Mobility as a Service (MaaS)Finnish Transport Agency (FTA)

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MaaS in Finland / FTA

“Mobility as a Service” (MaaS) is an innovative operating model generating user-centric mobility and freight services based on a seamless, co-operative and sustainable transport ecosystem. The ecosystem utilizes digitalization and data, as well as strong cooperation with the public sector, business and users.

7-8.2.2018 The slide from ©MaaS Global 4

Mobility as a Service –The Netflix of Transportation

What if all transportation was converged … … and tailored to your need as monthly packages?

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Core infrastructureRoads, rails, airports and ports.Growth Corridors

Telecommunications and information infrastructureMobile data networks 4G/5G Static networks enabling international interoperability, broadband for all

Intelligent traffic infrastructureTraffic management systemsDigital ticketing, routing services Seamless connectivity

Integrated online services and interfacesOnline services platform: Open Data, Interfaces and APIs, Cloud Services, Internet of Things

Mobility as a serviceMobility-as-a-service operators (big & small), Multiple customized servicesAll Transport modes with single User Interface, Internet of traffic.

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Previous pilots in Finland

● Kutsuplus 2012-2015• Taxi-pooling, public transport

-> ”automated real-time scalable demand-responsive transport services that can optimize routes and add value to vehicular efficiency will have a bright future”

-> Kutsuplus was bought by Volkswagen in 2016/2017

• “The purpose of redefining mobility for people living in urban areas” https://www.volkswagenag.com/en/brands-and-models/moia.html#

● Seinäjoki 2015 (Sito, Centre for Economic Development, Transport and the Environment)• Assessment of the transport services available

• Digitizing the transport data into an open database

-> More users needed to scale up the service

● Ylläs skiresort, winterseason 2016-2017 (as part of the Aurora project)• Ylläs Around application connecting buses and taxis

• During the pilot also VR (rail) and Finnair (air) was about to join in 2016 (due to agreementissues they didn´t)

• Impact study in 2017• Same result as in previous pilots like UbiGo and SMILE

-> A growing use of public transport and drop in using your own car

• Discussion about continuing in 2017 with schooltransport, KELA-transports (social insurance institution), deliveringgoods and expanding to Levi skiresort

-> Ylläs Around was bought by another company and s being developed for the use of taxi-services

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MaaS Services, previous and ongoingpilots

●Tuup-app•Pilot started in the summer of 2016•Carpooling

●Whim-app•Pilot started in October 2016 •Public transport, rental cars

●Kyyti-app•Pilot started in June 2017•Taxi-pooling

●OP-Matka/OP-Transit -app•Pilot started in November 2017•Public transport, taxis and rental cars•For work-related trips•https://op-lab.fi/op-pilots-a-mobility-service-to-manage-the-travel-expenses-of-employees/

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At this moment

● The regulation regarding the ITS directive concerning the introduction of intelligent traffic systems from 1st of October 2017

● A new law – ”Act on Transport Services” – to come in effect from the 1st of July 2018

• Gathers all legislation regarding the traffic/transport market and supports the digitalization and new businessmodels in traffic

• Uber has had problems with the previous law and have stopped services in Finland (operations to be continued fromthe 15th of August)

● The new law requires services from FTA

“all transport operators and authorities shall, from the 1st of January 2018 onwards, give other actors access to data on their services”

• Provide an interface and digitizing tools – NAP (National Access Point) service from 20th of December 2017

• https://www.liikennevirasto.fi/web/en/transport-system/nap#.Wm7Y5rllKbM

• Followup the supply and demand of Transport Services

• Enabling the development of Transport Services accommodating the traffic

● Ticket and payment system, Lippu-project (Interoperability of ticket and payment systems project)

• Introducing the ‘one-stop shop’ principle for requiring tickets for a trip chain

• Specifications of the technical sales interface solution

• Code of conduct to facilitate the conclusion of contracts between operators

• First stage, the demand on rail and road service providers to open the selling interface for their ticket and paymentsystems

• Two pilots in spring 2018 (Lahti, Hyvinkää)

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Mobility management government funding

●Every year since 2010 the government has issued state grants to be applied for

• leading and managing people towards sustainable movement/mobility(informational guidance, marketing, pilots and development)

•and the enhancement of public and new means of transport reducing the use of cars (one person in the car)

●Government R&D funding for commuting, especially for employees from private companies - home-work-home Mobility as a Service

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The goal of managing movement/mobility is to reduce the use of a car alone, enhancing the use of public transport, pedestrian traffic and cycling and furthermore get a better and a sensible way of using ones own car. Mobility management is part of the national longterm climate- and energy strategyand fulfilling the Politics of global warming program and suggestions of the Ministryof Transport and Communications administrative branch.

MaaS Services available in Finland

●Kyyti app is live!• https://www.kyyti.com/english.html• Shared-ride taxis/minibus• ”Ride sharing with MaaS”

●The Whim app is live! • https://whimapp.com/• Video of Whim: https://youtu.be/iDlbj9xcZ58• Whim is a smart phone application (iOS, Android) provided by Finnish company MaaS Global, app is live in

Finland and in the UK • ”What would it take for you to give up your own car?”

●The Tuup app is live! (is being integrated in the Kyyti entity)• http://www.tuup.fi/en/• Tuup offers multi-modal daily traveling, including Kyyti on-demand ride service in one app.• All mobility options are included urban transit, intercity bus & train, car rental & sharing and city bikes. Kyyti

taxi-pooling service is flexible, convenient and affordable.• “Tuup – One shop for all rides!”

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Bookings, tickets and in-app paymentsOne app, one account

Route planning, real-time information

The slide from ©MaaS Global

Multimodality Monthly subscriptions (pre-paid trips) or pay-as-you-go

The slide from ©MaaS Global

The slide from ©MaaS Global

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The attitude counts!

Thank you!