Mobile - What's in store?
17
Mobile – What’s in-store? Mark Harris
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Taking a quick tour around mobile retail, looking at consumer stats, best practice in retailers apps and a couple of future trends.
Transcript of Mobile - What's in store?
Mobile – What’s in-store?Mark Harris
Mobile evolution
Stat Attack
Takeaways
What’s working well?
What’s next?
My mobile evolution
Mobile App usage increases by 115%
Consumers spend 80% of time on apps
But 66% mobile shoppers abandon their carts
70% of searches lead to action in 1 hour
55% of all shopping minutes
46% would like to know when product back in store
54% would like to receive discount voucher
26% want to pay on mobile in-store
43% are showrooming
67% more likely to convert on optimised
What’s working well?
46% would like to know when product in store
Personal min. exit fee
Personal & convenient or click & collect
29% of December home shopping sales
Core service value & trust
Easy & fresh experience
VIP treatment
Guide me - location sensitive
Predictive shopping list
Product showcase
Queue-buster or scan and go
Reserve a Genius
Hassle free control
Offers and receipts
What’s in-store for us?
iBeacon – in-store to greet shoppers and then direct them to location-specific deals and recommendations. Also connects to home browsing info.
Viewsy – in-store analyticsUses mobile phone signals to help retailers to analyse retail floor space, A/B test windows, dead ends.
Prioritise Usability
Integrate
Personalise
Context & Value
Takeaways
Sources and credits
• Planet Retail http://www1.planetretail.net
• Oxygen 8 http://www.oxygen8.com/uk/
• Econsultancy http://econsultancy.com • Insider Trends http://www.insider-trends.com
• Comscore http://www.comscore.com
• MMA Smartbrief http://www.smartbrief.com/industry/marketing#.UuKBq6U4m2x
• Images courtesy of www.robertharding.com
Mark Harris
+44 (0)1628 208202
+44 (0)7899 906017
www.marketingboost.co.uk
Thank you!
