Mobile Web:The Rise of Mobile Devices

By: Jessica KnightMarch 25th, 2012

Fundamentals of Web Design

Objectives To attract more customers. To add functionality to events and self-scheduling capabilities. Change how site links to menu options.

Mobile & Tablet Growth

One out of four cell phone users are using Smartphones.

Half of all searches are completed on a mobile device.

4 Ways Mobile Sites Are Different from Desktop

Sites① Simpler and More Prioritized Content.

② Very Few Hyperlinks, Footers and Graphics.

③ Site Integration with GPS and Phone Numbers.

④ Vertical Navigation as shown in the next slide.

Example of Vertical Navigation

Technologies to make websites

accessible on all devices

Great Mobile Websites

Not So Good Mobile Websites

Recommendations for Collins Catering and

Events Create a mobile website.

Using HTML5 and CSS, make the menu a vertical navigation menu with the menu item, then a pullout vertical navigation with additional information, such as pricing.

Add a calendar, where people can schedule their own events and be contacted by a representative to discuss details.

Possible addition of a blog, possibly discussing of weekly events and follow-up posts, which can also double as testimonials.

Update monthly for pricing, add photos of events to gallery.

In Conclusion…

Mobile is the new way. It’s the wave of the future. Don’t you wish

you would’ve been one of those first companies to have a website

when the Internet first came about? You can be on the cutting edge with a mobile site. Without one, your customers will find your

competitors.

ReferencesSinger, Dirk, A Chart showing How the World is Going Mobile, published Dec. 6, 2010, located March 25, 2012 at:

http://liesdamnedliesstatistics.com/2010/12/a-chart-showing-how-the-world-is-going-mobile.html

Ma, Shanshan, 10 Ways Mobile Sites Are Different from Desktop Web Sites, published March 21, 2011, located March 25, 2012 at:

http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php

All images were located using Google on March 25, 2012 at :

www.google.com