Mobile takes over
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Transcript of Mobile takes over
‘Mobile takes over’CIRCOM Regional Conference
May 9th 2013, Santiago de Compostela
Who we areGerson Veenstra• Chief New Media RTV Oost• 36• Online!• Samsung Galaxy S3• Samsung Tab 10.1• Samsung Tab 2• @gersonveenstra
Johnbert Dijker
The Dutch online
The Dutch online2011• Total: 90,3%• Mobile: 51%– Men: 55%– Women: 46%– On the road: 20%
• Total: 92%• Mobile: 61%– Men: 65%– Women: 58%– On the road: 28%– Youth: 88%
2012
Mobile growth
Devices used
Numbers worldwide2012• Global mobile data traffic: +70% (compared with 2011)• Mobile video: 51% of mobile traffic• Average smartphone usage: +81% (compared with 2011)• Smartphone handsets: 18%• Android beats iPhone in data consumption• Mobile connected tablets: +150% (compared with 2011)
Websites on devices
Regional mobile apps
Project RegioApp• October 2010: Project launched– 9 (of 13) Dutch regional broadcasters together
• March 2011: Launch smartphone app (iOS/Android)• November 2011: Version 2.0
Promo version 2.0
Project RegioApp• October 2010: Project launched– 9 (of 13) Dutch regional broadcasters together
• March 2011: Launch smartphone app (iOS/Android)• November 2011: Version 2.0• April 2012: Launch iPad app• December 2012: Launch Android tablet app– All 13 Dutch regional broadcasters together
Promo Android tablet
Difficulties• 13 different companies• 13 different sizes/budgets• Different cms• One framework• Keeping everyone satisfied
Costs• Total investment so far: € 300.000• Investment without cooperation: € 2.500.000• Saving: € 2.200.000– € 170.000/broadcaster
• Projected costs/year: ± € 15.000/broadcaster
StatisticsMarch 2013 - total• Downloads: 1.652.223• Active users: 756.365• Sessions: 221.871.992• iOS: 44%– iPhone: 36%– iPad: 8%
• Android: 56%
Mobile shiftJanuari 2012
Mobile appsMobile siteWebsite
27%
Januari 2013
Mobile appsMobile siteWebsite
48% 50%
2%68%
5%
Media App Award 2012
Statistics RTV Oost
Statistics RTV Oost
Growth:344%
Mobile shift RTV Oost
Jan-11 Jan-12 Jan-130%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
AppsMobile siteWebsite
Mobile shift RTV Oost
Mobile: 74%
Nu.nl: Statistics• 66% of almost 1 billion PV/month are mobile• Mobile PV are on top of web (and show all the
growth)• > 5.3 million unique users/month on mobile• Breaking iOS hits 2 million devices• Android (phone) grows with 100.000
downloads/month
Nu.nl: Devices used
Future of mobile• Mobile traffic 2012 -> 2017: x13• 2013: Number of mobile-connected devices > world's
population.• Tablets > 10% of global mobile data traffic in 2015.
Device Type Growth in Devices Growth in Mobile DataSmartphone 20% 81%Tablet 46% 113%Laptop 11% 31%
Challenges• Mobile first• Faster mobile video• Windows 8/native apps/hybrid/HTML5?• Adapt to users• Content for specific devices
Glass?