Mobile & social - why your phone is your new BFF
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Mobile & social – why our phone is our new BFF Jonathan Waddingham Social & Labs Product Manager @JustGiving @jon_bedford Institute of Fundraising Digital Fundraising Conference, September 9th 2013
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There’s no stopping the rise of mobile and its impact on charity fundraising - mobile web, apps and texts can all be used to drive awareness and donations. It’s more important than ever to align your mobile and social strategies so your supporters have a great experience when they want to give to your charity. Based on JustGiving's data, we look at the impact of mobile on fundraising, finding that... *mobile visits to JustGiving continue to grow *Visits from mobile Facebook now outnumber visits from desktop Facebook *Mobile users share more than desktop users *Mobile users who share are 7 times more likely to donate than mobile users who don't
Transcript of Mobile & social - why your phone is your new BFF
Mobile & social – why our phone is our new BFF
Jonathan WaddinghamSocial & Labs Product Manager @JustGiving@jon_bedford
Institute of Fundraising Digital Fundraising Conference, September 9th 2013
What we’ll cover
Mobile
Social
Mobile + Social
Where next
Smartphone usage in the Vatican
Smartphone usage in the UK
2011 2012 2013
30.2%
50.9%
62.2%
http://www.thinkwithgoogle.com/mobileplanet
Smartphone usage in the UK
18-24 25-34 35-44 45-54 55+ All ages
91% 86%
80%
63%
30%
62%
2013
UK Smartphone users who’ve made a purchase
18-24 25-34 35-44 45-54 55+ All
33%
49%
43%
33%
22%
39%
2013
4G is coming
The Growth of mobile on JustGiving
Percentage of mobile & tablet visits to JustGiving
A *marathon* amount of mobile traffic
Growth of mobile Facebook
Mobile Facebook has overtaken desktop Facebook
Facebook’s (mobile) user stats
May 2013
And it’s still growing...
July 2013
In the UK, we’re very socially mobile
http://www.theguardian.com/technology/2013/aug/14/facebook-users-smartphone-tablet?
Ok, so why does that matter?
Sonny’s law – after every action, share
Registered for an event?Made a donation?Signed a petition?Signed up for newsletter?Watched a video?
Encourage people to tell their friendsAnd get them to say WHY their friends will be interested
Timeline integration
Greater context, more reach
Greater context, more reach
My Facebook timeline
Click through rates across platform
Our mobile journey
Jan 2011 July 2012 October 2012
So easy, you can donate with a banana
http://instagram.com/p/bysL98QElR/
The impact of mobile optimisation
Across web and mobile
Easier process = more money raised (duh)
New mobile social sharing
Mobile users share more
Social begets social
Shared donations that result in another donation
Shared donations that result in another share
“People want to give where they are”
Slacktivism is a myth
Slacktivism is a myth (especially on mobile)
Building for mobile is not easy
So many devices, sizes, operating systems
How we build products in the mobile world
Responsive first
(Mobile first too)
(Desktop first too)
Mobile usage will only increase
Mobile users share more
Mobile is social, social is mobile
Thanks!
Jonathan Waddingham@jon_bedford
blog.justgiving.comslideshare.net/justgivingfacebook.com/justgiving@justgiving
