDefinition Classification Difference between tourism resource and products

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CONCEPT When tourist decide to travel to a particular

destination, they look forward to a pleasurable experience in terms of a safe and comfortable journey, good accommodation and meals, interesting attractions and leisure activities.These are the expectations or products, which the tourist is willing to spend money for.

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CONCEPT Product “A product in general can be a thing, a place, a person, an

event, etc. which satisfies the needs of the person purchasing the product.”

The product may be defined as the ‘sum total of physical and psychological satisfaction it provides to the buyer’.

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CONT…. The product can be exchanged for some value. It motivates the consumer to purchase it. The tourism industry is a service industry and provides

products which are nothing but services.

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DEFINITION Tourism product is

the sum total of a country’s tourist attractions, transport system, hospitality, entertainment, and infrastructure which is offered to the tourist, and if well designed and developed, will result in consumer satisfaction.

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CONT…. Tourism product is the country’s natural beauty, its climate,

history, culture, and the people. The other essential elements are the existing facilities or the

infrastructure, which are necessary for the stay to be comfortable and it include water supply, electricity, roads, transport, communication, services and other ancillary services

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Tourism product

Attraction Amenities

Accommodation Catering

travel insuranc

e

Ta/To

Port & airports

Guide & escort

Passport offices

Custom excise

services

Tourist information

centers

Bank &currency exchangeGovt. &

pvt. org

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CLASSIFICATION OF TOURISM PRODUCT There are three ways in which tourist products can be

classified.. Based on attraction; Based on destination Based on category of product

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BASED ON ATTRACTION05/03/23

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NATURAL ATTRACTIONS & MAN MADE ATTRACTIONS

Natural attractions are found all over the world like; beaches, deserts, hills, mountains, climate, flora and fauna, islands, these are nature gifts to human being.

Man-made products include fairs, festivals, cuisine, architecture, monuments, shopping etc.

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SYMBIOTIC ATTRACTION Symbiotic products does not come under natural or

human-made category. Marine park, flower festival, wildlife sanctuary, water sports etc.

Note:- the resources provided by nature which are converted into the product by humans but nature remains the core attractions.

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CLASSIFICATION BASED ON DESTINATION

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EVENT BASED Where an event is an attraction, it as an

event based tourist product. Events attract tourists as spectators and also

as participants in the events, sometimes for both.

Events attract tourists as spectators and also as participants in the events, sometimes for both

Event attractions are temporary Example:- the Republic Day Parade,

Khajuraho Dance Festival. the Kumbh Mela etc.

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SITE BASED TOURISM PRODUCTS When an attraction is a place or site

then it is called a site based tourist product.

Site attractions are permanent by nature

Taj Mahal, The Great Wall of China, The Grand Canyon in Arizona, Eiffel Tower, Statue of Liberty, Temples of Khajuraho, etc.

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CLASSIFICATION BASED ON CATEGORY OF PRODUCT

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CONT…

Products are visualized as a continuous whole or as a series ranging from a simple activity which may constitute the product to an entire circuit.

It is based on activity, event, site, destination, package and tourism circuit.

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Activity based:- active participation of tourist. e.g. -Adventure sports

Event based:- Elephanta festival, Mumbai. Site based:- Museums at New York Destination Based:- many cities in the world

themselves a tourist attraction. Package and Programs :- under this category come

the offers which are complimentary and are offered by service providers. For examples:- free casino tickets to participants of a conference.

Tourism circuits:- they are the combination of the multiple chain of destinations marketed as one product. Examples:- Buddhist circuit, char dham yatra (Gangotri,Yamunotri,Kedarnath, Badrinath),Golden triangle

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THESE ARE WHAT TYPES ATTRACTIONS ?05/03/23

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ANY QUESTIONS!!!

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