Mobile Tablet 2011 - Multichannel Merchant...Source: Monetate platform-wide analytics Follow...
Transcript of Mobile Tablet 2011 - Multichannel Merchant...Source: Monetate platform-wide analytics Follow...
2011Desktop
2010
95.8%
2.3%
5.1%
5.4%
30.9%
21.7%
3.1% 7.1%
1.1% 4.5%
88.4%
100%
75%
50%
25%
0%
2011
Mobile Tablet
Thanksgiving thru Cyber MondayThanksgiving thru Cyber Monday
Conversion Rates
Thanksgiving thru Cyber Monday
Source: Monetate platform-wide analytics
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Add-to-Cart Rates
Bounce Rates
Thanksgiving thru Cyber MondayWebsite Visits
Sales on mobile & tablet devices surged to 9.8% from 3.2% year-over-year (2011 vs. 2010) on Black Friday.
Mobile bounce rates remain the highest, while "add-to-cart"
rates are still low, indicating that mobile website visitors
are doing a great deal of research often in-store.
Visitors on tablet devices are moving further along the
conversion funnel, with an add-to-cart rate that rivals
that of visitors on desktop computers.
Source: IBM Coremetrics
Desktop Mobile TabletDesktop Mobile Tablet
Desktop
Mobile
Tablet
21.1%
11.3%
5.9%
10.8%
FRIDAY & MONDAYBlack Cyber
Go Tablet & Mobile