Mobilewebcamp: future of the mobile internet
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Transcript of Mobilewebcamp: future of the mobile internet
The Mobile Web
How it could look like
HISTORY
How old is the mobile web?
The first mobile web
Why did it fail?
The web became popular because there are no rulesThe mobile web is nothing but rules
DEFINITION
What is mobile internet?
Mobile internet = new usage model
(the web is not the net)
Mobile usage models
• Limited interaction time(30 seconds)
• Fun factor is more important then productivity
• Staying in touch• No rational value perception• Personalisation is important• More lean-back then forward
(constant change of context)
fixed internet mobile internet
search is key context is key
finding being found
email VoIP & IM
the world is outside the world is around me
web surfing web services
PC & laptop many devices
“I don’t believe people are going to browse the Web on their phone. I don’t believe people want to use Wikipedia from their phone.”
(Brendan Eich, CTO Mozilla)
The mobile web will be:
• not about the web• not about the device
• It’s about services– That live in the net– Are available on multiple
devices– Can interact to become
better
IDEAS
Game console evolution
Nintendo WiiMaking things simple againMicrosoft
XBOX 360Bigger, better, more featuresSony
PlaystationControlling ecosystemAtari Pong
1 feature,“appliance”
Mapping mobile evolution
1 feature, “appliance”
Controlling ecosystem
Bigger, better, more features
Making things simple again
?Mobile PhonesVoice calls only
i-mode“walled garden”
Windows MobileCarry-on computer
Orb
Nabaztag
STATEMENTS
afraid of disruption
not IP ready
OSS/BSS focussed
not community based
making still enough money today
LTAP = LocationTimeActivityProfile
Mobile Web 2.0
Web 2.0• User generated content• Mashups• Interactive rich experience• Social networking• Long Tail enablement• Multi-device
Mobile
What is attention management ?
• Lots of parties want our attention (classical = advertsing)• What do we “pay” when we pay attention ?• Attention management is about
• tracking the things you pay attention to (or ignore)• mining and storing that data• putting it to good use (optimize service)
One size fits nobodyProsumer model• Lead users start
experimenting• Entrepreneurs pick up• Operator facilitates
turning it into a product
e.g. Success of SMS, Ringtones, wallpapers
Traditional model• Operator decides what to
launch• Operator starts marketing• Users adopt service
e.g. Failure of wap, mms, java download
CONCLUSION
Mobile fits the web evolution
1. The Internet: links computers
2. Web: links documents
3. Graph: links people and their activities / documents
So what’s the conclusion, hu ?
• The mobile web will be about
• It will not be about
• It will be supported by
Start learning a new skill !
Widgets
Webpages
Device API’s
GLOWE ?
Thank you !