Toby Pestridge

Creative Director @Createful @TobyPestridge

the

mobile revolution

Photo: Flickr user @dotca

“a dramatic and wide-reaching change in conditions, attitudes, or operation”

Photo: Flickr user @danielygo

PROS and cons

MOBILE APPS - PROS• Speed

• Push notifications

• Data manipulation

• Location-aware

• Environment-aware

• Can work on & offline

MOBILE APPS - CONS

• Initial development costs

• Marketing

RESPONSIVE WEBSITES - PROS

• Contemporary

• Accessibility

• Flexibility

RESPONSIVE WEBSITES - CONS

• Page load times

• Browser compatibility

• Development time

MOBILE WEBSITES - PROS

• Speed

• Focus

MOBILE WEBSITES - CONS

• Separate build process

• Device fragmentation

case studies

THE FUTURE

Source: Google

WHO WANTS AN APP?

BING!

HELLO?

KNOW YOUR AUDIENCE

APP MARKETING BUDGET

• Website

• Social media accounts

• Advertising campaign

• Monitoring

WHAT’S THE ROI OF YOUR APP?

• Direct sale of app

WHAT’S THE ROI OF YOUR APP?

• Direct sale of app

• Social presence, brand awareness

• Value-add

• Other sales

HYBRID vs NATIVE

NATIVE HYBRID WEB

COST

CODE REUSABILITY

DEVICE ACCESS

LOOK & FEEL

DISTRIBUTION

PERFORMANCE

MONETISATION

NATIVE HYBRID WEB

COST ✖ ✓ ✓CODE REUSABILITY ✖ ✓ ✓

DEVICE ACCESS ✓ - ✖

LOOK & FEEL ✓ - -DISTRIBUTION - - -

PERFORMANCE ✓ ✖ ✖

MONETISATION ✓ ✓ ✖

MAKING WAVES

IN SUMMARY

• Apps are fast and can do amazing things, but they’re not cheap!

• Responsive and mobile websites are widely accessible, but make sure your content is optimised

NEXT STEPS

• If you want an app - secure your idea, know your audience & arrange a meeting with a good agency

AND IF YOU DO NOTHING ELSE…

• Make sure your website is easily accessible to mobile devices, and has a clear call to action

@TobyPestridge | @Createful

THANK YOU