Mobile vs. Desktop Browsers
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Transcript of Mobile vs. Desktop Browsers
Mobile and Desktop Browser Usage 1
Mobile and Desktop Browser Usage 2
Mobile | Desktop Usage StatisticsPrepared June 2014
Mobile and Desktop Browser Usage 3
Mobile vs Desktop Browsing Statistics:
Through research and analysis, we have been able to formulate that:
- Mobile internet usage have surpassed Desktop internet usage around 2014 (per Morgan Stanley – slide 6)
- Mobile and tablet are used primary during user’s personal time, while desktop PC dominates the work hours (per ComScore – slide 4 and Forbes.com – slide 7)
- Mobile growth rates (year over year growth) are steadily on the rise (per ComScore – slide 8)
- Power users (multiple times per day) use mobile over desktop, whereas occasional users use desktop (per
Google Mobile Stats, in-house analysis – slide 5)
Mobile and Desktop Browser Usage 4Chaffey, D. (2013, March 25). New free worldwide digital media statistics reports starting with UK, US and Europe. Smart Insights. Retrieved from http://www.smartinsights.com/marketplace-analysis/customer-analysis/new-free-worldwide-digital-media-statistics-reports-starting-with-uk-us-and-europe/
Mobile and Desktop Browser Usage 5
Frequency of net use, cross device:Mobile | Desktop Browsing
Custom data analysis by Climax Media; Data values retrieved from: http://think.withgoogle.com/mobileplanet/en
Daily (net) Multiple times per
day
Once a day
Weekly (net)
Few times a week
Once a week
Monthly (net)
Few times a month
Once per month
Less than once a month
Never0
10
20
30
40
50
60
70
80
90
2013 - Smartphone
2013 - Web Only
Mobile and Desktop Browser Usage 6Helm, T. (2014, April 30). Mobile Users Will Exceed Desktop Users by 2014. Universal Mind. Retrieved from http://blog.universalmind.com/mobile-users-will-exceed-desktop-users-by-2014/
Mobile and Desktop Browser Usage 7
Forbes.com Analysis:
“Smartphone web browsing is highest in the early evening and not surprisingly is lowest when most people are sleeping but is still about 40% of peak usage. The second highest usage timeframe for smartphones is during commute hours at 90% of peak usage”. (Jones, C. Forbes.com)
Jones, C. (2013, March 29). Mobile vs. Desktop Web Browsing Activity Patterns Forbes. Retrieved from http://www.forbes.com/sites/chuckjones/2013/03/29/mobile-vs-desktop-web-browsing-activity-patterns/
Mobile and Desktop Browser Usage 8Chaffey, D. (2013, March 25). New free worldwide digital media statistics reports starting with UK, US and Europe. Smart Insights. Retrieved from http://www.smartinsights.com/marketplace-analysis/customer-analysis/new-free-worldwide-digital-media-statistics-reports-starting-with-uk-us-and-europe/