Mobile Web: A Crash Course

7/21/2011 www.marqui.com

Webinar: Mobile Web: A Crash Course

July 21, 2011

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Agenda

• Current mobile web trends

• Meeting the needs of mobile

Managing your mobile content

• Mobile apps vs. mobile web

• Case studies

Current mobile web trends


There are 20.3 million mobile users in Canada *That’s 60% of the total population.

There are 6.6 million smart phone owners in Canada * …19% of the total population.

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* eMarketer 2011


In the US,There are 236 million mobile users *That’s 77% of the total population.There are 99 million smart phone owners…32% of the total population


* eMarketer 2011

Mobile internet use is in hyper-growth


42% of people aged 18-29 go online mainly via mobile phone*

46% of Internet users aged 18 to 34 use smartphones*

• eMarketer 2011


Nine in 10 of those smartphone owners (87%) used their phones as a web browsing tool**

1/3rd of smartphone users use their mobile device as their primary Internet connection.

**Mashable.com 2011

Meeting the needs of mobile

The Not-So-GoodSlower connectionsSmaller screensLimited processing power

The NeutralScrolling, input, navigation needs are different

The GoodLocation-awareEasier to drive-to-call

Apps vs. Mobile Websites: APPS


Apps are…

Ideal for monetizing content

Ideal for delivering value-added services to existing clients

Apps are costly – starting at $30k for design and development

Apps require developers to maintain them

iOS Apps require acceptance into the Apple App Store

Harder to market – downloading is a barrier

Apps vs. Mobile Websites: Mobile Websites


Mobile websites are…

More suitable as a flexible information source

Are catching up with new innovations in mobile web capability to use the phone’s features such as cameras, calling, social and location services.

Lower design and development cost

Considerably lower maintenance cost

Considerably more reach

Easier to market via traditional web marketing tactics



Mobile CMSWeb CMS



Marqui CMS

Case Study: Lakeland College

GoalTo launch a fully functional and engaging mobile website to increase brand reach and allow students to access the most relevant information on their mobile phones

.02% of the college’s web traffic June 2010 came from mobile phones or tablets.

By June 2011, the percentage was 11.7%.

Case Study: Lakeland College• Same functionality as existing

site, but for mobile

• Light, icon-driven navigation

• Increasing engagement from students by providing essential information while on the go

Case Study: Lakeland College

Case Study: Young Presidents Organization• To administrators, the mobile

site and website share the same interface

• One place to enter content, two (or more) varieties of that content

• Unique mobile-friendly design

Case Study: Young Presidents Organization

Summary

• Potential user base for mobile websites is growing exponentially

• Mobile browsers have specific needs, and mobile has unique advantages

• Mobile apps may or may not be the best solution for your business, depending on your objectives

• Managing mobile content is considerably easier when one single system can be used for mobile devices and computers as well

Q + A

Richard Sharp, VP Sales and Marketing, [email protected]

Dan Biggs, Digital Strategist,Station [email protected]

Feedback? Questions? Connect directly or DM us on Twitter at http://www.twitter.com/Marqui_CMS

Mobile Web: A Crash Course

Technology

Transcript of Mobile Web: A Crash Course