Mobile SEO - Aleyda Solis

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SEO best practices and recommendations for Mobile sites

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  • Mobile SEO Aleyda Solis International SEO Consultant Twitter: @aleyda Web: www.aleydasolis.comLinkedIn: http://www.linkedin.com/in/aleyda
  • Mobile SEO Aleyda Solis | @aleyda Mobile Search? Oh Yeah! Mobile is sooo important
  • Mobile SEO Aleyda Solis | @aleyda 44% Of US population has a Smartphone 51% of UK population Source: http://www.ourmobileplanet.com/
  • Mobile SEO Aleyda Solis | @aleyda 62% Of US Smartphone users search on a daily basis 58% of Spain population Source: http://www.ourmobileplanet.com/
  • Mobile SEO Aleyda Solis | @aleyda 5X Googles mobile search has grown in the last 2 years in Spain Give me Five Source: http://www.themobileplaybook.com/
  • Mobile SEO Aleyda Solis | @aleyda 32% Has bought a product or service from a smartphone in the US I also buy with my smartphone Source: http://www.ourmobileplanet.com/
  • Mobile SEO Aleyda Solis | @aleyda Why Mobile SEO? This needs to be Optimized
  • Mobile SEO Aleyda Solis | @aleyda 61%only look at the 1st page of results when conducting a search on their smartphone One does not simply appear on the 1st page of results Source: http://services.google.com/fh/les/blogs/our_mobile_planet_us_en.pdf
  • Mobile SEO Aleyda Solis | @aleyda 57% Say they wont recommend a business with a poorly-designed mobile site What an ugly site Source: http://www.themobileplaybook.com/
  • Mobile SEO Aleyda Solis | @aleyda My website is still not optimized for Mobile What Should I do now?
  • Mobile SEO Aleyda Solis | @aleyda Verify how your site looks in mobile devices Use Screeny to check how your site looks in a mobile device: http://quirktools.com/screeny/
  • Mobile SEO Aleyda Solis | @aleyda It Looks Horrible
  • Mobile SEO Aleyda Solis | @aleyda Lets Optimize it Now
  • Mobile SEO Aleyda Solis | @aleyda 1. Get to know your mobile audience
  • Mobile SEO Aleyda Solis | @aleyda How many visits do you have from mobile devices? Use Google Analytics to verify if you have enough mobile visitors
  • Mobile SEO Aleyda Solis | @aleyda What mobile technology are your visitors using? Use Google Analytics to verify the device, provider, operating system, screen resolution of your mobile audience
  • Mobile SEO Aleyda Solis | @aleyda How are you found in mobile search? Use Google Webmaster Tools to identify the keywords and pages with more mobile search visibility
  • Mobile SEO Aleyda Solis | @aleyda How are you visited from mobile search? Use Google Analytics to identify the keywords and pages with more mobile trafc
  • Mobile SEO Aleyda Solis | @aleyda How does your mobile audience search? Perform a keyword research focusing on mobile users. Use the Google Keyword research tool.
  • Mobile SEO Aleyda Solis | @aleydaYou already have the information to start your Mobile SEO Process 1. 2. 3. KEYWORDS AND CONTENT VOLUME AND KEYWORDS AND PAGES WITH THE HIGHEST CHARACTERISTICS OF YOUR WITH ACTIVITY COMING POTENTIAL IN YOUR MOBILE CURRENT MOBILE USERS FROM MOBILE SEARCH SEARCH MARKETFor which device do I have to optimize? What content do I have to prioritize? For which keywords do I have to rank? With this data you will be able to focus your mobile SEO strategy
  • Mobile SEO Aleyda Solis | @aleyda2. Develop & Optimize your Mobile Site
  • Mobile SEO Aleyda Solis | @aleydaFocus on developing for the mobile device used by your audience Fail Remember that smartphone penetration will grow 35% this year ... and that your site should prioritize these users, not feature phones that tend to disappear
  • Mobile SEO Aleyda Solis | @aleyda Where should I enable my mobile version? 1. The same URL 2. Different URL yourbrand.com m.yourbrand.com PROS PROS Unique content Less development complexity Easy and less expensive to maintain More exibility and mobile content differentiation Popularity / Authority consolidation A likely better mobile usability CONS CONS Possible redesign and re-coding of the Web Content duplication issues Less control and possible differentiation of mobile content More effort required for link / authority building Lower mobile focused experience Higher maintenance cost What about an App?This would be the next step: If you have enough technical resources, a critical mass of users from a specic device and a successful mobile site.
  • Mobile SEO Aleyda Solis | @aleyda One URL to rule them all http://www.seroundtable.com/bing-mobile-seo-14861.html + http://www.seroundtable.com/single-url-mobile-seo-13521.html
  • Mobile SEO Aleyda Solis | @aleyda Preferred Implementation alternative: Responsive Web Design Responsive web design is the best way to go for mobile SEO Pierre Far Googles Webmaster Trends Analyst