Mobile Vikings DNA Version 2 (English)
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The Story of Mobile Vikings. 25/10/2012 KPN Teammeeting
Transcript of Mobile Vikings DNA Version 2 (English)
Just like every earth resident has the right
for drinking water, energy and education,
we believe that everyone should have free
access to information and digital services.
Mobile Vikings wants to be a movement that
accelerates this process.
Our Belief?
Our Belief?
To install our Movement we need:
! Slick salespeople
! Big marketing budgets
! Flagship stores ... On A locations
! Own apps
! Very big helpdesk
! Binding contracts
OUR slick salespeople?
Viking Way: +140.000 Ambassadors ....
Every Mobile Viking who refers another new member, is rewarded with a free top up of € 15! ( since July 2010 )
Tactics?
“78 % of our new members were referred by other Mobile Vikings”
Result?
“Mobile Vikings’ NPS score is 66, last year the NPS on average in the DUTCH Telecom was -19”
Result?
Our Mobile Vikings Marketing budget?
Viking Way: Very small budgets!
Our communication is our marketing
31.806 Likes 18.558 followers +25.000 Tweets * Reach between 14.000 en 25.000
Tactics?
Every week a new blog post
We try to answer mails within 24h
No IVR ...
Tactics?
From:
To:
Tactics?
Result?
http://www.baekdal.com/insights/one-million-facebook-likes-so-what
Result?
Result?
Our Mobile Vikings Flagship Store?
Viking Way: Online!
www.mobilevikings.com
Tactics?
Result?
Own apps?
Viking Way: API
Tactics?
Apps are not Mobile vikings apps but we support them
Result?
www.vikingapps.be
Our Very big helpdesk?
Viking Way:
HELPdesk
Tactics?
! No IVR: “ Goeiedag, Bonjour?”
! Social Media Interaction
! No Sales, only answering questions
! A mobile Helpdesk = knarr
Result?
Our Binding Contracts?
Viking Way: Retention through Emotion
Treat your Community the way you want to be treated yourself!
Tactics?
Result?
The Viking Way in a nutshell
! Members = ambassadors
! Small budgets
! Online store 24/7
! API co-creation
! HELPdesk
! Retention through emotion
Value for Mobile Vikings = Added value for/through our members!
You can find this presentation on
Slideshare.net/mobilevikings
