Mobile Website Success Case Studies

Mobile Website Success Case Studies

http://www.urmobile.comSource : GOOGLE

http://urmobile.com/

The world is exploding with mobile use and more and more people are using their mobile devices for entertainment, business and research. • The boundaries between personal use and work use are collapsing. • To succeed businesses need to be closer to their customers – and that means the “mobile”.

http://www.urmobile.com


Having a mobile website is the first step - is the foundation on which your mobile strategy will be built.


Here are 2 Mobile Website Success Case Studies

• Every company will have a different mobile strategy - unique to it’s product, service, culture and industry.• Companies will use a mix of other supplementary technologies like QR Codes, Mobile Ads, Mobile Apps, Mobile Landing Page, SMS, etc - but no matter what other technology you use - having a mobile website is critical.

Source : GOOGLE

Case Study 1: Crate and Barrel and PETCO


Recently, Crate and Barrel and PETCO ran their first mobile advertising campaign on the AdMob network.

Source : http://googlemobileads.blogspot.com/2010/10/retail-case-studies-in-mobile.html


Getting Started on Mobile: Mobile Web v. Applications

• Both Crate and Barrel and PETCO are focusing on the mobile web first, with the possibility of developing applications for specific operating systems in the future. • PETCO expects the cost of developing a mobile website will be more than made up by increases in mobile conversion rates. • Crate and Barrel already has a mobile optimized site and is considering enhancing this experience through applications, particularly for iPad.

http://www.urmobile.comSource : http://googlemobileads.blogspot.com/2010/10/retail-case-studies-in-mobile.html

PETCO utilized both CPC and CPM ads to drive mobile traffic to a coupon offer on a newly created mobile landing page built for the offer. • PETCO’s hybrid CPC/CPM campaign drove coupon redemption rate of 4.6%. • In-store coupon redemptions outnumbered online by 5 to 1 for PETCO’s $10 off $50 purchase coupon offer, showing the power of driving in-store traffic via mobile advertising.


Crate and Barrel ran a CPM campaign to drive mobile visitors to their mobile website from smartphone, iPod touch and iPad devices. • iPad CPM ads drove a 15% CTR for Crate and Barrel. • Overall CTR for Crate and Barrel CPM campaign was 3.48%, substantially higher than their average for online display.


Case Study 2: Kiddicare.com


• Kiddicare.com offers a great case in point. • The UK online nursery and baby supply retailer noticed a rising number of visitors to their website via mobile. • They knew consumers were getting a poor purchasing experience on mobile, and with approximately 7% of their traffic coming from mobile devices, they decided to build a website optimised for mobile.

Source : http://googlemobileads.blogspot.com/2011/06/kiddicarecom-grows-business-with-mobile.html

According to Simon Harrow, Kiddicare.com’s Technology Officer “The mobile site gives people a catalogue in their pocket, particularly as our stock shifts so fast, and between barcode scanning apps and our website search feature, the site turns all of our competitor’s stores into a showroom for us. Because baby goods are a considered purchase and people still like to see, feel and touch brands, this gives us a chance to acquire sales from people checking things in other people’s stores and finding that we are 70% cheaper, have a price-match guarantee, next day delivery and a 365-day return policy.”

http://www.urmobile.comSource : http://googlemobileads.blogspot.com/2011/06/kiddicarecom-grows-business-with-mobile.html

Mobile websites are the starting point of your

mobile journey.


http://www.urmobile.com/

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Ur mobile is not associated with Crate and Barrel, PETCO and Kiddicare.com . This PPT is for information only.




Mobile Website Success Case Studies

Technology

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