Mobile: Session 1: Why Companies Who Use Mobile are Still Falling Behind

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How Mobile CRM Will Reshape the CRM Industry Mobile Trends for the future of mobile CRM and their implications for our industry

description

Mobile is not only shaping the way companies react and do business, but it is shaping the apps and customizations Epicom builds for its customers. Companies are adding mobile platforms to their normal business processes and the market place must shift with them. Epicom’s CEO and Founder Bill Harrison will discuss what the most innovative companies are doing with mobile CRM. Bill will also highlight customer projects with applications built specifically for the tablet or smart phone.

Transcript of Mobile: Session 1: Why Companies Who Use Mobile are Still Falling Behind

Page 1: Mobile: Session 1:  Why Companies Who Use Mobile are Still Falling Behind

How Mobile CRM Will Reshape the CRM Industry

Mobile

Trends for the future of mobile CRM and their implications for our industry

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Bill Harrison

CEO and Founder, Epicom Corporation@epicomcorp

www.epicom.com

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Current Mobile Landscape

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Global Internet Device Sales

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Global Smartphone Penetration Forecast

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Smartphone Usage Upside

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Tablet Sales Forecast

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iPad vs. iPhone vs. iPod Shipments

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Technology Adoption

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% of Traffic From Mobile Devices

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50%Mobile

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Implications

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Mobile CRM

Is

The Future OfCRM

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Relative Device Sizes

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CRM Device Characteristics

Personal Computer Smartphone/Tablet

User Interface Web Browser Purpose Built Apps

Navigation Mouse Touchscreen

Information Entry Keyboard Keyboard/Audio/Video

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Predictions

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Facebook Timeline

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3,000 New Timeline Apps Launched in 2012*

January February0

500

1000

1500

2000

2500

*Source: Facebook. March 12,2012

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Angry Birds

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The Weather

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Corporate App Store

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Concluding Thoughts

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Who Will Dominate the Third Generation of CRM?

?Client-Server Web Based Mobile CRM

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Questions and Feedback?

Bill HarrisonCEO & Founder, Epicom [email protected]@epicomcorp

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04/10/2023 ©2012 SugarCRM Inc. All rights reserved. 25

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