Mobile Web Opportunities
-
date post
19-Oct-2014 -
Category
Business
-
view
4.363 -
download
1
description
Transcript of Mobile Web Opportunities
![Page 1: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/1.jpg)
Mobile Web OpportunitiesPeter Glaeser, Managing Director, Mobile Space Ltd.
![Page 2: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/2.jpg)
Overview• Traditional vs. Mobile• Building Mobile Sites• Traffic Sources• Monetization Methods• Summary• Resources• About• Q&A
![Page 3: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/3.jpg)
1. Traditional vs. Mobile• Screen sizes and resolutions
![Page 4: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/4.jpg)
1. Traditional vs. Mobile• Input devices
![Page 5: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/5.jpg)
1. Traditional vs. Mobile• Connection speed
from 1MB/s to 20 MB/sFrom 384 kB/s (UMTS/3G)
to 3.6 MB/s (HSDPA)
up to 53.6 kB/s(GPRS)
![Page 6: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/6.jpg)
1. Traditional vs. Mobile• Cookies, JavaScript, Flash
![Page 7: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/7.jpg)
1. Traditional vs. Mobile
Conclusion: technical limitations different user experience alternative solutions needed
![Page 8: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/8.jpg)
1. Traditional vs. Mobile
Solutions for advertisers: create separate .mobi sites shorten URLs get rid of tracking pixels build server-based tracking
![Page 9: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/9.jpg)
1. Traditional vs. Mobile
Solutions for affiliates: stop using tracking pixels start using sub IDs (John Hasson) find out which handsets convert test it yourself
![Page 10: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/10.jpg)
2. Building Mobile Sites
XHTML Mobile Profile<!DOCTYPE html PUBLIC "-//WAPFORUM//DTD XHTML Mobile 1.1//EN"
"http://www.openmobilealliance.org/tech/DTD/xhtml-mobile11.dtd">
• DIVs instead of tables• images only when needed• must display well on different screens• test with different handsets, operators ...
![Page 11: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/11.jpg)
2. Building Mobile Sites
Input format via CSS (examples)
<input type="text" style="-wap-input-format: 'N'"/>
one numeric character
<input type="text" style="-wap-input-format: 'AA'"/>
two uppercase letters
<input type="text" style="-wap-input-format: 'A*a'"/>
one uppercase character plus zero or more lowercase characters
![Page 12: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/12.jpg)
2. Building Mobile Sites
Click to call<a href="tel:+18001234567">call us</a>
Click to text message<a href="sms:+18001234567">write us</a>
![Page 13: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/13.jpg)
3. Traffic Sources
unpaid: existing user base, offline media, plugins, SEO
paid: direct deals, network operators, communities, ad networks, SEM
![Page 14: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/14.jpg)
4. Monetization Methods
direct deals: hard to set up often without any appropriate
tracking
ad networks: CPM/CPC based with low payouts no tracking problems though
![Page 15: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/15.jpg)
4. Monetization Methods
affiliate programs: CPA based higher payouts direct relationships mobile conversion tracking needed
![Page 16: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/16.jpg)
4. Monetization Methods
existing advertisers: mostly from mobile entertainment some from gambling (UK) hardly any from retail hardly any big brands
![Page 17: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/17.jpg)
4. Monetization Methods
missing advertisers: retail (mobile price comparison) bookings (travel, dining, tickets) local deliveries (groceries, pizza) content (news, music, movies, adult) social services (networking, dating)
![Page 18: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/18.jpg)
5. Summary enough users there already traffic can be quite inexpensive still relatively little competition building mobile sites isn't difficult more advertisers needed lots of opportunities for start-ups
![Page 19: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/19.jpg)
6. Resources
XHTML Mobile Profile:• http://ready.mobi• http://mtld.mobi/emulator.php
![Page 20: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/20.jpg)
6. Resources
Device databases:• http://wurfl.sourceforge.net• http://deviceatlas.com
![Page 21: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/21.jpg)
6. Resources
Payment providers:• http://www.bango.com• http://www.zong.com
![Page 22: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/22.jpg)
7. About
Peter Glaeser
company: www.sponsormob.com
blog: www.peterglaeser.com
Twitter: peterglaeser
Networks: LinkedIn, XING, Facebook
![Page 23: Mobile Web Opportunities](https://reader033.fdocuments.net/reader033/viewer/2022052819/5444bf99b1af9f600a8b4a68/html5/thumbnails/23.jpg)
Peter Glaeser
company: www.sponsormob.com
blog: www.peterglaeser.com
Twitter: peterglaeser
Networks: LinkedIn, XING, Facebook
7. About
Q&AQ&A