Slides: b4j.co/mobile-recruiting-bp

HRCI & SHRM APPROVED WEBINAR !

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Program numbers sent to you via email upon program completion. !

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Jessica Miller-Merrell@jmillermerrell!

OUR SPEAKER

4#BLOGGING4JOBS

WHERE TO BEGIN

#BLOGGING4JOBS

Smart mobile starts with

understanding your target candidate.

JOB SEEKER’S MARKET

#BLOGGING4JOBS

2015 WAS AMERICA’S BEST YEAR FOR JOB GROWTH SINCE 1999

•  71% of adults in the U.S. now have a web-enabled smartphone. !

•  45% of 13-24 year olds are spending 4+ hours on their smartphone device.!

•  90% of job seekers use their mobile device to search for jobs. !

MOBILE FACTS

#BLOGGING4JOBS

•  Access !

•  Flexibility !

•  Experience !

•  Now !

THE CASE FOR MOBILE

#BLOGGING4JOBS

TODAY’S AGENDA

#BLOGGING4JOBS

HR ADOPTION CURVE

#BLOGGING4JOBS

MOBILE RECRUITING TYPES

#BLOGGING4JOBS

SOCIAL

#BLOGGING4JOBS

#BLOGGING4JOBS

TYPES OF SOCIAL MEDIA

SOCIAL

#BLOGGING4JOBS

SOCIAL

#BLOGGING4JOBS

#BLOGGING4JOBS

SOCIAL

Periscope Campaign!•  #followthesun!•  230 new followers!•  5,078 views!•  164 minutes!•  Tweets, video,

case study & blogs !

SOCIAL

#BLOGGING4JOBS

POLL QUESTION #1 ARE YOU CURRENTLY USING MOBILE SOURCING EFFORTS?

•  YES •  NO •  PLANNING TO IN 2016

#BLOGGING4JOBS

SOURCING

#BLOGGING4JOBS

•  To be continued…!

MOBILE - SITE

#BLOGGING4JOBS

• Career Site!• App !• Mobile Apply !• Mobile !

MOBILE - SITE

#BLOGGING4JOBS

POLL QUESTION #2 MY COMPANY’S APPLICATION PROCESS TAKES HOW LONG?

•  LESS THAN 15 MIN. •  15-30 MIN. •  30-45 MIN.

#BLOGGING4JOBS

•  45 MIN+ •  I HAVE NO IDEA

MOBILE – APPLY

#BLOGGING4JOBS Source: Appcast.io Mobile Report May 2015 !

DECREASING APPLY TIME

#BLOGGING4JOBS Source: Appcast.io Mobile Report May 2015 !

•  Move testing to later in hiring process!•  Use social profile integrations !•  Cookie and data capture !•  Test 1st with limited personal information !•  Use a talent network!

MOBILE – APPS

#BLOGGING4JOBS

#BLOGGING4JOBS

SUPPORTING MOBILE

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•  Mobile media !•  SMS !•  Message campaigns !•  Push notifications !•  Mobile ads/targeting !

SUPPORTING

#BLOGGING4JOBS

#BLOGGING4JOBS

FINAL THOUGHTS

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•  Ask your recent hires!•  Prioritize your strategy !•  “Pilot” a program !

? ? ? QUESTIONS

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Jessica Miller-Merrell@jmillermerrell!

SOURCES Mobile Myths & Statistics!b4j.co/mobile-myths!

Mobile Recruiting Podcast !b4j.co/mobile-recruiting!!

SPEAKER

LinkedIn: b4j.co/jmillermerrell!

Mobile Click Through Apply Rate Reportb4j.co/mobile-click-through!

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Mobile Presentation Slides !b4j.co/mobile-recruiting-bp!!

HRCI & SHRM APPROVED WEBINAR !

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Certificates sent to you via email upon program completion. !

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