Mobile Search Marketing a basic introduction

Bena RobertsPresident & Founder

visibility mobile

Mobile Search Marketing &Mobile SEO

The Value of Mobile Search Marketing

• What is the point of a great mobile site if there is no traffic?

• Why spend $$$ on mobile advertising without focusing on the organic market of mobile discovery – Very simply using mobile search marketing and optimisation to build a healthy presence

in search engine results.

• Why target only one segment of the market with a few keywords or a mobile banner campaign when the mobile is such a viral medium?

Mobile Site Usability Where Users Click on Mobile Search Results

Source: BKI Media Limited 2007-2008

Can’t Find It Survey: Mobile

Source: BKI Media: 600 people interviewed in the UK market for leading Search Firm

Getting Value from mobile search marketing

Return on Investment In the online space SEO services can return 500% more value than paid advertising services. Our aim is to mirror this for mobile.

Your Brand FACT: Brands get more respect when they rank highly in search results.

Cross Pollination Organic traffic will have a viral effect on your brand making sharing, saving and linking possible.

Organic Site Growth Organic growth of a domain is much more important than sponsored links as it shows authority and weight.

Your Traffic Advertising might drive your traffic for a short period but only search marketing is a gradual and consistent traffic generator.

First steps for mobile search marketing?

• MetaTXT – www.metaTXT.org simple search standard based on a user agent that will ensure your site is found.

• Ready.mobi – use it to check for the grade or rank of your mobile site.

• Use mobile think mobile. Mobile words and keywords are vital.

• Submission and directories for mobile services is vital moving forward.

Bena Roberts bena@visibilitymobile.com00496764302151

Visibility mobile limited