MOBILE TOURISM

Dinh VietFH IMC KremsSubject: E-TourismLecturer: Phillip Allerstorfer

DREAMING PLANNING BOOKING EXPERIENCING SHARING

Stages of traveling

Google Trip

Google Trip An offline planning and organizing app

Personalized based on Google history

Bundled reservations

Day plans

Nearby attractions

Things to do

Benefit for User

• Time Saving• Money saving• Travel Companion

Benefit for Provider

• User tracking• Raise awareness• Traveler appealing

Google Trip

Hopper

Hopper A super-fast, all-knowing virtual travel agent

Collect data from flights Predict 95% accuracy

Shows the best time to fly to a certain destination

the best time to buy tickets for that price

PREDICT WATCH BUY FLY

Benefit for User

• Money saving (50%)• Smart booking• Secure• No hidden fees

Benefit for Provider

• Profitable• Reinvented flight booking way

Hopper

Google Goggles

Google Goggles

- An image-based search engine

- Use for searches based on picture taken

- Translator / Puzzle solver

- Identify: LandmarksLabels/LogoPrinted text

Google GogglesBenefit for User

• Tour Guide replacement• Time saving

Benefit for Provider

• User tracking• Raise awareness• Marketers will be dependent on the

target audience, markets, and ambitions

Thanks!