Mobile Web: A Crash Course

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Richard Sharp, VP of Marketing at Marqui Solutions and Dan Biggs, Digital Strategist at Station X Communications Inc, provide insight into the mobile landscape and its opportunities, illustrating how mobile web can be your organization's most powerful marketing tool.

Transcript of Mobile Web: A Crash Course

  • 1.Webinar: Mobile Web: A Crash CourseJuly 21, 20117/21/2011

2. GoToWebinar Controls Click the button with the arrows tominimize your GoToWebinarcontrols Type your questions for us into thebox at the bottom and press Send 3. Agenda Current mobile web trends Meeting the needs of mobile Managing your mobile content Mobile apps vs. mobile web Case studies 4. Current mobile web trends 5. Current mobile web trends There are 20.3 million mobile users in Canada * Thats 60% of the total population. There are 6.6 million smart phone owners in Canada * 19% of the total population.* eMarketer 20117/21/ 5 6. Current mobile web trends In the US, There are 236 million mobile users * Thats 77% of the total population. There are 99 million smart phone owners 32% of the total population* eMarketer 20117/21/ 6 7. Mobile internet use is in hyper-growth 8. Mobile internet use is in hyper-growth42% of people aged 18-29 go onlinemainly via mobile phone*46% of Internet users aged 18 to 34 usesmartphones* eMarketer 2011 9. Mobile internet use is in hyper-growth Nine in 10 of those smartphone owners (87%) used their phones as a web browsing tool** 1/3rd of smartphone users use their mobile device as their primary Internet connection. ** 2011 10. Meeting the needs of mobileThe Not-So-GoodSlower connectionsSmaller screensLimited processing powerThe NeutralScrolling, input, navigation needs aredifferentThe GoodLocation-awareEasier to drive-to-call 11. Apps vs. Mobile Websites: APPSApps areIdeal for monetizing contentIdeal for delivering value-added services to existingclientsApps are costly starting at $30k for design anddevelopmentApps require developers to maintain themiOS Apps require acceptance into the Apple App StoreHarder to market downloading is a barrier7/21/2011 www.marqui.com11 12. Apps vs. Mobile Websites: Mobile WebsitesMobile websites areMore suitable as a flexible information sourceAre catching up with new innovations in mobile webcapability to use the phones features such as cameras,calling, social and location services.Lower design and development costConsiderably lower maintenance costConsiderably more reachEasier to market via traditional web marketing tactics7/21/ 12 13. Managing your mobile contentWebMobile CMSCMS7/21/ 13 14. Managing your mobile content Marqui CMS7/21/ 14 15. Case Study: Lakeland CollegeGoalTo launch a fully functional and engaging mobilewebsite to increase brand reach and allow students toaccess the most relevant information on their mobilephones.02% of the colleges web traffic June 2010 came frommobile phones or tablets.By June 2011, the percentage was 11.7%. 16. Case Study: Lakeland College Same functionality as existingsite, but for mobile Light, icon-driven navigation Increasing engagement fromstudents by providing essentialinformation while on the go 17. Case Study: Lakeland College 18. Case Study: Young Presidents Organization To administrators, the mobilesite and website share the sameinterface One place to enter content, two(or more) varieties of thatcontent Unique mobile-friendly design 19. Case Study: Young Presidents Organization 20. Summary Potential user base for mobile websites is growingexponentially Mobile browsers have specific needs, and mobile has uniqueadvantages Mobile apps may or may not be the best solution for yourbusiness, depending on your objectives Managing mobile content is considerably easier when onesingle system can be used for mobile devices and computersas well 21. Q+ARichard Sharp, VP Sales and Marketing,MarquiRichard.Sharp@marqui.comDan Biggs, Digital Strategist,Station Feedback? Questions? Connect directly or DM us on Twitter at