Mobilising your e-content for maximum impact
15
Mobilising your e- content for maximum impact Ruth Jenkins & Alison McNab @rjlib @AlisonMcNab UKSG 35th Annual Conference Session hashtag: #MobiContent
-
Upload
alison-mcnab -
Category
Business
-
view
435 -
download
0
description
UKSG 2012 http://lanyrd.com/2012/uksg12/ Breakout sessions led by Ruth Jenkins and Alison McNab. “At a time of declining library budgets the use of all e-content must be maximised. Mobile interfaces and apps have the potential to provide access to subscription e-content on-the go, in addition to providing improved accessibility. However, this is not a seamless process and publishers, librarians and end users face different barriers and challenges. The presenters look forward to sharing their experiences with those of other librarians and with publishers”.
Transcript of Mobilising your e-content for maximum impact
Mobilising your e-content for maximum impact
Ruth Jenkins & Alison McNab@rjlib @AlisonMcNab
UKSG 35th Annual Conference
Session hashtag: #MobiContent
Outline
Aims Context Examples Barriers and challenges Conclusions
Context
Declining budgetsDeclining budgets
Demonstrating valueDemonstrating value
Maximising subscription e-contentMaximising subscription e-content
AccessibilityAccessibility
Why mobile matters
There are 5.9 billion global mobile subscribers: 87% of world’s population [International Telecommunications Union]
An estimated 1 billion smartphones will be sold in 2014 [Gartner Group]
An estimated 10 billion mobile Internet devices by 2016 (with world pop of est 7.3 billion) [Cisco]
Horizon Report: 2012 Higher Education Edition Time-to-Adoption Horizon: One Year or Less:
- Mobile Apps / Tablet Computing
Loughborough UG applicants
Market research survey, conducted in 2011, found that:
•98.5% of the sample of potential applicants to Loughborough University had mobile phones
•About 46 % of these mobile phones were smartphones:
• 12% Android• 17% Blackberry• 17% iPhone
Mobilising e-content
Mobile websites or apps?
e-booksfull-textdatabases
journalsA & I
services
Barriers and challenges
PublishersPublishers LibrariansLibrarians UsersUsers
American Institute of Physics
American Chemical Society
Publisher apps are great but…
Users have to know who publishes the journals they read & download the right app
They are often designed for browsing Need to link with resource discovery (e.g.
Primo, Summon) & reference management (EndNote, RefWorks) software
May not be available for all platforms Off-campus access is limited (so not a truly
mobile service!)
Primo mobile
There is a cut-down version of Primo designed for use on mobile phones
But it only contains the Library Catalogue, not the full ‘Library Catalogue Plus’ (so the resource discovery element based on Metalib/SFX is missing)
So people have to use the full web interface to access the full range of content
Barriers and challenges
PublishersPublishers LibrariansLibrarians UsersUsers
Over to you
What are the challenges to mobilising your e-content?
What are the barriers?
Write comments on post-it notes
Please identify whether you are a publisher or a librarian
References
International Telecommunication Union The World in 2011: ICT Facts and Figures
http://bit.ly/KI9rtn NMC Horizon Report: 2012 Higher
Education Edition http://bit.ly/II2hsn J. Anderson & L. Rainie The Future of
Apps and Web (Pew Internet) http://bit.ly/KfE7F3 Gartner and Cisco statistics taken from above
Thank you!
Ruth Jenkins Alison McNabLoughborough University De Montfort [email protected] [email protected]
UKSG 35th Annual Conference
#MobiContent
