Mobiletank 1: Andrew McGrath/ Thomson Reuters
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Transcript of Mobiletank 1: Andrew McGrath/ Thomson Reuters
ANDREW MCGRATH MOBILE ENGAGEMENT IN THOMSON REUTERS
REUTERS/Cheryl Ravelo
September 2013 [email protected]
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ABOUT THOMSON REUTERS
• The world’s leading source of intelligent information for businesses and professionals
• We are the world’s most trusted news organization • We serve professionals in the financial and risk, legal, tax
and accounting, intellectual property and science and media markets
• We employ approximately 60,000 people and operate in over 100 countries
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MEDIA
• Newswires • Video • Pictures • Digital Syndication • Graphics • Financial Information
REUTERS/Carlo Allegri
Reuters is also the world's largest international news agency, a leading provider of real-time, high-impact, multimedia news and information
services to newspapers, television and cable networks, radio stations and websites around the globe
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OUR BUSINESSES & CUSTOMERS FAST FACTS
Legal Financial & Risk IP & Science Tax & Accounting
• The 25 largest global banks
• More than 5,000 investment firms and hedge funds worldwide
• Over 40,000 customers and 400,000 end users in over 155 countries
• 100% of the Top 100 U.S. law firms
• 100% of the ABA accredited law schools
• Over 80% of the Fortune 500
• Leading global provider to national, state and local governments
• All of the “Big 4” accounting firms
• 94 of the Top 100 law firms
• 95 of the Fortune 100
• 100 of the Top 100 CPA firms
• Leading global provider to national, state and local governments
• More than 15,000 customers and 20 million end users globally
• Academic institutions, researchers, government agencies, corporations, pharmaceutical and biotech companies
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Mobile in Thomson Reuters.
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I have one mission
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make Thomson Reuters
serious about mobile
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2 AND TWO STRATEGIES
improve our mobile experiences
change TR employees attitudes to mobile
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MOBILE LANDSCAPE IN TR
• there is a perception that our products are not suitable for mobile…
• iOS is the lead platform
• android and html 5 increasing – we tried hybrid… – windows and blackberry no more than a watchlist activity
• adobe air has been a key platform choice – but is about to go unsupported
• so native or html 5?
• understand and respond to b2b context
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MOBILE LANDSCAPE IN TR
• there is a perception that our products are not suitable for mobile…
• iOS is the lead platform
• android and html 5 increasing – we tried hybrid… – windows and blackberry no more than a watchlist activity
• adobe air has been a key platform choice – but is about to go unsupported
• so native or html 5?
• understand and respond to b2b context
12 Source: Kleiner, Perkins, Caufield & Byers - Mary Meeker Internet Trends 2013
SMARTPHONE AND TABLET GROWTH GLOBALLY
13 CONFIDENTIAL – NOT FOR REDISTRIBUTION
Smaller Tablets Are More Popular
Smaller is better.
In 2011, the most popular device screen size was 11 inches. In 2012, it was 8 inches.
Source: IDC
14 CONFIDENTIAL – NOT FOR REDISTRIBUTION
mobile engagement in TR • iOS is the lead platform
• android and html 5 increasing
• we tried hybrid…
• windows and blackberry no more than a watchlist activity
• adobe air has been a key platform choice
• so native or html 5?
• understand and respond to b2b context
Native or html 5?
A decision tree is the answer
decisions like 1. performance
2. reach
3. animation
4. developer costs
5. updating
6. stand alone or 3 screen
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MOBILE ENGAGEMENT IN TR
• iOS is the lead platform
• android and html 5 increasing
• we tried hybrid…
• windows and blackberry no more than a watchlist activity
• adobe air has been a key platform choice
• so native or html 5?
• understand and respond to b2b context
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RESPONDING TO B2B CONTEXT
• b2b reality – high touch sales
– subscription
– buyer is not always the user
– multiple niche products
engagement – mobile tools for sales
– reward usage
– dashboards for decision makers
– don’t try and look for a single Point of Entry
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CHANGING MINDS
• understand and respond to b2b context
• multi screen service design
• be obnoxiously mobile 1st
• innovate to embarrass
• governance
Mobile Double 1st: Tablet first, finessed for desktop, smartphone equal first
Thank You.