Mobile track
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Transcript of Mobile track
![Page 1: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/1.jpg)
m-‐commerce
Daniel Rabinovich @drabinovich
![Page 2: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/2.jpg)
10’’ – Who we are MercadoLibre is the largest e-commerce & payments
platform in Latin America, and 8thth in the world (ComScore).
• Went Public in 2007 (NASDAQ: MELI)
• 13 countries / #1 in every market
• 60MM users / 52k professional sellers (Nielsen)
• USD 4.8BN Gross Volume (2011)
• USD 1.3BN Payments Volume (2011)
![Page 3: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/3.jpg)
Agenda • Something big is happening • Pla@orm war • MercadoLibre’s approach to mobile • SoLoMo • Almost here
![Page 4: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/4.jpg)
Mobile > PC
Source: Bussines Insider
![Page 5: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/5.jpg)
Smartphone penetraEon
Source: Bussines Insider
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Agenda • Something big is happening • Pla@orm war • MercadoLibre’s approach to mobile • SoLoMo • Almost here
![Page 7: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/7.jpg)
Pla@orm war
Source: Bussines Insider
![Page 8: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/8.jpg)
iOS is where the money is
Source: Bussines Insider
![Page 9: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/9.jpg)
HTML5 is geKng close…
![Page 10: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/10.jpg)
…but naEve is sEll superior
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NaEve vs The Web NaEve • BePer UX • Faster Web • Deployment freq • Cost-‐effecEve
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Agenda • Something big is happening • Pla@orm war • MercadoLibre’s approach to mobile • SoLoMo • Almost here
![Page 13: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/13.jpg)
Open Pla@orm as a foundaEon MELI
ProperEes Mobile Apps
Desktop Apps
3rd Party WebApps
Back Office
One common API
![Page 14: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/14.jpg)
NaEve app
![Page 15: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/15.jpg)
Pla@orm coverage Inhouse Via partners
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Mobile Web Site
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Mobile web as a landing
![Page 18: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/18.jpg)
Summary
NaEve
Web
Payments
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Agenda • Something big is happening • Pla@orm war • MercadoLibre’s approach to mobile • SoLoMo • Almost here
![Page 20: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/20.jpg)
Social + Mobile = Local (SoLoMo)
![Page 21: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/21.jpg)
Helping brick&mortars…
![Page 22: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/22.jpg)
…or hurEng brick&mortars
![Page 23: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/23.jpg)
Agenda • Something big is happening • Pla@orm war • MercadoLibre’s approach to mobile • SoLoMo • Almost here
![Page 24: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/24.jpg)
Device capabiliEes
![Page 25: Mobile track](https://reader033.fdocuments.net/reader033/viewer/2022052505/55657f03d8b42a95028b52e0/html5/thumbnails/25.jpg)
Input mechanisms
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Augmented reality
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Thank you! @drabinovich