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Clive Longbottom,

Service Director, Quocirca Ltd

Clive Longbottom,

Service Director, Quocirca Ltd

Mobile, Social andWearableThe cloud gets personal

Rob Bamforth,

Principal Analyst, Quocirca Ltd

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The current major trends in IT

Riskprofiles

Servicedelivery

DistributedEdge

diversity

User selfreliance

Analyticalintelligence

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Security

Cloud

MobileBYOD

Online

Big data

Personal

Organisational

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Social connections

Increasing Nephology

PANs the hard truth

Mobile expectations

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More mobile & decline of the desk

It looks to us like the majority of enterprise computingis being done on mobile devices, in particular tablets.That broke the old model Eric Schmidt Oct 2013

need somewhere else to hangout?

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Other1%

Whentravelling

25%

At someoneelse's house

22%Indoor public

spaces18%

At work18%

Outdoors16%

Mobile broadband usage outside the home

Source: Ofcom - CommunicationsMarket Report Aug 2013

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Forget BYOD, think WIGIWIU

What Ive got is what Ill use - DYOT

45% of employees think BYOD empowers them

51% will contravene any policy banning personaldevices at work or for work purposesFortinet survey Oct 2013

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Social connections

Increasing Nephology

PANs the hard truth

Mobile expectations

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Evolution or revolution in attachment

Personal Hive

Terminal Peripheral

MultipleSingle

Independent

Control

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PANs?

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The hard way

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The soft way

90s Californianopen & cool?

21stCentury too hard nosed &proprietary (my watch, my phone..)

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Bearable wearable?

Widespread at work?16% immediately plus further 33% when costs fall48% would contravene any policy brought in to curbuse of them at work Fortinet survey Oct 2013

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Sizing the market?

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0% 20% 40% 60%

Concern about information security, privacy &access to personal data

Control what is directed to me - eg ads

Fully intelligent interfaces

Augmented reality

Technology that stimulates all senses - not justeyes and ears

Every object will have built in intelligence

Sensors in clothing for vital signs

Immersive digital experience insulated fromphysical environment

Brainwave monitoring for device control

Travellers view of technology advancestowards 2025

Source: AmadeusReinventing the Airport Ecosystem June 2012

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Whats the app?

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Social connections

Increasing Nephology

PANs the hard truth

Mobile expectations

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The social side of SCADA

Interaction Automation

Collaboration Information

MachinePerson

Machine

Person

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Social media already a source of identity

Use of socialmedia as a source

of identity for

consumers

20Source: Quocirca, Digital identitiesand the open business Feb 2013

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0% 20% 40% 60%

Website

Email

Social

Mobile web

Mobile apps

Mobile messaging

Companies

Agencies

Rising social marketing channel priorities

Source: ResponsysCross-channel Marketing Report 2012

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Change in attack style the antisocial side

0% 20% 40% 60% 80%

Some form of hacking

Malware

Physical attacks

Social attacks

Privilige misuse

What do breaches involve?

2012 2013Source: Verizon

Data Breach Investigations Report 2013

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Social connections

Increasing Nephology

PANs the hard truth

Mobile expectations

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Big clouds

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Corporate vs personal attitude to cloudUse

wheneverwe can

22%

Evauate as

asupplement

to in-house35%

Evaluatecase bycase

17%

Avoid cloud23%

Proactivelyblock

3%

Sources: Quocirca - Digital identities &

the open business report March 2013

Fortinet survey Oct 2013

89% have at least one personal cloud account70% of them have used their account for work12% of them admits storing work passwords16% financial information,22% critical docs like contracts/business plans,33% store customer data in them

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Little clouds

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0% 20% 40% 60% 80% 100%

Streaming HD TV

Streaming TV

Uploading cloud services

Uploading video content

Working from home

Uploading photographs

Streamed audio/radio

Social networking

Buying goods

Banking

Email

Much more Slightly more About the same

Changes in use of broadband

Source: Ofcom - CommunicationsMarket Report Aug 2013

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Social+ Mobile = the personal cloud?

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Sharing Maslow meets ISOSNOW Social

Network of

Whatever

Peer to Peerservices

Cloud-based services

Internet of Things

Bluetooth

Hardwired

Integrated construction

PeopleTechnology

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Social Network of WhateverFind Laudable App & Keep End-user Supreme

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All Quocirca reports and papers are FREE to downloadfrom www.quocirca.com

Finally, a plea for independent lifeboats(around 50 in UK are not funded by or part of RNLI)http://www.ferryside-lifeboat.co.uk/donations

Thank you