Mobile Startups - Why to focus on mobile?
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Transcript of Mobile Startups - Why to focus on mobile?
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Mobile startupsWhy to focus on mobile?
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1. Mobile apps
2. Mobile payments
3. Web
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1. Mobile apps
2. Mobile payments
3. Web
Finally possible
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1. Mobile apps
2. Mobile payments
3. Web
Finally possible
The gist
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1. Mobile apps
2. Mobile payments
3. Web
Finally possible
The gist
New business models?
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1. Mobile appsFinally possible
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Mobile WebFocus shifted
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Negotiating with operatorsis time not spentwith users
Really bad for a small startup
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iPhone changedthe game
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S60 140M
Sold units
Why iPhone matters?
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S60 140M
20MiPhone
Sold units
Why iPhone matters?
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S60 140M 0.20
20MiPhone
Sold units% flat-ratedata plan
×
Why iPhone matters?
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S60 140M 0.20 28M
20MiPhone
Sold units% flat-ratedata plan
Potentialcustomers
=×
Why iPhone matters?
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S60 140M 0.20 28M
20M 1.00iPhone
Sold units% flat-ratedata plan
Potentialcustomers
=×
×
Why iPhone matters?
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S60 140M 0.20 28M
20M 1.00 20MiPhone
Sold units% flat-ratedata plan
Potentialcustomers
=
=
×
×
Why iPhone matters?
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S60 140M 0.20 3M
20M 1.00 10MiPhone
Sold units% flat-ratedata plan
Educatedcustomers
=
=
x
x
x
x
Why iPhone matters?
% knowsabout apps
0.10
0.50
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GetJar, 460M downloads since 2004
App Store,1B downloads since 2008
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A distributionsolution
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for both users and publishers
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1000 million apps installed
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1000 million apps installed 30 million devices
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1000 million apps installed ÷ 30 million devices =33 apps in every device
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40 000 apps published
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2. Mobile paymentsThe gist
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30-50% of price to operators
Stupid but not the real problem
Premium SMS
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The problem is tens of operatorsmiddlemencountry-specific rulesmonthly fees
Premium SMS
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Premium SMS
Really bad for a small startuptargeting global marketswith a yet unproven idea
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A paymentsolution
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for both users and publishers
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Some money to be madeKoi Pond900k downloadsin 9 months0.99$
Blue Skies55k downloadsin 6 months2.99$
Zen Bound100k downloadsin 3 months3.99$
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Hit-driven
Sustainable?Scalable?
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iPhone OS 3.0
in-app purchases
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buy books in e-book reader
buy a virtual birthday card
buy a subscription to a quality business podcast
buy a timetracking feature to your loved ToDo-app
buy a new level for a game
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3. WebNew (old) business models?
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URL is a superior distribution model
Web
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Good payment solutions still missing
Web
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What if?
Typical transactionin your web serviceis 0.99$?
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JavaScript APIsto App Store payment system?
What if?
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What if?
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What if?
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