#mobileema il. AGEND A 1 Why Mobile Email Isn’t Just About Design 2 Contextual Marketing for Email...
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Transcript of #mobileema il. AGEND A 1 Why Mobile Email Isn’t Just About Design 2 Contextual Marketing for Email...
#mobileemail
#mobileemail
#mobileemail
AGENDA1 Why Mobile Email
Isn’t Just About Design2 Contextual Marketing for Email3 Next Steps
Join the conversation @movableink with #mobileemail
#mobileemail
Are you taking your customers out of context?Mobile emails can’t just be
responsively designed.
They have to be contextually relevant.
#mobileemail
Are your email campaigns taking customers out of context?
#mobileemail
Why contextual marketing?
55% of visitors spend fewer than 15 seconds on your website
The average Internet visitor sees more than 1,700 banner adsa month but click-through rates are around 0.1%
78% of customers don’t trust emails from companies
87% of customers don’t trust ads on websites
67% of customers don’t trust ads in any channel
#mobileemail
ContextualMarketing
Utility
CustomerExperience
Engagement&
ROI
#mobileemail
But what do contextually relevant emails look like?
#mobileemail
9 Ways to Build Contextual Mobile Emails Location
Time
Responsive Design
Apps
Weather
Real-Time Optimization
Personalization
Real-Time Inventory
Data Analytics
#mobileemail
28%Increase in
mobile click-
through rate
1. Responsive Design
#mobileemail
2. Location
21%Increase in high-value
clicks
#mobileemail
3. Weather
75%Increase in
click-throughs
#mobileemail
4. Apps
231%Increase in mobile app downloads
#mobileemail
5. Real-Time Optimization
Option A
Option B114%Higher click-
throughs for
optimized creative
#mobileemail
6. Real-Time Inventory
1mmIn
incremental revenue
#mobileemail
7. Time-Sensitive
Always
Relevant sales
#mobileemail
8. Personalization
LiftIn social
engagement
#mobileemail
9. Mobile Analytics
BetterMore
personalized customer experience
s
#mobileemail
It’s not.
Sound complicated? Expensive?
#mobileemail
Key Marketing Challenges
Personalization
• Increase response rates with uniquely tailored content
• Personalized at the moment of open
• Repurpose content from the web & social
• Ensure cross-channel consistency
Automation Innovation
• Stand out in a crowded inbox
• Create compelling user experiences
Optimization
• Insights based on real-time analytics
• Optimize for the individual, on-the-fly
#mobileemail
Next Steps
#mobileemail
Summary
Mobile email with the right platform can build
customer experiences, instead of marketing campaigns.
#mobileemail
Questions?Start empowering your emails with context and
get truly mobile - visit movableink.com or get in touch at [email protected]