MobiWeb2.0 Overview WP4 – Tools François Daoust Mobile Web Initiative World Wide Web Consortium.
MobiWeb2.0 Outreach Activities Dr. Marie-Claire Forgue Head of W3C European Communications
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Transcript of MobiWeb2.0 Outreach Activities Dr. Marie-Claire Forgue Head of W3C European Communications
MobiWeb2.0 Outreach Activities
Dr. Marie-Claire Forgue
Head of W3C European Communications
MobiWeb2.0 Outreach Work Package Leader
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Outline
• 2008 Highlights• Outreach Goals for 2009• Targeted Audiences• Focus on Developer Outreach• Diverse Communication Support• Press Outreach• Conclusion
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2008 Highlights
Increased awareness of W3C Mobile Web Initiative
in Europe
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2009 Outreach Objectives
• Organization of MWI Promotion talks (D1.1)• Outreach to developers• Establishing links with ICT community• Distribution of press releases (D1.2)• Collection of press clippings (D1.3)• Development of outreach material (D1.4)
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Targeting many audiences
• Organization of MWI Promotion talks (D1.1)• MobiWeb2.0 staff participated in 15 events in 2009 before
diverse type of audiences:– European industry (C-level)– European Academics / Universities
– Mobile Web Developers / Designers
– ICT European community
– Public at Large– Press / Analysts
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Industry Outreach
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ICT Community/Academic Outreach
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• Chianti: Joint workshop at WWW09 on Mobile Widgets
• ICT Mobile Summit 2009
• NEM 2009 Mobile Summit
• Future Network - Mobile Summit
• 2 Concertation Meetings
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Developer Outreach
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Reached Audiences
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Communication Material (D1.4)
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We provided communication support for the other project work packages:
• W3C workshop on the Future of Social Networking
• MWBP training course (WP2 deliverable)
• W3C mobileOK checker (WP4 deliverable)
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W3C Workshop on Social Web
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Focus on Mobile social networking -- MWI-organized workshop on the “Future of Social Networking”, Jan. 09, Barcelona
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Certificates of completion of the mobile training course (online and live event)
MWBP training course
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New designed interface of the W3C mobileOK checker results
W3C mobileOK checker
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Press Releases (D1.2)
• 3 February 2009: Social Networking Challenges Identified by Industry Leaders in W3C Workshop– Available in 12 languages: Arabic, Dutch, Finnish,
French, English, Greek, German, Hebrew, Japanese,
Portuguese, Spanish and Swedish
• 7 April 2009: W3C Welcomes Developer Community at WWW2009 in Madrid– Available in 10 languages: Arabic, Chinese, Dutch,
French, English, German, Greek, Portuguese, Spanish
and Swedish
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Media Coverage (1.3)
In 2009, near 70 press clips worldwide:
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Distribution of 2009 press articles by month
Jan. 09
Feb. 09
Mar. 09
Apr. 09
May 09
June 09
July 09
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Media Coverage (cont.)
Lasting impact of MobiWeb2.0 work:• Relevant• Referenced• Important publications• International publications
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Online Promotion
• Web sites:– FP7 - MobiWeb 2.0– W3C Mobile Web Initiative
• Interactive online channels/platforms:– MWI Team Blog– Planet Mobile Web– W3C Blog– MobiWeb2.0 twitter
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Conclusion
• Intense outreach activity in 2009• Regular pulse/presence throughout the year• Significant results• Diverse audiences reached• Focus on European developer community• Lasting impact
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