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![Page 1: Mobile web](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bb86ec4a7959db278b45ba/html5/thumbnails/1.jpg)
The mobile web,past present and future
Alex ChristoforouWadja, Inc.@alexwadja
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We’re at the beginning of a new era for social Internet innovators who are re-imagining and re- inventing a Web of people and places, looking beyond documents and websites.
John Doerr, Partner, KPCB
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Web is undergoing a social evolution
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A historic technology shift
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Mobile is phones and tablets
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Mobile devices surpassed PCs in 2010
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The post PC world – R.I.P.
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Post PC world
- iPhone 2007 (modern smartphone)- iPad in 2010 (modern tablet computer)
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Shift in how we interact with devices
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Apple defined the ecosystem
Hardware Apps App Store
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PC - evolution of discovery
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Mobile - evolution of discovery
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Do you see a pattern here?History is repeating itself, it’s doing so
at a much faster pace.
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What is an App?
Can Be Device Native
Can Be Web Native
Can Be Hybrid (HTML5 running through an app wrapper)
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Device vs. Native
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Differences are more blurry everyday
Can you spot the web native apps?(hint: 8 of the below are web native)
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The App store economy
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38+ App store platforms
500,000 Apps 450,000 Apps
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From Apps to everything media
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Thank you
The mobile ecosystem
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Apple released a study saying that the ecosystem associated with its devices has created over 514,000 US jobs, with more than 200,000 jobs attributed to the app business alone.
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Understanding the platforms
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Developers are the new kingmakers
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Thank youApps make the mobile device a must
have
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Thank you
Internet Trends 2011Web 2.0 SummitSan Francisco, California
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Thank you
Mobile usage numbers
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Mobile usage ramping up fast
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Mobile adoption – straight line up
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Smartphone shipments surpass feature phones in Europe and USA
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3G - 35% year on year growth
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Smartphone usage has huge upside
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Mobile and social is global
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Thank you
Mobile commerce
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Mobile commerce – we have lift off!
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In a mobile commerce, transparent world – pricing
matters a lot
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Mobile is huge for local commerce
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Thank you
Mobile advertising
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Global mobile app and ad revenue rising
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Advertisers follow eyeballs
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Mobile advertising growing fast, globally
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Ad spend upside is in mobile and web
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Thank you
Today’s mobile players
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Smartphones and tablets – 2 horse race so far
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iPods changed media – iPhone grew fast – iPad growth is amazing!
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Android adoption even faster than iPhone
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Android is on top of mobile browsing
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Thank you
The opportunities that lie ahead
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Thank youFrom an operators viewpoint- Apps are important, they drive mobile internet usage- More usage equals more revenue- Operators want to become part of the app ecosystem
- APIs for developers- Operator billing- Revenue share with app owners- Developer community programs (at&t developer
network)- Promote local apps (at&t and verizon app store)
source (mobile entertainment - http://www.mobile-ent.biz/)
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Mobile search is exploding
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Web traffic from tablets is rising
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Thank youHow an app makes money
Revenue share with app store owner…
- Pay to download / access- Free but ad supported- In-app payments- Subscriptions to access areas
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Thank youAverage number of apps per user
37 Apple - 22 Android - 10 Blackberry
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Happy customers84% Apple App Store - 81% Android
Market58% Blackberry App World
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Thank youFemale focus
- 39% of smartphone owning woman 55+ have downloaded 1 or more apps.- 22.5% discover their favorite app from a friends recommendation
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Thank youAn analyst viewpoint
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Thank youPeople pay for apps
- 50% of iPhone owners buy at least one paid app a month- 101,204, the average copies sold per iPhone app over 261 day lifetime- 35% of apps showing on most “popular app chart” lists are paid- 7% of iPhone owner have spent $50 on games in last 3 months
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Thank you
Alex ChristoforouWadja, Inc.@alexwadja