MOBILE TAG... YOU’RE IT!Digital Messages & The Physical World Converge

MOBILE TAG... YOU’RE IT!Digital Messages & The Physical World Converge

Sayonara

© JumpScan

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2D Barcode

A 2-dimensional bar code by any other name is still a...

Data Matrix CodeMobile BarcodeMobile TagQuick Response CodeQR Code

...2-dimensional barcode.

Microsoft Tag

JagTag

Custom 2D Barcode

...2-dimensional barcode.

AT&T Mobile Barcode

A 2-dimensional bar code by any other name is still a...

Open SourceUniversalSimple to Use

QR Codes:

How does work?

1. Download a mobile barcode scanner to your smartphone.

Android - QuickMark, i-nigma, ScanLifeiPhone - QR App, QRReader, i-nigmaBlackberry - QR Code Scanner ProWindows Mobile - i-nigma, ScanLifePalm OS - i-nigma

2. Scan away.

FOR USERSYou hold the power...

FREE {

1. Determine what digital message you want to share.

2. Generate your QR code.

FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...

FREE {http://qrcode.kaywa.com

http://www.qrstuff.com

URL (link to mobile friendly content)vCard free textphone number

SMS

http://zxing.appspot.com/generator

http:bit.ly *

3. Save your code as a graphic file.

FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...

Offers tracking analytics

Save image as Select nameSave

* Shorten URLs with a link shortening service. Try bit.ly or is.gd.Reduces code data for better scanningIs customizable, better for history logs

Right click

5. Track your code.

FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...

Flat surfaces so code is scannable

Google analyticsTrack use of unique data (links, location)Measure results

4. Place your QR code.Rule(r) of thumb: no smaller than 1”x1”Space between multiple codes

bit.ly dashboard

Protect if out in the elementsAvoid lo res printing

FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...

25 million people have scan ability

From July to December ’10, scanning increased 1,200%

57% of FB and Twitter users have scanned at least once in the last year ; 40% have scanned 5x or more

72% in a survey said QR codes aid advertising recall

© JumpScan

FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...

Exterior Signage NoveltyRetail Branding Real EstatePrintDisplaysBiz Cards Press Kits HeadstonesPromotions Mobile Payment

Mobile Couponing How-to Info Directional

Case in Point: Pet Shop Boys

Case in Point: Ralph Lauren

Case in Point: RightNow at SXSW

Case in Point: Google Favorite Places

Case in Point: Crossville, Inc.

Case in Point: A&M Label

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