Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation
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stephengay hungrybeverly Evangelizing Voice Lessons learned in design innovation Stephen Gay, Principal Design Strategist Beverly Freeman, Principal User Researcher
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About the talk – “How do you drive the adoption of voice in an organization with a long GUI-only history? We’ll share the frameworks we used to evangelize voice, as well as key insights and design principles that will help you start your own grassroots VUI movement in your organization.”
Transcript of Mobile Voice 2012 – Evangelizing Voice: Lessons learned in design innovation
stephengay hungrybeverly
Evangelizing Voice Lessons learned in design innovation
Stephen Gay, Principal Design Strategist
Beverly Freeman, Principal User Researcher
stephengay hungrybeverly
Our journey & 5 practical steps to evangelize.
stephengay hungrybeverly
Need to promote VUI
Command Line Interface
(CLI)
Graphical User Interface
(GUI)
Natural User Interface
(NUI)
Time
Inte
ract
ions
with
tech
nolo
gy
We are here
NUI NOW
Voice User Interface
(VUI)
stephengay hungrybeverly
Our plan to evangelize VUI
explore
inspire
partner
experiment
stephengay hungrybeverly
and this is what we learned.
stephengay hungrybeverly
5 practical steps to evangelize
1. Jump on a train in motion. 2. Know your audience. 3. Build a foundation of knowledge. 4. Make it tangible. 5. Make it their own.
stephengay hungrybeverly
1. Jump on a train in motion
Awesome
Deliver
NUI Natural User Interface
top
bottom
stephengay hungrybeverly
2. Know your audience.
passion
past
experience
expertise
Beware of
baggage
stephengay hungrybeverly
Customer Benefit
Inte
grat
ion
Com
plex
ity
3. Build a foundation of knowledge
3 VUI Behaviors
stephengay hungrybeverly
3. Build a foundation of knowledge
Humanize
Hands Free Extra Hand
Shortcuts
4 VUI Opportunities
stephengay hungrybeverly
Shortcuts Use voice to bypass clutter
stephengay hungrybeverly
3. Build a foundation of knowledge
stephengay hungrybeverly
4. Make it tangible
Internal
prototypes External
examples
stephengay hungrybeverly
Humanize
Hands Free Extra Hand
Shortcuts
5. Make it their own
stephengay hungrybeverly
5. Make it their own
stephengay hungrybeverly
5 practical steps to evangelize
1. Jump on a train in motion. 2. Know your audience. 3. Build a foundation of knowledge. 4. Make it tangible. 5. Make it their own.
stephengay hungrybeverly
Thank you
