Mobile - there is an app for that
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Mobilethere is an app for thatJanuary 2011 – Rick Mans
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It is just moments after we really start enjoying ourselves
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What is mobile?
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Anytime, any place, anywhere
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Any place?
64% use mobile when at home
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Mobile will be bigger than desktop internet in 5 years
Morgan Stanley (2010)
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The appification of everything
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Just use an app store
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51 app stores
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Besides 51 app stores
there are also
at least 15 mobile browsers
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And don’t underestimate SMS
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Other input for a design process:
Most phones have at least 2 view ports
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Nobody said it was easy
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Choose a few platforms to focus on
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App
vs
Web
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Web
App
Development Costs
In general
lower costs
for Web
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App
Web
Browser and resolution diversity
Apps can
handle this
easier
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App
Web
Ease of use
Apps are in
general easier
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Web
App
Potential audience
The Web has
way more users
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App
Web
Using device specific properties
Apps are
better in this
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App
Web
Active use
Apps are
used more
actively
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Web
App
Platform diversity
Web covers
platforms more
easily
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App
Web
Discoverability
Apps are
easier to be
discovered
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Each app is a lock in
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Apps increase switching costs
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Are all platforms used in the same way?
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Average growth
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Mobile solves a problem
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I want to do X now
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I want to do X now
Personal
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I want to do X now
Personal
Relevant
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I want to do X now
Personal
Relevant
Timely
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NOW!
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Unless you hold your phone the wrong way
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Or if you really don’t have any reception
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Connectivity is an issue
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It will be solved.
In probably 3-5 years from now.
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9 Trends
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Apps
1
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LBS
2
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m-Commerce
3
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Gamification of everything
4
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Ad hoc social networking
5
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Smart Sensors
6
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Augmented Reality
7
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Mobile only solutions
8
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In the end ‘Mobile’ will disappear(as in, there is no longer the need to make a distinction between mobile and desktop)
9
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Rick MansSocial Media LeadPapendorpse weg 100 UtrechtThe Netherlands
Phone: +31 6 51 21 01 44E-Mail: [email protected]: http://twitter.com/rickmansLinkedIn: http://nl.linkedin.com/in/rickmans
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